Vision, Values, and Mission:Vision, Values, and Mission:How they relate to the How they relate to the

Goals & CultureGoals & Cultureof an Organizationof an Organization

September 6, 2006September 6, 2006

Rachel WaldoRachel WaldoBrett CordayBrett CordayAbby MartinAbby Martin

General Business DefinitionsGeneral Business Definitions • Values: Define how people want to behave with each other in the organization. Value

statements express how the organization will value customers, suppliers, and the internal community.

• Vision: A statement about what your organization wants to become. Should motivate and challenge employees and give shape and direction to the organization’s future.

• Mission Statement: Defines what an organization is, why it exists, its reason for being. At a minimum, the mission statement should define who the primary customers are, identify the products and services the company produces, and describe the geographical location in which the organization operates.

• Goals: Goals are objective, measurable expectations set to measure progress toward desired results.

• Culture: A blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time

“Companies whose employees understand the mission and goals enjoy a 29 percent greater return than other firms”

- Watson Wyatt Work Study

The Mission Statement The Mission Statement Matching GameMatching Game

We are a global retailer We are a global retailer committed to saving people committed to saving people money so they can live better and money so they can live better and serving communities around the serving communities around the world. We earn the trust of our world. We earn the trust of our customers every day by providing customers every day by providing a broad assortment of quality a broad assortment of quality merchandise and services at merchandise and services at everyday low prices while everyday low prices while fostering a culture that rewards fostering a culture that rewards and embraces mutual respect, and embraces mutual respect, integrity and diversity. integrity and diversity.

A.A. Wal-MartWal-Mart

B.B. SearsSears

C.C. TargetTarget

The Mission Statement The Mission Statement Matching GameMatching Game

Company X's brand mission is to Company X's brand mission is to "be our customers' favorite place "be our customers' favorite place and way to eat." Our worldwide and way to eat." Our worldwide operations have been aligned operations have been aligned around a global strategy called the around a global strategy called the Plan to Win Plan to Win centering on the five centering on the five basics of an exceptional customer basics of an exceptional customer experience -- People, Products, experience -- People, Products, Place, Price and Promotion. We Place, Price and Promotion. We are committed to improving our are committed to improving our operations and enhancing our operations and enhancing our customers' experience.customers' experience.

A.A. Burger KingBurger King

B.B. Panera BreadPanera Bread

C.C. McDonaldsMcDonalds

The Mission Statement The Mission Statement Matching GameMatching Game

To organize the world's To organize the world's information and make it information and make it universally accessible universally accessible and useful. and useful.

What makes it so great?“Our new No. 1 sets the standard for Silicon Valley: free meals,

swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects. No wonder Google gets 1,300

résumés a day.” - Google tops Fortune Magazine’s

‘100 Best Companies to Work For 2007’ List

A.A. Encyclopedia BritannicaEncyclopedia Britannica

B.B. GoogleGoogle

C.C. Ask.comAsk.com

Case Study: Armstrong World IndustriesCase Study: Armstrong World Industries Publicly-held CorporationPublicly-held Corporation 13,000 employees in 39 locations13,000 employees in 39 locations 10 countries10 countries Three divisionsThree divisions

Armstrong World IndustriesArmstrong World IndustriesVision, Values, & MissionVision, Values, & Mission

Source: online new employee orientation

• Same since 1860

• “Let the buyer have faith” – Thomas Armstrong

• Brand name = Integrity

Armstrong’s VisionArmstrong’s Vision

Respect• Works in a safe manner and requires same of others

• Treats individuals at all levels of the organization with respect and courtesy

• Thinks about how one’s actions will affect others and addresses issues in a way that maintains their dignity

Integrity• Upholds the Armstrong Code of Business Conduct

• Speaks candidly and forthrightly

• Accepts the responsibility for one’s actions

Diversity• Recognizes that the best workforce is diverse

• Welcomes the opinions and ideas of all people

• Appreciates that different styles and approaches can be valuable to ensure we find the best solutions to our business challenges

Service• Identifies with customers and seeks to understand their

requirements

• Treats customers as one would like to be treated

Armstrong’s ValuesArmstrong’s Values

Armstrong’s MissionArmstrong’s Mission

• “All I want is a stinkin’ pencil!”

• Challenge of large organization – drown in bureaucracy

• Productivity and results

Armstrong’s CultureArmstrong’s Culture• Community Involvement

• Safety First

• Environmental Focus

• Diversity

• Code of Business Conduct

Determining GoalsDetermining Goals

Source: 1000Ventures.com

International Competition, and an ever-changing dynamic competitive landscape drives large corporations to change how the determine their goals. Armstrong World Industries builds strategies from both the top and bottom of the organization.

