Virtual Communities Virtual Communities Get RealGet Real

What’s now What’s now

What’s comingWhat’s coming

What you can doWhat you can doDavid Bowers

CASE Essential Direct Marketing, Toronto 2006

Brought to you by…Brought to you by…

AJAX AJAX

Tornado

•Destroying old ways of communicating

•Dropping us off in an OZ with no more need for man behind the curtain! (..unless you think of AJAX as him)

Virtual CommunityVirtual Community

Virtual communityVirtual community is a group of people that is a group of people that primarily or initially communicates or interacts primarily or initially communicates or interacts via the Internet… Significant socio-technical via the Internet… Significant socio-technical change has resulted from the proliferation of change has resulted from the proliferation of Internet-based social networks.Internet-based social networks.

The term The term virtual communityvirtual community is attributed to the is attributed to the book of the same title by Howard Rheingold, book of the same title by Howard Rheingold, published in 1993. The book discussed his published in 1993. The book discussed his adventures on The WELL and onward into a range adventures on The WELL and onward into a range of computer-mediated communication and social of computer-mediated communication and social groups. groups.

Wikipedia

It is not the strongest that will It is not the strongest that will survive, nor is it the most intelligent; survive, nor is it the most intelligent; but the one most adaptive to but the one most adaptive to change.” change.” C.Darwin Origin of the SpeciesC.Darwin Origin of the Species

Today’s Ground RulesToday’s Ground Rules

Non-LinearNon-Linear InteractiveInteractive CollaborativeCollaborative WE ARE SMARTER than me!WE ARE SMARTER than me!

Web 2.0 SurveyWeb 2.0 Survey How many have an mp3 player?How many have an mp3 player? How many have used Skype?How many have used Skype? How many don’t have landline @ home?How many don’t have landline @ home? How many blog?How many blog?

• Know what one is?Know what one is? How many listen to podcasts?How many listen to podcasts?

• Know what one is?Know what one is? How many have visited SecondLife? Have How many have visited SecondLife? Have

a personality there?a personality there? RSS?RSS? AJAX?AJAX?

(Loose) Agenda(Loose) Agenda

TrendsTrends• Internet UseInternet Use• User Gen ConUser Gen Con• Social NetworkingSocial Networking• $’s$’s• WirelessWireless

What’s Web 2.0?What’s Web 2.0? What’s possible?What’s possible? CWSL’s Baby stepsCWSL’s Baby steps New business/ philanthropy modelNew business/ philanthropy model

GoalGoal

To have a better sense of what’s To have a better sense of what’s happening now, what’s on the happening now, what’s on the horizon, and what possibilities and horizon, and what possibilities and implications we face. implications we face.

You’ll leave here…You’ll leave here…

Not afraid to ask questions– “so it’s Not afraid to ask questions– “so it’s new tech, but what does it do for us, new tech, but what does it do for us, does it help us further our mission?”does it help us further our mission?”

Knowing that you don’t have to panic Knowing that you don’t have to panic or be fearful. It’s pointing and or be fearful. It’s pointing and clicking—no programming or clicking—no programming or computer language. computer language.

Andrew Shaindlin, CASE Summit 06

True or False?—True or False?—…nifty cocktail chatter…nifty cocktail chatter

Detroit has a higher % Detroit has a higher % of landline free homes of landline free homes than does San Franciscothan does San Francisco

# of people over age # of people over age 50 accessing internet 50 accessing internet daily in USA more than daily in USA more than doubled from 02-06doubled from 02-06

The % of internet users The % of internet users in Montreal is greater in Montreal is greater than that of Halifaxthan that of Halifax

In less than 6 years, a In less than 6 years, a reader written online reader written online newspaper became #3 newspaper became #3 in South Koreain South Korea

More than 1/2 of More than 1/2 of MySpace users are MySpace users are under 24under 24

Skype is fastest growing Skype is fastest growing business of all timebusiness of all time

You can lend $100 to a You can lend $100 to a stranger who needs stranger who needs $1000@ 24% interest $1000@ 24% interest through a websitethrough a website

Why should we care?Why should we care?

Greetings earthling. We are an advanced race from planet moonthron.

We came to share our secrets for ending Hunger. Poverty and Disease.

I’ll get the door. Well, what’s

in it for me?

I’ll always wonder if there was a better way to handle that.

