viral notes - the present & future of music marketing
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Nao Media and Consulting's Chris Craft and Lamar Gilliam's presentation for Geekend 2011 presentation on the present and future of music marketing. http://naomediacon.comTRANSCRIPT
Viral NotesThe Present & Future of Music Marketing
Chris Craft@ChrisQueso
and
Lamar Gilliam@TheNaoShaman
This is beautiful! What is that?... Velvet!!!
The Power is Yours*Be You *Be Heard
*Be Seen
*Be Counted
*Be Patient
*Be Wealthy
*Be Nao
*Be Next
Be YouLove what you do & do what you love
*Find Your Voice
*Find Your Audience
*Find Your Way
Be You (Please)
Really Gwen?
Be HeardYouTube/Vimeo -Timing of Engagement
Twitter -High Frequency Medium -Use Tools Like TweetDeck & Hootsuite -PayWithATweet.com
Facebook -Low Frequency - Information Sensitive Medium -Custom Landing Pages -Roots Music Application
Digital Record Promotion -Serato's Whitelabel.net -DJBooth.net
Be Seen
EngagingFourSquareMobile/SMS
TransparentBlogging/Tumblogging
Web Streaming
Be CountedSocialBro - Language Demo
Hootsuite - Ow.ly Click Analytics
HubSpot Keyword Grader - Search Volume
Social Mention - Who is Talking?
Google Analytics & Alerts - Goals & Pings
Klout - Topics
MailChimp - Opens and List Ratings
Be Patient
Dos• Always be promoting
• Use QR codes in promo
• Include venues in tweets
• Seek collaboration
• Mess up
Don’ts• Rush to release music
• Go ham on Twitter
• Tag flyers on Facebook
• Assume people know
• Wait for the perfect time
Be Patient
How many licks does ittake to reach the centerof a tootsie roll pop....
The world may never know.
Be Wealthy
Sell: iTunes Distribute: IODA, The Orchard
Incentivize: BandCampCampaign: Kickstarter
Mobilize: SquareDigitize: SoundExchange
Merchandise: Big Cartel/Etsy
Be NaoMusic Licensing
Touring and Appearances
Run Fan Contests
Sponsors and Partnerships
Give co-signs to up and comers
Be Next Spotify
Inbound Marketing Google+ Brand Page SEO Quora
Vokle
Be In TouchChris Craft
Chief Visionary Officer
@ChrisQuesoChrisLovesYou.com
Lamar GilliamDirector of Innovation
@TheNaoShamanNaoIsNow.com
Nao Media and Consulting@NaoMediaCon
855.WE.BRAND