A

REASEARCH REPORT

ON

COMPARATIVE STUDY&

MARKETING STRATEGY OF MARUTI ZEN & HYUNDAI SANTRO

SPECIAL REFERENCE TO

(MARUTI ZEN & HYUNDAI SANTRO)

RESEARCH REPORT SUBMMITTED FOR THE AWARDS OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (SESSION: 2010-2012)

SUBMITTED TO: SUBMITTED BY:Mrs. Manjusha Goel Vishwas Mohan(Deptt. of Management) Roll No.: 1003370056(RKGIT GZB) MBA – 4th Sem.

RAJ KUMAR GOEL INSTITUTE OF TECHNOLOGY

1

5 KM STONE ,MEERUT ROAD GHAZIABAD

Raj Kumar Goel Institute of Technology (MBA)

5th KM. STONE, DELHI-MEERUT ROAD,GHAZIABAD (U.P)-201003

Date: ……………….

TO WHOM SOEVER IT MAY CONCERN

This is to certify that Mr VISHWAS MOHAN is a bonafide student of MBA 2nd Year

of this institute for the session 2010-12 and he has prepared Research Project Report

titled “ COMPARATIVE STUDY OF MARKETING STATEGIES OF

MARUTI SUZUKI (ZEN ESTILO) AND HYUNDAI (SANTRO XING) for

partial fulfilment of Master of Business Administration (MBA) affiliated to Mahamaya

Technical University, NOIDA.

I wish him all the best for his future endeavours.

Dr. Vibhuti

(HOD)

Department of management

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ACKNOWLEDGEMENT

All is well if ends well .I realize that these words written by the way my gratitude are not

sufficient to express my gratefulness to those who were instrumental for this project

report which I have undertaken with courage, confidence and goodwill so also

encouragement from them.

I am very thankful to Mr. Ritesh Kumar, AGM (Admn), Maruti Suzuki India Ltd.,

New Delhi who has been provided me the latest information about Organization ins and

outs.

I sincerely thanks to Mrs. Manjusha Goel Mam who encouraged & provided us to

undergo the research project, which has proved to be a very valuable source of practical

knowledge for us. I am also grateful to our Coordinator and all faculties of RKGIT,

whose valuable suggestion helped me in preparing the report.

Last but not least, I am very thankful to my friends and colleagues and those people who

has been provided me all the information by which research report has been successfully

completed.

3

Declaration

I Vishwas Mohan Son of Shri Rohitasv Kumar pursuing Master of Business

Administration (MBA) 2nd year from Raj Kumar Goel Institute of Technology (MBA),

Ghaziabad in the session 2010-12. I hereby declare that this research project report

titled “COMPARATIVE STUDY OF MARKETING STATEGIES OF

MARUTI SUZUKI (ZEN ESTILO) AND HYUNDAI (SANTRO XING)”

is the outcome of my own effort.

The same report has not been submitted earlier to any Institute /University for

awarding the any degree/ diploma of MBA or any other professional course. If there

will be any violation of IPR than I will be solely responsible to that and

Institute/University has right to cancelled my degree.

Date:

Place: RKGIT(MBA),Ghaziabad Vishwas Mohan

1003370056

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PREFACE

As a student of MBA one of the most reputated professional course, I consider its my

privilege to thank all the persons involved in the working of this project and their

supervision and guidance I have been able to complete this project.

The attractive feature of the MBA is that along with theory we also get to have the

exposure of the practical environment. The entire journey from the very idea of this

project report to reality would not have been possible without guidance and support of

many people.

The Project Report is based on Systematic and Scientific search for pertinent information

on Specific Topic.

The Project Report revolves around the market of middle segment cars (Maruti Zen &

Hyundai Santro) to explore the various aspects of middle segment cars. The certain

objectives were predefined and the task was to accomplish them.

The study was confined geographically to the set of questionnaire was prepared &

scrutinized before going for market analysis.

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CONTENT

EXECUTIVE SUMMARY 8-9

INDUSTRY PROFILE / INTRODUCTION 10-20

COMPANY PROFILE 21-34

INTRODUCTION OF SEGMENT CARS 35-41

INTRODUCTION OF ZEN ESTILO 42-45

INTRODUCTION OF SANTRO XING 46-49

COMPARISON OF SOME FUNCTION BETWEEN MARUTI ZEN HYUNDAI

SANTRO 50-65

1- COMPARISION OF SAFETY BETWEEN MARUTI ZEN & HYUNDAI

SANTRO

2- COMPARISION OF TECHNOLOGY BETWEEN MARUTI ZEN &

HYUNDAI SANTRO

3- COMPARISION OF PARTNERS BETWEEN MARUTI ZEN & HYUNDAI

SANTRO

4- COMPARISION OF PRICES BETWEEN MARUTI ZEN & HYUNDAI

SANTRO

5- COMPARISION OF COLORS BETWEEN MARUTI ZEN & HYUNDAI

SANTRO

6. COMPARISION OF INTERNATIONAL STYLE BETWEEN MARUTI

ZEN & HYUNDAI SANTRO

7- COMPARISION OF FEATURES BETWEEN MARUTI ZEN & HYUNDAI

SANTRO

6

8- COMPARISION OF VARIANT BETWEEN MARUTI ZEN & HYUNDAI

SANTRO

RESEARCH METHODOLOGY 66-71

RESEARCH OBJECTIVE

SIGNIFICANCE OF RESEARCH

RESEARCH DESIGN

SAMPLING

SAMPLE SIZE

SAMPLE UNIT

COLLECTION OF DATA

ANALYSIS AND INTERPRTATION 72-84

FINDINGS 85-86

RECOMMENDATIONS 87-88

CONCLUSION 89

BIBLIOGRAPHY 90

QUESTIONNAIRE 91-92

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EXECUTIVE

SUMMERY

8

EXECUTIVE SUMMARY

The project was undertaken for “to analysis the market of middle segment cars at

Delhi & NCR” to find out the current comparison between middle segment cars

as Maruti Zen & Hyundai Santro Xing

The market study and research is done by the questionnaire related to customer

The current comparison between Maruti Zen Estilo and Hyundai Santro at Delhi

& NCR is showing which cars is best between both cars and it has been made for

customer satisfaction for their favorites car

New customers are always eager and keen to become the best one car between

Maruti Zen Estilo and Hyundai santro. But a critical and extensive survey gives us

the knowledge to judge the appropriate car between Maruti Zen and Hyundai

Santro.

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INDUSTRY PROFILE

10

The automotive industry in India is one of the largest in the world and one of the fastest

growing globally. India's passenger car and commercial vehicle manufacturing industry is

the seventh largest in the world, with an annual production of more than 3.7 million units

in 2010. According to recent reports, India is set to overtake Brazil to become the sixth

largest passenger vehicle producer in the world, growing 16-18 per cent to sell around

three million units in the course of 2011-12. In 2009, India emerged as Asia's fourth

largest exporter of passenger cars, behind Japan, South Korea, and Thailand.. In 2010,

India reached as Asia's third largest exporter of passenger cars, behind Japan and South

Korea beating Thailand.

As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million

automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the

country the second fastest growing automobile market in the world. According to the

Society of Indian Automobile Manufacturers, annual vehicle sales are projected to

increase to 5 million by 2015 and more than 9 million by 2020. By 2050, the country is

expected to top the world in car volumes with approximately 611 million vehicles on the

nation's roads.The majority of India's car manufacturing industry is based around three

clusters in the south, west and north. The southern cluster near Chennai is the biggest

with 35% of the revenue share. The western hub near Maharashtra is 33% of the market.