Some of the headaches facing Some of the headaches facing alumni/development officesalumni/development offices

Graduates who fail to update their Graduates who fail to update their addressesaddresses

Figuring out who is best person to Figuring out who is best person to sign invitation to reunionsign invitation to reunion

Researching best people to recruit as Researching best people to recruit as solicitors/making best assignmentssolicitors/making best assignments

Knowing prospects’ interests, Knowing prospects’ interests, personal and professionalpersonal and professional

Someday Alumni will…Someday Alumni will…

Update all their own contact Update all their own contact information, preferred salutations, etc.information, preferred salutations, etc.

Tell you who they know and care aboutTell you who they know and care about• Let you see who your Alphas areLet you see who your Alphas are

Share their interests —personal, Share their interests —personal, professional, and @school…professional, and @school…

EXPECTEXPECT YOU to enable them to do it YOU to enable them to do it

That day’s today….

Trends Trends

Internet use in CanadaInternet use in Canada

Percent of adult Canadians Percent of adult Canadians using Internet during 2005 using Internet during 2005

   %%

HalifaxHalifax 7575

MontréalMontréal 6868

Ottawa/ GatineauOttawa/ Gatineau 7777

TorontoToronto 7575

WinnipegWinnipeg 7070

CalgaryCalgary 7777

EdmontonEdmonton 6969

VancouverVancouver 7171

Other urban areasOther urban areas 6868

Rural and small town areasRural and small town areas 5858

Reasons for adult home users to go on-line during 2005 %

E-mail 91General browsing 84Weather or road conditions 67Travel information or making travel arrangements 63View news or sports 62Search for medical or health related information 58Electronic banking 58Window shopping 57Pay bills 55Search for information about governments 52Ordering personal goods or services 43Education, training or school work 43Research community events 42Play games 39Chat or to use a messenger 38Obtain or save music (free or paid downloads) 37Obtain or save software (free or paid downloads) 32Research investments 26Listen to the radio over the Internet 26Communicate with governments 23Download or watch TV or a movie over the Internet 12Any other personal non-business reason 11

Source: Statistics Canada, The Daily, Tuesday, August 15, 2006_ Canadian Internet Use Survey.mht

Digital throughout the WorldDigital throughout the World

USA Top Sites JulyUSA Top Sites July

Source: Neilsen/Net Ratings, August 2006

Who’s Using Social Networking Who’s Using Social Networking Sites?Sites?

$’s to Online $’s to Online

USA 2006USA 2006 $16.7 billion $16.7 billion $280 million on Social Network ads $280 million on Social Network ads

(1.7%)(1.7%)• $180 million to MySpace$180 million to MySpace

2010 projections Social Network 2010 projections Social Network advertising in USA up to $1.9 billion or advertising in USA up to $1.9 billion or 6.3% 6.3%

Global total $350 million ’06 to $2.5 Global total $350 million ’06 to $2.5 billion 2010billion 2010

Emarketer.com quoted on www.marketingpower.com 5 oct. 06

Portable Devices 12/04Portable Devices 12/04

1.6 Billion Mobile Phones1.6 Billion Mobile Phones 100 Million Digital Cameras100 Million Digital Cameras 60 Million PDAs60 Million PDAs 50 Million PGDs50 Million PGDs 15 Million MP3s (10m IPods)15 Million MP3s (10m IPods)

Communities Dominate Brands, Moore & Ahonen

Music Sales by Channel 2004Music Sales by Channel 2004

$30 Billion$30 Billion• Traditional $23.9 BillionTraditional $23.9 Billion• CDs via Internet $1.8 BillionCDs via Internet $1.8 Billion• Direct downloads $200 MillionDirect downloads $200 Million• RINGTONES $4.1 Billion RINGTONES $4.1 Billion

CDB

Mobile Phone ConvergenceMobile Phone Convergence

2005 largest maker of digital 2005 largest maker of digital cameras—Nokiacameras—Nokia

2006…2006…

IPod Sales

MP3 Mobile Phone Sales

Web 2.0Web 2.0

Web 2.0Web 2.0 11stst coined by Tim O’Reilly in 2004. (9 coined by Tim O’Reilly in 2004. (9

million Google hits by 2005)million Google hits by 2005) Metaphor to describe how applications Metaphor to describe how applications

delivered over the web allow one to use it delivered over the web allow one to use it much like once used a desktopmuch like once used a desktop

Makes possible such things as Makes possible such things as social networking sitessocial networking sites, , wikiswikis, , communication tools, and communication tools, and folksonomiesfolksonomies — — that let people collaborate and share that let people collaborate and share informationinformation onlineonline (wikipedia) (wikipedia)

Move from looking and posting to Move from looking and posting to interactinginteracting

Pods, Chats, Blogs & Wikis Oh My!Pods, Chats, Blogs & Wikis Oh My!

