Visibility PerformanceMandarin Oriental example

Google, Bing and Yahoo Search for brand/hotel name

Google, Bing and Yahoo Search for brand/hotel name

Google, Bing and Yahoo Search for brand/hotel name

Google, Bing and Yahoo Search for brand/hotel name + geo location (Paris)

Google, Bing and Yahoo Search for brand/hotel name + geo location (Paris)

Google, Bing and Yahoo Search for brand/hotel name + geo location (Paris)

Google, Bing and Yahoo Search for brand/hotel name + proximity (here Place Vendme)

Google, Bing and Yahoo Search for brand/hotel name + proximity (here Place Vendme)

Google, Bing and Yahoo Search for brand/hotel name + proximity (here Place Vendme)

Mandarin Oriental Paris Facebook Search

Most frequent sitesIn red squares are the PPC links. Other websites represent organic search. The most frequent sites are:Mandarin Oriental Hotel GroupEtrip.netEasyHotelCompare.comTripAdvisor.com

Surprisingly, one website shows up twice (once in the PPC search, once in the organic search) though it doesnt seem related in any way to the Mandarin Oriental: TheShopsatColumbusCircle.com. It might be interesting to look for matching keywords that explain why this site shows up when looking up the Mandarin Oriental.