Nic Mitham, Founder, K ZeroVirtual World Research & Consulting

Demographics & numbers:Where things are &

where they are headingA presentation given at Virtual Worlds Expo,

San Jose, Oct 10 2007

Current Products New

New

Markets

Current

Diversification

Market penetration

Productdevelopment

Market development

Growth sectors

Market penetration

Current products into current markets

Word of mouth continues to work - viral element

Media assists in growth - circle of three

Advertising? - can’t rely purely on PR

Ageing of younger popn from Club Penguin, Whyville, Habbo etc

Market development

Current products into new markets

New countries - Eastern Europe, South America, Asia

Older dems and groups - Silver Surfers

Corporate communities - IBM

Educational growth - Whyville

Product development

New products into existing markets

Easier user interfaces / better orientation - bridges adoption gap into early majority

Web-based remote viewers

Mobile devices

Other worlds - There, Kaneva, HiPiHi for example

Google My World

Diversification

New products into new markets

Category centric ‘Vertical worlds’ - Football Superstars

Platform centric - PlayStation Home

Cross-world avatars

Grows total population, not total unique users

Growth projections: Q4 07 - Q4 08

Registered accounts

Second Life: 10m to 20m

There: 1m to 7m

Kaneva: 0.6m to 3m

HiPiHi: 0m to 10m

Whyville: 3m to 10m

Club Penguin: 15m to 30m

Football Superstars: 0m to 3m

www.kzero.co.uknic@kzero.co.uk