vishal jain
TRANSCRIPT
Market percentage of videocon air conditioners
A
Research project report on“MARKET SURVEY OF VDEOCON A.C.”
Submitted for the fulfillment for the award of Master of Business Administration (MBA) degree from Uttar Pradesh Technical University (UPTU), Lucknow.
Submitted By:VISHAL JAIN
MBA IV Semester Roll No-0802970406
Under the guidance of
Mr.MRINAL VERMAYear 2009-10
Krishna Institute of Engineering and Technology(Department of Management Studies)
13 KM Stone, Ghaziabad - Meerut Road, Ghaziabad – 201206 (U.P.)
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Market percentage of videocon air conditioners
To whom it may concern
This is to certify that Mr. Vishal Jain, Roll no.0802970406, is the student of MBA final semester and has successfully completed his project on “MARKET SURVEY OF VDEOCON A.C.”
Date. HOD
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Market percentage of videocon air conditioners
To whom it may concern
This is to certify that Mr.Vishal Jain, Roll no.0802970406, is the student of MBA IV semester. He has worked on the research project titled “MARKET SURVEY OF VDEOCON A.C.” under my supervision and guidance. This is an original and authenticated work done by him.
Date. Mr.Mrinal Verma (Guide)
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Declaration
I Vishal Jain, Roll no.0802970406, student of MBA IVth Semester of KIET School of management, Ghaziabad hereby declare that the research project report on “MARKET SURVEY OF VDEOCON A.C.”, is an original and authenticated work done by me. I further declare that it has not been submitted else where by any other person in any of the university for the award of any degree or diploma.
Date Vishal Jain
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Market percentage of videocon air conditioners
Acknowledgement
Research project is an integral part of the MBA program in KIET(Department of Management Studies).I would like to take this opportunity to express my gratitude to all the people who in some way or the other helped me to accomplish this challenging project in Market Survey of Videocon AC.I received great inputs and inspiration at various stages of the project from my guide, Mr.Mrinal Verma (Faculty Mentor) and I am indebted to him for his earnest out of the way he helps. He had been a constant source of encouragement and re-assurance throughout my stint with my project.
I am thankful to all the members of Videocon Ltd.who have given their support in the project work.The major source of books for me was the library of Krisna Institute of Engeenering and Technology and websites of Videocon. . My social gratitude is to Mr.K.R.Chaturvedi (HOD-MBA). Last but not the least; I am thankful to all my friends and colleagues for all the support they provided.
Vishal Jain
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Market percentage of videocon air conditioners
PREFACE
In the present age only sales is not important for any organization.
Now people want something different, if you are capable to give that
particular thing in your product than sales will be definite.
Now people choose different kind of product and if you want to know
that what people want you have to go through common people. But in
the age of electronic era air conditioners are still very much effective.
A.C. are very much effective medium for get rid of from heat of
summer season.
VIDEOCON ELCETRONICS is one of the India’s biggest electronic
gadgets manufacturer and 1st Indian Multinational Company.
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Market percentage of videocon air conditioners
Contents
Executive Summary 08-09
Chapter I
Introduction 09-10 Company Profile 11-29 Air conditioners 30-33 Products 34-47
Chapter II
Research Methodology 48-51 Data Analysis & Results 52-60 Objective of Research 61
Chapter III
Findings 62-65 SWOT Analysis 66-67 Limitations of the study 68
Appendix
Conclusion 69-70 Bibliography 71 Questionnaire 72-74.
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EXECUTIVE SUMMARY
Training has always played an essential role in imparting a working
knowledge. I would like to give my sincere thanks to Mr. ASHUTOSH
MISHRA for my training in CORPORATE SALES (A.C.) where I got to
know about the marketing strategies of VIDEOCON and other
competitors in the market like DAIKAIN, L.G, and HITACHI. VIDEOCON
is a one of the leading marketing shareholder in the consumer
durable industry. It manufactures air conditioners, refrigerators, TV’s,
washing machines, microwaves, and music system. In today’s
cutthroat competition no customer is permanent unless he/she is
highly satisfied with the product & brand. If the consumer is satisfied
he will purchase other products of the same company. The air
conditioner industry is growing very fast as the demand for Videocon
air conditioners has increased this year because of its unique pricing
strategy.
In this project I did comparative study of all the major players dealing
in air conditioners .The project is the systematic collection of data
from various dealers in Delhi, the entire data is analyzed on various
basis like consumer preference for the Videocon products. What all
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Market percentage of videocon air conditioners
are the major consideration while buying a Videocon A.C .The project
also include various charts which gives a clear cut figures.
Demonstrating the various aspects of the market preference for the
Videocon A.C, Project has been of vital importance as it made me to
know about the various markets and the price strategies being
followed in the competitive market. This project also include a part of
marketing being done by me for the CORPORATE SALES (A.C.). It
revealed many aspects as to how important is Advertising is to
organization and lack of awareness among the customers restricted
them from availing the various facilities of the product. The
methodology consist of in-depth study of primary data comprising
interaction with the managers and other officials while secondary
data comprising of the various data collected after visiting sites of
Videocon India.
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CHAPTER - I
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INTRODUCTION
The project has been undertaken in a wellknown Indian MNC
company “VIDEOCON”. The main objective behind the project is to
know about the consumer preference for the product when other
competitors like L.G, HITACHI, DAIKAIN are there in the market, and
to get an insight into the price strategy of the company as well as
the post launch status of the company and to find the various
reasons because of which the company is able to survive the edge
cutting competition and what are the other marketing strategy of
the company. A survey has been done and data has been collected
from various companies all over GURAGON and some part of DELHI
thus a report has been prepared. In this scheme we meet to
purchase manger of a company and told about corporate sales
scheme in that we provide A.C. at lower price because of this
scheme attract manager to purchase it. The dealers give
promotional leverage to some brand of air conditioners. They also
give more the shelf space to those products as the shelf space is
directly correlated with the kind of margins received & schemes
given to the multi brand dealers i.e. more the margin more the
space. Hence, one may conclude that maximum promotional
leverage is given to the brand giving maximum margins & offering
the best schemes.
VIDEOCON IN INDIA
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Videocon is the fastest growing home appliances company of India.
Now it is the first Indian home appliances company. Videocon start
its new mission with new Videocon symbol. It new symbol show
dedication of company to maintaining the highest international
standards of excellence through quality, technology and innovation.
