virtual reality & marketing part 3 of 3

Virtual Reality & Marketing

An overview of Virtual reality and how it can be used today.

Table of Contents:

Section Title: Page Number:Information About Virtual Reality 3Statistics 10Manufactures 15Companies Using Virtual Reality 27Considerations 40Ways to Use Virtual Reality in Marketing

53

Industries That Use Virtual Reality 71Pros and Cons 77Virtual Reality Trends 86Work Cited 96

Virtual Reality & Marketing:Considerations-

Five Considerations When Approaching Virtual Reality:

Target Consumers With Mobile FirstIt’s Not Just About the Technology, It’s About the ContentGive Users the Ability to Create Content

Great Craft is Essential; Poor Craft Will Make You Sick

Engage as Many Senses as Possible5:

2:3:

1:

4:

Compiled by author from fastcocreate.com

Virtual Reality & Marketing:Considerations-

Virtual Reality Is Evolving Along Two Different Paths:

Tethered (desktop powered) version of

the Oculus Rift

VR mobile headset for Samsung

Smartphones

Target Consumers With Mobile First:

Compiled by author from fastcocreate.com

Virtual Reality & Marketing:Marketing Ways to Use-

Tangible experiences

Product experiences

Educational experiences

Commercial opportunitie

s

Product extension

Retail experiences

Event experiences

Recruitment

Market research

Relationship building

Compiled by author from econsultancy.com


Actu

ally

Takin

g The

m To

The

Desti

natio

n

Allowing Them

To Walk

Around The

Accommodatio

n

To Look At The Views

To Be In The

Experiences

Tangible Experience

Include:


Tangible Experiences:


Educational Experiences:

Offers consumers a 360-degree 'The Art of Patrón' Virtual Reality Experience

Offers This at:

Patrón Events

Educational

SeminarsRetailers

On the Art of Patrón Website



Market Research:

Investing in a new physical space is a huge undertaking, whether it's a new store, a cinema or shopping center

Being able to understand how your customers feel about crossing such things as the following is vital:

Your

New

Planned

Layout

Color Scheme Product

Range Compiled by author from econsultancy.com

Using Virtual Reality:Industries that Use Virtual

Reality:

Video Games

Data Visualizatio

n

Aviation, Medicine and the Military

Treatment for Mental

Illness

Compiled by author from marxentlabs.com

Using Virtual Reality:Industries That Use Virtual

Reality:Video Games:

One of the largest proponents of Virtual Reality

Support for the Oculus Rift headsets has already been added to older games

Newer games like come with headset support built right in

Many interfaces in gaming have to be adjusted for VR

The industry has quickly adapted the hardware as it has become more available



Reality:D

ata

Visu

aliz

atio

n:

Scientific and engineering data visualization has

benefited for years from Virtual Reality

Recent innovation in display technology has generated

interest in everything from:

Molecular visualization

Architecture

Weather models



Reality:Aviation, Medicine And The Military:

• An alternative to live training with expensive equipment, dangerous situations, or sensitive technology

Virtual Reality Training-

• Pilots can see realistic cockpits with VR technology that have virtual flights and live instruction

Holistic Training-

• Surgeons can train with this and transfer then use what they learned in real life

Virtual Tools And Patients-

• Can be done by police and soldiers are able to avoid putting lives at risk

Virtual Raids-



Reality:• Includes post-traumatic stress disorder, can benefit from this technology for ongoing therapy programs

Treatment For Mental Illness:

• They can allow veterans to confront challenges in a controlled environment

• Overcoming phobias in combination with behavioral therapy

Ways to Use:

• Heal from• Reconcile• Understand real world experiences

VR has a potential to hel

p people:


Using Virtual Reality:Cons-

Cons:

Escape real life

Cost

Training

Experimental

Technology

Programmers

Interacting with VR

Motion Sickness

Compiled by author from virtualreality007.wordpress.com

Using Virtual Reality:Pros-

Pros:

Training

Patient recovery

Doctor Uses

View Products in Business at Any Time

Virtual Tours

Fuller Experienc

es

Compiled by author from virtualreality007.wordpress.com

Using Virtual Reality:Trends-

Affordable VR headsets will normalize Virtual Reality – “It’s not just for gamers anymore”

Evolved AR & VR business and marketing solutions

Retailers get serious with AR and VR as consumers start to expect it

Virtual test drives – and virtual vacations

Phones built for AR & VR


Using Virtual Reality:Trends- Evolved AR & VR Business And Marketing Solutions:

Expect to be captivated and enthralled with the VR business and marketing applications that will emerge

Businesses and marketers will get more creative and use VR to solve real business problems such as:

Big Data Collection

And AnalysisInventory Reduction

Experiential Communicati

on


Using Virtual Reality:Trends-

Virtual Test Drives – And Virtual Vacations: In 2014 Marriott made a virtual honeymoon campaign and Volvo’s did

a Google Cardboard test drive

Expect to see more virtualized experiences in the year ahead

Things that can become virtual are:

Weddings

Family reunions

Company

meetings


Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

Work Cited: "10 Ways Marketers Can Use Virtual Reality Right Now." Econsultancy. Web. 15 Jan. 2016.

<https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/>. "20 Stats to Make You an Instant Expert on AR and Virtual Reality." Hot Topics. 29 July 2015. Web.

15 Jan. 2016. <https://www.hottopics.ht/stories/consumer/20-stats-that-will-make-your-eyes-pop-with-the-promise-of-virtual-reality-and-ar/>.

"5 Top Virtual Reality & Augmented Reality Trends 2015." Marxent. 22 Jan. 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/top-virtual-reality-augmented-reality-trends-2015/>.

"Chief Virtual Reality Officer: What's Your VR Strategy?" Similarweb Blog. 13 Jan. 2016. Web. 15 Jan. 2016. <http://www.similarweb.com/blog/chief-virtual-reality-officer-whats-your-vr-strategy>.

"How Companies Are Marketing with Virtual Reality - Chiefmarketer."Chiefmarketer. 17 Aug. 2015. Web. 15 Jan. 2016. <http://www.chiefmarketer.com/companies-marketing-virtual-reality/>.

“Virtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15 Jan. 2016. <http://www.fastcocreate.com/3037109/virtual-reality-for-marketers-5-ways-to-succeed-with-oculus-rift>.

"Virtual Reality: Pros and Cons." Virtualreality007. 18 Mar. 2012. Web. 15 Jan. 2016. <https://virtualreality007.wordpress.com/virtual-reality-pros-and-cons/>.

"What Is Virtual Reality? VR Definition and Examples | Marxent."Marxent Top Augmented Reality Apps Developer What Is Virtual Reality Definition and Examples Comments. 3 June 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/>.