The northern cluster is primarily Haryana with 32%. Chennai, is also referred to as the

"Detroit of India’ the India operations of Ford, Hyundai, Renault and Nissan

headquartered in the city and BMW having an assembly plant on the outskirts. Chennai

accounts for 60% of the country's automotive exports. Gurgaon and Manesar in Haryana

form the northern cluster where the country's largest car manufacturer, Maruti Suzuki, is

based. The Chakan corridor near Pune, Maharashtra is the western cluster with

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companies like General Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata

Motors, Mercedes Benz, Land Rover, Fiat and Force Motors having assembly plants in

the area. Aurangabad with Audi, Skoda and Volkswagen also forms part of the western

cluster. Another emerging cluster is in the state of Gujarat with manufacturing facility of

General Motors in Halol and further planned for Tata Nano at Sanand. Ford, Maruti

Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat. Kolkatta with

Hindustan Motors, Noida with Honda and Bangalore with Toyota are some of the other

automotive manufacturing regions around the country.

Major players in the Indian Car Industry:

Fierce competition among the major car players can be witnessed in the Indian Car

industry. The India car industry is being dominated by the following major players:

Indian automotive companies Chinkara Motors : Beachster, Hammer, Roadster 1.8S, Rockster, Jeepster, Sailster

Hindustan Motors : Ambassador

ICML : Rhino Rx

Mahindra : Major, Xylo, Scorpio, Bolero, Thar, Verito, Genio, XUV500.

Premier Automobiles Limited : Sigma, RiO

San Motors : Storm

Tata Motors : Nano, Indica, Vista, Indigo, Manza, Indigo CS, Sumo, Grande, Venture, Safari, Xenon, Aria

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Foreign automotive companies in India Vehicles manufactured or assembled in India

BMW India : 3 Series, 5 Series, X1, X3.

Fiat India (in collaboration with Tata Motors): Grande Punto, Linea.

Ford India : Figo, Fiesta Classic, Fiesta, Endeavour.

General Motors India

Chevrolet : Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera.

Honda Siel : Brio, Jazz, City, Civic, Accord.

Hyundai Motor India : Eon, Santro, i10, i20, Accent, Verna, Sonata.

Land Rover : Freelander 2

Maruti Suzuki : 800, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Gypsy.

Mercedes-Benz India :] C-Class , E-Class, M-Class, S-Class.

Mitsubishi (in collaboration with Hindustan Motors): Lancer, Lancer Cedia, Pajero.

Nissan Motor India : Micra, Sunny, Evalia.

Renault India : Pulse, Duster, Fluence, Koleos.

Toyota Kirloskar : Etios Liva, Etios, Corolla Altis, Innova, Fortuner.

Volkswagen Group Sales India :

Audi India : A4, A6, Q5.

Škoda Auto India : Fabia, Rapid, Laura.

Volkswagen India : Polo, Vento, Jetta, Passat.

CAR SEGMENTATION

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With the expansion of Indian Automotive market over a period of time the segmentation

of car models came in to existence based on cars defining characteristics namely:

Size

Performance

Price

However with continuing growth of market SIAM ( Society of Indian Automotive

Manufacturers) implemented the segmentation of cars on the basis of length of the cars.

CAR SEGMENTATION AS PER SIAM

MINI (A1) SEGMENT

A1 ( Mini- Upto 3400mm): Maruti 800

The segment grew very fast in the initial years of expansion of automotive

industry in India

The segment started shrinking when new segments came into existence and is

continuously on decline.

COMPACT (A2) SEGMENT

A2 (compact- 3401 to 4000 mm): Santro, i10, Getz Prime, WagonR, Alto, Palio

Stile, Indica, Zen Estilo, Aveo U-VA, Spark, Ford Fusion Diesel, Swift

The A2 segment is growing continuously and accounts for 67.8% of the total car

market today.

There are more than 50 lakhs of A1 segments users who can be upgraded to A2

segment.

THE MID-SIZE (A3) SEGMENT

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A3 ( Mid- Size- 4001 to 4500mm): Esteem,SX4,Accent, Siena, Indigo, Ikon, City,

Lancer, Cedia, Fiesta, Aveo, Verna, Logan and Ambassdor.

A3 segment has started growing now and is expected to spend rapidly in future.

Within A3 segment upper A3 segment has started growing now.

EXECUTIVE (A4) SEGMENT

A4 (Executive-4501 to 4700mm): Elantra, Octavia, Laura, Mercedes C-class,

Corolla, Civic, Optra Magnum.

PREMIUM (A5) SEGMENT

A5 (Premium-4701 to 5000mm): Sonata, Teana, Accord, Camry, E-class.

LUXURY (A6) SEGMENT

A6 (Luxury-5001mm and above): S-class

C (VAN TYPE): Omni, Versa.

B2 (Passenger Carrier): Tavera, Sumo, Innova.

SUV’s: Tucson, CRV, Endeavour, Grand Vitara, X-Trail, Montero, Safari, Pajero.

KEY COMPETITORS Tata Motors

Market Share: Commercial Vehicles 63.94%, Passenger Vehicles 16.45%

Tata Motors Limited is India's largest automobile company, with consolidated revenues

of USD 14 billion in 2008-09. It is the leader in commercial vehicles and among the top

three in passenger vehicles. Tata Motors has winning products in the compact, midsize

car and utility vehicle segments. The company is the world's fourth largest truck

manufacturer, and the world's second largest bus manufacturer with over 24,000

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employees. Since first rolled out in 1954, Tata Motors as has produced and sold over 4

million vehicles in India.

Tata Motors is the first company from India's engineering sector to be listed in the New

York Stock Exchange (September 2004), has also emerged as an international automobile

company. Through subsidiaries and associate companies, Tata Motors has operations in

the United Kingdom, South Korea, Thailand and Spain. Among them is Jaguar Land

Rover, a business comprising the two British brands which was acquired in 2008. In

2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second

largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has

launched several new products in the Korean market, while also exporting these products

to several international markets. Today two-thirds of heavy commercial vehicle exports

out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in

Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the

remaining stake in 2009. Hispano's presence is being expanded in other markets.

In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global

leader in bodybuilding for buses and coaches to manufacture fully built buses and

coaches for India and select international markets. In 2006, Tata Motors entered into joint

venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture

and market the company's pickup vehicles in Thailand. The new plant of Tata Motors

(Thailand) has begun production of the Xenon pickup truck, with the Xenon having been

launched in Thailand in 2008. Tata Motors is also expanding its international footprint by

franchises and joint ventures assembly operations in Kenya, Bangladesh, Ukraine,

Russia, Senegal and South Africa.

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With over 3,000 engineers and scientists, the company's Engineering Research Centre,

established in 1966, has enabled pioneering technologies and products. The company

today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South

Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously

developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998,

the Tata Indica, India's first fully indigenous passenger car. Within two years of launch,

Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created

a new segment by launching the Tata Ace, India's first indigenously developed mini-

truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, a development

which signifies a first for the global automobile industry. Nano brings the comfort and

safety of a car within the reach of thousands of families. The standard version has been

priced at USD 2,200 or Rs.100,000 (excluding VAT and transportation cost). The Tata

Nano has been subsequently launched as planned, in India in March 2009.

Maruti Suzuki India

Market Share: Passenger Vehicles 46.07%

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, is

India's largest passenger car company, accounting for over 45% of the domestic car

market. The company offers a complete range of cars from entry level Maruti-800 and

Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4

and Sports Utility vehicle Grand Vitara.

