virtual trade mission to mexico december 12, 2011 michael winter senior program analyst, federal...
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Virtual Trade Mission to MexicoDecember 12, 2011
Michael WinterSenior Program Analyst, Federal Transit Administration
Jeff WhartonPresident, IMPulse NC LLC Chair, APTA Business Member International Business Development Subcommittee
Alicia HerreraSenior Commercial Specialist, U.S. Commercial Service, Mexico
Keith EischeidCountry Manager, Mexico and Central America, U.S. Trade and Development Agency
PASSENGER TRANSPORTATION PROJECTS IN MEXICO
ALICIA HERRERACommercial Specialist for Passenger
TransportationU.S. COMMERCIAL SERVICE MEXICO
Mexico City/Mexico
U.S. Commercial Service
– Agency of the U.S. Department of Commerce
– Focusing in supporting exporters of U.S. products & services
– Different programs to help U.S. companies in identifying potential distributors or representatives
– Market research
– International Delegations to U.S. shows
– 107 offices in the U.S.
– Presence in almost all countries in the world
– Buyusa.gov/mexico
The Mexican Market
• Mexico is the United States’ 3rd largest trade partner and 2nd
largest export market for U.S. products • Mexico’s population is over 112 million people with 74%
urban; 44% under 20 years of age; 23% wealthy/upper middle class; and 37% middle class, and offers a large market with a GDP of approximately USD $1 trillion. Per capita income is $13, 800
• Abundant market opportunities for U.S. firms
• Mexico uses many U.S. technical standards
• Geographical proximity makes easy to be in contact, negotiate and follow up
Mexican Transportation Systems
• Urban transportation organization is decided by each state
• 31 states and one Federal District
• Most states have a mixed organization with public and private transportation systems
• Private organizations must obtain a concession to operate and manage certain routes or transportation systems
• Multiple micro-concessionaires that operate 1-5 transportation units
• Most states are in the process of modernizing transportation systems and replacing old units
Mexico City Metropolitan Area (MCMA)
• Comprises Mexico City and several municipalities of the State of Mexico
• 19.2 million people in 7,815 square kilometers
• 23 million passenger/trips per day
• 80 % use public transportation and 6 % use private cars
• Average of 4.5 million cars circulating daily
• One public transportation unit per 132 private cars
• Transportation systems connect Mexico City with different regions of the States of Mexico and Morelos
Mexico City’s Transportation Systems
• Mexico City has a mixed transportation structure:
• Public systems:– Subway system (METRO) : 177 kilometers, 11 lines and 175 stations.
Moves 1.4 million passengers per day
– RTP or Bus System : 1475 buses, 3422 drivers, covering 101 routes
– STE (trolleys) : 383 trolleys, 20 light trains , 11 routes over 460 kilometers
– Metrobus : three BRT routes, 67 kilometers, 290 articulated buses , moving 620 ,000 passengers per day
Private transportation systems:
- 25,000 units including buses and micro buses
- 108,000 taxis
State of Mexico’s Transportation Systems
• All private, operated by multiple concessionaires
• 30,000 buses and micro-buses operated by 119 different groups
• 116,000 taxis
• Suburban Train:
• - Inaugurated in July 2008
- 27 kilometers connecting several towns in the State of
Mexico to the subway and bus transfer station in Mexico
City
- Operated by the Spanish company CAF
Important projects in Mexico City
• Subway Line 12 currently under construction:
- 24.5 km, with 20 stations
- Estimated investment of US $ 2 billion in infrastructure
and 1.2 billion in equipment
• RTP: pilot programs with hybrid buses.
