Virtual Engagement: Small Business SummitOct 7th 1pm –5pm EST

An opportunity to:

INFORM, COMMUNICATE, EDUCATE, EMPOWER, BUILD COMMUNITY

Prepared by: Amy Nelson, Manager Event Sponsorship, The Globe and Mail ANelson@globeandmail.com

What is the value in sponsoring the Small Business Summit?

• The Small Business Summit is now in its 5th year – one of The Globe’s longest-running events. It’s a sold-out event every year (paid ticket) so interest and engagement is high

• Small Business Summit speakers are typically higher-profile and from known national brands (examples include Kate Ross LeBlanc, Co-Founder of Saje Natural Wellness (2019), Elana Rosenfeld, Founder of Kicking Horse Coffee (2018); Bruce Linton, former CEO, Canopy; (2020); Noura Sakkijha, Founder of Mejuri Inc. (2020); and others.

• The Small Business Summit will take place on October 7 during Small Business month.

• We anticipate strong interest in the Small Business Summit this year and despite the event being virtual, are tentatively planning to charge for attendance.

• The Summit attracts a high caliber of sponsors. Past sponsors include PayPal, BDC, RBC, Ceridian, Purolator and others.

2020 Small Business Summit

Format and engagement

• Fall Globe and Mail virtual events will be built around interactivity and audience engagement. New features planned for the Small Business Summit include:

• Live polls and quizzes to involve the audience

• Public comments and questions (moderated/filtered to ensure rogue comments are removed) so the audience can see what others think about the topics

• Small-group virtual networking (by industry, challenge or topic) to provide opportunities for attendees to make connections and interact with peers and experts (including sponsors)

• Sponsor video shown during downtimes and breaks

• Interactive breakout sessions featuring experts and Globe journalists, allowing the audience to ask questions of the experts and network with one another.

Format & Engagement

• 2019 Attendee Profile

• 60% female

• 40% between the ages of 25 and 44

• 58% self-employed

• 17% in services sector

• 15% in financial sector

• 42% at companies with 1-10 employees

• 62% in business for 10 or more years

A targeted Small Business Audience

Small Business Summit

Virtual event, October 7th, 2020

The Small Business Summit provides entrepreneurs with ideas, solutions and connections for growth. In the midst of a year of social distancing and remote working, it's never been more important for small business owners to network with one another, share strategies and gain the inspiration they need to persevere through challenge.

This year, the Small Business Summit will be a virtual event, providing new opportunities for delegates to meet and interact with other entrepreneurs from across the country. Hear from some of Canada's most successful entrepreneurs on how they're pivoting for growth. Learn from the experts during interactive breakout discussion and come away with fresh perspectives on small business survival and success in the new economy.

Webcast Description

1:00 pm - 1:30 pm Optional Networking

1:30 pm - 1:35 pm Opening Remarks (The Globe and Mail) Sponsor speaking opportunity (remarks)

1:35 pm - 2:15 pm Panel Discussion - Pivoting for Success: Top Canadian entrepreneurs sharing insight on overcoming challenges

The hurdles of 2020 are unprecedented, especially for small businesses. This panel discussion will bring together some of Canada’s most successful entrepreneurs to share their stories and advice from the road so far, and their approaches to weathering the current crisis. Hear their perspectives on how the landscape has shifted for small businesses and how they are responding. From the boom in e-commerce to virtual customer engagement, these entrepreneurial leaders will provide tactics and ideas for long-term growth in a shifted economy. Sponsor speaking opportunity (introduction)

2:15 pm - 2:45 pm Break and Optional Networking

2.45pm - 3:20 pm Panel Discussion - Small Business Marketing: Customer engagement strategies in the pandemic era

What strategies can small business owners rely on to connect with new customers in an altered economy? The COVID-19 pandemic hasnecessitated e-commerce, social media marketing and digital engagement. In an ecosystem crowded with options, from paid social to marketing automation to advertising, entrepreneurs need to know where to get the biggest return on investment. This panel will pinpoint the most effective marketing approaches for smaller companies as they work through current challenges and prepare for future growth. Sponsor speaking opportunity (panel participation or introduction)

3:20 pm -3:40 pm Break and Optional Networking

Working Agenda

3:40 pm - 4:20 pm - Concurrent Breakout Sessions

Breakout Session A Presentation: Leadership through Crisis - Supporting employees through uncertainty

Leadership is tough at the best of times, let alone in the midst of a global pandemic. This session will outline how small business owners can effectively lead and support employees through current challenges and beyond. Come away with practical actions you can implement within your business right away, to better empower and inspire your people. Sponsor speaking opportunity (introduction)

Breakout Session B Panel Discussion: Digital Evolution- Adapting your business for the new economy

Before COVID-19 small business owners focused on increasing sales and speeding delivery to boost revenues. The pandemic has changed what consumers want. Now the challenge is calibrating operations with e-commerce, customer convenience and safety in mind. This session will cover the most important operational changes for small businesses today. Sponsor speaking opportunity (panel participation or introduction)