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Since inception in 1983, Maruti Suzuki India has produced and sold over 10 million

vehicles in India and exported over 500,000 units to Europe and other countries. The

company's revenue for the fiscal 2010-2011 stood over Rs 375,224 million and Profits

After Tax at over Rs. 22,886 million.

Hyundai Motor India

Market Share: Passenger Vehicles 14.15%

Hyundai Motor India Limited is a wholly owned subsidiary of world's fifth largest

automobile company, Hyundai Motor Company, South Korea, and is the largest

passenger car exporter. Hyundai Motor presently markets 49 variants of passenger cars

across segments. These includes the Santro in the B segment, the i10, the premium

hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata

Transform in the E segment.

Hyundai Motor, continuing its tradition of being the fastest growing passenger car

manufacturer, registered total sales of 559,880 vehicles in the year 2009, an increase of

14.4% over 2008. In the domestic market it clocked a growth of 18.1% as compared to

2008 with 289,863 units, while overseas sales grew by 10.7%, with export of 270,017

units. Hyundai Motor currently exports cars to more than 110 countries across European

Union, Africa, Middle East, Latin America and Asia. It has been the number one exporter

of passenger car of the country for the sixth year in a row.

In a little over a decade since Hyundai has been present in India, it has become the

leading exporter of passenger cars with a market share of 66% of the total exports of

passenger cars from India, making it a significant contributor to the Indian automobile

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industry. In 2009, in spite of a global slowdown, Hyundai Motor India's exports grew by

10.7%. In 2010 Hyundai plans to add 10 new markets with Australia being the latest

entrant to the list. The first shipment to Australia is of 500 units of the i20 and the total

i20 exports to Australia are expected to be in the region of 15,000 per annum.

Mahindra & Mahindra

Market Share: Commercial Vehicles 10.01%, Passenger Vehicles 6.50%, Three Wheelers

1.31%

Mahindra & Mahindra is mainly engaged in the Multi Utility Vehicle and Three Wheeler

segments directly. The company competes in the Light Commercial Vehicle segment

through its joint venture subsidiary Mahindra Navistar Automotives Limited and in the

passenger car segment through another joint venture subsidiary Mahindra Renault. In the

year 2009, on the domestic sales front, the Company along with its subsidiaries sold a

total of 220,213 vehicles (including 44,533 three-wheelers, 8,603 Light Commercial

Vehicles through Mahindra Navistar Automotives and 13,423 cars through Mahindra

Renault), recording a growth of 0.6% over the previous year.

The company's domestic Multi Utility Vehicle sales volumes increased by 3.3%, as

against a decline of 7.4% for industry Multi Utility Vehicle sales. A record number of

153,653 Multi Utility Vehicles were sold in the domestic market in 2009 compared to

148,761 MUVs in the previous year. Hence, Mahindra & Mahindra further strengthened

its domination of the domestic Multi Utility Vehicle sub-segment during the year,

increasing its market share to 57.2% over the previous year's market share of 51.3%.

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Mahindra & Mahindra is expanding its footprint in the overseas market. In 2009 the Xylo

was launched in South Africa. The company formed a new joint venture Mahindra

Automotive Australia Pty. Limited, to focus on the Australian Market.

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COMPANY PROFILE

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Maruti Suzuki is India’s number one leading automobile manufacturer and the market

leader in the car segment both in terms of volume of vehicle and revenue earned. Until

recently 18.28% of the company was owned by the Indian government and 54.2% by the

Suzuki of Japan. The Indian Govt. held an initial public offering of 25% of the company

in June 2003. As of 10 May 2007 government of India sold its complete share to Indian

financial Institution. With this govt. Of India has no longer stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual

production was started in 1983 with the Maruti 800 based on the Suzuki Alto Kei Car

which at that time was the only modern car available in India. Its only competitor was

Hindustan Motor’s Ambassador and the Premier Padmini were both around 25 years out

of date at that point.Through 2004 , Maruti Suzuki had produced over 5 Million vehicles.

Maruti Suzuki are sold in India and various several other countries depending upon

export orders. Models similar to Maruti Suzuki ( but not manufactured by Maruti udyog)

are sold by Suzuki Motors corporation and manufactured in Pakistan and other south

Asian countries.

The company anually exports more than 50,000 cars and has an extremely large domestic

market in India selling over 7,30,000 cars anually. Maruti 800 till 2004 was the India’s

largest selling compact car ever since it was launched in 1983. More than a Million unit

of this car have been sold worldwide so far. Currently Maruti Suzuki Alto tops the sales

chart and Maruti Suzuki Swift is the largest selling car in A2 segment.Due to large

number of Maruti 800’s sold in the Indian market the term “Maruti” is commonly used to

refer to this compact car model. Till recently the term “ Maruti” in popular Indian culture

in India, Hindu’s lord Hanuman is known as “Maruti” was associated with Maruti 800

model.

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Manufacturing Facilities

Its manufacturing facilities are located at two facilities, “Gurgoan” and “Manesar” south

of Delhi. Maruti Suzuki’s Gurgoan facility has an installed capacity of 3,50,000 units per

annum. The Manesar facility launched in February 2007 comprises a vehicle assembly

plant with a capacity of 1,00,000 units per year and a Diesel Engine plant with an annual

capacity of 1,00,000 engines and transimission. Manesar and Gurgoan facility have a

combined capacity to produce over 7,00,000 units annually.More than a half of the cars

sold in India are Maruti Suzuki cars. The company is a subsidiary of Suzuki Motors

Corporation of Japan which owns 54.2 percent of Maruti Suzuki. The rest is owned by

the Public and Finance Institution.It was listed on the Bombay ( now Mumbai) stock

exchange in India.

During 2007-08 Maruti Suzuki sold 7,64,842 cars of which 53,024 are exported in all.

Over Six Million Maruti Suzuki cars on Indian roads since the first car was rolled out on

14 December 1983.

Products Offered

Maruti Suzuki offers 15 models and they are, Maruti 800, Alto, Wagon R, Zen Estilo,

A Star, Ritz, Swift, Swift Dzire, SX4, Omni, Eeco, Gypsy and Grand Vitara.Out of

these models Grand Vitara is imported from Japan a completely built unit (CBU). Swift,

Swift Dzire , A Star and SX4 are manufactured in Manesar and the remaining models

such as Maruti 800, Alto, Wagon R, Zen Estilo, Ritz, Omni , Eecoetc are manufactured at

Gurgoan Plant.

Market segment

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Despite increased competition, Maruti Suzuki, which is now majority owned by Suzuki

Motor Corp, remains the market leader in India with a share of nearly 44%. Its strength

lies in its wide range of small car models, which form the bulk of the Indian car market.

Maruti Suzuki also has the largest dealer network and its annual manufacturing capacity

is close to 1 million vehicles.

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Maruti Suzuki India Ltd

Type Public (BSE MARUTI, NSE MARUTI)

Founded 1981

Headquarters Gurgaon

(Delhi metropolitan area), Haryana, India

Key people Mr R.C Bhargava CHAIRMAN

Shinzo Nakanishi, Managing Director and CEO

Industry Automotive

Products Cars

Revenue ▲~$3.75 billion (2011)

Employees 3,334

Slogan Count on us.