• STE: two “zero emissions” routes of trolleys:
• 54.6 km. and 49 stations, with 150 trolleys
• Project in the bid process for building infrastructure
– Replacing 194 trolleys between 10 and 30 years old
• Metrobus: two more BRT corridors in the next two years. Possibilities for hybrid units
Projects in other states
• State of Mexico:
– Two more suburban trains
– Replacing 1000-1500 micro-buses per year
– More BRT corridors. One articulated bus will replace 4-5 micro-buses
– All new units will need to be diesel operated and include GPS & GPRS systems, panic buttons, automated passenger counters and vehicle monitoring systems
Projects in other states
• State of Nuevo Leon:
– New Subway system lines in Monterrey
– Several BRT corridors using the best technologies. They will start with 80 articulated low bed buses. Opportunities for urban equipment, street furniture, IT systems, hybrid buses and related products
• State of Jalisco:
– Pilot program with 10 hybrid buses. Plans to buy 100 more
– Security and monitoring systems for the night transportation services
– Automatic systems for fare collection , passenger counting, fleet monitoring and management, and GPS
Projects in other states
• State of Puebla:
– Will open concessions for four BRT corridors in the City of Puebla. Plans to start with 45 articulated high bed buses. In the bid process for building infrastructure for fist corridor
– Will need automatic fare collection systems, security systems, and fleet management and monitoring systems
• Many other states have also important projects to modernize their transportation systems
• Opportunities to sell parts to bus manufacturers in Mexico
Trends and Best Prospects
• More BRT systems
• Substitution of old units
• Use of simulators
• More automated systems for fare collection, fleet monitoring, maintenance managing, passenger information and others that can improve services and save money to operators
• Use of security and CCTV systems
• Better signaling systems
• Strict control of emissions and polluting sources
• Use of electronic advertisement and entertainment systems.
Procurement
• Public institutions must comply with regulations:
– Purchases under US$3,100 awarded directly to selected providers
– Purchases over that amount must be through public tenders
• Private concessionaires:
– Select suppliers by requesting quotations
– Decide a purchase based on price, financing and delivery conditions
How to do business in Mexico
• Having a Mexican distributor/representative
• Spanish speaking technical staff
• Inviting potential clients to visit manufacturing facilities in the U.S.
• Adapting to market conditions/being flexible
• Getting familiar with Mexican culture
• Time to follow up and make presentations to different levels of decision makers
Sources of Information
Mexico City:
• www.setravi.df.gob.mx
• www.stc.df.gob.mx
• www.ste.df.gob.mx
• www.metrobus.df.gob.mx
• www.rtp.df.gob.mx
• Some states:• www.portal2.edomex.gob.mx/stransporte
• www.st.pue.gob.mx• www.nl.gob.mx/?P=cons_transporte
• www.jalisco.gob.mx/svt
FOR MORE INFORMATION
U.S. Commercial Service Mexico
Alicia Herrera
Senior Commercial Specialist
Tel: (011-52-55) 5140-2629
Buyusa.gov/mexico
Thanks!!!!!!!!
USTDA: Advancing USTDA: Advancing U.S. Exports to U.S. Exports to
MexicoMexico
Keith M. EischeidKeith M. EischeidCountry Manager, Mexico and Central Country Manager, Mexico and Central
AmericaAmericaU.S. Trade and Development AgencyU.S. Trade and Development Agency
APTA Virtual APTA Virtual Trade Mission to Trade Mission to
MexicoMexico
December 12, December 12, 20112011
Key PointsKey PointsUSTDA helps U.S. companies expand
their international footprint.
USTDA helps U.S. transportation companies create jobs through the export of U.S. technologies and services.
USTDA prioritizes the transportation sector.
Mexico is a priority market for USTDA support.
www.ustda.govwww.ustda.gov
USTDA’s MissionUSTDA’s Mission Helping companies
create U.S. jobs through the export of U.S. goods and services for priority development projects in emerging economies.
Linking U.S. businesses to export opportunities while creating sustainable infrastructure and economic growth in partner countries.
www.ustda.govwww.ustda.gov
RegionsRegions
www.ustda.gov
Latin America and Latin America and the Caribbeanthe Caribbean Sub-Saharan AfricaSub-Saharan Africa
Middle East, North Middle East, North Africa and EuropeAfrica and Europe
South and Southeast South and Southeast AsiaAsia
East Asia and EurasiaEast Asia and Eurasia
www.ustda.govwww.ustda.gov
USTDA HighlightsUSTDA Highlights Independent agency of the U.S.
