virtual eyes credentials

&

Creating an Active Impact

“ CAMPAIGNTHAT REALLY

WORKS ”


CREATE

COMMUNICATE

ENGAGE


THAT’S WHAT WE DO

Virtual eyes is an integrated agency with a

equal leverage in Advertising and Engagement

Marketing, in short we make sure your brand is

seen, heard and felt so to get people talking

about you.

MARKETING NEEDS SHARP IDEAS AND ACTION THAT IS ACTIVE

AGENCY

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PACKAGING

EXPERIENTIALMARKETING

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CONSUMER

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CORE IDEA

We’re boutique but we’re perfectly in shape

and can put together a good fight in both

o�ine and online mediums. Combining

advertising, film, design, digital, activation, and

every other skill in our armory, to help our

clients connect to their consumers through

their brand proposition, ideology & business

model.

We believe that if soul of any advertising

campaign is precise communication along

with striking visuals, great design philosophy &

strong consumer connect program, the

message will be delivered to the desired Target

Group very e�ectively. Hence the integration

of services is all the more essential, without

which your campaign looses its vigor.

ACTIVELY CREATING & DEVELOPINGBRAND AND MARKETING COMMUNICATIONUSING SHARP & CLEAR IDEAS


THE TEAM

WHEN A TEAM OUTGROWSINDIVIDUAL PERFORMANCE,EXCELLENCE BECOMES A REALITY

Established in 2009, Virtual Eyes was born

out of an urge to excel with an aim of

exploring the impact of e�ective marketing

communication & brand engagement.

Founded by Amit Jain, Virtual Eyes came into

existence with a will to prove that creative

communication & marketing engagement

both complement each other and together

they have the potential to create a complete

brand experience. His strategic vision helped

numerous brands to build up from scratch

and successfully establish them within their

brand-positioning matrix. Virtual Eyes today is

a Team of heterogeneous mix of talent who

have been scouted from both marketing and

creative stream from leading agencies around

and is committed to revise its own

benchmarking standard regularly and actively.

Team Behind

Amit JainFounding Director & Creative Head

Partho BoseDirector Business Strategy

PulakArt Director & Illustrator

PankajAssistant Manager Execution & Operations

ShrutiCopywriter

HimanshuSr. Art Director

AswiniArt Director

SaritGraphic Designer

Vivek Graphic Designer

Akash Chief Strategy Head

Ritika Client Servicing Manager

PrabudhStrategic Business Manager & Client Servicing

OUR APPROACH

ACTIVELY COMMUNICATING BRAND ESSENCE, MARKETING OBJECTIVE ANDPOINT BLANK MESSAGES

Your Campaign Plan

Brand ImageTarget PositioningIntegrated CommunicationsMedia Budge

Campaign Evaluation

What Needs To Change

EngagementPositioningChannelBehaviorTargetingAudience

Where You Are Today

Brand AuditEnvironmentAssess MarketResearchMarket Share

Making Change HappenWhere You Want To Be

Brand ObjectivesCampaign ObjectivesBudgetBusiness Objectives

CreativeStrategyInnovationTechnology

Your Campaign

AudienceMarket shareLoyaltyEquityMedia

CreativeCommunicationDigitalBrand Engagement


CORE COMPETENCY

ACTIVELY ENGAGING TARGET GROUP USINGCREATIVE COMMUNICATION, CONSUMER ACTIVATION AND DIGITAL MARKETING

A distinct brand identity & design

philosophy that stands out from the

crowd in a meaningful way.

activ creativefresh ideas that work.

We thoroughly analyze market conditions,

current trends, competitor analysis &

opportunities ... to recommend a winning

brand strategy.

activ brandbrand that recalls.

A direct connect between your brand and

consumer by using innovative and

creative ways of marketing engagement.

activ impactmarketing in action.

We develop online strategies from ground

up or work up in tandem with you to

enhance the performance of your existing

online activity

activ digithe new age brand DNA.

When targeting the volatile Indian market, the only choice the brand has, is to create

noise, loud noise. And believe us we are very good at producing that noise.

WE DO

ACTIVELY DELIVERING SERVICES THAT ARE CORE FOR YOUR BRANDING & MARKETING NEEDS

PR

INT

TRADE

MARKETIN

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RAT

EFI

LMSC

AM

PAIG

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PRODUCT

PACKAGING

EXPERIENTIALMARKETING

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CONSUMER

ACTIVATION

CORPORATEBROCHURES

KEY INFLUENCERACTIVATION

SOC

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IA

MARKETIN

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CORE IDEA

DigitalEngaging the netizen with your brand using various

social, viral, direct, SMM, Analytics, PPC tools

Integrated Communication

creating a common sync with Integration of o�ine

and online communication message that can

directly a�ect the brand perception & provide top

the mind position of the target consumer.

In shop display- Designing in shop

displays, PoS materials in the most e�ective

yet innovative manner.

Trade Marketing– Innovative marketing

programs for brands that are more focused

towards B2B and would engage with their

business associates, channel partners in

order to increase and sustain the brand

loyalty.