Website http://www.marutisuzuki.com

History of Maruti Suzuki India LTD

Maruti Suzuki India Limited, formerly Maruti Udyog Limited, is engaged in the business

of manufacturing, purchase and sale of motor vehicles and spare parts (automobiles). The

other activities of the Company include facilitation of pre-owned car sales, fleet

management and car financing. The Company has four plants, three located in Palam

Gurgaon Road, Gurgaon, Haryana and one located at Manesar Industrial Town, Gurgaon,

Haryana. During the fiscal year ended March 31, 2009, the Company produced and sold

over seven million cars, and exported more than 500,000 cars. The Company's

subsidiaries include Maruti Insurance Business Agency Limited, Maruti Insurance

Distribution Services Limited, Maruti Insurance Agency Solutions Limited, Maruti

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Insurance Agency Network Limited, Maruti Insurance Agency Services Limited and

Maruti Insurance Agency Logistics Limited. The

The Maruti models on road now are

1. Maruti 1000: Launched 1990

2. Maruti Zen: Launched 1993 with a facelift in 2003.Production ended in 2006.

3. Maruti Esteem:Launched 1994 Maruti Wagon-R:Launched 1999 Modified

2006

4. Maruti Baleno:Launched 1999. Production ended late 2006/early 2007.

5. Maruti Alto:Launched 2000. Currently the largest selling car in India

6. Maruti Grand Vitara:Launched 2003

7. Maruti Grand Vitara XL-7

8. Maruti Versa: Launched 2003

9. Maruti Swift: Launched 2005

10. Maruti Zen Estilo Launched in 2006

11. Maruti Swift Diesel Launched in 2007

12. Maruti Suzuki SX4 Launched in May 2007

13. Maruti Grand Vitara Sports Utility Vehicle Launched in July 2007

14. Maruti Ritz launched in 2009

15. Maruti Ecco launched in 2009

16. Maruti Wagon r revised model launched in 2010

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Authorized Service Stations of Maruti

Maruti is one of the companies in India which has unparalleled service network. To

ensure the vehicles sold by them are serviced properly Maruti had 1545 listed Authorized

service stations and 30 Express Service Stations on 30 highways across India.Service is a

major revenue generator of the company. Most of the service stations are managed on

franchise basis, where Maruti trains the local staff. Other automobile companies have not

been able to match this benchmark set by Maruti. The Express Service stations help many

stranded vehicles on the highways by sending across their repair man to the vehicle.

27

Maruti’s Vision:

"The Leader in the Indian Automobile Industry, Creating Customer Delight and

Shareholder's Wealth; A pride of India."

By this period of time, few other car manufacturers had also hit the Indian market which

eventually made Maruti more competitive in its car models and more aggressive in its

operations. The introduction of Zen was then followed by the launch of Maruti Suzuki

Esteem in 1994, Maruti Suzuki Baleno and Maruti Suzuki WagonR in 1999, and Maruti

Suzuki Alto in 2000. The company also launched another SUV in the Indian market

known as Maruti Suzuki Grand Vitara in 2003. This car was not successful during that

year and was phased out. Later in 2007, the company re-introduced the new car with

better features and engine technology. Maruti Suzuki Versa and Maruti Suzuki Zen Estilo

are an addition to Maruti cars but unfortunately were not as successful as other in the list.

After these successful launches by Maruti Suzuki, a world strategic car model, popularly

known as Maruti Suzuki Swift, was introduced in 2005. This car is available in both

petrol and diesel version and is a big hit in the Indian car market. Swift is as swift as its

name and is winning hearts and applauds across the country.

Maruti Suzuki was happy with the praises and appreciation received by all its customers

but was not happy with the lack of one successful sedan. This made the company the

company introduced a hot, elegant and one of the most comfortable sedan, christened as

Maruti Suzuki SX4, in 2007.

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This is the entire journey of Maruti Suzuki India since the time of its inception in 1981.

Even further Maruti aims to make compact, fuel efficient, low-maintenance, and light-

weight cars better suited to Indian weather and road conditions

BRAND PORTFOLIO OF THE COMPANY

CLASS BRAND NAMEYEAR

INTRODUCEDSLOGAN

City Car

Maruti 800 1983Change your life

Maruti Alto 2000Let's go

Maruti Zen Estilo 2005Shape your world

Suzuki Alto (A-star) 2008Stop @ nothing

Suzuki SplashUpcoming model

in 2009

Super mini

Car

Maruti Wagon-R 1999 For the smarter race

Maruti Suzuki Swift 2005 You're the fuel

Compact

Car

Maruti Suzuki SX4 2007 Men are back

Maruti DZiRE 2008 The heart car

Sports

Utility

Vehicle

Suzuki Grand Vitara 2007Play it your way

Maruti Gypsy 1985King

Microvan

Maruti Omni 1984 Fits all

Maruti Versa 2003The joy of travelling

together

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30

The beginning of Hyundai Motor Company dates to April 1946 when founder, Ju-Yung

Chung  established Hyundai Auto Service in Seoul, South Korea at the age of 31 years.  

The name Hyundai was chosen for its meaning which in English translates to “modern.” 

The Hyundai logo is symbolic of the company's desire to expand. The oval shape

represents the company's global expansion and the stylized "H" is symbolic of two people

(the company and customer) shaking hands.

 

Hyundai Motor Company was founded by Ju-Yung Chung  and younger brother Se-Yung

Chung  in December 1967.  In 1968 the company entered into a contract with Ford motor

company to assemble the Ford Cortina and Granada for the South Korean market and

continued to produce them until 1976.  Hyundai completed construction of the Ulsan

plant in six months and achieved the shortest groundbreaking to first commercial

production of any of Ford’s 118 plants.  The eight year journey provided Hyundai with

assembly knowledge, blueprints, technical specifications, production manuals, and

trained Hyundai engineers.

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The leader of the Hyundai-Kia Automotive Group was changed by founder, Ju-Yung

Chung in 1999 after the Asian financial crisis and government mandated breakup of the

Hyundai Group.  Previously the automotive group was being managed by the founder's

brother.  His son, Mong-Koo Chung had performed well managing Hyundai's after-sale

service and dealerships.  Mong-Koo was the catalyst of an extreme turnaround for the

company.  During the 80s and 90s, his uncle focused on Hyundai Automotive's growth

and producing as many cars as possible.  Product quality and customer satisfaction

suffered.  From his experience working with dealerships and angry Hyundai customers,

Mong-Koo knew well the damage to the Hyundai reputation and the high cost of

warranty repairs

Hyundai founder, Ju-Yung Chung

32

HYUNDAI MOTOR COMPANY

Founded in 1967

Brand value of US $ 7.07 billion- 2010 ( Business Week)

Hyundai’s brand ranking improves by 3 places in best Global Brands Survey

2007( 75 to 72)

Sale of 5.7 million units world wide- 2010 (including the Kia brand)

6th largest auto manufacturer in the world- Hyundai- Kia Automotive Group

Sold in 193 countries through a network of over 5000 dealership

2009 Ideal Vehicle Brand- Hyundai- Auto Pacific USA

Official sponsor and vehicle supplier- FIFA World Cup, Germany- 2006

HYUNDAI MILESTONES

1967 Hyundai Motor company founded

1968 Licensing agreement signed with Ford

1974 “Pony”- Korea’s first independently designed and manufactured model

1976 First Pony exported to Ecuador

1985 “ Excel” launched

33

1986 Entered US market with “ Excel”

1988 “Sonata” launched

1991 Developed first proprietary engine 4- cylinder Alpha

1996 Cumulative exports surpass 4 million units, Cumulative production surpass

10 million units.

1998 “Grandeur XG” launched, Grand opening of Chennai plant in India,

Acquired Kia Motors Corp.