In 2005 6 million Americans listened to a In 2005 6 million Americans listened to a podcastpodcast. (Pew). (Pew)

82 million on IM/Chat biggies Microsoft and 82 million on IM/Chat biggies Microsoft and AOL—now can chat across platform AOL—now can chat across platform (mediamix)(mediamix)

Jan 2006 26.6 million blogs doubling every Jan 2006 26.6 million blogs doubling every 5 months 5 months (Technorati) (Technorati) 1 in 3 already using tags 1 in 3 already using tags by mid 2005by mid 2005

Online giving up 53% in 2005 in USAOnline giving up 53% in 2005 in USA (Pew) (Pew)

Connectedness of BlogosphereConnectedness of Blogosphere

CDB

Wiki/pediaWiki/pedia

Whts’ a wiki? User contributed content Whts’ a wiki? User contributed content document—document—• Any one can updateAny one can update• Wisdom of Crowds orWisdom of Crowds or• Madness of mobsMadness of mobs

Either way, usefulEither way, useful

1 Million articles in English on Wikipedia as 1 Million articles in English on Wikipedia as of March 2006 2.5 million registered usersof March 2006 2.5 million registered users

Williams WikiWilliams Wiki

RSSRSS

Subscription that allows you to be notified Subscription that allows you to be notified of changes to a site. When it’s updated you of changes to a site. When it’s updated you are notified, not via email but in your news are notified, not via email but in your news reader—now a regular part of IE7.reader—now a regular part of IE7.

Although as of last year, few, 9%, even had Although as of last year, few, 9%, even had an idea of what it is, many used it an idea of what it is, many used it unknowingly—yahoo news updates for unknowingly—yahoo news updates for example example (pew)(pew)

Uses: rss events, class notes, existing Uses: rss events, class notes, existing items changed or edited, news items --get items changed or edited, news items --get to see headline and a few lines so you can to see headline and a few lines so you can choose whether to read morechoose whether to read more

Web 2.0=Cool stuffWeb 2.0=Cool stuff

Cool stuffCool stuff• WEB2 siteWEB2 site

DodgeballDodgeball CafepressCafepress ProsperProsper DeliciousDelicious

Word to the WiseWord to the Wise

““An invasion of armies can be An invasion of armies can be resisted, but not an idea whose time resisted, but not an idea whose time has come.”has come.”

-V.Hugo-V.Hugo

ImplicationsImplications

•Now•Strangers…Trusted…Friends•Differing Communities, but Communities nonetheless•Connected Age•Examples of Virtual Communities Impacting Real Community•Now and on the Horizon--SecondLife

NowNow

Consumer is now the creator.Consumer is now the creator.

Whether in omynews or wikipedia all of Whether in omynews or wikipedia all of us may now contribute, we’re us may now contribute, we’re engaged….in community…online…engaged….in community…online…

And, oddly enough we tend to trust And, oddly enough we tend to trust strangers in shared community…strangers in shared community…

Strangers we trustStrangers we trust

• Did you ask for directions on the street Did you ask for directions on the street in Toronto? Ever done so in NYC?in Toronto? Ever done so in NYC?

• Check out “others that looked at this Check out “others that looked at this bought X” on Amazon, overstock.com, bought X” on Amazon, overstock.com, others?others?

• Check out this hotel’s ratings on Check out this hotel’s ratings on tripadvisor.com?tripadvisor.com?

Somehow, with enough interaction, some Somehow, with enough interaction, some strangers become friends.strangers become friends.

Types of CommunitiesTypes of Communities

Arguably online community has been a part Arguably online community has been a part of internet life since the early days of The of internet life since the early days of The Well and CompuServe's bulletin boards, Well and CompuServe's bulletin boards, but the notion of online networking as it’s but the notion of online networking as it’s come to be dates from the late 1990’s come to be dates from the late 1990’s with services such as ICQ—remember the with services such as ICQ—remember the flowers?flowers?

