viscom week 3
DESCRIPTION
Introduction to Organizational Systems (AIDA, LATCH & Inverted Pyramid). Working with an axial grid and images. Single versus Double Column axial grids.TRANSCRIPT
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VISCOM03Visual Communication & Typography: The root of problem solving.
VC01 | 2013 | Bradford M. Wason | [email protected]
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What you’ll learn in this class:
1. An overview of three commonly used Organization Systems
2. How they are used in practice
3. Continue working with axial grids
VC01 | 2013 | Bradford M. Wason | [email protected]
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What you’ll do in this class:
1. Draw type from observation.
2. Critique your single column axial grids & bug type.
3. Create new Axial Grids with images
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axialDRAW
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s
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u
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m
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M
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e
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r
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t
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i
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m
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e
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radialAIDA
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Attention –Create Awareness
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Interest–Foster initial thoughts
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Desire – Stimulate the “want”
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Action – The hook
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LATCH
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Location – Compare information from various sources. (i.e. Atlas, Travel Guide, etc.)
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Alphabet – Used for large chunks of information.
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Time – Used for events that occur during a fixed duration.
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Category – Grouped my similar importance or values.
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Hierarchy – Assign value or weight to the information (i.e. scale)
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INVERTEDPYRAMID
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Most Important Fact
Who? What? Where? When? Why?
Important Details
Background
Information
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AXIAL GRID & IMAGE
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