2000 “ Santa Fe” launched

2004 Cumulative exports surpass 10 million units

2009- Hyundai India cruises past 25 lakh cars on the road.

2010- Company becomes the largest passenger car manufacture in India.

2011- Launch new flyidic Verna wins the Readers choice mid size car of the year

at TOP GEAR AWARDS 2011.

HYUNDAI’s BRAND COMMUNICATION

Drive your way is corporate slogan which represents our pledge to become a leading

Global brand. Our foremost priority is to both inspire and satisfy our customers.

Therefore, the customers’ lives (“your way”) become more confident (“Drive”) and that

we will always stand by the side.

34

35

INTRODUCTION OF

SEGMENT CARS

36

INTRODUCTION OF SEGMENT CARS

BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew an average

of 15 per cent plus, due largely to the flood of new products in the small car segment. The

car market is set for further expansion on the lines of what happened between 1999 and

2001.

Again, as in the previous case, the expansion this time around too is likely to be due to

the launch of a number of new cars and utility vehicles in almost all segments of the

industry.

Entry level: The dream car for many a two-wheeler owner in the country, the Maruti

800, continues to offer the most value for the average Indian looking for a comfortable

and affordable entry-level vehicle. The A segment, monopolised by Maruti Udyog Ltd

(MUL), is a clear indicator of the aspirations of the value-conscious Indian. The M-800

notched up a 63 per cent increase in sales volumes during the first quarter of this fiscal on

the back of the price cuts effected after the excise duty reduction.

So, for the first-time car-buyer, who has budget constraints and is looking for

comfortable transport on four wheels, the M-800 is still the best option. In fact, the car is

37

even more comfortable to drive, thanks to new features such as radial tyres and a five-

speed gear-box.

Further, given the good resale potential, an M-800 is still the better choice when

compared to more unreliable options in the second-hand car market.

Small cars: The B segment of the passenger car industry is the most crowded, with about

eight models and some 80 variants. And more competition is waiting in the wings. Car-

makers are hoping to replicate the leapfrogging that A-segment buyers did when a

number of new options were offered in the B segment. A similar transmigration is now

expected into a new cusp segment between B and C.

The products that may be positioned in this new segment are the Corsa Sail from GM

India, the Getz from Hyundai (or the Click, as it is called in Korea), possibly the Suzuki

MR Wagon and the much-awaited small car from Toyota.

These may be new car options worth waiting for, especially if the buyer is an entry-level

C-segment car aspirant.

38

For the budget small-car buyer, apart from the existing choice between the Maruti Zen,

the Tata Indica and the Hyundai Santro, the only addition later this year may be the

Daewoo Matiz in its new avatar as the GM Chevrolet Spark.

Mid-size: The C-segment, mid-size car buyer is going to be flush with choice too. After

the Tata Indigo, one of the most popular in this segment, Tata Motors (the erstwhile Tata

Engineering) is expected to launch an estate version of the original Indica.

The competition in this segment could hot up if new products in the form of the Ford

Focus, the Suzuki Liana and the Hyundai Avante,Santro XD land on Indian shores. For

the entry-level C-segment car buyer, the best options would be the diesel version of the

Tata Indigo and the petrol version of the Maruti Esteem, Zen

For the buyer in this segment who has a heavier wallet, the recently introduced Chevrolet

Optra may be a good choice.

D and E segments: These two segments, representing premium and super luxury cars

such as the Skoda Octavia, Hyundai Sonata, the new Honda Accord, Ford Mondeo and

the luxury brand Mercedes Benz's E-class, have had to face competition from the Opel

Vectra, Toyota Camry and the Toyota Corolla.

39

These two segments will be of interest to the well-heeled, and the buyer's choice is

usually governed by his brand preference. Other additions were the C- and S-class sedans

from Mercedes Benz and the imported BMWs and Volvos.

MUVs and SUVs: Multi-utility and sports utility vehicles have had a bumper year in

2002-03. As consumer preference for these vehicles has been rising, so have the new

models across the entire price spectrum.

Starting from the Tata Sumo, Mahindra Bolero and the newer Mahindra Scorpio, to the

top end Mitsubishi Pajero, Suzuki Grand Vitara and Chevrolet Forester, the buyer in this

segment too is spoilt for choice. There are more in the pipeline, including the Ford

Everest, the Hyundai Terracan and, possibly, the Ssangyong Rexton

BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew an average

of 15 per cent plus, due largely to the flood of new products in the small car segment. The

40

car market is set for further expansion on the lines of what happened between 1999 and

2001.

Again, as in the previous case, the expansion this time around too is likely to be due to

the launch of a number of new cars and utility vehicles in almost all segments of the

industry.

Entry level: The dream car for many a two-wheeler owner in the country, the Maruti

800, continues to offer the most value for the average Indian looking for a comfortable

and affordable entry-level vehicle. The A segment, monopolised by Maruti Udyog Ltd

(MUL), is a clear indicator of the aspirations of the value-conscious Indian. The M-800

notched up a 63 per cent increase in sales volumes during the first quarter of this fiscal on

the back of the price cuts effected after the excise duty reduction.

So, for the first-time car-buyer, who has budget constraints and is looking for

comfortable transport on four wheels, the M-800 is still the best option. In fact, the car is

even more comfortable to drive, thanks to new features such as radial tyres and a five-

speed gear-box.

Further, given the good resale potential, an M-800 is still the better choice when

compared to more unreliable options in the second-hand car market.

Small cars: The B segment of the passenger car industry is the most crowded, with about

eight models and some 80 variants. And more competition is waiting in the wings. Car-

makers are hoping to replicate the leapfrogging that A-segment buyers did when a

number of new options were offered in the B segment. A similar transmigration is now

expected into a new cusp segment between B and C.

41

The products that may be positioned in this new segment are the Corsa Sail from GM

India, the Getz from Hyundai (as it is called in Korea), possibly the Suzuki MR Wagon

and the much-awaited small car from Toyota.

These may be new car options worth waiting for, especially if the buyer is an entry-level

C-segment car aspirant.

42

INTRODUCTION OF

MIDDLE SEGMENT

CARS

43

INTRODUCTION OF

MARUTI ZEN

44

INTRODUCTION OF MARUTI SUZUKI ZEN ESTILO

The Suzuki MR Wagon is a kei car with a mini MPV body, seating four, manufactured

by Suzuki for the Japanese market only, and also marketed in Japan by Nissan as the

Nissan Moco under an OEM agreement. The model debuted in 2001, and since 2007 it

has been in its second generation. It was launched in India by Maruti Suzuki as Maruti

Zen Estilo in 2006, Maruti Zen Estilo was discontinued in 2009 and renamed as Maruti

Estilo

As its name suggests, the Zen Classic features the retro look so popular in Japan and

elsewhere. Launched on August 23 1999, it is the latest car to roll out from the Maruti

bandwagon. It has all the contemporary features of the Zen, with a change in design. The

Classic has the retro look with round headlights and a vertical chrome grill. The bumpers

too get the retro.

Treatment and have been replaced with slim chrome bumpers. It features revised interiors

with classic wood finish louvers on the dashboard and an all new speedometer make. Its

power windows and central locking afford comfortable driving. Safety equipments

include body reinforcements, side impact beams. It remains to be seen if this model can

spark the retro craze in India too

At Maruti, our approach to quality is in keeping with the Japanese practice--"build it into

the product". Technicians themselves inspect the quality of work. Supervisors educate

and instruct technicians to continually improve productivity and quality. The movement

of quality indicators is reviewed in weekly meetings by the top management.

