viral nation presents know your influence · 2020-01-29 · instagram youtube 1m cost 2.5m+ *for...
TRANSCRIPT
YT: 2.3k Subscribers
KNOW YOUR INFLUENCEViral Nation Presents
We’ve categorized influencers into the following tiers to help you understand the difference in pricing, engagement, and behaviors for each platform to better inform your influencer marketing strategy, or you as an influencer.
Mid
Macro
Celeb Influencer
Celebrity
Social Publisher
IG: 116k followers
IG: 2.4M followers
IG: 1.4M followers
YT:102M subscribers
YT: 7.24M subscribers
@thekatieduke
@Zaidalit
@pewdiepie
@willsmith
@gamezone
YouTube:25k-250k Instagram:100k-500k Tik Tok:150k-750k
YouTube:250k-1M Instagram:500k-2.5M Tik Tok:750k-2.5M
The transition from hobby to profession. These influencers provide a wide range of value to multiple people who make up their diverse audience.
Established personalities who have amassed a large following. These are the leaders in a genre, with audiences who follow them cross-platform.
@erikcavanaughYT: 2.3k Subscribers
Nano
YouTube: <5k Instagram: 2.5k-10k Tik Tok: 5k-50k
Specialize in a specific niche, with a small and engaged community that feel like they know theinfluencer on a personal level.
Micro
IG: 86.2k followers@haileybright YouTube:5k-25k Instagram:10k-100k Tik Tok:50k-150k
Offers a unique point of view on the specific niche in their field of expertise.
Influencers who have reached a “celebrity status” due to their presence on social.
Ranging from famous actors, musicians, athletes etc. They’re primarily known for work beyond social, but still use their owned channels as a means to generate income.
Content distributors, and content creators, considered the ‘TV of Social’ due to the extensive reach and seamless content placement.
YouTube: 1M+ Instagram: 2.5M+ Tik Tok: 2.5M+
YouTube: Any Instagram: Any Tik Tok: Any
YouTube: Any Instagram: Any Tik Tok: Any
ENGAGEMENT
Nano
Micro
Mid
Macro
Celeb influencer
Celebrity
Social Publishers<5k
2.5k-10k
5k-50k
50k-150k
150k-750k
750k-2.5M
10k-100k
100k-500k
500k-2M
2.5M+
5k-25k
25k-250k
250k- 1M
1M+
1k
Nano Micro Mid Macro Celeb Influencer
2M
2.5MTik Tok
YouTube
1M
CO
ST
2.5M+
*For the purpose of this infographic, we have prioritized Instagram and YouTube, which havethe largest volume of influencers defined by these categories, and TikTok, the most recent up and coming social network.