For over a decade now, Videocon has been bringing the latest and
very best in Consumer Electronics and Home Appliances. Videocon
continue innovate new international technology to suit Indian as well
as international needs, and crafting it to improve the quality of life -
as millions of satisfied customers will agree.
The new symbol of Videocon that is in three color orange, while, and
green the India`s flag color .. A symbol that proclaims a paradigm
shift. A sign that represents the new force that is Videocon. Thus
recapitulating our principle of reaching out and touching the lives
millions of people. Worldwide.
INDIA TODAY. THE WORLD TOMORROW
A MAN OF ALL SEASONS:
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A Man of ideas. A man of substance. A man of vision. Shri Nandlal
Madhavlal Dhoot, the founder of the Videocon group, completed his
education in Ahmednagar, Pune, and in Maharashtra, India. A
successful sugarcane and cotton grower, he boldly ventured forth and
imported machinery from Europe, setting up the Gangapur Sakhar
Karkhana (Sugar Mill) in 1955, at a time when the village had no
electricity, thereby unleashing an industrial revolution.
The die was cast. Over the years, Nandlalji's pioneering spirit found
expression in a myriad ways, earning him the well-deserved
reputation of the doyen of industrial activity in Marathwada, India.
In early 80s, Nandlalji initiated his three sons - Venugopal, Rajkumar
and Pradeep into the business. Through a technical tie-up with
Toshiba Corporation of Japan, he launched India's first
world-class Colour Television. Videocon is a household name across
the nation - India's No.1 brand of Consumer Electronics and Home
Appliances, trusted by over 50 million people to improve their quality
of life.
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The Videocon Group is committed to create a better quality of life for
people and furthering the interests of society, by being a responsible
corporate citizen.
CREATING HAPPINESS
We will bring happiness into every home, offering high quality
consumer durables at affordable prices, spreading the culture of
convenience, entertainment and comfort, far and wide.
ACHIEVING PROGRESS
We will pursue innovative technologies in the fields of Electronics and
Energy, create products and services that will improve the quality of
life, realise the goals of the world community and protect the
environment.
SUSTAINING GROWTH
We will be a source of pride to our business associates by ensuring
mutual prosperity and growth through the implementation of forward-
looking corporate strategies, aimed at identifying opportunities and
responding intelligently to the dynamics of change.
PURSUING EXCELLENCE
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We will provide a conducive environment for enabling our employees
to develop their potential and make a significant contribution to the
Group's success.
Where fields of sugarcane grow tall and proud.
Where bushes of cotton bud bloom.
Where tourists flock to the world-famous caves of Ajanta and Ellora.
Where India's NO.1 Consumer Electronics and Home Appliances take
shape, to take millions of Indians into a better, brighter future.
This is Marathwada, India, where the Dhoot family launched Videocon
International Limited in 1984, with the avowed purpose of producing
world-class Colour Television through a technical tie-up with Toshiba
Corporation of Japan. Within a decade, Videocon emerged as India's
leading brand of both Colour and Black & White Televisions and
continues to dominate this highly competitive market.
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The leader innovates. The leader forges ahead. The leader breaks
new ground. Harnessing the advanced technology, relentlessly
pursuing quality to achieve various international standards of Quality
Control. Breaking through, time and again, with innovative products
for a better life.
PROFILES OF LEADERSHIP
Futuristic Neuro Fuzzy Logic Washing Machines, User-friendly - No-
Frost Refrigerators, the very latest music systems. The most
sophisticated Colour Television and DVDs. High-Tech Air-conditioners.
Videocon today, is a multi-faceted group, with 9 state -of-the-art
manufacturing facilities all over India. Highly qualified engineers,
trained in Japan, backed by 6500 technical and support staff, work
together in close unison to produce India's leading branch of
consumer electronic products and home appliances.
THE VIDEOCON COMPLEX AT AURANGABAD
Videocon's production facilities are located at Chitegaon and
Bhalgaon , both backward areas, near Aurangabad, India.
Fast forwarding into the modern era, with due support from the
Government of Maharashtra, India.
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Videocon's modern VCD plant at Bhalgaon products produces VCRs
for the Indian and International markets
The sophisticated Refrigerator plant of Videocon Appliances Ltd.,
at Chitegaon
The state -of-the-art Washing Machine plant of Videocon
Appliances Ltd., at Chitegaon.
Videocon International's Colour TV plant at Chitegaon.
In 1985, through a technical tie-up with Toshiba Corporation of Japan,
Videocon International Limited launched India's first world class
Colour Television. Today, Videocon International Ltd., the flagship
company of the Videocon Group, is India's leading manufacturer of
Consumer Electronic products. Fired by a passion for innovation,
Videocon has kept pace with the changing face of technology,
constantly upgrading its manufacturing facilities to incorporate
advanced technology and high standards of quality into its product
range, right across the spectrum.
TECHNOLOGY WITH A HEART
Committed to giving the consumer the best the world has to offer,
Videocon has developed near zero wastage technology which helps
reduce manufacturing costs by optimising material inputs. Coupled
with quality-consciousness at every stage, the consumer benefits
enormously by getting premium products at affordable prices.
The company currently manufactures Colour TVs, Black & White TVs
and Audio products. At its modern plant at Chitegaon and
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Aurangabad, the Company has also undertaken complete backward
integration to manufacture all critical and important components of
its products, such as Electronic Tuners, FBTs, ATDMs and Deflection
Yokes, thereby reducing costs, ensuring quality control and becoming
vertically integrated. It has set up a unit at Gandhinagar in Gujarat for
manufacturing Black & White TV picture Tubes.
THE SOUND OF EXCELLENCE
Videocon produces a sophisticated range of Home Audio Systems,
Stereo Radio, Recorders and Personal Stereos, as well as the
conteporary international range of VIDEOCON Digital Hi Fi Systems.
FIRST WITH THE BEST
Continuous up gradation and indigenous manufacturing has been and
continues to be an integral part of the company's philosophy.
Perceived as an innovator in its field, Videocon has notched up many
exciting firsts, by exploring the world's most advanced technologies.
In Color TVs, Videocon was the first Indian Company to introduce
Picture-In-Picture, Turbo Sound, Surround Sound, Larger Screen Sizes,
the Full Flat Square Tube, Bazooka technology and the Freedom
series : affordable high quality range of Colour TVs for the price-
conscious consumer.
