viral video: content is king, distribution is queen
DESCRIPTION
Ebuzzing Social explains everything you need to know about Viral Video.TRANSCRIPT
+42,1
VIDEOSPONSORSHIP
SEARCH+18,9
2011 2016
RICH MEDIA
+2,7 +3,7
2011 2016 EMAIL
+31
+3,8
2011 2016+51,1
+10,5
2011 2016
+27,9
+6,3
2011 2016
+22
LEAD GENERATION
+5,5
2011 2016
+23
AVERAGE+7,8
2011 2016
+23,9
+4,8
2011 2016
BANNERS
CLASSIFIED & DIRECTORIES
+3,8 +7,8
2011 2016
[source: eMarketer]
$4.2$5.6
$7.1
$1.4
$2.1$3.0
2010
+52,1%
+43,1%
+35,9%
+34%
+26%
2011 2012 2013 2014 2015
ONLINE VIDEO INVESTMENT WILL REACH $10 BILLIONWILL ONLINE VIDEO SWITCH OFF TV ADVERTISING?
QUEENDISTRIBUTION
KINGCONTENT
7 GOL
DEN R
ULES
STORY MATTER MOSTFIRST FIVE SECONDSEMOTIONAL ROLLER COASTERTASTEMAKERSSURPRISE, DON’T SHOCKHOURS CRITICAL MASSSIZE DOES NOT MATTER
FACEBOOK GAMESSOCIAL GAMES
BLOGS & INFLUENCERSMEDIA BRANDS
MOBILE
CONTENT IS THE KING DISTRIBUTION IS THE QUEEN
EVERY MINUTE 72 HOURS OF VIDEOS ARE UPLOADED ONTO YOUTUBE
EVERY DAY OVER 4 BILLION VIDEOS ARE VIEWED ONLINE
EVERY MONTH OVER 3 BILLION VIDEOS ARE VIEWED ON YOUTUBE
IN 2011, YOUTUBE REGISTERED OVER 1 TRILLION VIEWS, THE EQUIVALENT OF 140 VIEWS FOR EVERY PERSON ON THE PLANET
VIDEO VIEWS WITH > 1 MILLION IN A WEEKOnly 0.01% of videos on YouTube have only 1 million views
VIEWS IN THE FIRST 24/H
ENGAGEMENT INTENTION X ATTENTION=SHARE COMMENTS LIKE
TWITTER: @VIRAVIDEO_BOOK INSTAGRAM: VIRALVIDEOBOOK FACEBOOK: EBUZZING PINTEREST: EBUZZINGSOCIAL@EBUZZINGUK
TIPPINGPOINT
VIRALHIT
ONLINE VIDEO AD SPENDONLINE VIDEO AD SPEND
TIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACKTIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACK
TRAFFICTRAFFIC
THE INCREASE OF ONLINE VIDEO AD SPENDTHE INCREASE OF ONLINE VIDEO AD SPEND
(IN BILLIONS $ & %)