virtual reality vs. virtual fiction. digital communications trends 2016 and beyond, seminar, 28...

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Virtual Reality vs. Virtual Fiction The opportunity for charities Ashleigh Adair @AshAdair Forster Communications @Forster_Comms #digitaltrends

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Virtual Reality vs.

Virtual FictionThe opportunity for charities

Ashleigh Adair @AshAdair

Forster Communications @Forster_Comms

#digitaltrends

What I’ll talk about today

What is “virtual reality”?

Why is it a key trend for the coming year?

Who’s using it?

How can charities use it?

What is “virtual reality”?

Definition: A means of creating the illusion that we are present somewhere we are not

Virtual reality Augmented reality

Early 1800s panoramic paintings

What is “virtual reality”?

1930s View-Master

What is “virtual reality”?

1950s movie simulator

What is “virtual reality”?

Today’s military training

What is “virtual reality”?

Why is VR a key trend for 2016?

New, but not too new

£700 million market

The big tech players are invested

Big names in tech

Microsoft’s HoloLens RRP £3,000

Sony’s PlayStation VR RRP £347 Facebook’s Oculus Rift RRP £500

HTC’s Vive VR RRP £tbc

The content trend

“Right now we’re entering a golden age of video and animation where most of what people share and consume and experience is moving and animated… After video, the next logical step is fully immersive virtual reality.” – Mark Zuckerberg, F8 2015

Who’s using VR?

Entertainment

- Gaming

- Film / cinema promotion

Who’s using VR?

Entertainment

- Gaming

- Film / cinema promotion

Travel & hospitality

- Virtual hotel/travel tours

- In-flight entertainment

Who’s using VR?

Entertainment

- Gaming

- Film / cinema promotion

Travel & hospitality

- Virtual hotel/travel tours

- In-flight entertainment

Health / medical

- Surgical training

- Therapy

Who’s using VR?

Entertainment

- Gaming

- Film / cinema promotion

Travel & hospitality

- Virtual hotel/travel tours

- In-flight entertainment

Health / medical

- Surgical training

- Therapy

Education

- Teacher training / public speaking

- Adventures / expeditions (space, ocean, sky, mountains, museums)

How can charities use it?

Immersive storytelling can only be a good thing;

• Reinvigorates the empathetic brain

• Allows supporters to explore a situation for themselves

How can charities use it?

- Fundraising appeals (from pavements to PR)

- Awareness campaigns (from events to influencer outreach)

- Supporter communications (achievements)

Case studies

- Amnesty International’s street appeal

- Unicef Canada’ No Child Too Far

- UN’s ‘Clouds Over Sidra’

- Charity:water

How can charities use it?

Facebook and YouTube now support 360° video formats

Info: http://newsroom.fb.com/news/2015/09/introducing-360-video-on-facebook/

Google Cardboard – DIY virtual reality viewers for cheap/ free

Example: www.nytimes.com/newsgraphics/2015/nytvr/

3 things to remember

1. VR is available now

2. It doesn’t have to be expensive

3. Charities are best placed to put the reality into ‘virtual reality’

Forster Communications49 Southwark Street, London SE1 1RU

www.forster.co.uk

Thank you@AshAdair

[email protected]

Virtual Reality examples

• UN – Clouds over Sidra http://vrse.works/creators/chris-milk/work/the-united-nations-clouds-over-sidra/

• Amnesty International (UK) – Aleppo street appeal www.youtube.com/watch?v=sVSiCMd5zi8

• New York Times (USA) – The Displaced short film www.theguardian.com/media/2015/oct/20/new-york-times-google-nyt-vr-cardboard-virtual-reality

• National Parks (USA) – WildEyeshttps://www.youtube.com/watch?v=BbFMEdvUrIk

• Paul McCartney concerthttp://uk.businessinsider.com/jaunt-virtual-reality-puts-you-in-a-paul-mccartney-concert-2014-11?r=US&IR=T

• NYC 360°www.youtube.com/watch?v=4KnNVK-udTU

• Airbus A320 360° cockpit www.youtube.com/watch?v=HEEIzZ7UjRg

Supplier list

Google Cardboard (the actual hardware, RRP£20)

www.google.co.uk/get/cardboard/

Google Jump (the camera & app tech for making your own VR videos)

www.google.com/get/cardboard/jump/

Facebook 360° Video (demo and description)

www.facebook.com/Facebook360/

360° Cameras (round-up of the best cameras on the market)

http://dailytekk.com/2015/09/08/the-7-best-360-cameras-and-rigs-for-shooting-insanely-awesome-vr-video/?reading=continue

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Seminar

28 January 2016

London

#charitydigital

Digital communications

trends for 2016 and

beyond

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