GLOBAL AMBITION
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Looking beyond India, Videocon is now a global player, acknowledged
by the world. It is the first Indian company to win the prestigious CE
approval for exporting its Colour TV to Europe. Videocon is now
entering world market with its operations in the Middle East, Europe,
Indonesia and South Africa.
Videocon Narmada Glass (VNG): a division of Videocon International
Ltd., has the distinction of having set up India's first plant for the
manufacture of Glass Shells for Colour Television Picture Tubes, in
technical collaboration with Techneglas Inc., USA (formerly known as
OI-NEG TV Products Inc., USA), world leader in Glass Shell
Technology.
The projects in 1990, when the then Prime Minister of India, the late
Shri Rajiv Gandhi, laid the foundation stone for the project.
The Videocon Group, with the objective of backward integration,
joined hands with Gujarat Narmada Valley Fertilizers Co. Ltd., (GNFC)
for the implementation of this 100% import substitution project, the
largest investment (Rs. 450 crores) in electronic component industry
in the country. The plant, with an installed annual capacity of 1.7
million Glass Shells for Colour Picture Tubes and 0.25 million glass
Bulbs for Black & white Picture Tubes and Monochrome Monitor
Tubes, is located at Village Chavai, District Bharuch, Gujarat.
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THE HEIGHTS OF SUCCESS
The CTV Glass Shells manufactured by VNG are at par with
international standards and the Color Picture Tubes made with VNG
glass have already received VDE approval .The facilities include a
state-of-the-art Tool Room and Mould Shop to manufacture and
maintain its mould requirements. Having initially successfully
established its 20V, 19V and 13V CTV glass parts, VNG has now
developed the 20V 2R the latest models.
A PICTURE PERFECT FUTURE
Till 1994, Indian manufacturers of CTV Picture Tubes were importing
Glass Shells. VNG's production has replaced these imports, thereby
saving almost Rs.200 crores of precious foreign exchange every year.
VNG has now surpased the norms of performance guranteed by the
collaborator, Techneglas Inc., USA. and is operating the plant with
150% capacity utilisation - with efficiencies exceeding international
standards.
Promoted by the Videocon Group, Videocon Appliances Ltd. was
incorporated in 1988.
Making the Group's diversification into the Home Appliances,
Videocon has continued with its mission of bringing the benefits of
innovative technology to millions of homes.
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THE WASHING MACHINE REVOLUTION
The company's first priority was to launch an international quality
washing machine, thereby liberating the Indian housewife from the
daily back-breaking, time-consuming drudgery of washing clothes by
hand. Videocon introduced India's first Twin Tub Washing Machine, in
collaboration with Matsushita Electric Industrial Co. Ltd., Japan.
Videocon quickly become the market leader. Today, Videocon
produces India's widest range of washing machines, at its state-of-
the-art plant at Chitegaon, Aurangabad, India. The only fully
integrated washing machine plant in India with ISO 9002 certification,
it is the second largest among Matsushita's licensees, worldwide.
CLEANING UP THE MARKET
The Videocon range includes washers, Semi-automatic and fully
Automatic Washing Machines, Fuzzy Control Washing Machines and
India's first Neuro Fuzzy Logic Washing Machine.
FIRST WITH NO - FROST TECHNOLOGY
Focusing its attention on an industry that underwent a technological
stalemate for over a decade, Videocon turned it around. Entering the
market in 1992 with breakthrough technology, Videocon pioneered
India's first No-Frost Refrigerators, produced in technical (design and
drawing) collaboration with Matsushita Refrigeration Co., Japan.
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Videocon has also significantly upgraded the conventional refrigerator
by introducing features such as clean back, double-door, and
automatic defrosting. The refrigerator plant has modern
manufacturing facilities including Paint Shop and PUF Machines.
A BREATH OF FRESH AIR
Videocon offers the widest range of Room Air-conditioners in India,
manufactured under a design and drawing agreement with
Matsushita Electric Industrial Co. Ltd.
It was the first company to introduce Air-conditioners with Rotary
Compressors and to launch Neuro Fuzzy Logic Split Air-conditioners.
With a view to achieve self-sufficiency, build quality and reduce
manufacturing costs, Videocon Appliances makes various
components such as Moulds, Refrigerator Fan Motors, Washing
Machine Motors, Compressors, Cooling coils and Mechanism Cases.
DISH WASHER
Videocon has just launched Dish Washer model VA 1200 which has
specially designed for cleaning of utensils & dishes. This stand alone
Dish Washer can handle the toughest cleaning jobs in the Kichten.
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Videocon VCR Limited, incorporated in 1989, was promoted by the
Videocon Group with equity participation by Toshiba and Mitsubishi,
Japan, It manufactures Video Cassette Recorders and Video Cassette
Player.
The Company's hi-tech, modern manufacturing plant, located at
Bhalgaon in Aurangabad, Maharashtra, has a production capacity of
3,00,000 units per annum. The products manufactured at this plant
have earned the prestigious BS & CE approvals for export to Europe.
In fact, Videocon VCR Limited has a buy-back arrangement with
Toshiba Corporation, Japan, and it re-exports its VCR's VCPs to
Toshiba for their global marketing.
Videocon has recently launched a centre drive Video Cassette
Recorder with prodrum, and a Video Cassette player with line
recording facility, incorporating the latest in video technology like
menu driven controls for easy operation. Always at the cutting edge
of technology, Videocon VCR Limited is the undisputed market leader
today.
Incorporated in 1986, Videocon Leasing And Industrial Finance Ltd.,
was taken over and renamed by the Videocon Group in 1991.
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The company is engaged in lease and hire purchase financing, bill
discounting, prompt receipts of outstanding and lease rentals, giving
loans and advances, merchant banking and investment activities. It is
a SEBI Registered Category I Merchant Banker and has underwritten
over twenty-seven issues, acted as Lead Manager to two public issues
and Co-Manager for a rights issue. The Company is also a member of
the OTC Exchange of India.
AN ENVIABLE TRACK RECORD
Some of the Company's customers include Indian Hume Pipe Co. Ltd.,
Western Paques Ltd., Toshniwal Agrochem Ltd., V.M. Jog Construction
Ltd., South Sea Distilleries Ltd., Jain Irrigation Systems Ltd., Ashima
Fabrics and 20th Century Finance Corporation Ltd.
By Carefully assessing the credit requirements of potential customers
before sanctioning any assistance, the Company has received all
lease rentals hire purchase installments, etc. on time, achieving a
100% recovery rate.
