visa social media analysis q4 2015
TRANSCRIPT
VISA on Social Media Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Visa FB
Visa: Social Media Report
This report looks at how
Visa performed on social media between
October 1st – December 31st, 2015
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Analysis of
Visa Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS COUNTRY
3,837,998 United States
Visa
Engagement Score
66
Total Posts
10
Total Likes
4,601
Total Comments
663
Total Shares
478
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Customer Loyalty
Programs
Most Prolific Content Type
Brand News
Most Engaging Campaign
Visa Signature Luxury
Hotel Collection
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
3,805K
3,810K
3,815K
3,820K
3,825K
3,830K
3,835K
3,840K
3,845K
3,850K
3,855K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,837,998
Engagement
0
250
Visa had an average engagement score of 66 and a highest of 190.
Community Analysis Visa fans are largely from United States followed by Mexico.
Distribution of Fans
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K
United States
Mexico
Puerto Rico
India
Brazil
Egypt
Colombia
American Samoa
Philippines
New Zealand
0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Visa 6
person 3
San Francisco 3
select stations 3
Chevron 3
Most Engaging Brand Posts
23-NOV-15, MON 12:05PM
Paying at the pump just got easier. With
Visa and Chevron you can use your phone
to pay at select st ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
190 1,496 127 178 Positive
11-NOV-15, WED 10:21AM
Visa salutes veterans everywhere and
thanks them for their service.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
111 1,386 14 72 Positive
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 20 40 60 80 100 120
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Visa posts were around 'Brand News', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 1 2 3 4
0 20 40 60 80 100 120
Banking Plans
Brand News
Others
Events…
Careers
Contest/Sweepstakes
Corporate Social…
Ad Campaigns
New Promotions
Question to fans
Facebook App
Like This/Engagement…
Customer Loyalty…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 2 4 6 8 10 12
0 20 40 60 80 100 120 140
VISA BAY AREA SUPER BOWL 50SWEEPSTAKES
Super Bowl 50
VISA CHECKOUT 2015 WILLIAMS-SONOMASWEEPSTAKES
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tracks and tags social media campaigns from VISA. The chart below is a selection of campaigns
that have been tracked and are not restricted to the time period analyzed.
Analysis of
Visa New Twitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
322,229 11,745 3.78% United States
Visa New @Visa
Engagement Score
177
Total Proactive Tweets
69
Retweets Total
3
Replies Total
26
Favorites Total
11,490
Total Mention
10,284
Total Retweets
1,898
Response Rate (%)
0.19%
Average Reply Time (mins)
209
Most Engaging
#SamsungPay
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
304K
306K
308K
310K
312K
314K
316K
318K
320K
322K
324K
2-Oct 9-Oct 16-Oct23-Oct30-Oct 6-Nov 13-Nov
20-Nov
27-Nov
4-Dec 11-Dec
18-Dec
25-Dec
Follower Growth
Total Followers
322,229
New Followers
11,745
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
1K
2-Oct 9-Oct 16-Oct 23-Oct 30-Oct 6-Nov 13-Nov
20-Nov
27-Nov
4-Dec 11-Dec
18-Dec
25-Dec
Followee Growth
Total Followees
1,168
Engagement
0
250
500
Visa New had an average engagement score of 177 and a highest of 440.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
69 3
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 10 20 30 40 50 60 70 80
0 20 40 60 80 100 120 140 160 180 200
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 1
0 500 1000 1500 2000 2500 3000 3500
#psbeautyblog
#giveaway*
#rt*
#visa*
#happyholidays*
#law*
#scams*
#ftc*
#scandal*
#iot*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
psbeautyblog giveaway rt visa happyholidays
Spread of Hashtags by day
Average Reply Time : 3 hours 29 minutes
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
Total number of Retweets : 1,898
-200
0
200
400
600
800
1,000
1,200
2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 10,284
-100
0
100
200
300
400
500
600
2-Oct 7-Oct 12-Oct 17-Oct 22-Oct 27-Oct 1-Nov 6-Nov 11-Nov 16-Nov 21-Nov 26-Nov 1-Dec 6-Dec 11-Dec 16-Dec 21-Dec 26-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Forbes 8,831,886 4
Larry Fitzgerald 2,177,967 1
Southwest Airlines 1,961,378 4
BluRadio Colombia 1,588,085 1
NYSE 1,417,079 2
TOP 5 INFLUENCERS
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