45

The second generation Maruti Zen, called Zen Estilo was introduced in December 2006

as a part of Maruti Suzuki's Indian market strategy to launch a new car annually for the

next five years .The new Zen has the same engine and chassis as the Maruti Wagon R;

both being based on the Suzuki MR Wagon (Nissan Moco). The pricing is also nearly the

same as the Wagon R. The Maruti Alto(model prior to Alto K10), Wagon R(till Aug

2010) and the new Zen Estilo all shared the same chassis

46

INTRODUCTION OF

HYUNDAI SANTRO

XING

47

INTRODUCTION OF HYUNDAI SANTRO XING

On 30th November, I was reading the newspaper and the business section I saw the

heading “Hyundai become the debt free company”. This prompt me to write a review on

the best automobile company in India so the review is about the company, which in its 8

years of existence has transformed the India automobile scene. It has emerged as the

leading export of it product I really admire it president Mr. BVR Subromanium I had the

pleasure of meeting him at this year out export in Delhi.

In the 8 years this extentense Hyundai Motor India LTD. has shown tremendous growth

and has major player in the Indian automobile market in fact it is given Maruti the largest

car manufacture in India a stiff competition.

HISTORY

Hyundai Motor India LTD was established in 1996. Hyundai Motor India LTD and is

wholly on it subsidiary of Hyundai Motor company S. Korea. It is the 2nd largest and

48

fastest growing car manufacturing in India HMIL presently has over 18 variant of

passengers can across four segments.

Hyundai Santro in the B segment

The company recorded combined the sales of 150741 units during calendar year 2003

with Santro emerging leaders in their respective segments.

As a matter of fact HMIL has sold over 700,000 car in the record time adjust 8 years

since commencement of commercial production in September 1998 and is all set to

emerge as one of the largest exporter of passengers car and component out of India the

company export income has been boosted both by an increase hiker realization from the

export market mainly Europe and to it all HMIL was recently awarded the benchmark

ISO 14001 certification for its sustainable environment management practices.

49

Recently in fact on HMIL wiped out it is entire accumulated debt has become a debt

free company. It had a peak debt of around 414 million and wiping it out in a period of 8

years is by no means as well as achievement.

It would have achieve higher sales in 2004 had in not been rusticated due to the less of

production revamp of its manufacturing customer to its main rival Maruti during the three

months when the revamp was going at manufacturing unit. But as well as know it will

soon makes up for this loss.

50

COMPARISON OF

SOME FUNCTION

BETWEEN MARUTI

ZEN, HYUNDAI

SANTRO

51

COMPARISION OF SAFETY BETWEEN HYUNDAI

SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

The new Santro Xing is the only compact

car in India to offer the world class

Antilock Braking System (ABS) as an

option on all trims. A safety standard

across the world, the ABS prevents wheel

lock during sudden braking maneuvers,

thereby preventing the vehicle from

skidding and allows the driver to remain in

control of the vehicle, no matter how

slippery the surface.

The crumple zones in the new Santro Xing

have been further reinforced to conform to

the strictest of global

safety norms and tested for frontal and

offset impact in the most gruelling test

track conditions, so that you

drive away with complete peace of mind.

Take a look at the Multimedia Animation

of our Crash Tests

With the Zen, you can be sure of a lot more

beyond the unmatched styling and the great

looks. Various thoughtfully designed

features transform the Zen into an

impregnable fortress of safety, within

which the passengers are cocooned with all

possible active and passive safety systems.

These include:

Protective monocoque body

Collapsible steering column

52

A pair of ultra-high strength steel members

are built into the doors of the Santro Xing

for additional

protection against side impact, while a

front impact bar and an engine subframe

protect you in the

event of a frontal impact.

Hyundai vehicles are put through rigorous

Crash Tests during developmental stage

that conform to

the exacting standards set by agencies like

NCAP and SINCAP. Every effort is made

to exceed the

stipulated norms to ensure

uncompromising passenger safety.

Dual side impact beams

Engine sub-frame

Laminated front windscreen

Child-proof rear door locks

53

COMPARISION OF TECHNOLOGY BETWEEN HYUNDAI

SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

Dimension weight

Overall

length(mm)

Overall width (mm

Wheel base (mm)

Minimum turning

Radius

3565

1525

1590

2380

4.4m

Engine

No. of cylinder 4

With a technology and performance

package unmatched by any other

premium compact car in India, the Zen is

a clear leader. Check out these features

that make the Zen a technological

wonder.

Electronic power steering

Ensures effortless maneuverability, more

control and a better grip. Lets you stay in

command of the road, making driving a

pleasurable affair - no sweat!

16-Bit microprocessor

It delivers that ideal combo of speed, power

and fuel efficiency, and gives you instant

response

Company safety

54

No of value

Engine

displacement

12

1086

Performance

Maximum output

Maximum torque

kgm@rpm

63@5500

9.1/4000

Tires

Size 155/70R.

Crash-tested as per international standards,

the new Zen cocoons you within a

protected space with a host of active and

passive safety features. Peace of mind. A

sense of security.

Smooth driving

The under-floor of the new Zen has been

designed to ensure smooth crossing of

speed breakers. You'll hardly feel those

bumps.

55

COMPARISION OF PARTNER BETWEEN HYUNDAI

SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

ICICI bank

HDFC bank

PNB

Bank of Panjab

Kotak of mahindra

Mahindra & mahindra financial ltd

Citi bank

ICICI BANK

PNB

ABN AMBRO

HDFC BANK

SUZUKI LTD

56

COMPARISION OF PRICES BETWEEN HYUNDAI

SANTRO & MARUTI ZEN

HYUNDAI SANTRO MARUTI ZEN

prices

Xe (metallic)

Xe(solid)

Xp (metallic)

Xp(solid)

Xg (metallic)

Xg (solid)

Xs(metallic)

Xs (metallic)

At (metallic)

At(solid)

343595 Rs.

339638

359617

355656

384638

380680

406655

402699

444526

440560

Price

ZEN LXI bharat 3

(non metalic)

ZEN LXI bharat 3

( metalic)

ZEN LXI bharat 2

(non metalic)

ZEN LXI bharat 2

( metalic)

ZEN LXI bharat 2

(non metalic)

ZEN VXI bharat 2

(non metalic)

ZEN VXI bharat 2

( metalic)

ZEN VXI bharat 3

(non metalic)

ZEN VXI bharat 3

( metalic)

ZEN LX bharat 3

(non metalic)

ZEN LX bharat 3

369773

373396

356773

360396

381660

385283

3816600

385283

394660

398283

57

( metalic)

ZEN LX bharat 2

(non metalic)

ZEN LX bharat 2

(metalic)

343068

346691

330068

58

COMPARISION OF COLORS BETWEEN HYUNDAI

SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

Setting gray

Forest dew

Husky blue

Noble white

Scarlet sage

Passion red

Bright silver

Ebony black

Bright red

Silky silver

Pearl silver

Beam blue

Superior white

59

COMPARISION OF INTERNATIONAL STYLE BETWEEN

HYUNDAI SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

A new shining dawn hear comes the sun

again

The new Santro Xing sports stunning

design changes that include a completely

transformed exterior with flowing

aerodynamic body lines, large integrated

bumpers, stylish new headlamps and large

sporty tail lamps. The plush new interiors

come with a cushy 3-spoke steering, new

instrument clusters, front and rear power

windows, luxurious new upholstery and

more!