TAKING ON THE CHALLENGE
The financial sector in India is undergoing a metamorphosis.
Liberalisation and wide-ranging economic reforms have generated
immense opportunities for established financial companies in the
private sector. With its strong operational base, Videocon Leasing And
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Industrial Finance Ltd., is poised to seize these opportunities and
forge ahead into new areas of business.
Videocon lays great emphasis on the training and development of its
work force, providing every opportunity for growth and advancement,
including training stints overseas.
1995 was a landmark year for Videocon. It clearly reaffirmed its
leadership in Colour TVs, Black & White TVs, VCRs and VCPs, Washing
Machines as well as No-Frost Refrigerators. Then Videocon began to
reach out to the core. To industries at the heart of a nation:
Petroleum, Power, Construction and Housing. Leading India into the
future. With Confidence. With determination. With a commitment to
excellence, rooted in the pioneering vision of a pathbreaker.
In the high technology area of oil field development, Videocon has the
distinction of being the first Group in the Private Sector to have been
awarded a Production Contract, in an Unincorporated Joint Venture
with Command Petroleum Limited, of Australia (presently its
successor is Cairn Energy of (UK), Marubeni Corporation of Japan and
Oil & Natural Gas Corporation Limited, India, to develop and further
explore RAVVA Oil and Gas Field in the Bay of Bengal, off the coast of
Andhra Pradesh.
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Videocon Petroleum Limited, capitalized at U.S. $20 million, has a
25% participating interest in the RAVVA Field.
Phase I of the RAVVA Development Plan, envisaging production
plateau rate of 35,000 BOPD and 0.7 MM3 of gas per day, as per PSC
has been achieved in December 1996 and maintained since then.
As many as 13 additional information obtained during development
drilling, the initial reserves have now been reassessed at an
increased level of 223 MMBBLs recoverable oil reserves (251 MMBOE
of oil and gas), more than double that was originally envisaged, and
sufficient to raise the Production Rate to 50,000 BOPD. Ten
Exploration Wells have also been drilled in the RAVVA concession
area and some of these have gone to establish additional
hydrocarbon reserves, mostly as at shallower levels, approximately 3
billion cubic meters of Gas (19.5 MMBOE). These are being assessed
in greater detail and will be taken up for development in the Second
Phase, either as Satellite Fields or new discoveries.
Onshore Gas and Oil processing facilities, Oil export lines, tanker
loading facilities, water injection and gas lift facilities have a capacity
to handle over 50,000 barrels of Oil and 70,000 cubic meters of Gas
per day.
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Joint Venture has crossed the 25 million-barrel cumulative production
mark in July 1998. Expenditure incurred is more than U.S. $300
million and gross revenue in excess of U.S. $400 million.
Oil has being sold to HPCL as Nominee of Government for refining in
the Vizag Refinery and Gas is sold to GAIL, both at International Price.
Videocon Power Limited is a new company promoted by Videocon
Group for implementation of 2 X 525 MW Power Project in Tamil
Nadu, India, at an estimated cost of Rs. 4,500 Crores.
The Videocon Group has been entrusted by the TamilNadu Electricity
Board with the implementation of Stage -II of the North Madras
Thermal Power Project. Stage II of this Coal based Project will be
located at Ennore and Puludivakkam villages in Ponneri Taluka in
Chegnai, MGR District, about 20 Km. north Of Madras. The site is
located on the seashore, along the Bay of Bengal. Just to the north of
the site is the proposed new coal handling satellite port at Ennore,
which is expected to be functional by year 1999, with an annual
handling capacity of 16 million tons of coal.
The project has received almost all clearances, such as, N.O.C. from
Pollution Control Board, Environment Clearance, Civil Aviation
Clearance, Techno-Economic Clearance by C.E.A. etc., The P.P.A. is
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finalised between the Parties and awaits formal approvals of the TNEB
and Government of Tamil Nadu.
For the Cool requirements of the proposed project, Utkal Block `B-1'
of Talcher Coalfield has been allocated to Videocon Power Ltd., as a
captive coal mining block, by Ministry of Coal, Government of India.
Videocon has promoted a new company to mine and beneficiate the
coal. The coal Mining Company which will be managed by one of the
well known international Coal Mining Companies will also be
executing the Fuel supply Agreements with VPL. The coal will be
brought by the rail-cum-ship route to Ennore Satellite Port, adjacent
to the plant site. The project is proposed to be completed and
commissioned by the year 2000, and the entire power generated will
be sold to the Tamil Nadu Electricity Board.
Incorporated in October 1995, Holzmann Videocon Engineers Ltd.,
(HVE) is a joint venture in which Philipp Holzmann AG Germany and
Videocon are equal partners.
Philipp Holzmann AG in one of the world's largest construction
companies, with more than 150 years of experience. It carries out
and manages construction projects in the civil engineering sector,
specializing in the area of harbour construction, bridges, dams, roads,
railroads, multi-storeyed buildings, airports and industrial plants. It
has a strong presence in more than 70 countries around the world,
including the U.S.A. Half of Frankfurt has been built by the company.
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Its annual turnover is more than U.S. $10 billion. HVE's objectives are
to participate in major infrastructure and industrial projects, either as
a contractor or on a Build Own Operate Transfer (B.O.O.T.) basis.
HVE has been short listed as a contractor for the prestigious Delhi
Mass Rapid Transit System. The company is also bidding for hydro
and thermal power project. It is involved in the construction of public
building as well as residential and commercial complexes in Mumbai,
New Delhi, Pune and Goa.
HVE's head office is located at Delhi and its regional office is in
Mumbai.
AIR CONDITIONERS
As India's largest exporter of Air Conditioners, Videocon has always
been at the forefront of technological innovation. The company has
many technological first to its credit. Videocon was the first to offer
Rotary Air Conditioners and Air Conditioners with oxy-ions. Videocon
Air Conditioners can generate more negative oxy-ions, approx 10 lac
ions/cc, more than even the best nature can provide, to keep you
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recharged and refreshed. Videocon is the first Indian company to set
up an advanced manufacturing facility in Muscat and Italy to supply
state-of-the-art Air Conditioners to global brands.
Videocon presents a state-of-the-art range of Air Conditioners
equipped with a unique Ion Recharger. The oxy-ion generator
produces negative oxy-ions to remove air-borne pollutants such as
smoke and dust particles. The positively charged atoms in the
pollutants are neutralized by negative ions released by the oxy-
ioniser. Thereby, ensuring an improved quality of air in your homes
and offices.
