viral marketing experiment
DESCRIPTION
A group presentation in which we had to design some sort of advertising campaign for a fictional product. We chose to design a "viral" campaign around the Queen's University campus, directing students to a dummy website filled with dares. We wanted to examine the results of traditional vs web advertising.TRANSCRIPT
![Page 1: Viral Marketing Experiment](https://reader036.vdocument.in/reader036/viewer/2022070301/5458fa66af795994188b568f/html5/thumbnails/1.jpg)
Advertising Campaign: Group 3
![Page 2: Viral Marketing Experiment](https://reader036.vdocument.in/reader036/viewer/2022070301/5458fa66af795994188b568f/html5/thumbnails/2.jpg)
![Page 3: Viral Marketing Experiment](https://reader036.vdocument.in/reader036/viewer/2022070301/5458fa66af795994188b568f/html5/thumbnails/3.jpg)
![Page 4: Viral Marketing Experiment](https://reader036.vdocument.in/reader036/viewer/2022070301/5458fa66af795994188b568f/html5/thumbnails/4.jpg)
![Page 5: Viral Marketing Experiment](https://reader036.vdocument.in/reader036/viewer/2022070301/5458fa66af795994188b568f/html5/thumbnails/5.jpg)
![Page 6: Viral Marketing Experiment](https://reader036.vdocument.in/reader036/viewer/2022070301/5458fa66af795994188b568f/html5/thumbnails/6.jpg)
Did They Dare?
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