virtual pmi networks forum · jackie’s first book, creating customer evangelists: how loyal...

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JACKIE HUBA Leading Authority on Customer Loyalty and Word of Mouth Marketing Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is the coauthor of two previous books on customer loyalty: Citizen Marketers: When People are the Message, which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Jackie’s first book, Creating Customer Evangelists: How Loyal Customers Become aVolunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, brands and companies. Named as one of the 10 most influential online marketers, Jackie is a Forbes.com contributor writing about customer loyalty and word of mouth marketing. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM, a Penn State University graduate, and resides in Austin, Texas. DR. JAMES PEPITONE Managing Partner DesignedWORK, a Dallas, Texas-based management consultancy He specializes in improving the productivity of people-dependent operations, and serves clients across most industries and regions of the world. Dr. Pepitone is the author of four books and numerous articles. His education includes a BBA in Industrial Management and MBA from the University of Texas at Austin, and an MS in Organizational Development and Ed.D in Organizational Design from Pepperdine University in California. Virtual PMI ® Networks Forum 23 – 24 SEPTEMBER 2014 ANTHONY PIRES Associate Dean of Academic Affairs, The Art Institute of California – Inland Empire Anthony Pires has held a number of key leadership positions in the Multimedia industry. He started his career working within broadcast television at CBS and Comcast’s Creative division as a Broadcast Animator. He later transitioned and has experience as a Multimedia Developer/3D Modeler at Lockheed Martin/Summit Technologies which inspired him to start his own company Splintertek, LLC and he took on the role of Executive Officer and Partner. He has had the opportunity to hire over 50 Art Institute graduates since the formation of his company in 2006. Anthony is also the Inventor of the S3Rig (Stereoscopic Smartphone Starter Rig) which was used to enhance the Digital Filmmaking & Video Production program. He is a member of the International Game Developers Association. NICK FLORO CEO + Founder, Sealworks Interactive Studios Nick Floro has over 20 years of experience developing eLearning solu- tions, applications, and web platforms. He has worked with numerous Fortune 500 companies to help them understand the technology and develop innovative solutions to help their teams and customer base. Nick has won several awards from Apple and interactive or- ganizations for productions and services. Nick is passionate about how technology can enhance learning, and loves to share his knowledge and experience to inspire, teach, and motivate. SPEAKER BIOGRAPHIES 2014 VIRTUAL PMI NETWORKS FORUM

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Page 1: Virtual PMI Networks Forum · Jackie’s first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into

Jackie HubaLeading Authority on Customer Loyalty and Word of Mouth Marketing

Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is the coauthor of two previous books on

customer loyalty: Citizen Marketers: When People are the Message, which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Jackie’s first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, brands and companies.

Named as one of the 10 most influential online marketers, Jackie is a Forbes.com contributor writing about customer loyalty and word of mouth marketing. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age.

She is an 11-year veteran of IBM, a Penn State University graduate, and resides in Austin, Texas.

Dr. James PePitoneManaging PartnerDesignedWORK, a Dallas, Texas-based management consultancy

He specializes in improving the productivity of people-dependent operations, and serves clients across

most industries and regions of the world. Dr. Pepitone is the author of four books and numerous articles. His education includes a BBA in Industrial Management and MBA from the University of Texas at Austin, and an MS in Organizational Development and Ed.D in Organizational Design from Pepperdine University in California.

Virtual PMI® Networks Forum 23 – 24 September 2014

antHony PiresAssociate Dean of Academic Affairs, The Art Institute of California –Inland Empire

Anthony Pires has held a number of key leadership positions in the Multimedia industry. He started his career working within broadcast television at CBS and

Comcast’s Creative division as a Broadcast Animator. He later transitioned and has experience as a Multimedia Developer/3D Modeler at Lockheed Martin/Summit Technologies which inspired him to start his own company Splintertek, LLC and he took on the role of Executive Officer and Partner. He has had the opportunity to hire over 50 Art Institute graduates since the formation of his company in 2006. Anthony is also the Inventor of the S3Rig (Stereoscopic Smartphone Starter Rig) which was used to enhance the Digital Filmmaking & Video Production program. He is a member of the International Game Developers Association.

nick FloroCEO + Founder, Sealworks Interactive Studios

Nick Floro has over 20 years of experience developing eLearning solu-tions, applications, and web platforms. He has worked with numerous Fortune

500 companies to help them understand the technology and develop innovative solutions to help their teams and customer base. Nick has won several awards from Apple and interactive or-ganizations for productions and services. Nick is passionate about how technology can enhance learning, and loves to share his knowledge and experience to inspire, teach, and motivate.