Aspects of social networking go back to the Aspects of social networking go back to the first dating sites, but…first dating sites, but…

Friendster in 2003 became the first Friendster in 2003 became the first mainstream social networkmainstream social network

Types of CommunitiesTypes of Communities

Ellyssa Kroski breaks the types of online Ellyssa Kroski breaks the types of online communities into 4 broad areas:communities into 4 broad areas:• Communities of InterestCommunities of Interest —MySpace,YouTube and many —MySpace,YouTube and many

others in which members use, exchange, consume and others in which members use, exchange, consume and produce information as well as share a public space produce information as well as share a public space

• Communities of PracticeCommunities of Practice —sharing and producing —sharing and producing knowledge within a common professional framework knowledge within a common professional framework linkedIn, for example and biblioblogospherelinkedIn, for example and biblioblogosphere

• Goal-Oriented CommunitiesGoal-Oriented Communities —Members share a common —Members share a common goal and interest—wikis are prime examplegoal and interest—wikis are prime example

• Learners’ CommunitiesLearners’ Communities —those who share a common —those who share a common educational goal. Lawschooldiscussion.org, educational goal. Lawschooldiscussion.org, notemesh.com “collaborate to graduate”notemesh.com “collaborate to graduate”

Others have found differentiators in various ways, Others have found differentiators in various ways, but this helps frame the discussion.but this helps frame the discussion.

Move from Networked Age to Move from Networked Age to Connected AgeConnected Age

Always on—don’t have to log on and offAlways on—don’t have to log on and off Always in pocketAlways in pocket Always have access to our friends and Always have access to our friends and

families--our“lifeline” always availablefamilies--our“lifeline” always available Don’t have to send or wait for email—RSSDon’t have to send or wait for email—RSS Constant Conversation possible, not Constant Conversation possible, not

requiredrequired

Communities Dominate Brands pg 3

Online Community Impacts:Online Community Impacts:

Kryptonite LocksKryptonite Locks Philippines Joseph Estrada 2001Philippines Joseph Estrada 2001 Conrad Burns Conrad Burns on youtubeon youtube Wal-mart BlogsWal-mart Blogs UF Prof youtube – Communications UF Prof youtube – Communications

lesson learned…mission not lesson learned…mission not accomplished. accomplished.

Now and on the Horizon!Now and on the Horizon!

SecondLifeSecondLife• Huge growthHuge growth• For profits, Toyota etcFor profits, Toyota etc• NFPs– UN, BBC, ACSNFPs– UN, BBC, ACS• Has a philanthropic commitment tied Has a philanthropic commitment tied

into pricinginto pricing• Wait til Starbucks starts accepting Wait til Starbucks starts accepting

Linden Dollars!Linden Dollars!

What it means for Higher EdWhat it means for Higher Ed

•Expectations

•Our Role

•CWSL’s Babysteps

•A New Paradigm

Online Networking Online Networking

Constituents expect Interactive—Constituents expect Interactive—Conversation, platform for discussion– lost Conversation, platform for discussion– lost control ofcontrol of

Alumni,Students, Prospective StudentsAlumni,Students, Prospective Students

(Don’t become Goliath!)(Don’t become Goliath!) Networking—Networking—

• Social/BusinessSocial/Business• Portable/Multiple--Graduates can take network Portable/Multiple--Graduates can take network

with them– you can have several—fragmentation with them– you can have several—fragmentation of the individual—UBER-Segmentationof the individual—UBER-Segmentation

Do we have a roll to play? Social—debatable, Do we have a roll to play? Social—debatable, Business—without doubtBusiness—without doubt

We have a leading role to playWe have a leading role to play……if we’ll take it…if we’ll take it…

David Hornik “I believe social networking will be a vital David Hornik “I believe social networking will be a vital component in virtually all online experiences moving component in virtually all online experiences moving forward…”forward…”

E. Kroski “Over time, I believe people will get tired of the vast E. Kroski “Over time, I believe people will get tired of the vast generic …networks and move towards a few niche or generic …networks and move towards a few niche or vertical networks that will serve their interests and vertical networks that will serve their interests and passions.”passions.”

THAT’s US... or it can be… the community in which one THAT’s US... or it can be… the community in which one received one’s education can be a natural part of one’s received one’s education can be a natural part of one’s virtual community life.virtual community life.

D. Bowers “ Just as some seek the order of the suburbs or the D. Bowers “ Just as some seek the order of the suburbs or the quiet of rural life, users will find online communities that quiet of rural life, users will find online communities that offer differing levels of noise.”offer differing levels of noise.”

