Create brand related entertaining or informative content, it could be anything, like something on a business card, a video, an image, a website

or anything.

Pass it on to a few people, they could be anyone, some of your existing customers, people on roads, people on internet or anyone talkative.

This is awesome!

The entertainment or information value of your content should be eye popping and should amaze your consumers.

The amazed consumers go out of the way and share the content with many others, leading to an exponential spread of your content in a very

natural and organic fashion.

Hey! Check this out!

I got to try this out!

Brilliant stuff! This brand is

cool!

As a result, businesses can achieve desired awareness and brand association by creating valuable content which people will naturally share.

It’s non intrusive. It’s really impressive.

Creating entertaining or informative messages that are

designed to be passed along in an exponential fashion, often over the

internet, or otherwise too.

Viral Marketing de-jargonized