Music Airlines Rails

TV (media) Mobile provider Health

Banks

Corporate Strategy Direction

Music Airlines Rails

TV (media) Mobile provider Health

Banks DIVERSIFICATION

Corporate Strategy Direction

Virgin Add Values

• PR and marketing skills• experience with "green-field" start-ups• understanding of the opportunities

presented by "institutionalized" markets• capital, vision, improve performance,

couching

Virgin and Banking Industry

• no formal strategic plan•want to do everything• interest for support their own activities• possibility of competitive advantage• “institutionalized” industry

After Sir Richard Branson…

• knowledge of activities of group• passion

• less diversification• create hierarchy in whole Virgin group

Thank you