virtual race bags

offer Placement Guide

Want to learn more about Virtual Race Bags? Visit our website: www.VirtualRaceBags.com

©2012 Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 1

Introducing the ultimate Digital goody bag1

Web Banner Ads

Sponsored Email

Virtual Race Bags

What is a digital goody bag by Virtual Race Bags®?

Virtual Race Bags® provides a digital goody bag that is customized for running,

triathlon, cycling and other endurance events. Event participants are invited to claim

their Virtual Race Bag for an event immediately prior to and following the event to

receive unique, exclusive o!ers, discounts and educational information.

Why does a “digital goody bag” work?

! Unlike most online media placements your O!er IS the content

! Exclusive access to highly engaged audience who expect your marketing messages

! Participants have a limited window of time to claim their goody bags

Relative to other forms of digital marketing, digital goody bags from Virtual Race Bags typically deliver 10x the engagement!

Relative performance comparison of various types of digital marketing media

©2012 Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc.

1 Premium O!ers & Marketing Messages Exclusive placement for discount or transaction based o!ers, and special educational messages.

2 Standard O!ers & Marketing Messages Traditional discount o!ers and educational messages.

3 Sponsor Logos Logos linked to sponsor websites.

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A digital goody bag by Virtual Race Bags delivers exceptional performance

Participating in the Virtual Race Bag gives you the opportunity to place o!er messages inside the bag reaching all participants in the event.

The Virtual Race Bag is shared with every event participant and access is provided by two di!erent methods.

Email Invitations Participants receive email invitations with a call-to-action to claim their Virtual Race Bag both before and after the event date.

Event Website The event website shares promotional informa-tion on their site and connects to the Virtual Race Bag through a direct link to the goody bag.

Event WebsiteEmail Invites

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Experience the Virtual Race Bag2

How does a Virtual Bag work? How is the bag delivered?

75%Participants claim & visit their race bags

up to 100%

Participants who claim & visit their bags see your o!er

60%Participants who view your o!er will claim your o!er

up to


Get exclusive access to an attractive audience of “active influencers”

Participants in endurance events

represent a highly attractive group

of people purposely focused on

living an “active lifestyle”

Key Demographics

Overall Performance

The visitor activities inside the race

bag are tracked producing perfor-

mance statistics which help you as

the advertiser determine return on

investment (ROI) on your race bag

o!er placement with the event.

Proven Marketing Performance3

3

! Concentrated volume of runners

! Typically 50/50 male/female

! Core age range 35 to 45 years old

! Highly educated audience

! Disposable income over $80k

! Active influence on peer groups

Sponsors & Advertisers receive robust metrics on the performance of their o!er after the event and the digital race bag is closed

Creating & Submitting your placement

Create Placement Submit PlacementSelect O!er Type

1 2 3

Simply select the type of

o!er you want to place

in the digital race bag.

You will create and submit all o!er placements using the O!er Builder tool. By using this tool you can create an o!er with either a simple logo and image or professionally designed artwork. The event will share a special link to the o!er builder via email, contact them for details.

Follow the instructions

to prepare the materials

for your placement.

Submit your placement

to the support team at

Virtual Race Bags.

If you have any questions during the process our Virtual Race Bags support team is available to help. Contact customer support by calling 877.385.7779 extension 4 during the hours of 9am to 6pm EST Monday - Friday.

Visit the Offer

Builder and

Get Started!

©2012 Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 5

Determine & Select Your offer type1

Educational O!ers Advertisements & Social Media Campaigns

Claim O!ers Traditional & Online Discount O!ers


The race director, advertiser or advertising agency submitting artwork assumes full liability for all offer/coupons and/or artwork of any type placed in a Virtual Race Bag for any event and assumes full responsibility for any and all claims, expenses, or loss resulting from offer/coupon and/or artwork of any type’s content.

This example depicts how an o!er detail page displays and is generated by our system using the items you provide from this list of requirements.

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Claim Offers // Placement requirements2

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7

3

2

5

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8

4

1 Logo Create and share your logo (72dpi, jpeg format)

2 Your Company Name The title of the o!er is your company name

3 O!er Description Share a short description of your o!er (ie: “Enjoy 20% o! your next purchase” - max 40 characters)

4 O!er Image Create and share an image or artwork file sized to 7.5” wide x 5.5” height (72dpi, jpeg format)

5 Call to Action Text Tell visitors how to engage your o!er (see example above - max 200 characters)

6 O!er Expiration Date

7 O!er URL (Link to site or online store)

8 External Links Help viewers learn more about your company by including links to Website, Facebook & Twitter

! O!er Promo Code Create a special o!er code (online o!ers only)

What is Required? Traditional & Online Discount O!ers


This example depicts how an o!er detail page displays and is generated by our system using the items you provide from this list of requirements.

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educational Offers // Placement requirements3

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6

3

2

5

7

4

1 Logo Create and share your logo (72dpi, jpeg format)

2 Your Company Name The title of the o!er is your company name

3 O!er Description Share a short description of your o!er (ie: “Join us for a wonderful celebration” - max 40 characters)

4 O!er Image Create and share an image or artwork file sized to 7.5” wide x 5.5” height (72dpi, jpeg format)

5 Call to Action Text Tell visitors how to engage your o!er (see example above - max 200 characters)

6 O!er URL (Link to website)

7 External Links Help viewers learn more about your company by including links to Website, Facebook & Twitter

What is Required? Advertisements & Social Media Campaign O!ers

The race director, advertiser or advertising agency submitting artwork assumes full liability for all offer/coupons and/or artwork of any type placed in a Virtual Race Bag for any event and assumes full responsibility for any and all claims, expenses, or loss resulting from offer/coupon and/or artwork of any type’s content.

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