virtual agency: making 'groupwork' work online

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Making group-work ‘work’ online: the ‘virtual agency’ case. Brett Van Heekeren School of Communication Charles Sturt University

Post on 22-Oct-2014

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Brett Van Heekeren, Charles Sturt University The BA Communication (Advertising) undergraduate degree program is an industry based, hands-on course that relies heavily on situated learning environments to facilitate the learning outcomes of the course. Adapting subjects in this course to the online environment has posed many challenges, none more than the need to create 'Advertising Agency' situations for teams of students to operate within. ADV205 is a subject that introduces students to the Advertising Creative process, that requires teams to develop idea generation processes, idea evaluation processes and idea publication situations. All of these 'hands-on' subject requirements have been successfully re-created online through Interact, via the mix and match of key tools and the creative branding of these tools. The audience for this presentation will be exposed to the educational design 'thinking' as well as learning outcomes from this heavily 'scaffolded' and interactive online learning model

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Page 1: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online:

the ‘virtual agency’ case.

Brett Van HeekerenSchool of Communication

Charles Sturt University

Page 2: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The BackgroundADV205 Ad Creative...it’s all about ideas!

The Subject Story

Advertising ideas

Practice-based

Authentic environments

Team interaction

Team member interaction

Page 3: Virtual Agency: making 'groupwork' work online

The Essential ToolsCreating environments for delivery and interaction

Instructor to student asynchronous communication

Instructor and student media archive and storage

Student ‘publication’ space: the Virtual Gallery

Podcast delivery of core content and workshop stimuli

Visual support for content and workshops

Making group-work ‘work’ online: the ‘virtual agency’ case.

Page 4: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningScaffolding and supporting the learning

Stage 1: Delivering the content

Podcast & audio files

Lectures: topic by topic content delivery

Workshops: ‘kick start’ group activities

Slides Readings

Prompting interaction in

more ‘authentic’

environments – the ‘VA’

(Project Worksite)

Page 5: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningScaffolding and supporting the learning

Stage 2: Setting up the VA: introducing & navigating the authentic environments

Asynchronous group communication(formal)

Synchronous group communication(informal)

Media and file storage

Replicates the

hands-on group

interactivity of the

internal subject.

(Think & Do)

Ginger Bunnies Virtual Boardroom

Page 6: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningScaffolding and supporting the learning

Stage 3: ‘Putting it out there’: developing accountability among the cohort.

Using the subject wiki as a virtual gallery for general publication and comment.

Ginger Bunnies Virtual Boardroom

VA 1

VA 2

VA 3

VA 4

VA 5

ADV205 virtual gallery

Page 7: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningPushing for higher order learning

Stage 4: ‘Raising the stakes’: professional outcomes in intimate teams

Using the current learning to support a higher order challenge – portfolio construction

Creative Teams (CT) of two establishedProject worksite allocationSite mirrors their virtual agency (VA) environmentsTeams work independently on authentic ‘briefs’Design & construct professional creative portfolio

Page 8: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningPushing for higher order learning

Stage 4: ‘Raising the stakes’: professional outcomes in intimate teams

Using the current learning to support a higher order challenge – portfolio construction

The critical ‘construction zone’

Ginger Bunnies Portfolio

Page 9: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The EvaluationWhat made the group-work work?

VA

En

viro

nm

ent

Basic professional & domain knowledge

Intro environment navigation V

G E

nvi

ron

men

t Accountable publication.

Views of ‘others’.

Content Feedback

CT

Envi

ron

men

t Higher level professional skills.

Independent online interaction

Transfer of learning Transfer of learning

Page 10: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The EvaluationWhat made the group-work work?

THE AUTHENTIC ENVIRONMENT ARGUEMENT

Authentic Assessment Tasks

Professional Socialisation (professional + social rhetoric)

Sense of ‘place’ & ‘identity’

Engagement of the human dimensions of...

‘Think’

‘Do ‘

‘Feel’ (the practice)

Intrinsic interest ... ‘fun’

Page 11: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The EvaluationWhat made the group-work work?

Page 12: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online:

the ‘virtual agency’ case.

Brett Van HeekerenSchool of Communication

Charles Sturt University

The Q&A