CWSL’s Baby stepsCWSL’s Baby steps

E-Solicitation E-Solicitation Play Play Podcast Podcast LawIn10LawIn10 Student & Faculty Student & Faculty BlogsBlogs Press Release Press Release BlogBlog (tagged for (tagged for

interests)interests) Alumni E-Community through KinteraAlumni E-Community through Kintera Planned Giving Planned Giving cwslgift.orgcwslgift.org cwsl.mobicwsl.mobi

A New ParadigmA New Paradigm

Twan Verdonck in http://www.webtwobusinessmodels.com/index2.htm.

A New Paradigm for PhilanthropyA New Paradigm for Philanthropy

Tools

Constituent CommunityValue

Institution

UsesCreatesProvides

Value for Institution

Value for Constituents

Facilitates

Prospect Pool

Based on T. Verdonck’s Web Two Business Model

11 things you can do Monday11 things you can do Monday11stst 10 are from Karine Joly and Joe Hice @ CASE Senior Marketing & 10 are from Karine Joly and Joe Hice @ CASE Senior Marketing &

Communications Professionals’ Conf. Philadelphia Sept 06Communications Professionals’ Conf. Philadelphia Sept 06

1.1. Subscribe to something via RSSSubscribe to something via RSS2.2. Set Technorati and Google NewsSet Technorati and Google News3.3. Read and comment on blogsRead and comment on blogs4.4. Create Facebook accountCreate Facebook account5.5. Move your Press Releases to blog—wordpress.com for exampleMove your Press Releases to blog—wordpress.com for example6.6. Check out/update your institution on WikipediaCheck out/update your institution on Wikipedia7.7. Set up MySpace account with your institution’s nameSet up MySpace account with your institution’s name8.8. Set up delicious account for self/teamSet up delicious account for self/team9.9. Set up YouTube account with your institution nameSet up YouTube account with your institution name10.10. Subscribe to collegewebeditor.com Subscribe to collegewebeditor.com 11.11. Check out lostmynotes.info, subscribe to blog Check out lostmynotes.info, subscribe to blog

FinallyFinally

• “The best way to predict the future is to create it.”

-Peter Druker

Finally…Inside Higher Ed’s looking Finally…Inside Higher Ed’s looking out …out …

SourcesSources Communities Dominate Brands: Picture tells it better - iPod share is 14%Communities Dominate Brands: Picture tells it better - iPod share is 14% Google Image Result for http://tesla.liketelevision.com/liketelevision/images/lowrez/ajax211.jpgGoogle Image Result for http://tesla.liketelevision.com/liketelevision/images/lowrez/ajax211.jpg Planet MiniBox | Home to the World's Leading ShoutboxPlanet MiniBox | Home to the World's Leading Shoutbox

• go back to for web site maybe go back to for web site maybe Law School Blogs, Law Student Blogs, Law School Applicants, Law School Message Boards, LSAT Blogs – JD2BLaw School Blogs, Law Student Blogs, Law School Applicants, Law School Message Boards, LSAT Blogs – JD2B Google Image Result for http://www.javarss.com/ajax/ajax.gifGoogle Image Result for http://www.javarss.com/ajax/ajax.gif

• simple ex for ajax simple ex for ajax The University of Arizona Bring Web 2.0 and Social Networking to the Classroom « Jim Henderson’s BlogThe University of Arizona Bring Web 2.0 and Social Networking to the Classroom « Jim Henderson’s Blog http://www.telephia.com/documents/TotalCommunications.pdfhttp://www.telephia.com/documents/TotalCommunications.pdf Web 2.0 - Wikipedia, the free encyclopediaWeb 2.0 - Wikipedia, the free encyclopedia collegewebeditor.com: web, marketing & PR in higher ed » Facebookcollegewebeditor.com: web, marketing & PR in higher ed » Facebook

• Facebook]’s a way to keep track of a much broader array of people that could be real benefits to you down the line. I can’t Facebook]’s a way to keep track of a much broader array of people that could be real benefits to you down the line. I can’t imagine going into this almost professional state of my life without the list of literally hundreds of people I’ve come acros imagine going into this almost professional state of my life without the list of literally hundreds of people I’ve come acros