As India's largest exporter of Air Conditioners, Videocon has always
been at the forefront of technological innovation. The company has
many technological first to its credit. Videocon was the first to offer
Rotary Air Conditioners and Air Conditioners with oxy-ions. Videocon
Air Conditioners can generate more negative oxy-ions, approx 10 lac
ions/cc, more than even the best nature can provide, to keep you
recharged and refreshed. Videocon is the first Indian company to set
up an advanced manufacturing facility in Muscat and Italy to supply
state-of-the-art Air Conditioners to global brands.
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Market percentage of videocon air conditioners
Videocon presents a state-of-the-art range of Air Conditioners
equipped with a unique Ion Recharger. The oxy-ion generator
produces negative oxy-ions to remove air-borne pollutants such as
smoke and dust particles. The positively charged atoms in the
pollutants are neutralized by negative ions released by the oxy-
ioniser. Thereby, ensuring an improved quality of air in your homes
and offices.
The air we breathe is not what it used to be. Every but of smoke, dust
and pollution which has been released into our fragile ionosphere
remains suspended. And negative ions are nature's way of getting rid
of them. Since polluting chemicals are positively charged atoms, any
source that generates negatively charged atoms can neutralize them.
An oxy-ioniser replenishes negative ions, which reduce pollution and
other impurities. Thereby, recharging the air.
Videocon Air-Conditioner With Oxy-Ioniser
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Market percentage of videocon air conditioners
From India's No. 1 Home Appliance and Consumer Electronic
Company, comes the new range of air conditioners equipped with ion
recharger. Designed to help air-borne pollution and improve the
quality of air in our homes and offices. These state-of-the-art
machines have advanced oxy-ion generators that produce negative
oxy-ions to help cut down air pollution and help you feel relaxed,
refreshed energized and recharged.
PRODUCTS
Videocon Window AC
MODEL No: VAW 1022
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Market percentage of videocon air conditioners
0.8 TR 20 Micron anti bacterial filter Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD
remote) 24 hrs ON/OFF Timer Full function remote
Soft touch digital panel Anti-corrosive blue fins for heat
exchanger (condenser) Anti-freeze thermostat
1 yr warranty on air conditioners
Resin coating for sheet metal (internal & external)
6 yrs warranty on compressor
3 mins times delay
Technical Specification: Model No: VAW 1022
No. of rows (evaporator/ condenser)
2/2
Cooling capacity 9200 BTU/hr / 2430 Kcal/hrCompressor Type RotaryTemperature Control ThermisterMoisture Removal 1.6 ltr/hrAir Circulation (High) 360 m3/hr / 212 ft3/minWeight (NET/GOSS) 35 KgDimensions 345mm x 500mm x 490mm
MODEL No: VAW 1222
33
Market percentage of videocon air conditioners
1.0 TR 20 Micron anti bacterial filter Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD
remote) 24 hrs. On/Off Timer Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air
conditioners 3 mins times delay
Resin coating for sheet metal (internal & external)
Full function remote Soft touch digital panel Anti-freeze thermostat
Anti-corrosive blue fins for heat exchanger (condenser)
Technical Specification: Model No: VAW 1222
No. of rows (evaporator/condenser) 2/2Cooling Capacity 12300 BTU/hr / 3075 Kcal/hrCompressor Type RotaryTemperature Control ThermisterMoisture Removal 2 ltr/hrAir Circulation (High) 500 m3/hr / 295 ft3/minWeight (NET/GOSS) 42 kgDimensions 325mm x 560mm x 610mm
MODEL No: VAW 1822
34
Market percentage of videocon air conditioners
1.6 TR 20 Micron anti bacterial filter Ventillation Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD
remote) 24 hrs ON/OFF Timer Anti-corrosive blue fins for
heat exchanger (condenser) Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air
conditioners
3 mins times delay
Full function remote Soft touch digital panel Auto swing Anti-freeze thermostat
Resin coating for sheet metal (internal & external)
Technical Specification: Model No: VAW 1822
No. of rows (evaporator/condenser) 2/2Cooling Capacity 18700 BTU/hr / 4675 Kcal/hrCompressor Type RotaryTemperature Control ThermisterMoisture Removal 2.9 ltr/hrAir Circulation (High) 760 m3/hr / 490 ft3/minNet Weight 63 KgDimensions 428mm x 660mm x 640mm
MODEL No: VAW 1823
35
Market percentage of videocon air conditioners
1.6 TR 20 Micron anti bacterial filter Ventilation Multi-directional flow Fan speed (turbo / quiet) Sleep Mode Function Real time clock (in LCD
remote) 24 hrs. On/Off Timer Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air
conditioners
3 Min Time Delay
Full function remote Soft touch digital panel Auto swing Anti-freeze thermostat
Resin coating for sheet metal (internal & external)
Technical Specification: Model No: VAW 1823
No. of rows (evaporator/condenser) 2/3Cooling Capacity 18700 BTU/hr / 4675 Kcal/hrCompressor Type RotaryTemperature Control ThermostatMoisture Removal 2.9 ltr/hrAir Circulation (High) 760 m3/hr / 490 ft3/minWeight (NET/GOSS) 64 kgDimensions 428mm x 660mm x 640mm
Model No: VAW 1833i
36
Market percentage of videocon air conditioners
1.6 TR Ion recharger 20 Micron anti bacterial filter Ventilation Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD
remote) Anti-corrosive blue fins for
heat exchanger (condenser & evaporator)
6 yrs warranty on compressor 1 yr warranty on air
conditioners
3 mins times delay
24 hrs ON/OFF Timer Full function remote Soft touch digital panel Auto swing Anti-freeze thermostat
Resin coating for sheet metal (internal & external)
Technical Specification: Model No: VAW 1833 i
No. of rows (evaporator/condenser) 3/3Cooling Capacity 18700 BTU/hr / 4675 Kcal/hrCompressor Type RotaryTemperature Control ThermisterMoisture Removal 2.9 ltr/hrAir Circulation (High) 760 m3/hr / 490 ft3/minWeight (NET/GOSS) 66 kgDimensions 428mm x 660mm x 640mm
Model No: VAW 2434
37
Market percentage of videocon air conditioners
