virgin america: marketing innovation flying high
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Virgin AmericaInnovation Flying High
Agenda1. Will Social Media Save Amit Gupta? 2. Virgin America - Innovation Flying High
4,236 mentions2,674 retweets 13,258,947 + reach
40 days to find him a perfect bone marrow match- Tweets and RTs
- Cotton Swab Tests- Cotton Swab Events
- Media & Press Targeting Indian/South Asian Audiences- Indian/South Asian Celebs/Digital Influencers
- Company emails, websites…
Contact: @superamit or @aakeramitguptaneedsyou.com
Amit Gupta: 212 - 757 - 4263
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Virgin America Innovation Flying High
Behind every great marketing campaign, there is a great product or service.
The never before shared – making of Virgin America story.
As marketing becomes more transparent, product/service strength is paramount.
Virgin America Mission: Create An Airline People Love
Challenging the Norms
Technology Focused
Teamwork
Fighting Mediocrity
Overcoming Obstacles
The foundation for great partnerships, rich social media and more.
Thank You