"Debunking the myth of Kryptonite Locks and the Blogosphere" from The Intuitive Life Business Blog"Debunking the myth of Kryptonite Locks and the Blogosphere" from The Intuitive Life Business Blog prelaw discussion groupprelaw discussion group The Daily, Tuesday, August 15, 2006. Canadian Internet Use SurveyThe Daily, Tuesday, August 15, 2006. Canadian Internet Use Survey

• two-thirds of adult Canadians surfed the Internet in 2005, and those living in larger cities were much more likely to have done two-thirds of adult Canadians surfed the Internet in 2005, and those living in larger cities were much more likely to have done so than those in rural areas and small towns, according to the new Canadian Internet Use Survey. An estimated 16.8 million so than those in rural areas and small towns, according to the new Canadian Internet Use Survey. An estimated 16.8 million adu adu

Mobile Internet Population GrowsMobile Internet Population Grows Setting Up (Virtual) Shop in Second LifeSetting Up (Virtual) Shop in Second Life

• possibilities and perils possibilities and perils Wal-Mart vs. the BlogosphereWal-Mart vs. the Blogosphere

• oops Wall-mart you can't fool all the bloggers all the time oops Wall-mart you can't fool all the bloggers all the time MediaPost Publications - Behind the Numbers: Serving the Audience of One - 10/19/2006MediaPost Publications - Behind the Numbers: Serving the Audience of One - 10/19/2006 Tim Richardson, quotable quotesTim Richardson, quotable quotes

• "Professors will not be replaced by web pages, they will be replaced by Professors who know how to effectively use web "Professors will not be replaced by web pages, they will be replaced by Professors who know how to effectively use web pages" pages"

SourcesSources Social Networking for the IT Set: Will Marketers Bite?Social Networking for the IT Set: Will Marketers Bite?

• TechRepublic introduced discussion forums and short member profiles as far back as '99, and added features like social bookmarking, TechRepublic introduced discussion forums and short member profiles as far back as '99, and added features like social bookmarking, tagging and blogging last year. Members can be matched to others searching for people with expertise in certain fields, and tagging and blogging last year. Members can be matched to others searching for people with expertise in certain fields, and

Text Messaging Outpaces Voice in U.K.Text Messaging Outpaces Voice in U.K. Broadband Grew 33 Percent Years' TimeBroadband Grew 33 Percent Years' Time E-commerce StatisticsE-commerce Statistics

• . Prof. W. Tim G. Richardson © www.witiger.com . Prof. W. Tim G. Richardson © www.witiger.com http://www.witiger.com/powerpoints/ecommoverviewfromIndustryCanada.ppthttp://www.witiger.com/powerpoints/ecommoverviewfromIndustryCanada.ppt

• ppt on canadian e commerce ppt on canadian e commerce http://www.epas.utoronto.ca/~wellman/publications/immanent/immanent.pdfhttp://www.epas.utoronto.ca/~wellman/publications/immanent/immanent.pdf Blackwell Synergy: City & Community, Blackwell Synergy: City & Community, VolVol 2, Issue 4, pp. 277-311: Neighboring in 2, Issue 4, pp. 277-311: Neighboring in NetvilleNetville

: How the Internet Supports Community and Social Capital in a Wired Suburb (Abstract): How the Internet Supports Community and Social Capital in a Wired Suburb (Abstract) • Survey and ethnographic data from a "wired suburb" near Toronto show that high-speed, always-on access to the Internet, coupled with a Survey and ethnographic data from a "wired suburb" near Toronto show that high-speed, always-on access to the Internet, coupled with a

local online discussion group, transforms and enhances neighboring. local online discussion group, transforms and enhances neighboring. Robert Paterson's Robert Paterson's WeblogWeblog: Internet use is now ubiquitous in Canada - We have tipped: Internet use is now ubiquitous in Canada - We have tipped

• . Soon, an organization that does not use social software to connect all its parts and to its customers will die. . Soon, an organization that does not use social software to connect all its parts and to its customers will die. Management NewsManagement News

• week of June. Richardson said Canada is an ideal country to push the technology forward and was quoted as saying "This might be a go week of June. Richardson said Canada is an ideal country to push the technology forward and was quoted as saying "This might be a go particularly in Canada because we have a fairly monopolistic system with Bell Mobility, Telus Mobility, Rogers Wireless a particularly in Canada because we have a fairly monopolistic system with Bell Mobility, Telus Mobility, Rogers Wireless a