Key In�uencer activation– For

brands, whose end sale is influenced by third

persons as Engineers, Architects, Doctors,

Interior Designers, and all other such

professionals need to be engaged with the

brand to e�ect sales and profitability.

Brand Strategy: Insightful creative strategy

to successfully achieve your marketing

objectives.

Creative Designing & Identity: A

distinct brand identity & perception that stands

out from the crowd in a meaningful way.

Campaign strategy– A campaign strategy

to e�ectively circulate the core communication

in the most e�ective manner through the most

optimum medium to the target audience.

Advertising– Designing core

communication message that can sync

creatively and can be delivered using various

ATL & BTL mediums.


ACTIVE DIGI

Creativity is in our DNA as VEPL was founded as a creative agency 4 years

back and since then we have been nurturing creativity to a next level of

evolution. This gives us an edge over other website development agencies as

our creative team features professionals with great zest for creativity who can

render an impeccable, innovative, visually appealing, and interactive yet user

friendly website.

Functional Areas

Strategic consulting | Content Development | Online Advertising | Social Media Marketing | Web Designing and Development

Digital marketing has become more sophisticated, so have consumers and

thus brands are looking for ways to make their advertising more impactful

without losing the branding they have strived to achieve.

We conceptualize

interactive digital drama to your brand by

developing online strategies that accentuate the

online presence and feel of the brand.

ONLINE BRAND ENGAGEMENT

CLIENTS Creating an Active Impact

FNS

Background: Client is into branded

Tableware Cutlery, wanted to expand the reach

and also wanted to position the brand in super

premium segement.

Budget Outlay – 3.5 Crore

Solution: Research, Strategy,

Communication, Campaign (Print, Outdoor),

Digital, Consumer Activation, Collaterals.


Background: Communication campaign to announce launch of hair straightener and dryer in Indian market. Create brand recall with cutting-edge consumer engagement activities in retail. Push the brand positioning of the parent brand and its range of beauty accessories products.

Solution: Strategy, Identity, Communication, Campaign(Print, Outdoor), Digital, Packaging, Collaterals.

Budget Outlay – 3 Crore

VEGA

Background: Established client into skin care

and cosmetics, wanted a complete change in

packaging of retail products and professional range.

Solution: Strategy, Retail Packaging,

Professional range Packaging

NATURE’S ESSENCE Creating an Active Impact

Background: Client has 11 stores in Delhi/NCR

of female ethnic wear, was facing a sti� competition

from other retail brands, wanted a clear brand

identity & establish the brand into Sarees, apart from

SKDs

Solution: Strategy, Identity, Communication,

Campaigns (Print, Outdoor, Radio), Digital,

Collaterals designing, Packaging


BOMBAY SELECTIONS

Macbook Air

Background: Established color cosmetic

brand wanted to tap the super premium cosmetic

market and wanted premium positioning

Solution: Strategy, Communication, Identity,

New sub-brand launch, Packaging.

COLORESSENCE PERFECT 24 Creating an Active Impact

Background: Client is into super premium

decor items, Figurines, etc. wanted a distinct brand

identity in a highly unorganized market and wanted

a future business strategy.



New sub-brand launch, Campaign (Print), Digital,

Collaterals

D’MART EXCLUSIF

MOHANI GOOD TIME TEA

Background: Client is the seventh largest

brand of Tea in India, wanted new markets entry

with repositioning of the brand and share in the

premium segement.


Solution: Research, Strategy, Communication,

Identity, New brand variants launch, Packaging,

Campaign (Print, TVC Outdoor), Collaterals.


Background: Client is into steel Re-Bars

launched a new brand variant of higher quality steel

and wanted to position it in the premium segement

in the market.


Solution: Strategy, Communication, New

Brand Launch, Campaign (Print, Outdoor),Digital,

Trade Marketing, Key Influencer Activation.

DEFENDO

Background: Established client into building

materials ventured into manufacturing of Pavers &

Blocks and wanted complete brand identity design

and new brand launch


New Brand Launch, Collaterals, Campaign

(Print, Outdoor).

PAVCON



Background: Client is into manufacturing of

steel long products, with multiple units at U.P &

Rajasthan, wanted to expand the reach among

consumers, Business Associates, Key Influencers


Solution: Strategy, Communication, Campaigns (Print, Outdoor, TVC, Radio), Trade marketing, Key Influencer Activation, Collaterals

PREMIER

Background: Client has two integrated steel

plants, wanted to expand the market area, and

create brand awareness among end consumers &

key influencer group


Solution: Strategy, Communication,

Campaign (Print, Outdoor) Trade Marketing, Key

Influencer Activation (Architects, Engineers,

Masons), Canter Activation

GALLANTT Creating an Active Impact

SHOWREEL

CAMPAIGNS

TVC RADIO

DIGITAL

CAMPAIGNS

ENGAGEMENT

DIRECTMARKETING

OOH

CREATIVES


virtual eyes credentials

Documents

engagement marketing

active impactthe team

active impactcreating

active impactthats

brand essence

brand proposition

marketing needs sharp

advertising campaign