Breakout Session C Interview: Mental Wellness - Self-care strategies for entrepreneurs

Small business owners are often "on" 24/7, ready to respond to emails, put out fires or meet project deadlines, all while juggling families and other responsibilities. The COVID-19 pandemic has made all of these tasks harder. How can entrepreneurs cope with the current situation without burning out? This session will provide you with a better understanding of mental illness symptoms and prevention strategies, tailored to entrepreneurs. Sponsor speaking opportunity (introduction)

4:20 pm - 4:30 pm Short Break

4:30 pm - 4:55 pm Closing Keynote: "From Cellar to Bestseller: The Looneyspoons Recipe for Success

How did two sisters with no formal culinary training, no publishing track record, no food industry experience and most importantly, no money, end up writing and publishing one of Canada’s bestselling cookbooks of all time, spawning one of the country’s most unique and widely recognized healthy eating brands? Janet Podleski’s against-all-odds success story illustrates the power of passion, perseverance, following your gut instinct and just knowing that anything is possible. Hear Janet's inspiring perspective on facing challenges and the power of tenacity. Sponsor speaking opportunity (introductory remarks)

4:55 pm - 5:00 pm Closing Remarks

Working Agenda

Additional breakout session ideas

Armchair Discussion: Ask the Experts: How to optimize your cash

flow and finances

Panel Discussion: Keep your Customers Happy - Tips to boost

your service performance in challenging times

Presentation: Acquisitions – What to consider when buying

another company

Panel Discussion: Expanding Beyond Canada – The new outlook

on global markets

Panel Discussion: E-Commerce How To - Setting up or optimizing

your online platform

Presentation: Safe Return to Work – Supporting employees

through the transition

Marketing summary

Overview of marketing campaign, full sponsorship package breakout on following slide

Pre Webcast Marketing:

• Half or full page print ads to run in The Globe and Mail newspaper to drive audience acquisition, featuring sponsor branding

• Two targeted e-mail blasts to selected Globe and Mail lists

• Email invitation to select influencers and policy makers identified by Globe and Mail editorial

• Option for sponsor to send invitation to their client base

• Digital advertising on globeandmail.com

• Organic social media posts on Globe and Mail Events channels

Post Webcast Marketing:

• Highlights reel link hosted on The Globe and Mail events page, and provided to the sponsor to post on their website

• Highlight article with key points produced and sent with Thank You email including with highlights reel link

• Post webcast digital driver to highlights article and reel on the Globe and Mail Events page

• Post webcast Thank You message with PDF handout for attendees to download

SMALL BUSINESS SUMMIT 2020PRESENTING SPONSOR

(1 available)

PLATINUM

SPONSOR

(4 available)

Speaking opportunity: Pending editorial approval, we will work with you on a suitable speaking opportunity for your thought leader 2x 1X

Presenting Sponsor Recognition on all marketing materialsX

Logo and sponsor designation inclusion in footer of event marketing materials X

Sponsor video shown in breaks or downtime X X

Logo recognition on all invitations. Option for sponsors to send invitation to their client database X X

Brand mention in live social coverage on Globe Small Business accountsX X

Logo recognition on digital event materials (container ad units) X

Access to registrant data (Name, title, company) X

Event highlights reel with ‘thank you to our sponsors’ hosted on the Globe and Mail events page with reel link provided to sponsor to post on

their website for up to 6 monthsX X

Post webcast Thank You message/offer and option for PDF handout in post event ‘Thank You’ email X X

EVENT SPONSORSHIP INVESTMENT Incumbent $15,000

Custom content digital article and media extension $10,000 $10,000

TOTAL INVESTMENT Incumbent $25,000

Sponsorship packages

Digital Sponsor Content information

Total Digital Content Amplification Investment: $10,000 net

Post webcast custom content amplification POST WEBCAST AMPLIFICATION DETAILS

• 1x Sponsor content digital article highlighting sponsor area of thought leadership for further user engagement on branded landing page

• This page would also include the webcast highlight video • Paid social posts distributed on best-suited social platforms to

reach your defined target• Branded digital media drivers across Globe Alliance Network

(audience targeted/contextual)

ADDED VALUE • Exclusive brand ad surround - 100% share of voice of all ads

surrounding webcast landing page on Globe and Mail• Production of branded webcast promotional ads by Globe

Creative Services

Examples of webcast marketing assets

Registration emailFull Page national ad

The following screen shots are examples of marketing materials from past webcasts including:

- Full Page ad

- Registration email invitation

- Social post

- Thank You email including Wrap Up article and webcast link

Examples of webcast marketing assets

Thank You email example

Example of social

Why Sponsor a Globe Webinar?

Leverage the third party impartiality of The Globe and Mail brand

Elevate the quality of content delivery to the journalistic standards of The Globe

Collaborative programming with The Globe and Mail Event Content team, sponsor and our newsroom

Differentiate your market position

Deliver meaningful solutions

Connect with the right audience