FRONT LIGHT

new bigger and clear head lamps for sun

shine at the night

Attractive clear headlamps & fog lamps,

for greater

visibility & safe night driving under all

weather conditions

Take a look at the new Zen. With the

latest in European hatchback styling,

it's quite an eyeful... and it leaves the

competition way behind, just by its

sheer presence on the road.

New rear wind screen

New center cousole

Rear fog lamps

New multi rellector clear head lamp

New dynamic bonet

Sporty meter cluster

New double grille

New hatchback door

60

RADITOR GRILLE

smart smiling radiator grille

A sleek, smiling radiator grille with chrome

horizontal lines adds to the character of the

car.

TAIL LAMPS

lapsing new tail lamps

The new look rear combination lamps

enhance the Xing's sporty looks and offer

better safety while braking.

MODULOR BUMPER WITH FOG

LAMPS

sleeks modular bumper with integrated fog

lamp

The body colored bumpers with waistline

moulding accentuate the stylish looks and

offer better crash resistance.

REAR VIEW MIRRORS

interlay adjustable rear view mirrors

EXITING NEW COLORS

a fresh new range of colors

The new look rear combination lamps

61

enhance the

Xing's sporty looks and offer better safety

while braking.

Flaunt your attitude with the Xing's tangy

new range of colours. Choose from Fairy

Leaf, Mystic Lavender, Satin Grey and

more!!!

62

COMPARISION OF FEATURES BETWEEN HYUNDAI

SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

SAFETY & SECURITY

(a) dual member sides protection beam

(b) engine sub frame

(c) cross bar under dash panel

(d) child safety rear door lock

(e) dual horn

(f) high mounted stop lamp

(g) central door locking

EXTERIOR

CLEAR HEAD LAMP

(a)Twin clear rear combination

lamps

(b) drivers passenger ORVM

(c) body colored bumper

(d) waisting moulding

(e) chrome radiator grille

(f) wheel covers

INTERIOR

SAFETY

(a) body rainforcement

(b) engine sub frame

(c) liminated fron wind screen

(d) rear wind screen wiper and washer

(e) child safety rear door lock

(f) new fron fog lamp

(g) new rear fog lamp

(h) new clear head lamp

COMFORT

(a) trasmission

(b) front suspension

(c) rear suspension

(d) CFC-free airconditioner & heater

(e) Front pwer window

(f) Tinted glasses

STYLE

(a) body color bumper

63

(a) spoke steering wheel

(b) A,B&C pillartrim

(c) Rear parcel tray

(d) Ash tray

(e) Room lamp

WARNING

(a) Low fuel warning

(b) door and fail gate agar warning

(c) seat belt warning

COMFORT CONVENIENCE

(a) heater

(b) remote fuel lid operner

(c) remote tail gate release

(d) clutch foot rest

(e) power steering

(f) wanity mirror

(g) front power window

(h) cigar lighter

SEATING

(a) anti sub marine front seak

(b) rear seat double folding

(c) seat under tray driver side

(b) body side mouldings

(c) new fabric up holstery

(d) moulded door trims

(e) moulded roof lining

(f) new fuel feel cover

64

COMPARISION OF VARIANT BETWEEN HYUNDAI

SANTRO & MARUTI ZEN

HYUNDAI SANTRO XING MARUTI ZEN

The ZEN VXi is a top-of-the-line variant of

the ZEN World Car. It is the only car in

India to be equipped with an electronic

power steering as opposed to the

conventional hydraulic power steering thus

improving maneuverability at both low and

high speeds. The ZEN VXi comes with

multi-point fuel injection (MPFI) which

generates a maximum output of 60 bhp for

better pickup and power.

The ZEN VXi is equipped with stylish

body coloured bumpers, power windows,

central locking and a rear windshield

demister for improved visibility during the

monsoons and winters, as also side body

moldings for improved aesthetics and

prevention of scratches on the sides.

New front fog lamps

New rear fog lamps

New clear head lamps

New clear tail lamps

65

New improved lumber and thigh

support seating

New center console with cup holder

New co-driver seat back pocket

New fabric upholstery

New dial colour instrument cluster

New full wheel cover

New gear knob with metal finish

New body coloured garnish on backdoor

66

RESEARCH

METHODLOGY

67

RESEARCH OBJECTIVE

The study was taken as a part of the curriculum of the 2-year find time MBA degree. The

objective of the survey was to study the potential of the effect of product visibility and

sales.

The method of data collection was both primary and secondary source . The primary data

was collected by visiting market and getting the questionnaire filled.

The sample size of my survey was 100 customers of middle segment cars (Maruti Zen &

Hyundai Santro). I hope that the suggestion given on the basic of data collection will

prove to be useful.

The following objectives of the research are as follows: -

1- To find out the awareness of customers about the Maruti Zen and Hyundai

Santro market.

2- To analysis the comparison of quality between Maruti Zen and Hyundai

Santro.

3- To evaluate the average of both cars

4- To analysis the customers satisfaction for both cars .

5- To findout the value of resell of both cars.

6- To findout the effectiveness of media used for Maruti Zen and Hyundai

Santro

68

SCOPE OF THE STUDY

The study comparison between Maruti Zen and Hyundai Santro has been aimed at middle

segment cars. I cover the impact of Maruti Zen and Hyundai Santro on customer. This

study is also extended to know the consumer awareness about both cars. The study

mainly projected to show the comparison between these both cars.

SIGNIFICANCE OF RESEARCH

“All progress is born of inquiry. Is often better than over confidence for it leads to

inquire and inquire leads to invention.”

So it show increased scientific and inductive thinking and is promotes the devolvement

of logical has it’s of thinking and organization.

Research has its special significance in comparison between Maruti Zen and Hyundai

Santro market this research motivate both cars company about the sale.

This research gives the information to both cars company about the customer as which

car do the customer most like and customer satisfaction of which car is better.

This market research shows the weakness of cars.

Market research is the investigation of the structure and development of the market for

the purpose of formulating efficient policies for purchasing, production and sales

69

RESEARCH METHODOLOGY

Management is in any organization needs information about potential

market and environmental _forces. In order to develop successful

strategic marketing plans and to respond to change in the market

place. Marketing Research enable an organization to obtain the

information, it need to make decision about, its environment, its

marketing mix and its present and potential market.

Philip Kotler defines marketing researches as “Marketing Research is

the systematic design, collection, analysis and reporting of

observations and finding relevant to a specific market situation faced

buy the company”.

Research Design

The exploratory research design is adopted with special emphasis on to analyze the

market of middle segment cars “ Maruti Zen & Hyundai Santro “ , it mainly focus the

comparison between maruti Zen & Hyundai Santro among the potential customer. The

approach is aimed at identifying the awareness among the prospects of both cars

customers. As the study explore the possible cues of both cars, all dimensions of cars has

been identified. The study has been designed with some variables such as quality,

average, re-sale, satisfaction of customers, outlooks, cover less space.

70

The study tool was to develop and administered to the market segment comprising of

customers who posses middle segment car “Maruti Zen & Hyundai Santro”.

Sampling

Stratified Random sampling procedure is followed in this study. In the commonly used

method of stratified Random sampling , the researcher attempts to ensure that the

sampling selected is a representative of the population by selection sampling units on the

basis of certain parameters. Here the major parameter considered is the possession of cars

is determined by observing the middle segment cars owned by the respondent.

Sample Size: 100

Sample Area: Delhi & NCR

Sample Unit: Customers

Data Collection Method

The data required for study was collected through different sources.

Primary Source: data required was collected for the first time and it is primary in it

usage for reporting. The personal interview method has been strictly adopted through out

the study. The primary data was collected by the customer survey with the help of

structured questionnaire.

