visión general de la plataforma de ibm cloud video
TRANSCRIPT
© IBM Corporation © 2016 IBM Corporation
María José Arbulu. Especialista técnica, IBM Cloud Video Services
Madrid, 7 de junio de 2016
Visión general de la plataformade Video Services
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Why Video?
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Why Video?�Most powerful and emotional medium en Internet
�By 2019 80% of internet traffic is going to be video
�Businesses are on boarding&using video in many ways
�Video will start permeating all facets of our lifes
�$105 billion opportunity in cloud-based video services
Video is becoming a key Data Type and is driving how we engage and communicate
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Video Is Critical Across Industries
Traditional Use Cases Rapid Growth Areas Cutting Edge
• Live and On DemandSports
• Film and Television Delivery
• News, Politics, Worship
• Employee Education
• Product Marketing
• Corporate Communications
• Medical Interaction / Telemedicine
• Drone Footage
• Police Body Cams
Government
Healthcare
Enterprise
Telco
Media & Entertainment
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IBM is making major investments in cloud and
video to provide a comprehensive solution that
addresses customer challenges in video.
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Global and Horizontally Scalable Infrastructure
Ingest Distribution
Measurement & Analysis
Video Ingest and Distribution Workflows
• Live encoding, webcasting• Media workflows, access• Ad integrations
• Video publishing workflows• Content merchandising • Subscriber management
Live Streaming On Demand
IBM Cloud Video Vision
Services & APIs
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Why Clearleap?
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Proven management team with deep industry experience and technology trusted by premium brands.
Founded in 2008, HQ in Atlanta, GA
� Deep expertise in M&E and video technology
Modular Cloud-based Architecture
� Highly scalable operating model
Global Data Center Deployment
� Atlanta, Las Vegas, Frankfurt, Amsterdam
Serving Premium Customers
� Major entertainment brands; deeply integrated into customer operations
Clearleap, an IBM Company
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Clearleap Solutions – Video as a BusinessEnabling clients to globally scale and manage video
Manage, publish, and monetize on demand and live streaming services across business models
Multiscreen Streaming Services
Scale and automate packaging, publishing and monetization for premium content
Video Workflow & Content Management
Global Video Distribution Services
Distribution of VOD and live events to worldwide distribution and syndication outlets
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How Clearleap video platform works
VOD FILESCatalog Management
• Catalog auto-publish• Geo & license rules• Editorial presentation• Content discovery• Experience continuity• Rights-aware display• Personalization
Workflow Management
• Rules-based packaging
• Multi-platform distribution
• Processing / encoding• Metadata
transformations• High-visibility
reporting
User Access & Management
• User authentication and authorization
• Free trial access• Subscriber support
dashboard• Viewing data • Plug-ins to billing
DirectAVOD | SVOD
Distribution
DeviceAPIs
INTELLIGENTLY SCALE DISTRIBUTION ENGAGE VIEWERS & GROW REVENUE
Infrastructure Adapters and APIs
140 Pay TV Sites
Analytics
LIVE BROADCAST
Scalable Video & Audience FrameworkManage, monetize and grow video audiences across screens
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Premium Video Solutions for the World’sLeading Media & Entertainment Brands
“My strong advice would be to work with someone like Clearleap,
because it’s not easy to build this yourself.”
– Roger Lynch, CEO of Sling TV
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Clearleap Workflow Solution
“Clearleap’s sophisticated IP technology allows us to
be more nimble, flexible and future ready as our needs
evolve.” - John Vartanian, CTO, iNDEMAND
• Hybrid Cloud deployment of Clearleap workflow
• Clearleap enables iN DEMAND to both traditional VOD platforms and consumer devices
• Extremely high content volume –thousands of hours per month
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• Clearleap workflow & distribution to 100+ distribution sites
• Additional integration with Aspera for ingest and distribution
• Hundreds of authenticated hours available across brands
• Ad marketing functionality and quick-turn asset prep opened Scripps up to entire new revenue streams
Clearleap Distribution Solution
“We realized that we had no desire to become a technology
company. We’re a programming company. And the advances
we’ve made with Clearleap have been revelatory.” - Alex
Beach, Director, New Media Distribution
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Clearleap Streaming Solution
“HBO’s key partner in the technical overhaul was
Clearleap… the data clearly shows how effective the
overhaul has been.” - Colin Dixon, nScreenMedia
• SVOD / OTT business model similar to Netflix
• European deployment (Private Cloud)
• 4 markets, 4 currencies, 5 languages
• Support for Web, iOS, Android, Xbox, PS, Smart TV, etc.
