Welcome to theWelcome to the

Social Enterprise Social Enterprise forfor

1990 2011

Innovation Re-Invention

AOL Bleeding Dial-Up Subscribers

AOL losing its portal/search audience

Social Profile

Reads the newspaper Consumes real-time updates

Provides feedback

Shares stories with network

Provides “Likes”

Location Aware

Suggested ReadingAnalyzes Influence and Clout

Contributes Conversation

Follows Interest

Reads the newspaper Consumes real-time updates

Provides feedback

Shares stories with network

Provides “Likes”

Location Aware

Suggested ReadingAnalyzes Influence and Clout

Contributes Conversation

Follows Interest

Ad Sales, Subscriptions,

Services

MediaResearch

SocialContent

Deals

Location AwareContent

Advertiser Community Portal

Agency Portal

ContentProduction

Brand Control

Social & MobileApps

Social Streaming

AOL is already a Social (Consumer) Enterprise with HuffPost

There are MORE Social Enterprise Opportunities

About.Me: Ultimate Social Profile-Add Plugs to Chatter-Embed Chatter w/ REST API

Brizzly: Social Aggregator-Add Chatter Feeds along with FB, TW-Create “Picnics” with Chatter Friends-Search #Trends across Internal & External Social Graph

AOL Lifestream: One Stream Search-Add Chatter to existing networks within Lifestream-Share online or mobile images to ALL networks, including Chatter-Social Networking Search & Filter

Ad Sales, Subscriptions,

Services

MediaResearch

SocialContent

Deals

Location AwareContent

Advertiser Community Portal

Agency Portal

ContentProduction

Brand Control

Social & MobileApps

Social Streaming

Every Monday on Page 1 of the

“The Re-Invention of AOL starts with Chatter!”

Do impossible things as a team

Thank You

APPENDIXAPPENDIX

The following AOL Inspire images are EXAMPLES. They are not “real” posts from “real” AOL Employees.

Huffington Post Social News Now linked to Chatter for

Private Business Contextual Conversations

Arianna Huffington reads up on political coverage on Huffington Post Politics and has an idea about increasing coverage in the Local market = Patch. She clicks on the “Send to Chatter” button

OAUTH Connection From Huffington Post

Arianna is able to update her status from Huffington Post to her profile and call out Warren Webster, President of Patch (AOL Subsidiary)

Arianna Huffington, Working inside the HuffPost Custom App

Warren gets Arianna’s message in his email and is able to respond to her as well as @mention others on his team who should be aware of this conversation.

Warren Webster, Working inside the Patch Custom App

Ned Brody, the AOL Chief Revenue Officer becomes aware of this conversation and adds his opinion about increasing revenues with Local Advertising Campaigns.

Ned Brody, working inside AOL Sales, AOL’s custom CRM App

Tim Armstrong, CEO of AOL notices this conversation among his executive team and also adds to the conversation, adding a bit of motivation that they are all on the right track.

Tim Armstrong, working inside AOL Aware. All brands are connected,

executives are sharing information and Leaders become AWARE

Gavin, Political Editor from Patch is working within Salesforce Chatter to

collaborate with his team

Gavin, the Political Editor is aware of the conversation via Chatter. He is able to update the executives as well as include a private URL to a Map which shows the AOL coverage.

The Chatter conversation continues inside the MapQuest site.

Arianna clicks on the URL, which opens up a custom MapQuest map

with embedded data from database.com

Alex Gounares, CTO of AOL is looped into the conversation and offers come guidance to help AOL increase the usability of their mapping application.

Alex Gounares is monitoring the Chatter feeds within AOL Aware via

Seesmic Desktop

Bill is pulled into this conversation by Alex. While inside Chatter he becomes AWARE of a new Trending Topic for #2012. This opens a new feed of all mentions to #2012.

Bill McGrath, CIO working within AOL Inside a custom

Force.com app.