Secondary Source: secondary data include that data which is collected for some earlier

research work and are applicable in study the researcher undertaken. It include campaign

Internet, print media, magazines.

71

Profile of sample: The profile of sample includes the aspect like age, gender, occupation

and monthly income, awareness of cars. The sample work selected on the basis of

possession of middle segment cars owned by them. Mostly respondent comes under the

age 20-40.

72

ANALYSIS AND

INTERPRETATION

73

1. What age group are you in? 18-25 36-45

26-35 Above 45

INTERPRETATION

Out of all the respondents mostly respondents are youngsters . Around 75 % to 80 %

respondent comes under the age of 20 to 40 years.

74

2. What category of income do you fit into?

Below Rs.50,000 Rs.1,00,000-Rs.2,50,000

Rs.50,000-Rs.1,00,000 Above Rs.2,50,000.

INTERPRETATION

Most of the respondents are from the middle income segment whose monthly

income are 50,000 to 100,000 Rs.

3. Which kind or segment of Car do you have?

75

Premium / Performance Segment Utility / Medium Segment Entry / Economy Segment

INTERPRETATION The percentage of middle segment car users are more as around 50 % of the

respondents using the middle segment cars.

4. Which company’s Car do you have?

76

Maruti Hyundai

Honda Others

INTERPRETATION

Out of the total market share maruti have the largest market share as most of the

respondents are from the middle segment who are using the middle segment cars and

Maruti is a very popular name in the middle segment.

5. What is your main purpose of using a Car?

Personal Status

77

Business Leisure

INTERPRETATION

Most of the car users using their cars for their personal use and their percentage is near

about 40 %

6. What do you think Which is the best car on the basis of performance ?

Maruti Suzuki zen Estilo Hyundai santro xing

78

INTERPRETATION

On the basis of the performance most of the respondents are in the favour of the

Maruti Estilo around 60 % of the respondents like the Maruti Suzuki Estilo .

7. What do you think which is the best car on the basis of the Maintainance ?

Maruti Suzuki Estilo Hyundai Santro xing

79

INTERPRETATION

On the basis of the Maintenance 55 % of the respondents like the Maruti Estilo and

45 % like the Hyundai Santro.

8. Which company provides better after sale services ?

Maruti Suzuki Hyundai

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INTERPRETATION

After sales services of the Maruti is better than the Hyundai and 48 % respondents

are in the favor of the Hyundai and 52 % like Maruti .

9. Which car’s brand image is better ?

Maruti Suzuki Estilo Hyundai Santro Xing

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INTERPRETATION

Brand image of the Hyundai is better than the Maruti and 51 % of the respondent is

in the favor of the Hyundai.

10. Which company’s marketing strategies are better ?

Maruti Hyundai

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INTERPRETATION

Marketing strategy of the maruti is better and 60 % of the respondents tells that

marketing strategy of Maruti is better than the Hyundai.

11. Which car’s spare parts are easily available in the market ?

Zen Estilo Santro Xing

o Both

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INTERPRETATION

70 % of the respondents tells that the spare parts of both the cars are easily

available in the market .

Q12- . Which factor would you consider the most while buying a Car?

Fuel Efficiency Look & Style

Image & Brand Maintenance

Resale Value Availability of the product

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INTERPRETATION

In relation to the factors for the buying of cars most of the respondents like the car

with more fuel efficiency than brand image and the look of car are the other important

factors.

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FINDINGS

FINDINGS

In my topic “Comparison between Maruti Zen Estilo and Hyundai Santro Xing”, two cars

as Maruti zen and Hyundai santro and I have shown the comparis on between them.

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After study my customer survey I found some comparison between Maruti zen

and Hyundai santro by the customer. These are following:-

1. According my customer survey , I found the maintenance information about the

Customer car then Maruti Zen’s maintenance is better than Hyundai santro.

2. In the case of average Hyundai Santro is better than Maruti Zens.

3. In the case of price , Maruti zen & Hyundai santro’s price is almost equal.

4. In the case of satisfaction of customers , customers are more satisfy from Maruti

zen than Hyundai santro.

5. The customer more like Maruti zen than Hyundai santro

6. In case of Brand Maruti zen has historical image than Hyundai santro xing

7. In case of resale value , Maruti zen has more resale value than santro.

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RECOMANDATION / SUGGESTION

RECOMANDATION & SUGGESTION

On the basis of the study undergone and the analysis done here are some of the

recommendation / suggestion for both the companies.

1- To increase sale of Maruti Zen it should give some offers.

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2- To maintain Brand it add some extra feature in maruti zen.

3- It should be open more service center as compare to Zen.

4- Hyundai Santro should provide better after sale service.

5- Hyundai Santro should give more attention on advertising.

6- Hyundai Santro should add some good freature in his santro.

7- Maruti Suzuki’s marketing strategies are better than Hyundai but they have to

work on it to make it more effective.

CONCLUSION

On the basis of the study undergone on the two middle segment cars Maruti

Suzuki Zen Estilo and Hyundai Santro Xing here are the conclusion drawn on the basis of

the data collected by the respondents.

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The brand image of the Maruti Suzuki Estilo is better than the Hyundai Santro

and Santro is lacking at some parameters like maintenance , performance ,availability of

the spare parts and to overcome these problems Hyundai have to design their marketing

strategy in a better way so that they can get a better position in the market .The marketing

strategies of the Maruti are good but they have to make them more better to make their

position more powerful .

BIBLIOGRAPHY

In this project report, while finalizing and for analyzing quality problem in details

the following Books, Magazines/Journals and Web Sites have been referred. The all

material detailed below provides effective help and a guiding layout while

designing this text report.

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Kotler, Philip and Gary Armstrong (2004),

Marketing Management (New Delhi: Prentice Hall of India)

Mathur, B. L. (2002),

Marketing Management (Jaipur: Arihant Publishing House)

Kothari, C. R.(2002),

Research Methodology (Delhi: Global Business Press)

Websites:

www.maruti-zen.com

www.santro.com

www.google.com

QUESTIONNAIRE

Please fill out the following survey, answering the questions as accurately as possible.

PERSONAL DETAILS:-

Name: ------------------------------------------------------------------------

Occupation: -------------------------------------------------------------

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Contact No. : -----------------------------------------------------------

1. What age group are you in? 18-25 36-45 26-35 Above 45

2. What category of income do you fit into? Below Rs.50,000 Rs.1,00,000-Rs.2,50,000 Rs.50,000-Rs.1,00,000 Above Rs.2,50,000.

3. Which kind or segment of Car do you have? Premium / Performance Segment Utility / Medium Segment Entry / Economy Segment

4. Which company’s Car do you have? Maruti Hyundai Honda Others

5. What is your main purpose of using a Car? Personal Status Business Leisure

6. What do you think Which is the best car on the basis of performance ? Maruti Suzuki zen Estilo Hyundai santro xing

7. What do you think which is the best car on the basis of the Maintainance ?

Maruti Suzuki Estilo Hyundai Santro xing

8. Which company provides better after sale services ?

Maruti Suzuki Hyundai

9. Which car’s brand image is better ?

Maruti Suzuki Estilo Hyundai Santro Xing

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10. Which company’s marketing strategies are better ?

Maruti Hyundai

11. Which car’s spare parts are easily available in the market ?

Zen Estilo Santro Xing

o Both

Q12- . Which factor would you consider the most while buying a Car?

Fuel Efficiency Look & Style

Image & Brand Maintenance

Resale Value Availability of the product

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