virtual advisory board best practices
TRANSCRIPT
The leader in healthcare professional digital collaboration solutions
April, 2015
Best Practices for Maximizing Insights via Virtual Advisory Boards
All pharmaceutical companies exploring:
How can I … • Do more with less?
• Realize cost savings?
• Be more responsive to the market?
• Develop a more effective strategy?
• Build stronger physician relationships?
• Gain more timely information?
How can I engage HCPs differently?
3
Advancements in VenuesGetting information from Advisors
4
Surveys
Live Meeting
WebConference
Video Meeting
“Over”Time
Venues
“Real”Time
Venues
Last 50 Years Last 10 Years Last 3 Years
Video Meetings/Live
5
Business Goals
Non-Verbal Communication
Early Relationship Building
“Groupthink”
• In-depth Feedback
• 100% Participation
• Logistics & Scheduling
• Ease of Summation
Primer – Advancements in Venues
6
Live Meeting
WebConference
Video Meeting
Online Discussion
“Over”Time
Venues
“Real”Time
Venues
Last 50 Years Last 10 Years Last 3 Years
Surveys
Online Discussion
7
Business Goals
• Non-Verbal Communication
• Early Relationship Building
• “Groupthink”
In-depth Feedback
100% Participation
Logistics & Scheduling
Ease of Summation
Our Experience
8
Video Meeting
Online Discussion
WebConference
We provide modern communication solutions
to improve business outcomes.
20THERAPEUTI
C AREAS
Mining the Data50 Online Discussion sessions - 2014
9
28COUNTRIES
568KEY OPINION
LEADERS
50SESSIONS
1. Let the business need drive the usage of venues, not vice versa
TAKEAWAYS: Some Conclusions from the Data
10
A common practice was to augment existing live meeting programs with virtual sessions.
11
“Augment” annual live meetings with more frequent touch-points throughout the year
JAN APR JULY OCT DEC
“Bookend” a valuable live meeting with virtual sessions
SEP OCT NOV
“Replace” live meetings completely with virtual sessions
JAN APR JULY OCT DEC
TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs.
12
DURATION (IN DAYS):
7-31
# OF ADVISORS
4-19 AVERAGE # ADVISORS:
9
TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs.
13
# OF QUESTIONS:
2-43
PAGES OF TRANSCRIPT:
7-153 AVERAGE PAGES OF TRANSCRIPT:
33
TAKEAWAYS: Some Conclusions from the Data
14
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is important
CONVENIENCE:
15* From Insights Suite HCP activity data in 2014
72%
% o
f Lo
gin
s D
uri
ng
ove
r 2
4 H
ou
r Pe
rio
d*
of HCPs participated in Within3 sessions during “gaps” in their busy work day.
SATISFACTION:
17
* Feedback from Healthcare Professionals (HCPs) participating in Within3 virtual meetings in 2014
Agree NeutralDisagre
e
I found the online platform to be easy to use.
93% 6% 1%
The content and questions presented in this virtual advisory board session were appropriate and engaging.
99% 1% 0%
The ability to read and reflect on the posts of other advisors in the virtual advisory board is a benefit.
92% 6% 2%
The virtual advisory board allowed me to perform my role as an advisor effectively and efficiently.
90% 8% 2%
I would be interested in participating in a virtual advisory board again in the future.
93% 7% 0%
of HCPs wished to participate in future virtual advisory boards.
93%
TAKEAWAYS: Some Conclusions from the Data
18
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is important
TAKEAWAYS: Some Conclusions from the Data
22
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is important
Smaller numbers of questions per session promoted twice as much discussion.
23
AVG HCP WORDS PER
QUESTION
> 5 QUESTIONS
701-5 QUESTIONS
140
100%
TAKEAWAYS: Some Conclusions from the Data
24
1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
1. Moderation is key
Moderators who took an active role during their virtual sessions drove 30% more feedback.
25
AVG HCP WORDS PER
QUESTION ASKED
PASSIVELY MODERATED
54
ACTIVELY MODERATED
75
30%
Summary:5 Best Practices for Online Discussion sessions
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1. Let the need drive the venue, not vice versa
2. Being easier to work with yields highly satisfied KOLs
3. Demographics don’t matter
4. Fewer questions = more discussion per question
5. Moderation is key