• Ad marketing functionality
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Why Ustream?
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Proven streaming leader with deep industry experience and technology trusted by enterprise customers
Founded in 2007
▪ HQ in San Francisco
Pioneer in Live Streaming
▪ 1.3M broadcasts per month
Serving Enterprise Customers
▪ 5300+ customers across industries
Winner of Best Streaming Platform Award
▪ 2013, 2014, 2015
Ustream, an IBM Company
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INGEST · TRANSCODING · STORAGE · VIDEO CONTENT MANAGEMENT · SD-CDN · PORTAL · PLAYER · ANALYTICS · API
CORE VIDEO PLATFORM
LIVE STREAMING AND VIDEO MARKETING
Media / Entertainment Broadcasts
Enterprises with highly scalable events
Conferences / Trade Shows / Sporting Events
SECURE INTERNAL STREAMING
CEO Town Halls
Sales Enablement / Internal Meetings
Training
Solutions for Enterprise VideoEnabling clients to globally scale and manage video
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How Ustream video platform works
STORAGE
Intelligent storage frameworkoptimized for video
VIDEO CONTENT MANAGEMENT SYSTEM(VCMS)
• Manage hundreds of thousands of assets
• Custom metadata, admin workflows
USTREAM MEDIA SERVER (UMS)
• Proprietary, highly customizable and scalable• Real-time data collection and aggregation
TRANSCODING
• VOD and Live Transcoding
• Highly efficient, hybrid software/ hardware approach
SOFTWARE DEFINED
CONTENT DELIVERY
NETWORK (SD-CDN)
Proprietary control layer utilizing Ustream’s own
CDN in combination with 3rd party CDNs and
providing nearly unlimited redundancy and seamless
failover capability.
MANAGE AND CONTROL TRANSCODE AND DELIVER
API & ANALYTICS
Control and measure all stages of the ingest, management and delivery workflow
PLAYER & SDKS
• HTML5 player for desktop and mobile
• SDKs for mobile apps& OTT delivery
LIVE INGEST
• USTREAM software encoders
• VOD file upload• Certified 3rd party
hardware encoders
ENCODE
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Premium Video Solutions for Top Companies
Leading organizationschoose Ustream for:
· Reliability
· Ease of use
· Robust feature set
· Security
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Sony Launch of PlayStation 4 to Live Global Audience
Sony gains exposure and drives massive audiences using Ustream’s Pro Broadcasting and LiveAd platforms
• 1M concurrent / 8M live / 16M total views for the live Playstation4 launch event in 2014
• PS4 launch live streamed in 8 languages for global reach
• 151K unique and 185K total views for Sony’s CES 2016 press conference, a 350% increase in unique views and 290% more total views
“The biggest benefit of Ustream is the amount of people you are
able to touch and reach at one given time.”.”
- Michael Brynteson, Sony Computer Entertainment
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Discovery uses Ustream to increase viewership &
interest in key Discovery Channel shows
• Ustream Powered live streaming solution for digital exclusive content, linear playback of VOD and special events.
• 105 viewing channels with 78 million total views (and counting)
• Shark Week broadcasts 9 shark cams with scheduled live chats with experts
• 2015 Puppy Bowl generated more than 15 million views, 5M more than Breaking Bad’s finale
Discovery Communications Drives Traffic to Shows Using Live Streams
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Staying Informed during Rapid GrowthPinterest needed a way to communicate with and engage employees to be sure they are aligned and understand the company’s strategic direction.
• Using Ustream Align video platform for secure, internal communications.
• Simplified IT security administration using Single- Sign-On via Align’s OneLogin integration.
• Extensive use of multiple channels ( CEO Town Hall, Q&As, Tech Talks, etc.) to enable teams to stay informed and engaged with the topics that concern them.
• Align’s Portal feature makes it easy for Pinterestemployees to find and view the content they need.
Navigating a fast-paced market
requires an informed, engaged team
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Why Aspera?
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ASPERA’s mission
Creating next-generation transport technologies that move
the world’s digital assets at maximum speed, regardless of
file size, transfer distance and network conditions.