The feed is now displayed for every mention of #2012. In this case, Bill becomes AWARE that Daryl has set some deadlines for recruiting reports. Bill pings his boss, Alex to make sure he is AWARE.

Alex logs back into Aware and lets Daryl know that he has complied with the leadership request. Alex notices that the post went to “Tim’s Team” blog. Alex clicks on the link to see what else is going on under Tim’s leadership.

Alex is working within the AOL Employees custom app

for employee services

Alex is brought to the Private Leadership blog of AOL CEO, Tim Armstrong.

Ad Sales, Subscriptions,

Services

MediaResearch

SocialContent

Deals

Location AwareContent

Advertiser Community Portal

Agency Portal

ContentProduction

Brand Control

Social & MobileApps

Social Streaming

Use Cases

• Executive committee can share company strategy, values, vision, priorities and decisions with the company in a public forum. (eg. Tim’s presentation at AOL Investor Day, June 2011)

• Announcements of new acquisitions, partners, or executives joining (or leaving) the business. (eg. AOL acquires Huffington Post. Arianna Huffington joining AOL, David Eun leaves.)

• Announcements of new product lines or business units formed. (eg. New industry team formed in advertising, led by John Burke)

• Executives can be auto-assigned to follow specific accounts or opportunities and help align AOL with customer, connect executive dots, win against competitors, engage quicker and get visibility into at-risk deals or partnerships.

• Executives can monitor the enterprise conversation and find valued employees who work among lower ranks in the business and find tomorrow’s leaders.

Executive Committee

• Account directors, managers, partners can follow accounts, opportunities, leads, contacts and reports and have real-time updates pushed to them via a Chatter feed.

• Leadership team(s) can monitor deals and get better forecast accuracy based on opportunity updates, close dates, next steps or competitive landscape.

• Key executives can be auto-swarmed to opportunities when certain criteria is met, so they can be aware and help win key business opportunities.

• Sales presentations and other marketing collateral can be shared across a private or group feed and collect critical feedback before clients receive it.

• Competitive information is shared across a real-time feed and new knowledge of the landscape is learned.

• Account teams can collaborate in a private workspace on content, agendas, strategies, plans, opportunities, challenges or key wins.

• Account directors can seek customer stories or references among their worldwide peers and get instant answers without noisy emails.

Sales

• Sales Operations Analysts can collaborate on processes that get implemented to the global sales organization. Materials or “how-to” guides can be shared and real-time feedback is found.

• Communication between account managers and sales ops analysts can be streamlined and put in contacts by using account or contract chatter feeds.

• RFPs (questions and answers) can be shared within a Chatter Group for a one-stop-shop of tribal knowledge.

• Discounting approvals can be requested and received via the Chatter feed on a contract or quote.

• Account ownership/alignment and territory updates can be collaborated on and communicated via Chatter to the sales force.

• New updates to sales systems (commissions, inventory, scheduling and CRM can be shared and updated the All Sales Chatter Group

Sales Operations

• AOL employees from around the world want to ask Tim questions about Investor Day (June 2011) in an open forum; Sr. Leaders from AOL can answer in Tim’s stead (ex: Arianna responding to latest developments at Huffington Post.

• Press releases, market positioning, acquisitions and earnings information can be shared with private groups or the entire company before they are made public to the world. Employees can ask questions or get clarification for any questions that may arise from press or customers.

• New partnerships or ventures involving AOL can be shared along with links to websites, content and/or video.

• New partnerships with celebrities can be discussed, shared and promoted.

• Events, sponsorships or campaigns that need collaboration can be promoted and discussed

Marcomm/PR/Brand

• Announce hiring spiffs and/or incentive plans to recruit your professional network

• Introduce new plans or programs around career development and management training

• Updates or information around new insurance plans, investment plans or other personal-related services provided by AOL.

• Updates and announcements regarding facilities changes or building management

• Seek help or solicit volunteers for NPO programs or foundation events

• Updates to Security

Human Resources/Recruiting