virgin - richard branson
DESCRIPTION
TRANSCRIPT
Lara Borges�
Introduction History
Core Business Brand Extensions
Conclusion
More than a hundred megastores around the world.
“If you’re trying to do something for the first time, it’s always an enormous challenge, and there is no guarantee of success. You never know with this things, when you’re trying
something new what can happen. This is all experimental.”
AUDACIOUS�
1984 | Virgin Atlantic takes of for the first time
“A business has to be involving, it has to be fun, and it has to exercise your
creative instincts.”
CORE BUSINESS
• Quality • Innovation • Entertainment • Value in exchange of money
QUALITY
• Best transatlantic carrier • Best business class • Best on board entertainment • Best wine selection in business class • Best check-in people
INNOVATION
• The first to impress de costumers • 3% of Virgin’s revenue goes to innovation
ENTERTAINMENT
• Mini golf fields • Masseuses • Beauticians • Showers • whirlpool • areas to nap
VALUE IN EXCHANGE OF MONEY
Upper (first) Class – priced as business class Mid (business) Class – economy class price Virgin’s Economy class – the most on sale
BRAND EXTENSION
SUCCESS