MIT Convergence Culture Consortium: ConvergenceMIT Convergence Culture Consortium: Convergence http://www.nielsen-netratings.com/pr/PR_060810.PDFhttp://www.nielsen-netratings.com/pr/PR_060810.PDF

• top growing user gen cntnt cmpnies top growing user gen cntnt cmpnies Nielsen: MySpace Is Fastest-Growing Top Web Brand · Nielsen: MySpace Is Fastest-Growing Top Web Brand · MarketingVOXMarketingVOX

• User-generated content sites, including platforms for photo-sharing, video-sharing and blogging, comprised five out of the top 10 fastest-User-generated content sites, including platforms for photo-sharing, video-sharing and blogging, comprised five out of the top 10 fastest-growing web brands overall in July 2006. Image hosting site ImageShack ranked No. 4 among July's fastest-growing web growing web brands overall in July 2006. Image hosting site ImageShack ranked No. 4 among July's fastest-growing web

Social-Networks' User Demos Vary, MySpace Aging · Social-Networks' User Demos Vary, MySpace Aging · MarketingVOXMarketingVOX http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends010906.pdfhttp://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends010906.pdf

• another morgan stanley study another morgan stanley study http://www.morganstanley.com/institutional/techresearch/pdfs/Trends040106.pdfhttp://www.morganstanley.com/institutional/techresearch/pdfs/Trends040106.pdf

• growth of mobile growth of mobile

SourcesSources http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends1005.pdfhttp://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends1005.pdf Free Online Picture Free Online Picture ResizerResizer - Crop and Resize photos, images, or pictures online for free! - Crop and Resize photos, images, or pictures online for free! Researching the 'My' in Researching the 'My' in OhmyNewsOhmyNews - - OhmyNewsOhmyNews International International

• vy good paper on how this became so succesful and what motivates the writers vy good paper on how this became so succesful and what motivates the writers Consumer Driven BusinessesConsumer Driven Businesses

• why it's vital to engage customer...interesting transactional model in presentation why it's vital to engage customer...interesting transactional model in presentation Signal Without Noise--by Guy Kawasaki: The Wrong Tale: A Checklist for Long-Tail ImplementationsSignal Without Noise--by Guy Kawasaki: The Wrong Tale: A Checklist for Long-Tail Implementations

• Galileo said: All truths are easy to understand once they are discovered— the trick is to discover them. Guy said: All Galileo said: All truths are easy to understand once they are discovered— the trick is to discover them. Guy said: All truths are easy to understand once they are discovered— the trick is to exploit them. truths are easy to understand once they are discovered— the trick is to exploit them.

The Long TailThe Long Tail http://http://www.abanet.org/mtd/preferred.pdfwww.abanet.org/mtd/preferred.pdf

• aba hotel discounts aba hotel discounts New top level domains considered harmful - Design IssuesNew top level domains considered harmful - Design Issues

• berners lee doesn't like .mobi...of course he didn't have a good profit track record with www! berners lee doesn't like .mobi...of course he didn't have a good profit track record with www! Reuters opens virtual news bureau in Second Life | Reuters opens virtual news bureau in Second Life | Tech&SciTech&Sci | Technology | | Technology | Reuters.comReuters.com Making Social Networking Work for Marketing: Making Social Networking Work for Marketing: CommunispaceCommunispace Shares 10 Best Practices for Online Customer Communities Shares 10 Best Practices for Online Customer Communities

• 10 best practices for social networking 10 best practices for social networking Virtual online worlds | Living a Second Life | Virtual online worlds | Living a Second Life | Economist.comEconomist.com dodgeball.comdodgeball.com :: mobile social software :: mobile social software

• keep in touch w friends keep in touch w friends Go2Web20.net - The complete Web 2.0 directory.Go2Web20.net - The complete Web 2.0 directory.

• Awesome Awesome What is Game Theory?What is Game Theory? Social Capital Gateway - Resources for the study of social capital edited by Fabio Social Capital Gateway - Resources for the study of social capital edited by Fabio SabatiniSabatini Where Everybody Knows Your (Screen) Name: Online Games as "Third Places"Where Everybody Knows Your (Screen) Name: Online Games as "Third Places"

• has table with good description of 3rd place has table with good description of 3rd place Harvard University's renowned political scientist Robert Putnam says the more ethnically diverse a community is, the less likely its inhabitants are to trust anyoneHarvard University's renowned political scientist Robert Putnam says the more ethnically diverse a community is, the less likely its inhabitants are to trust anyone

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