Chairman & CEO

Building Products Floor ProductsCabinets

Vice Presidents

Managers

Salaried Staff

Hourly Production Workers

The Board

Strategic Planning

OperationPlanning

Daily Planning

Armstrong World Industries

Organizational Chart

Armstrong World Industries

Organizational Chart

Example of Armstrong’s Example of Armstrong’s Divisional GoalsDivisional Goals

Plant ReliabilityPlant Reliability

SafetySafety

QualityQuality

Cost & Capacity ImprovementCost & Capacity Improvement

New Product DevelopmentNew Product Development

Performance Management SystemPerformance Management System

Link to Operating & Strategic PlanLink to Operating & Strategic Plan

SSpecificpecific

MMeasurableeasurable

AAttainablettainable

RRealisticealistic

TTimelyimely

Case Study: Martin Insurance AgencyCase Study: Martin Insurance AgencySmall Private FirmSmall Private Firm

"Watching out for all your "Watching out for all your insurance needs"insurance needs"

Shared ValuesShared Values

– RespectRespect

– IntegrityIntegrity

– TeamworkTeamwork

– ProfessionalismProfessionalism

– Fun & HumorFun & Humor

– CommitmentCommitment

We will commit to living our:We will commit to living our:

Compelling VisionCompelling Vision

A caring Team of Insurance Professionals dedicated to A caring Team of Insurance Professionals dedicated to educating, serving and protecting families and educating, serving and protecting families and businesses. businesses.

Energizing MissionEnergizing Mission

We Strive each day to:We Strive each day to:– Act with integrityAct with integrity– Seek & embrace diversitySeek & embrace diversity– Listen, educate & learnListen, educate & learn– Provide solutionsProvide solutions– Create energy and funCreate energy and fun– Support our communitySupport our community

Case Study: Teach For AmericaCase Study: Teach For AmericaNon-Profit OrganizationNon-Profit Organization

HistoryHistory

Founded in 1989 by Wendy Kopp, as an Founded in 1989 by Wendy Kopp, as an undergraduate thesis.undergraduate thesis.

Only 500 Corp Teachers in 1990, selected Only 500 Corp Teachers in 1990, selected out of 2,500 recent college gradsout of 2,500 recent college grads

Their purpose was to provide equal Their purpose was to provide equal education for all in the American school education for all in the American school systemsystem

TodayToday 26 Rural and Urban communities served26 Rural and Urban communities served More than 5,000 Corps in service, 12,000 More than 5,000 Corps in service, 12,000

alumnialumni 425,000 students impacted by TFA annually, 3 425,000 students impacted by TFA annually, 3

million since 1990million since 1990

Map of TFAMap of TFAcoveragecoverage

Founder, Wendy KoppFounder, Wendy Kopp

CNN report, “People CNN report, “People You Should Know”You Should Know”

Watch VideoWatch Video

Organization HighlightsOrganization Highlights

Mission:Mission: To close the To close the achievement gap that exists achievement gap that exists between low-income students between low-income students and their higher-income peersand their higher-income peers

Vision:Vision: To utilize the nation’s To utilize the nation’s best and brightest college grads best and brightest college grads by recruiting them to teach by recruiting them to teach

Values:Values: TFA Corps have TFA Corps have strong academic backgrounds strong academic backgrounds and leadership qualities and leadership qualities

Culture:Culture: Corps are Corps are professional, act with integrity professional, act with integrity and constantly seek to further and constantly seek to further the TFA vision. They have the the TFA vision. They have the ability to motivate and ability to motivate and influence others while influence others while demonstrating strong critical demonstrating strong critical thinking skills. Lastly, Corps thinking skills. Lastly, Corps have respect for the students have respect for the students and families in low-income and families in low-income communities.communities.

Organizational GoalsOrganizational Goals

First, to increase the number of Corps First, to increase the number of Corps teaching and regions taught in, while teaching and regions taught in, while remaining diverse.remaining diverse.

Second, to maximize the impact of Corps Second, to maximize the impact of Corps on student achievement on student achievement

Third, to foster leadership from Corp Third, to foster leadership from Corp alumni as a force for changealumni as a force for change

Forth, To build and enduring American Forth, To build and enduring American InstitutionInstitution

How it all works together!How it all works together!Mission, Vision, Mission, Vision,

or Valuesor ValuesGoalGoal CultureCulture Possible Possible

Performance Performance MeasureMeasure

Value:Value:

TeamworkTeamwork

Each employee Each employee should participate in should participate in several team projects several team projects each yeareach year

Requires a culture that Requires a culture that fosters open fosters open communication, sharing communication, sharing of ideas, trust, and respectof ideas, trust, and respect

Track # of team Track # of team projects successfully projects successfully completed in a year.completed in a year.

Mission:Mission:

Simpler, Faster, Simpler, Faster, Better… TogetherBetter… Together

Increase ProductivityIncrease Productivity Requires a culture in Requires a culture in which employees are which employees are challenged to constantly challenged to constantly streamline processesstreamline processes

Reduction in Lead Reduction in Lead Time – get Time – get product/service to product/service to customer fastercustomer faster

Vision: Vision:

To utilize the nation’s To utilize the nation’s best and brightest best and brightest college grads by college grads by recruiting them to recruiting them to teach teach

Increase the number Increase the number of Corps teaching and of Corps teaching and regions taught in, regions taught in, while remaining while remaining diversediverse

Requires a culture that Requires a culture that attracts candidates with attracts candidates with exemplary scholastic exemplary scholastic records and diverse records and diverse backgroundsbackgrounds

Track HR records Track HR records for diversity, while for diversity, while measuring growth in measuring growth in specific regionsspecific regions

How it all works together!How it all works together!

ValuesValues

VisionVision

Mission StatementMission Statement

GoalsGoals

Culture

Questions?Questions?

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