Speaker BiographieS 2014 Virtual pMi NetworkS ForuM

Page 2: Virtual PMI Networks Forum · Jackie’s first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into

ricarDo Vargas

Specialist in project, portfolio and risk management with over 17 years’ experience in the energy, infrastructure, telecommunications, information technology and finance sectors. He is the first Latin American to be elected Chairman of the Board of the Project

Management Institute (PMI). With 12 books published about Project Management, Ricardo is a chemical engineer and holds a master’s from the Federal University of Minas Gerais and certificates from George Washington University, Harvard Law School and Massachusetts Institute of Technology.

sanDra lee styerTrusted Advisor Associates LLC, Practice Lead – Trust Diagnostics™

Sandy Styer joined Trusted Advisor Associates six years ago, bringing a background in marketing and service and product innovation. Over the past twenty years, Ms. Styer has worked for

companies across a wide range of industries, including banking, business software, travel and telecommunications. While at American Airlines, she developed the first online travel system, now known as Travelocity.

When not working on trust research, Ms. Styer spends her time in the art world, working as a collage artist.

Virtual PMI® Networks Forum 23 – 24 September 2014

Dr. Vicki HalseyVice President of Applied Learning,The Ken Blanchard Companies

Dr. Vicki Halsey is coauthor of Blanchard’s Legendary Customer Service Training and their award-winning Situational Leadership® II program. She also is the coauthor,

with Ken Blanchard and others of Legendary Service, Leading at a Higher Level, as well as The Hamster Revolution and The Hamster Revolution for Meetings (with Mike Song and Tim Burress). She has developed leadership programs for Nike, Microsoft, Wells Fargo, P & G, Shell Oil, and hundreds of others. Her book, Brilliance By Design will be the focus of today’s presentation.

Vickie k. sulliVanPresident, Sullivan Speaker Services, Inc.

Vickie Sullivan is internationally recognized as the top market strategist for experts. Specializing in branding for high-fee markets, she has launched thousands of thought leaders since 1987. Ms. Sullivan is a popular speaker

throughout the U.S. and Canada on why buyers buy in lucrative markets and strategies that position experts for those opportunities. Her market intelligence updates are distributed to experts in the U.S. as well as 17 other countries

Page 3: Virtual PMI Networks Forum · Jackie’s first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into

craig killougHVice President, Organizational Markets,Project Management Institute

Craig Killough is Vice President; Organization Markets and brings more than 40 years of business and leadership experience to PMI. In his current role, Craig is responsible for PMI’s relationship

with organizations and promoting the value of project, program and portfolio management in delivering business results. The Organization Markets Group integrates PMI resources supporting the development of stronger relationships with organizations including standards, global business and government relations and account management, the Global Executive Council, Alliances and Networks, and business units in India, China, Australia and the United Kingdom.

Prior to joining PMI, Craig was the Executive Vice President of Global Operations with General Physics Corporation providing engineering and technical services in the energy, manufacturing and public sectors, and Vice President Systems Engineering and Licensing with Cygna Energy Services providing engineering services in the nuclear electric power industry.

Craig served as an officer aboard nuclear submarines in the United States Navy, has a Bachelor of Science from the United States Naval Academy and a Masters of Business Administration from Pepperdine University.

tony aPPleby

Tony Appleby is a highly credentialed and certified project management consultant with three decades of expertise in helping organizations achieve their business goals and strategic results through transformation initiatives.

He is a principal with the Project Strategy Consulting Group, a PMI Registered Consultancy; a past president of the PMI San Francisco Bay Area Chapter; and serves as PMI’s regional mentor for Southwest North America.

Virtual PMI® Networks Forum 23 – 24 September 2014

tricia cabreyMarket Researcher, PMI

As a Market Researcher for PMI, Tricia Cabrey is responsible for the design, collection, analysis, interpretation, reporting and presentation of results of primary market research, as well as the assimilation of relevant secondary

market information, to support PMI’s annual Pulse of the Profession® global research and corresponding in-depth research studies. She co-authored PMI’s 2014 in-depth report Enabling Organizational Change Through Strategic Initiatives and contributed to PMI’s 2014 in-depth report Requirements Management — A Core Competency for Project and Program Success.

Prior to joining PMI in 2012, Ms. Cabrey served in a variety of positions at TNS Custom Research for over 10 years, where she built and maintained strong client partnerships with global organizations, including IBM and InterContinental Hotels Group. She also spent four years as a Project Director at LHK Partners, Inc. a full service market research firm, executing custom market research projects for Coca-Cola and Intel.

Ms. Cabrey received her Bachelor of Science in Business Administration from Kutztown University of Pennsylvania, graduating magna cum laude.