2.1 TR 20 Micron anti bacterial filter Ventilation Multi-directional flow Fan speed (turbo / quiet) Sleep Mode Function Real time clock (in LCD
remote) 24 hrs. On/Off Timer Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air
conditioners
3 Min Time Delay
Full function remote Soft touch digital panel Auto swing
Resin coating for sheet metal (internal & external)
Technical Specification: Model No: VAW 2434
No. of rows (evaporator/condenser) ¾Cooling Capacity 25200 BTU/hr / 6300 Kcal/hrCompressor Type RotaryTemperature Control ThermisterMoisture Removal 4 ltr/hrAir Circulation (High) 860 m3/hr / 540 ft3/minWeight (NET/GOSS) 80 kgDimensions 428mm x 660mm x 720mm
Videocon Split AC
MODEL NO: VAS T102
38
Market percentage of videocon air conditioners
0.8 TR 20 Micron anti bacterial filter Multi-directional flow 3 Fan speed Sleep mode function 24 hrs ON/OFF Timer Auto restart
LCD remote Auto swing Silent operation Resin coating for sheet metal
(internal & external) Singer Up Mechanism
Anti-corrosive blue fins for heat exchanger (condenser)
6 yrs warranty on compressor 1 yr warranty on air
conditioners 3 mins times delay
Anti-freeze thermostat
Technical Specification: Model No: VAS T102
Cooling Capacity 9000 BTU/hr / 2250 Kcal/hrCompressor type RotaryTemperature Control ThermisterMoisture Removal 1.7 ltr/hrAir Circulation (High) 500 m3/hr / 300 ft3/minDBA 29Net weight (indoor) 8 kgNet weight (outdoor) 24 kgDimensions(indoor) (mm) 260mm x 785mm x 195mm
Dimensions (outdoor) (mm) 500mm x 600mm x 232 mm
39
Market percentage of videocon air conditioners
Technical Specification: Model No: VAS T122
Cooling Capacity 12000 BTU/hr / 3000 Kcal/hrCompressor Type RotaryTemperature control ThermisterMoisture removal 2 ltr/hrAir circulation (high) 500 m3/hr / 300 ft3/minDBA 32Net weight (outdoor) 8 kgNet weight (outdoor) 31 kgDimensions (indoor) 260mm x 785mm x 195mmDimensions (outdoor) 552mm x 700mm x 256mm
40
1.0 TR 20 Micron anti bacterial
filter Multi-directional flow 3 Fan speed Sleep mode function 24 hrs ON/OFF Timer Auto restart
LCD remote Auto swing Silent operation Resin coating for sheet metal
(internal & external)
Anti-corrosive blue fins for heat exchanger (condenser)
Anti-freeze thermostat 6 yrs warranty on
compressor 1 yr warranty on air
conditioners
3 mins times delay
Market percentage of videocon air conditioners
Model No: VAS T182
1.6 TR 20 Micron anti bacterial
filter Multi-directional flow 3 Fan speed Sleep mode function
24 hrs ON/OFF Timer LCD remote Auto swing Silent operation Resin coating for sheet metal
(internal & external)
Anti-corrosive blue fins for heat exchanger (condenser)
Auto restart Anti-freeze thermostat 6 yrs warranty on
compressor 1 yr warranty on air
conditioners
3 mins times delay
Technical Specification: Model No: VAS T182
Cooling Capacity 19300 BTU/hr / 4825 Kcal/hrCompressor type RotaryTemperature control ThermisterMoisture removal 2.9 ltr/hrAir circulation (high) 780 m3/hr / 460 ft3/minDBA 36Net weight (indoor) 14 kgNet weight (outdoor) 42 kgDimensions(indoor) (mm) 310 (h) x 1020 (w) x 195 (d)Dimensions(outdoor)(mm) 550 (h) x 760 (w) x 260 (d)
41
Market percentage of videocon air conditioners
Model No: VAS T242
2.1 TR 20 Micron anti bacterial filter Multi-directional flow 3 Fan speed Sleep mode function 24 hrs ON/OFF Timer Auto restart
LCD remote Anti-corrosive blue fins for heat
exchanger (condenser) Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners
3 mins times delay
Auto swing Silent operation
Resin coating for sheet metal (internal & external)
Technical Specification: Model No: VAS T242
Cooling Capacity 25200 BTU/hr / 6300 Kcal/hrCompressor Type RotaryTemperature control ThermisterMoisture removal 4 ltr/hrAir circulation (high) 880 m3/hr / 520 ft3/minDBA 40Net weight (indoor) 14 kgNet weight (outdoor) 55 kgDimensions (indoor) 310mm x 1020mm x 210mmDimensions (outdoor) 650mm x 865mm x 310mm
42
Market percentage of videocon air conditioners
Videocon Tower AC
Model No: VA 2400 SPT
1.6 TR Ion recharger 20 Micron anti bacterial
filter Multi-directional flow 2 Fan speed 24 hrs ON/OFF Timer Auto restart LCD remote Auto Swing 6 yrs warranty on
compressor 1 yr warranty on air
conditioners 3 mins times delay
Self diagnosis function
Silent operation Resin coating for sheet metal
(internal & external) Anti-corrosive blue fins for heat
exchanger (condenser)
Anti-freeze thermostat
Technical Specification: Model No: VA 2400 SPT
Cooling Capacity 25200 BTU/hr / 6300 Kcal/hrCompressor Type RotaryTemperature control ThermisterMoisture removal 4 ltr/hrAir circulation (high) 1020 m3/hr / 600 ft3/minDBA 46Net weight (indoor) 50 kgNet weight (outdoor) 86 kgDimensions (indoor) 1900mm x 600mm x 270mmDimensions (outdoor) 600mm x 835mm x 315mm
43
Market percentage of videocon air conditioners
Model No: RC 30 SPT
Technical Specification: Model No: RC 30 SPT
Cooling Capacity 36000 BTU/hr / 9000 Kcal/hrCompressor type ReciprocatingTemperature control ThermisterMoisture removal 7 ltr/hrAir circulation (high) 1860 m3/hr / 1100 ft3/minDBA 50Net weight (indoor) 55 kgNet weight (outdoor) 110 kgDimensions (indoor) 1900mm x 600mm x 350mmDimensions (outdoor) 600mm x 835mm x 450mm
Videocon Cassette AC
Model No: RC 30 SPCA
44
2.1 TR Ion recharger 20 Micron anti bacterial
filter Multi-directional flow 2 Fan speed 24 hrs ON/OFF Timer Auto restart LCD remote Auto swing 6 yrs warranty on
compressor 1 yr warranty on air
conditioners 3 mins times delay
Self diagnosis function
Silent operation Resin coating for sheet metal
(internal & external) Anti-corrosive blue fins for heat
exchanger (condenser)
Anti-freeze thermostat
Market percentage of videocon air conditioners
LCD remote Auto swing Silent operation Resin coating for sheet metal
(internal & external)
Anti-corrosive blue fins for heat exchanger (condenser)
Technical Specification: Model No: RC 30 SPCA
Cooling Capacity 36000 BTU/hr / 9000 Kcal/hrCompressor type ReciprocatingTemperature Control ThermisterMoisture Removal 7 ltr/hrAir Circulation (High) 1400 m3/hr / 825 ft3/minDBA 45Net weight (indoor) 40 kgNet weight (outdoor) 110 kgDimensions (indoor) 295mm x 870mm x 870mm
