virtual tasting summer session 2 assignment 5

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FA 106, Research and Brand Development Virtual Tasting Brianna Roberti

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Page 1: Virtual tasting summer session 2 assignment 5

FA 106, Research and Brand Development!

Virtual Tasting Brianna Roberti !

Page 2: Virtual tasting summer session 2 assignment 5

Assignment One, Research!

Virtual Tasting Brianna Roberti !Virtual Tasting Brianna Roberti !

“Are you ready for virtual taste?”!http://www.kurzweilai.net/are-you-ready-for-virtual-taste!

Page 3: Virtual tasting summer session 2 assignment 5

Assignment One, Research!

Virtual Tasting Brianna Roberti !

- Using electrical and thermal stimulation to taste virtual food and drinks!http://www.kurzweilai.net/are-you-ready-for-virtual-taste!

Page 4: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment One, Research!

“It can produce salty, sweet, sour, and bitter sensations by combining different levels of electrical currents and varying the temperature of the electrode.”!http://www.nimesha.info/digitaltaste.html!

Page 5: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment One, Research!

“The Digital Taste Interface consists of two main modules, the control module (to formulate different electrical and thermal stimuli) and the tongue interface (which has two silver electrodes to wear on the human tongue).”!

Page 6: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment One, Description of Future Product or Service!

Virtual Taste Test from your home.!

Page 7: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Two, Naming Process!

Identity!!

Attitude!!!

Language! Function!!

Name:!

Inspira(on  Words:    

 Sensa(onal    Tasty    Preview    Senses  

   

     

Page 8: Virtual tasting summer session 2 assignment 5

Identity!!

Sensational!Instigating!Inspiring !Curious !

Attitude!!

Technical!Simulated !

Virtual!Electronic!

!

Language!!

Automated!Senses!Tasty!

Exciting!

Function!!

Promote!Advertise!Preview!Market!

Sensitaste!

Virtual Tasting Brianna Roberti !

Assignment Two, Brand Character Diagram!

Page 9: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Three, Logotype Research, Word from Diagram!

Taste          

     

Page 10: Virtual tasting summer session 2 assignment 5

h8p://www.rollingstones.com   h8p://www.redbanktaste.com   h8p://www.usmenuguide.com/taste.html  

Assignment Three, Logotype Research!

Virtual Tasting Brianna Roberti !

Page 11: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Three, Finished Logotype !

Sensitaste

Page 12: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti ç!

Assignment Four, Social Media Branding, Research!

AV  Media  Studio    h8ps://www.facebook.com/avmediastudio.md?fref=nf  

Joey  Harrison’s  Surf  Club  h8ps://www.facebook.com/jhsurfclub/info  

Dancers  Responding  to  AIDS  h8ps://www.facebook.com/DRAdance?fref=nf  

Page 13: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Four, Social Media Branding, Creating Community!

To  gather  likes  and  comments,  I  texted  my  closest  friends  and  asked  them  to  do  me  a  favor.  They  had  no  problem  with  this  and  did  it  as  soon  as  they  could.  I  also  invited  them  to  the  page  through  Facebook.  

Page 14: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Four, Social Media Branding, Facebook Pages!

Page 15: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Four, Social Media Branding, Facebook Pages!

Page 16: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Four, Social Media Branding, Facebook Pages!

Page 17: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Five, Webpage Layout Research for Wireframes!

h8p://www.tdbank.com  

Page 18: Virtual tasting summer session 2 assignment 5

Virtual Tasting Brianna Roberti !

Assignment Five, Webpage Layout Research for Wireframes!

h8ps://www.dunkindonuts.com/content/dunkindonuts/en/ddperks/perks_splash_page.html  

Page 19: Virtual tasting summer session 2 assignment 5

 Logotype  

e  

 Short  Descrip(on  

e  

About   Buy  Now   Tech  Specs   FAQs  

New  In  Sensitaste  

Social  Media  

Assignment Five, Wireframe!

Virtual Tasting Brianna Roberti !

Photo  with  Tagline  Text  

Banner  

Page 20: Virtual tasting summer session 2 assignment 5

Assignment Five, Tagline Research!

Virtual Tasting Brianna Roberti !

Took  the  Tagline  from  Trident  Gum.       h8p://www.tridentgum.com  

I  also  got  inspira(on  from  the  ski8les  slogan  “Taste  the  Rainbow”  

Page 21: Virtual tasting summer session 2 assignment 5

Assignment Five, Homepage Visual Design in a Browser!

Virtual Tasting Brianna Roberti !

Page 22: Virtual tasting summer session 2 assignment 5

Assignment Five, Lower Level Visual Design in a Browser!

Virtual Tasting Brianna Roberti !

Page 23: Virtual tasting summer session 2 assignment 5

h8ps://projects.invisionapp.com/d/main#/console/1376130/30782151/preview  

Assignment Five, Linked Prototype URL!

Virtual Tasting Brianna Roberti !