“Vino Flor de Jamaica”

Tapping into the Exploding Hispanic Wine Market

BARROSO & SONS. LLCPROPOSAL to DISTRIBUTORS.

2012

• What is the Hispanic Wine Market?

• What is “Vino Flor de Jamaica”?

• “Vino Flor de Jamaica” Opportunity in the US?

• Why is Barroso & Sons your Preferred Partner?

• Conclusions & Recommendations.

Overview

• Hispanics comprise 15.8% of US population• Up 43% since 2000 – over half of total US growth!• 26.5% of Nevadans are Hispanic(1)

• 23% of people under 18 are Hispanic.

• Hispanics consume wine in growing numbers• Increased to 22% in 2003 from 12% in 1998(2)

• Wine consumption frequency grew 31% among Hispanics, only 11% among whites(3) • Hispanics consume 13.6% of all wine sold in Texas(4)

• Half the nation’s new wine drinkers are Hispanic(5)

“This is a market of opportunity for the wine industry” (6)

What is The Hispanic Wine Market?

• “Vino Flor de Jamaica”• A sweet complex wine with crisp acidity, tart-like lemon and tropical

fruits flavors. • 12 % by vol. 8% residual sugar.

• History• Extracted from the Hibiscus flower grown in a hidden corner of Mexico. • Also known as “Vino Flor de Jamaica“ this wine is part of a one hundred year

tradition for Mexicans, Central Americans and Hispanics in general.

• Consumers• The Emerging Market – females and young males.

• Sweet wines are popular among females.• Although the new market for wine is primarily female, a

significant percentage of males—young, adventurous and willing to try new wines—on their own terms is included as well(7)

What is “Vino Flor de Jamaica”?

• Until now, NO “Vino Flor de Jamaica” was approved for sale in the US

• US Alcohol, Tobacco & Firearms [ATF] Bureau has now approved the sale.• Mexico, Latin America & the Caribbean all ready have strong markets.WHY? Has it not been approved until now? The likely reason is the fragmentation of Latin production.

Vino Flor de Jamaica Market Example: Mexican Market

US Market Projection:Estimated population (2009 US Census)o 307,006,550M peopleo 50.7% femaleo 36.5% between 18 and 44o 15.8% HispanicAverage 8.3% annual Hispanic growth rate from 2000 to 2010.

“Vino Flor de Jamaica” Opportunity In The US.

Nevada Market Projection: Estimated population (2009 US Census)

o 2.6M peopleo 49% femaleo 63% between 18 and 65o 27% Hispanic

• Barroso has the Only formulation approved by the TTB• Proprietary Formulation:• Date: Jan 03 2011. Formula #11-01 (“Hibiscus wine”) TTB

Approval.

• Major California Winery is Barroso Partner/Supplier• Owl Ridge Wines, Sonoma County

o Frequent Award-Winner.o Fully Adequate Production Capacity.

• Formulation Protected under Proprietary Agreemento Fully Adequate Production Capacity 350,000 cases a year.o 750-ml Bottles.o Labeling Set and Approved.

Why is Barroso & Sons Uniquely Positioned To Tap This Opportunity?

• Barroso Has Developed a Highly Targeted Market Strategy Early Adopters: Young & Active Hispanics. Social Network Marketing & Pull-through.

o Wine Tasting Events.o Ethnic/Neighborhood Fairs.o Coupons & Special Interest Articles in Spanish-Centered Periodicals.o Twitter/Facebook for “Word of Mouth” Promotion.

Spanish TV – limited selection of Hispanic channels makes the target audience easier to reach.

Why is Barroso & Sons Uniquely Positioned To Tap This Opportunity?

• Barroso & Sons saw a need in the market• There are not many products for Hispanic

women in the liquor market.• Wine consumption is growing Nationwide and

within the Hispanic culture in US.

• Barroso & Sons embrace tradition• “Flor de Jamaica” wine is part of the Latin

culture as a traditional beverage• All ready sold in Mexico, El Salvador and

Nicaragua, “Vino Flor de Jamaica” is a popular beverage.

Barroso & Sons Story

• Barroso is Ready to Find a Strong Partner FOB: $48.00

• To place an order, please contact:

Conclusions & Recommendations

Ernesto BarrosoBrand Owner

2481 Old Forge. LN Suite 101Las Vegas NV 89121

ebnopalwinedevelop@yahoo.comwinefj@gmail.com

(702) 743-2517

Thank You for Your Time &

AttentionErnesto Barroso

Brand Owner. 2481 Old Forge. LN Suite 101

Las Vegas NV 89121ebnopalwinedevelop@yahoo.com

winefj@gmail.com(702) 743-2517

(1) U.S. Bureau of Census, from Los Angeles Times, MAR 24, 2011 back

(2) Natalia Kolyesnikova, Ph.D., “Reaching the Hispanic Wine Market,” Texas Wine Marketing Research Institute Annual Conference, 2011 back

(3) Natalia Kolyesnikova, “Reaching the Hispanic Wine Market” back

(4) Natalia Kolyesnikova, “Reaching the Hispanic Wine Market” back

(5) Hanna Raskin, “Banfi Vineyards Targets Growing Hispanic Wine Markets,” Announcements of the Food Kind, NOV 26, 2010 back

(6) Jose R. Garrigo, “Hispanic Wine Market: A New Frontier,” at back http://findarticles.com/p/articles/mi_m3488/is_1_80/ai_53649964/

(7) Results of an online consumer survey sponsored by the Consumer Wine Award at Lodi with Lodi Tokay Rotary and University Wine Award LLC. back

NOTES