Dimensions (outdoor) 650mm x 1175mm x 450mm
Model No: VA 2400 SPCA
45
Market percentage of videocon air conditioners
Technical Specification: Model No: VA 2400 SPCA
Cooling Capacity 25200 BTU/hr / 6300 Kcal/hrCompressor type RotaryTemperature Control ThermisterMoisture Removal 4 ltr/hrAir Circulation (High) 1100 m3/hr / 650 ft3/minDBA 43Net weight (indoor) 32 kgNet weight (outdoor) 86 kgDimensions (indoor) 295mm x 870mm x 870mm
Dimensions (outdoor) 600mm x 835mm x 315mm
46
2.1 TR Ion recharger 20 Micron anti bacterial filter Multi-directional flow 2 Fan speed Real time clock 24 hrs ON/OFF Timer Auto restart Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air
conditioners 3 mins times delay Self diagnosis function LCD remote Auto swing
Silent operation Resin coating for sheet metal
(internal & external) Anti-corrosive blue fins for heat
exchanger (condenser)
Market percentage of videocon air conditioners
CHAPTER - II
RESEARCH METHODOLOGY
47
Market percentage of videocon air conditioners
A survey has been done and data is collected from various
company`s purchase manager all over Guragon and some part
of Delhi. Primary data has been collected by interviewing
customers and purchase managers, while secondary data has
been collected from the sites of Videoconworld.com.
Sampling plan for survey
Sampling units Purchase manager and customer
Sampling size 5 companies and 200 customer
Sampling area Gurgaon
48
Market percentage of videocon air conditioners
Questionnaire Methodology
The questionnaire has to be self administered in order to know the
exact views & some other suggestions of the purchase manager and
customers the questionnaire were administered in the form of a small
interview.
The advantages of the questionnaire method is its versatility, almost
every problem of making research can be approached from the
questionnaire standpoint. Every marketing problem involves people &
its solution can be obtained by asking these people about the
problem.
Data analysis procedure
The data has being analyzed using excel wherein various factors have
been determined & their frequencies have been measured. Some of
the factors to determine are as following.
Brands
49
Market percentage of videocon air conditioners
The various brands selling in the market from the dealer’s point of
view the predominant brands in terms of sales, after sales services &
services provided quality etc.
Awareness level
The awareness level regarding the different types of air conditioners
is judged according to the people purchasing it.
Purchase manager and customer network
Various attributes were rated & then ranked by the purchase
manager and customer involved in purchase of the product namely,
excellent, good, satisfactory & poor and what changes they want to
improve Videocon A.C.
Positioning level
The positioning of air conditioners is judged by the total number of
customers asking for the brand name & are willing to pay for the
same. This is also termed as the pull factor.
DATA ANALYSIS AND RESULT
50
Market percentage of videocon air conditioners
The market survey showed that the sales volume of Videocon is the
highest followed by Daikain, Carrier, Hitachi, LG and other AC
companies.
QUALITY OF AIR CONDITIONERS
51
Market percentage of videocon air conditioners
Daikain serves as the top leader in providing best quality to its
customers, followed by Hitachi and then Videocon.
CUSTOMER CONSIDERATION OF PRICE
52
Market percentage of videocon air conditioners
According to the market survey conducted 300 company`s manager
and customers considered price as a major determinant while buying
Videocon air conditioners, because Videocon started new scheme
“Corporate Sales”.
POSITIONING OF VIDEOCON AIR CONDITIONER IN THE MARKET
53
Market percentage of videocon air conditioners
Amongst the dealers surveyed 41 % agreed that the positioning of
Videocon air conditioner in the market is excellent whereas 33%
feels that it is good , & 17% says that is satisfactory and remaining
13% says poor.
MAINTAINENCE OF GOOD PUBLIC RELATION
54
Market percentage of videocon air conditioners
According to the market survey conducted, About 77% of the
correspondent say that Samsung maintains a good public relation
with its dealers whereas 23% does not have the same response.
INSTALLATION AND OPERATION
55
Market percentage of videocon air conditioners
According to the market survey conducted, Hitachi leads the market
in providing services in terms of installation & operation followed by
Videocon, Daikain, Blue Star, Carrier, Voltas, LG and then ogeneral.
ADOPTION OF VARIOUS PROMOTIONAL TOOLS
56
Market percentage of videocon air conditioners
Advertisement is regarded as one of the major promotional tools with
a share of 51% followed by sales promotion, personal selling and
direct marketing
MAINTAINENCE OF SUFFICIENT NETWORK
57
Market percentage of videocon air conditioners
Amongst the Managers, dealers, Customer surveyed 79% said that
Samsung maintained a sufficient network whereas while 21%
provided negative response.
58
Market percentage of videocon air conditioners
RESEARCH OBJECTIVE The Objective is-
To compare the superiority of VIDEOCON with other
competiting Companies in the AC’S segment.
To compare the sales volume of AC’S of different
companies.
To know which company is providing better postsale
service with low maintenance cost.
To know the cost incurred by companies in AD Campaigns.
To judge the position of VIDEOCON AC’S in the Indian
market.
59
Market percentage of videocon air conditioners
CHAPTER-III
60
Market percentage of videocon air conditioners
FINDINGS
The major findings of the research includes -
1.The brand awareness of VIDEOCON air conditioners is very high. In
this respect VIDEOCON have a better standing in the market as
compared to other brands. As a result it caters to a large market
share in the air conditioner market.
2.The dealer network of VIDEOCON is very strong. This implies that
VIDEOCON maintains a good public relation with its dealers and in
turn receives a good promotional leverage from its dealers.
