Virtual RealityMAKING IT REALITY@constant_garden#whatsticks

Reality is merely an illusion, albeit a very persistent one. ALBERT EINSTEIN@constant_garden#whatsticks

Changed realityQuestion delineation Minority reportHollywood & 1000s exhibitors at SXSW

YET MARKETING REMAIN BOUND BY WHAT THEY KNOW

@constant_garden#whatsticks

MarketingLimited realityBound measurementTrap solutions Measurable reach

Engagement is the Cinderella of marketing.@constant_garden#whatsticks

Engagement cinderella AI, VR, AR - connect, communicate and collaborate Engagement important

Enthusiasm, smiles and Immersive experiences.@constant_garden#whatsticks

Enthusiasm and wide smiles platforms to engage Google - $500M - Magic Leap Facebook bought Oculus Rift.

DEMOCRATISATION OF A NEW REALITY.@constant_garden#whatsticks

Democratisation of new realityDistribution platforms scalingWevr, the YouTube of VR content.Publish directlyFree and paid content Accessible by any headset, including Google Cardboard, Samsung Gear VR, 360 cameras Drive cost down

@constant_garden

@constant_garden#whatsticks

NYT transported

VR circulated

Unguided tourEerie quiet Bombed buildingsSwapped toysChildhoods - miseryWar in Syria and Sudan

Lighter but amazing noteNASA computer scientists, Space Station, that orbits 400km above us. Collapsed lung Mars

@constant_garden#whatsticks

Mini adventureTo Mini thriller

CRISTIAN SMITHSUPPORT

AMIR TRUTHDesigner

JOHN FACTDesigner

@constant_garden#whatsticks

Inspiring as this is, Why important Content Limitless budgets R&D focus of higher education institutions.

Engage to remain relevant.@constant_garden#whatsticks

Engage and remain relevant Success not reachDepth of data and insight Barriers of entry are for your competitors.Girls want boy

DEFINE ASPECIFIC USE.

SHAWN DUBRAVAC, HEAD OF RESEARCH CONSUMER TECHNOLOGY ASSOCIATION@constant_garden#whatsticks

Practitioners

Dubravac compared VR to wearables. Specific use. NYT - information puzzles.

CREATE A TANGIBLE VALUE EXCHANGE.

Anthony Batt, Co-FounderWevr@constant_garden#whatsticks

Anthony Batt, Co-Founder of Wevr, New advertising models. InterruptingCreate the experience a brand wants to ownProduct placement Links on end framesTangible value exchange Entertaining, inspiring, informing or educating people

THINK LIKE THE COHORT OF 3D THINKERS.

Nonny de la Pena, CEOEmblematic Group@constant_garden#whatsticks

Nonny de la Pena, journalist and CEO of Emblematic Group, One dimensional, linear storytelling. Immersed in the experience, Freedom StorytellerContext important as narrativeCohort of 3D-nativesNot bound2D, 3D-migrants need to create in the same way.

GET YOUR DUCKS IN A ROW

Outstanding user experienceLined up commercialsCollaborative working@constant_garden#whatsticks

To get buy in need examples in front of themThe user experience Commercials Entire organisationDucks in a rowPersuade a CEO

@constant_garden#whatsticks

Not brand's entire story. With these new technologiesMobile, print, digital, data visualisation, Infographics, multimedia, video, gaming, Podcasting, social etc. Own idea Experience it.

Virtual RealityMAKING IT REALITY@constant_garden#whatsticks