creating your brand from vineyard to the glass

about us

Founder & DirectorMarco Tiggelman has built his career predominantly in fast moving consumer goods, first in publishing and media, then working for 8 years at Dutch conglomerate BolsWessanen in the chocolate division as Export Manager for Europe. He was then transferred to London where he established the cheese division and innovated the sector with new advertising and pr campaigns. After 4 years, Marco took on a role in the confectionary sector in Budapest and worked 3 years on strategic projects whilst building export strategies for global brands such as Mentos and Fruittella.

With the aim of expanding the footprint of Wine Brand Australia within Continental Europe, Marco returned to to The Netherlands and started in 2002 as Regional Manager for the Australia Wine & Brandy Corporation (AWBC). Responsible for formulating and implementing the collaborative industry export, marketing and promotional activities, Marco managed an international team of high performing marketers.

Backed by an intensive network across the globe, Marco founded his own wine marketing agency in 2008 and attracted clients from Argentina and Bolivia, to South Africa, Australia and back to Europe via Ukraine, Moldova, Macedonia and Hungary.

Marco is a avid speaker on international forums, congresses and platforms. He has developed key note presentations for the wine sector for and on behalf of his clients.

e marco.tiggelman@vinium.net

our vision

vınıumwınes is a professional full service agency offering strategic and tactical marketing support on interim, long term or project basis. We invest primarily in the development of the wine category through knowledge and capacity building, innovation and implementing effective marketing strategies.

vınıumwınes has built it’s expertise around the international food and wine sector, working solely with professionals with an excellent track record.

vınıumwınes will add value to your wine business and seeks a differentiating positioning for your brand to build a consumer preference in the international market.

The European wine market has a long tradition with wine supply and demand constantly out of balance. It is a traditional and extremely fragmented sector with a large proportion being channeled through the tight retail scene. Increasing consumer demand leads to an increasing need for consumer insight.

our work

Customer & trade relationships: Driving performance, development and growth, working through distributors and their sales force to maintain business objectives and relationships at the highest level / Dispute resolution / Training for public and private sector, managers and staff / Reporting on sales, distribution, managing trade spend, market shares and competitive activity - including forecasts to ensure supply continuity Design, public relations, promotional and advertising: Creation and production of promotional materials / Tastings and education classes / Online development, social media integration & support / Event management of major trade, consumer and media tastings / International (journalist and trade) visit program for selected stakeholders

Social media: Creation and development of social media strategies, including brand implementation on different platforms, integrating facebook, twitter, pinterest amongst others, with different brand & sector campaigns in order to reach the right target group effectively

Export management (international): Review of key accounts - applied measures such as the value of sales, amount of potential revenue, coverage of communications in the account, perception-shifts and channel redirection / Duty and label investigations / Import and distribution services for new and established brands

our work

Brand development & Trade marketing:Creation of annual marketing calendars to facilitate the achievement of business targets and delivery against key brand strategies and propositions for the On/Off Premise Channel / Development of sales network & expertise for new and established brands / Managing product rollout and launch phases into country markets / Creating global brand strategies for brand portfolios creating above-the-Line promotions tailored for a mass audience as well as rolling out below the line initiatives to increase rate of sales.

Institutional development for wine associations: Driving external communication strategies to a European audience and strengthening sector unity with common goals / Organising workshops and seminars to develop sectoral approach / Translation of market issues / Capacity building, sector development and training / Creating collaborative effort leading to shared tactical marketing efforts with defined sales goals towards potential markets for stakeholders

Research: Development of market reports and insight into new business and emerging market opportunities / Tailored data analysis of consumer insights & implementation of initiatives in growing geographic regions ie: price benchmarking, labeling / Tracking monopoly tenders

reference work

Media & AdvertisingOut of the box creative event creation, driving media attention, guerilla marketing and story generating publication / Selection of vip media partners to engage in awareness building stories for national and international wine brands / Arranged tutored tastings to develop core ambassadors for future brand building exercises

RetailEngaged in category development with large retailers such as Gall&Gall, Kaufhof, Metro and Nordic monopoly organisations such as Systembolaget, Alko and Vinmonopolet / Organised several buying trips to wine regions, staff merchandising training, creation of in-store promotional material and press tastings.

Independent specialistsDeveloped a professional network of independent wine specialists (ambassadors) across Europe to create a true word of mouth campaign for premium wines / Engaged in tastings, network events for VIP customers and coordinated buying trips

Institutional developmentConsultation to ministries, wine associations and ngo’s developing sectoral export plans/ Advising successful wine bodies and generic branding that create an long lasting impact with relevant stakeholders in the sector

we have developed campaigns and activities for

vınıumwınes built it’s reputation on trust. We deliver our promise carefully and value our clients highly. We understand that our clients might compete in the marketplace. As an agency we guarantee that confidential information is to be treated as such. We simply could not afford to conduct business otherwise.

Amongst our growing list of clients are Wines of Argentina, Wine Australia, Nederburg, Shingleback, Hilltop, CBI, Moldovan Wine Guild, Wines of Bolivia, Purcari, Bostavan, Tikves, Mövenpick, Wines of Macedonia, Hesketh Wine Company, Wines of Victoria, Wines of South Africa and many others.

confidentiality

vınıumwinesGroot Hertoginnelaan 212NL - 2517 EX DEN HAAGt + 31 70 3637877f + 31 70 2115671s viniumwines e wines@vinium.netw www.wines.vinium.net

life is too short to drink poor wine