3.The quality rating of VIDEOCON is not high. In this respect brands
like Daikain, Carrier have better rating in the market.
4.Brand positioning of VIDEOCON air conditioner is good i.e. the
position in the minds of the consumer is quite appreciable.
61
Market percentage of videocon air conditioners
Individual findings for questionnaire are: -
Percentage of market share
VIDEOCON serves as the market leader with highest sales volume &
contributed to the affordable price of VIDEOCON air conditioners.
Best quality
Daikain is providing the best quality air conditioners with a total share
of 39% as compared to VIDEOCON with the share of 36%.
Consideration of price while buying Samsung A.C.
About 79% of the respondent claimed that customers do consider
the price of VIDEOCON air conditioners while buying, whereas 21%
says that it does not effect their purchase decision.
Positioning of VIDEOCON A.C in the market
According to the survey conducted, the Managers ,dealers of Guragon
and some part of Delhi were interviewed it was found that 41% rates
the positioning of VIDEOCON A.C as excellent, 29% claimed it as
good, where as 17% say that it is satisfactory 13% say it is poor.
62
Market percentage of videocon air conditioners
Maintenance of good public relations with Customer
The survey conducted in Guragon shows that 77% of the dealers say
that VIDEOCON is maintaining good public relations with its
customers, where as only 23% of customers say that it is not
maintaining good public relations.
Provision of services in terms of installation and operation
Hitachi once again as serves out to be best in providing services in
terms of installation and operation followed by Videocon, Daikain,
Carrier and then Blue Star.
Adoption of various promotional tools
The most popular promotional tool is Advertising with total share of
almost 51% followed by sales promotion with a share of 27%. Further
personal selling and direct marketing being at 14% and 8%
respectively
Maintenance of sufficient network
63
Market percentage of videocon air conditioners
The percentage of respondent who claim that VIDEOCON maintains a
good & sufficient network with its customers is about 79% and only
21% feels that VIDEOCON does not maintain a sufficient network.
64
Market percentage of videocon air conditioners
SWOT ANALYSIS
Swot (strength, weakness, opportunity & threat) analysis of
Videocon air conditioners.
It is no doubt about the fact that Videocon is considered to be “huge
marketing success ”.
A swot analysis of its marketing function is as follows:
Strengths
Premium pricing
Focus on technology & quality
In-house manufacturing facility
Product design
Weakness
Low quality as compared to other brands
65
Market percentage of videocon air conditioners
Little presence in “A” class area
Opportunity
Large market potential
Wide production portfolio
Consumer willingness to change brand.
Threats
Highly competitive market, therefore, a stiff competition from
domestic and other multinational companies.
66
Market percentage of videocon air conditioners
APPENDIX
LIMITATIONS
67
Market percentage of videocon air conditioners
The study had the following limitation mainly in the survey work that
was done.
1. The survey sample is only from a small geographical area,
Managers in Guragon & Delhi. This may result in the sample not being
true representation of the entire market for air conditioners.
2. While all attempts have been made to keep the survey free of the
bias. There may be bias introduced in a few interviews.
3. The survey was limited to few Managers, which form only a part of
the entire market, and also consider people who have AC.
CONCLUSION
1. Improvement in quality
68
Market percentage of videocon air conditioners
The company should try to position itself as a brand, which is not only
affordable but also provides good quality air conditioners to its
customers, which will create brand loyalty in their minds.
2. Brand Positioning Through Advertisement
An advertisement in electronic medium is one of the popular medium.
The companies have always been looking forward to as it reaches its
wider audience & can create a stronger brand appeal.
The company can always announce various incentives & schemes
during the commercials. For example, free passes for a film premiere
or free installation services from the company on first come first
served basis.
Also it can feature its one of its distinguishing service that makes it a
foot ahead of its competitors for example Voltas has used “any time
service” advertisements to make a strong brand image in the minds
of the consumers.
Using a brand ambassador is another good idea to promote the brand
name of air conditioner
69
Market percentage of videocon air conditioners
Managers
For Manager of the company can resort to one of the following ways
to increase the sales: -
1. The company should conduct separate workshops for the sales
representatives of these dealers about various Videocon
products.
2. Increase Customer`s margins & offer better schemes to these
Customer to receive good promotional leverage.
Provision of schemes & offers
The company is well placed amongst its competitors as the survey
results showed that it is best & most preferred air conditioner. So the
company should try to maintain and enhance this position by giving
more value to the customers and offering special replacement
schemes. Also the company should make provisions regarding
various financial schemes available to its customers, special off
season discounts etc.
BIBLIOGRAPHY
70
Market percentage of videocon air conditioners
Books Consulted :-
“Journal of Marketing” April 2004, Volume 66
Kothari, C.R. “Research Methodology”, (2005), Wishwa
Publication
Kotler, Philip “Marketing Management” (2006), Pearson
Education (Singapore)
Web Sites visited: -
www.indiainfoline.com
www.videoconworld.com
www.google.com
www.indiatimes.com
71
Market percentage of videocon air conditioners
Questionnaire
Hello Sir/Madam, Videocon Industries (a/c division) as a part of its ongoing Endeavour to constantly update and upgrade itself in line with the users valuable inputs & feedback, would like to know your response towards the new changed Videocon as.
COMPANY NAME & ADDRESS
Q1. Which A/C do you prefer to buy for your office/home ?
VIDEOCON LG DAIKAIN CARRIER
Q2. which model do you prefer to buy & why ? Window Split Cassette Tower
Q3. Which according to you is most interesting feature in your preferred A/C ?
Q4. On the scale of 1 to 5, please rate the following feature which affects your purchase ?
Brand Cost Cooling Efficiency
Noise Level Looks After Sales Service
Q6. Please rate the following brands on a scale of 1 to 5 ?
72
Market percentage of videocon air conditioners
VIDEOCON LG DAIKAIN CARRIER
Brand image
Product quality
Service Backup
Value for money
Q7. Have you ever purchase/used Videocon A/C ?
YES NO
Q8. Have you noticed any recent changes in Videocon A/C ?
Q9. Do you like these changes ?
Q10. Which improvement would you suggest So as to make Videocon your 1st preferred A/C ?
Q11. Any other suggestion/Complaint/Comment on your previous Videocon purchase ?
73
Market percentage of videocon air conditioners
Contact Persons Name :
Designation :
Phone : ` Email :
74