Government, established in 1981. USTDA invested over $44 million in
grants and contracts in FY 2011. USTDA has facilitated over $40
billion in U.S. exports to emerging markets. Key number:
$1 to $58 (export multiplier)
www.ustda.govwww.ustda.gov
Inter-Agency Inter-Agency CooperationCooperation
USTDA coordinates with other USG agencies to carry out our assistance:
Trade Agencies: Trade Agencies: Commerce Dept., SBA, USTR
Technical Agencies: Technical Agencies: DOT, FAA, DOE
Finance Agencies:Finance Agencies:Ex-Im Bank, OPIC
Foreign Aid Agencies:Foreign Aid Agencies: State Dept., USAID, MCC
www.ustda.govwww.ustda.gov
National Export National Export InitiativeInitiative
NEI was launched NEI was launched in 2010, with the in 2010, with the goal of doubling goal of doubling of U.S. exports by of U.S. exports by 2015.2015.
Increased Trade Increased Trade AdvocacyAdvocacy
USTDA Launched USTDA Launched the International the International Business Partnership Business Partnership ProgramProgram
President Obama President Obama Announcing the Export Announcing the Export
Promotion Cabinet as part Promotion Cabinet as part of the National Export of the National Export
InitiativeInitiative
www.ustda.govwww.ustda.gov
USTDA ActivitiesUSTDA Activities
International International Business Business
Partnership Partnership ProgramProgram
Reverse Trade MissionsConferences & Workshops
Project Project Development Development
ProgramProgram
Feasibility Studies & Pilot Projects
Technical Assistance
How We Accomplish Our MissionHow We Accomplish Our Mission
www.ustda.govwww.ustda.gov
Reverse Trade MissionsReverse Trade Missions USTDA brings foreign
project sponsors to the United States to gain exposure to U.S. products and services.
Examples from Mexico: Multimodal
Transportation RTM Intelligent
Transportation Systems RTM March 11-22, 2012 Business Briefing
Brazil ITS Delegates at Brazil ITS Delegates at the Utah State Traffic the Utah State Traffic
CenterCenterOctober 2011October 2011
www.ustda.govwww.ustda.gov
Highlights near-term infrastructure projects.
Introduces U.S. company representatives to senior officials responsible for project implementation.
Example from Mexico: U.S. and Mexico: Building
Partnerships in Infrastructure Conference
Conferences and Conferences and WorkshopsWorkshops
www.ustda.govwww.ustda.gov
Feasibility StudiesFeasibility StudiesInfrastructure Project
AssessmentTechnicalFinancial / EconomicLegal / RegulatoryEnvironmentalPilot Projects
www.ustda.govwww.ustda.gov
Examples from Mexico:Northeast Rail IntermodalTijuana Intermodal Terminal
Technical AssistanceTechnical Assistance Development of sector strategies, industry
standards, and legal and regulatory regimes that are necessary for successful project implementation.
Helps a country adopt market-opening policies and procedures that promote a favorable business and trade environment.
Examples from Mexico:SCT Multimodal National PlanNational ITS Architecture
www.ustda.govwww.ustda.gov
Requesting USTDA Requesting USTDA Funding: How to Work Funding: How to Work
with USTDAwith USTDA No formal application procedure,
guidelines can be found at www.USTDA.gov.
Requests can be made year-round. Requests can come from a local entity or
a U.S. company working with a local partner (sole source).
Public and private overseas enterprises are eligible for assistance.
www.ustda.govwww.ustda.gov
USTDA’s Funding USTDA’s Funding CriteriaCriteria
USTDA evaluates project proposals USTDA evaluates project proposals based on the following criteria:based on the following criteria:
Developmental priority in the partner country.
Likelihood of receiving implementation financing.
Mutual benefits for the United States and partner, including commercial and export opportunities for U.S. firms.
www.ustda.govwww.ustda.gov
Using USTDA’s Using USTDA’s ResourcesResources
Visit our website at www.USTDA.gov
Check current business opportunities with USTDA and our overseas grant recipients.
Sign-up for our eNewsletter to learn about our upcoming events.
Obtain copies of USTDA-funded studies.
www.ustda.govwww.ustda.gov
Contact USTDAContact USTDA
Main Office: Main Office: Arlington, VirginiaTelephone: (703) 875-4357Fax: (703) 875-4009Website: www.USTDA.gov
Keith M. EischeidKeith M. EischeidUSTDA Country Manager for USTDA Country Manager for
[email protected]@ustda.gov
www.ustda.govwww.ustda.gov
Thank Thank You!You!
Gracias!
Additional Questions?Please contact:
Julia WalkerAPTA Program Manager – International Programs
[email protected]+1 (202) 496-4833