Suryadev Maity

Viral Marketing:

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.

Form Of:• Video clips• Flash games• Adver-games• E-books• Brandable software• Images• Text messages• Email messages• Web pages

Example:

Hotmail(1996)

World Wrestling Entertainment(2007)

Kolaveri Di Song(2011)

Elements of a Viral Marketing Strategy

1. Gives away products or services;

2. Provides for effortless transfer to others;

3. Scales easily from small to very large;

4. Exploits common motivations and behaviors;

5. Utilizes existing communication networks;

6. Takes advantage of others’ resources.

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