virtual goods, morning coffee and location how this mix can help you retain and monetize
DESCRIPTION
Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize. Iryna Liashchuk Head of Marketing at Zigi. The session will cover:. Why the market needed a new approach How Zigi works Driving user engagement Unlocking huge retail ad budgets. - PowerPoint PPT PresentationTRANSCRIPT
Virtual Goods, Morning Coffee and Location
How This Mix Can Help You Retain and Monetize
Iryna LiashchukHead of Marketing at Zigi
2
The session will cover:
• Why the market needed a new approach
• How Zigi works
• Driving user engagement
• Unlocking huge retail ad budgets
Freemium is how the money will be made on mobile
3
4
Most mobile game users leave during the first 30 days
Over 95% of users don’t pay
5
Users are always close to retail locations
6
7
Pressure to buy in-game
items
Low
Medium
High
Broad reach through Freemium model
Monetized
Users
Sellingitems
When you pressure users,
they start to leave
The Freemium Pressure Cooker
How Zigi Works
8
Patents pending
User is notified when near a Zigi spot
User is notified when near a Zigi spot
Patents pending
Map shows the closest sponsored places
Patents pending
Walking to Zigi spot
Patents pending
In-game reward gets unlocked automatically
Patents pending
Sponsor can present a special offer
Patents pending
Driving Engagement
15
Key things improving retention:
•Giving non-payers access to full game experience
•Not pressuring to buy or watch ads
•Re-engaging users during the day
16
Free Samples Lead to Purchase
Patents pending
3
2 1
Unlocking huge retail ad budgets
18
Zigi Is A New Pool Of Ad Dollars
19
Retailers are the highest advertising spenders$21.5B
$1.8B $1.6B $1.7B
$1.5B $1.5B
Zigi’s value for retailers:
Patents pnding
Reach & branding
Foot traffic Store Revenue