Creators of fasp™ (Fast Adaptive Secure Protocol)
• Innovative, patented, highly efficient bulk data transport technology
• Unique and core to Aspera’s high-performance file transfer software suite
• Outperforms software and hardware WAN acceleration solutions
• Ranked first in every WAN transfer throughput benchmark
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� Maximum transfer speed– Optimal end-to-end throughput efficiency
– Transfer performance scales with bandwidth independent of transfer distance and resilient to packet loss
� Congestion avoidance and policy control– Automatic, full utilization of available bandwidth (fair play)
– On-the-fly prioritization of transfers
– Set caps on bandwidth allocation for transfers
� Uncompromising security and reliability– Secure, SSH user/endpoint authentication
– AES-128 to 256 cryptography of every packet in transit
– Encryption at rest (EAR) requires second password
– FIPS 140-2 compliant, built on the open SSL libraries
– Automatic resume of partial or failed transfers
� Scalable management, monitoring and control– Support highly concurrent transfers
– Real-time progress, performance and bandwidth utilization
– Detailed transfer history, logging, and manifest
Fasp® – High-performance Data Transport
Note: The relative bandwidth utilization for FASP transfers over a 1 Gbps network are
immune to latency (distance) with very little effect from packet loss.
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FASP 3 – Universal high-speed data transport
CLOUD HYBRID ON PREMISE
fasp 3DISTANCE INDEPENDENT
INFRASTRUCTURE AGNOSTIC
Locate your big data anywhere and move it seamlessly with high-speed, secure transfers
FILE SIZE INDEPENDENT
Maximum transfer speed, optimal bandwidth utilization and maximum
I/O throughput on any storage platform regardless of number or size
of files
ALL PARADIGMS & DEPLOYMENT MODELS
Transfer, replicate or synchronize your data in all types of scenarios: one-to-one, hub and spoke,
unidirectional and multi-directional
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Telco, Media and
Entertainment
• Distribution of large
media assets through
their rapidly expanding
digital supply chain
Life
Sciences
• Processing Big Data sets
that are changing daily
(e.g. Genomic data)
Financial
Services
• High speed
synchronization of data
across geographies for
critical business
continuity capabilities
Industry examples of large, long distance, speed critical data
IT application
development
• Sync and share of
source code and
software support
images
Oil, Gas and Next
Gen Energy
• Movement of giant
seismic data sets from
remote locations across
data centers for
processing and analysis
Government
• Analysis of globally
sourced surveillance
audio and video data
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Customer success stories
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BT Sport
� Challenge– Interrupt Sky's monopoly on the UK Pay TV Sports market– Brand new broadcast centre chosen as iCity– Extensive DR facility at the iconic BT Tower– Be fully AMWA AS11/UK DPP compliant by design
� Solution– Aspera High-performance Sync over dedicated 10 GbE fibre and private
MPLS– iCity Primary Site mirrored to a fully redundant secondary site at BT Tower– All infrastructure and applications available at both sites– All content + meta data mirrored– Near zero recovery point and time
� In their words– “…The only option in the marketplace to support the extreme transfer and
sync requirements...”– “…It made sense for us to use proven, reliable and leading technologies
such as Aspera fasp and Aspera Orchestrator to ensure the project was completed on time and workflow productivity was fully optimized… ”
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Why Cleversafe?
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IBM has entered into a definitive agreement to acquire Cleversafe, Inc., a Chicago, IL-based, privately held company providing web-scale storage solutions for cloud and on-premise, scaling up to exabyte capacity and beyond
© 2015 IBM Corporation
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Recognized Industry leader
Proven enterprise software defined storage enables efficient, secure storage at petabyte scale and beyond
Company• Chicago HQ and R&D• 200+ employees• 300+ patents
Customers• Commercial/government/intelligence• Global 1000 or massively data-intense• US, Japan, UK, France, Netherlands
Select customers
Partners• Density-optimized
hardware• Secure cloud storage
Select partners
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Clients are facing explosive growth in Unstructured Data, which is exactly why Cleversafeis so critical
* E
xa
byt
es
Unstructured Data
Structured Data
Source: IDC
Unstructured data growth of
60–80%per yearcreates
Web-scale storage needs
*1 exabyte = 1,000 petabytes =1 million terabytes = 1 billion gigabytes
Problem - Traditional and Legacy Storage Designed for Transactional, Not Unstructured Data
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Cleversafe – Enterprise Storage as a Service
NAS ServicesFile synch and share
Archive ServicesVideo On Demand services
• Scale: PB+ and expanding. New services
• Security: zero touch security for all content
• Availability: always-on availability for 2.5 years and new capacity in minutes
• Manageability: lower overall data center cost with high service levels
• Economics: 80% savings over old (legacy storage) approach and 43% over AWS
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IBM Cloud Object Storage – Powered by Cleversafe
a new storage architecture designed to meet your changing needs
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Cleversafe MomentumService Providers
Media and Entertainment Life Science, FinServices, Marketing Federal
© 2013 IBM Corporation© 2016 IBM Corporation
GRACIAS