The industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry.

Supported by WFCP Earn up to 1.3 CEU credits and 15 WFCP credits in 3 days at the EXPO!

Few cities in the world can match the character and culture of New Orleans! Whether you’re a Vision13 /IWCE attendee or exhibitor, you can expect to find endless

ideas for the best dining, entertainment and accommodations in the city known as the “Big Easy.”

Collaborate, Innovate, InspireRegister now at wf-vision.com/Shows

Join us in NEW ORLEANSApril 19-21, 2013

Morial Convention Center

www.wf-vision.com/Shows www.wf-vision.com/Shows

Get a one- year subscription for half price at wf-vision.com

REgIStER NOW!

Registration Desk Hours Thursday, April 18, 2013; 12pm – 5pm; Friday, April 19, 2013; 8 am – 5 pm Saturday, April 20, 2013; 7:30am – 5pm; Sunday, April 21, 2013; 8 am – 2 pm

Show Floor • Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• 200 window covering related exhibitors from over 10 countries• Hours: Friday, April 19 – 10 am – 5 pm, Saturday, April 20 – 10 am – 5 pm, Sunday, 10 am – 3 pm

Conference Seminars • Showcases some of our industry’s most accomplished experts as they share their individual and collective

insights and knowledge. • The only opportunity of this caliber offered throughout our window covering industry. • Come prepared to learn, to collaborate, to be inspired!• Hours: Thursday, April 18th, 2013 -2 pm – 7:30 pm; Friday, April 19th., 2013 -9:15 am – 7 pm;

Saturday, April 20th., 2013; 8 am – 5:15 pm; Sunday, April 21st., 9:15 am – 12:15 pm

Ernest N. Morial, 900 Convention Center Blvd., New Orleans, LA 70130, (504) 582-3023

SpECIAL EVENtS:

Magazine Street tour: the Inside Scoop Shopping Spree, April 18th., 2013 MS 2 pm – 5 pmWhere do designers find the cool stuff? Who are their secret sources in achieving their trend setting looks? We’ll take you on a guided design journey of New Orleans’ famed Magazine Street highlighted by the best kept secrets and hush-hush (undercover, private) resources of the area’s prominent designers. Be prepared to shop until you drop. En-route your guides will point out the greatest assortments, must- haves, special deals and more.

Wine & Design Invitation Only Salon, Thursday, April 18th, 2013, WD Time/Location, TBD

WFCp Keynote presentation: Innovative CurtaineerErik Bruce, Friday, April 19th, 2013, 1WFCP, 1 pm – 2 pmErik Bruce will be at IWCE this year to share his experience working with non-traditional and repurposed materials.Erik has his own studio in midtown Manhattan near the garment district in NYC, where he samples and fabricates curtains and partitions for renowned interior and architectural projects.

Design CompetitionFriday, April 19th, 2013; 1W 5:15 pm – 7 pm, Morial Convention Center. Free event with a cash bar.

Keynote Luncheon presentation: Saturday, April 20th, 2013; 2LL 12:30 pm – 2 pm

Rooms You Love to Live InBryan Batt, (actor, designer, civic activist, author) A great designer once said “Every day I pray that people with taste get money and people with money get taste.” So many are intimidated by decorating, which is why they hire designers. In this keynote speech, Mr. Batt will share images, personal design philosophies with an emphasis on window treatments to create “Rooms You Love to Live With”. In addition, Bryan will talk about his favorite colors, drapery designs, fabrics and much more.

WCMA product Awards – time/Location tBD

Vendor theater FREE daily vendor presentations highlighting designer ideas, workroom secrets and more! See the on-site schedule for details on the Show Floor.

Welcome to New Orleans!This year’s International Window Coverings Expo comes to one of the most fascinating

cities not only in the U.S. but in the world! What a perfect venue for the window coverings industry to get together and exchange information about the latest

happenings. What’s in store for you in New Orleans?10 reasons why YOU need to be in New Orleans:1 - New exhibitors and new products from around the world.2 - World class seminars featuring design, fabrication, business and trends.3 - Keynote speakers Brian Batt and Erik Bruce4 - The 25th annual Window Fashion Design and Workroom Competition Awards5 - Window Covering Manufacturers’ Association Product Innovation Awards

6 - Future of the Industry panel7 - Construction Zone sponsored by Custom Home Furnishings Academy

8 - WFCP tours and special events9 - Fabulous dining options: seafood, Creole, beignets!

10 - The French Quarter, jazz, history, shopping

Don’t miss this opportunity to mix business, inspiration and pleasure in one happy weekend!See you in New Orleans.

TWO EXPOS for ONE BADGE!Held in conjunction with the Kitchen & Bath Industry’s main event, nothing

compares to this combined venue for bringing one industry together and for bringing you the resources you need for current and future design projects.

Both shows are brimming with the freshest designs, products and technology – plus CEU seminars and special events!

www.wf-vision.com/Shows

IWCE 2013 Seminar DescriptionstHURSDAY, April 18, 20131MS 2:00-5:00 Magazine Street tour the Inside Scoop Shopping SpreeWhere do designers find the cool stuff? Who are their secret sources in achieving their trend setting looks? We’ll take you on a guided design journey of New Orleans’ famed Magazine Street highlighted by the best kept secrets and hush-hush resources of the area’s prominent designers. Be prepared to shop until you drop. En-route your guides will point out the greatest assortments, must- haves, special deals and more. Members/ Non-Member: $65.00

1WD – 5:30-7:30Wine & Design – Invitation OnlyMembers Free

FRIDAY, April 19, 20131 A –9:15-10:30Website Design: the 5 Key ElementsSusan McHugh, Advertising Director, publisher and Editor, Owner Decorators WorkroomYou’ve got to have one. But who has time to design a website let alone keep it up-to-date? And who wants to spend hard-earned profits on monthly website or design fees? Susan will discuss services offered by various website vendors along with their actual charges for those services. She will also show you how to get the most benefit from your website by using five key elements and how to regularly update your website to keep it fresh and interesting.1WFCP Business Credit and .1CEUNon-Member or non- package $50

1B 9:15−10:30Innovative Display and presentation IdeasSusan Schultz, Editor Vision magazine, principal of Space DowntownWhether you have a retail shop with a street front window, or work from a home studio, sooner or later there’s a need to “put on a show”. As an interior design professional it’s worth it to make your participation--in a trunk show, a local home show, pop-up, special event marketing or other presentation--set a mood, tell a story or convey your brand message. The focus will be on inexpensive materials used in unique ways, featuring dozens of ideas for showcasing color, pattern and interior design concepts that grab attention and pull people in. 1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

1CC 9:30−12:15SUpERSESSION: Need for Speed: Development of Your Best Fabrication MethodsJeanelle Dech, Co-Founder of Adaptive textiles, CHF InstructorAs labor-intensive manufacturers of custom products, we all know that time is money. Join Jeanelle Dech as she shares the development of S.P.E.E.D., her new trademarked approach for self-evaluation, method discovery and ongoing improvement in the workroom. Using three projects as practical examples (an upholstered cornice, a throw pillow with welt, and a variation of an empire valance) you will follow the five S.P.E.E.D. steps to explore and establish YOUR BEST METHOD of fabrication. Then, learn to document and organize your method discoveries for quick reference and sharing. If you are looking for a helpful approach to dramatically improve your fabrication time on any project, this is it!3WFCp Workroom Credit and .2 CEU Non-Member or non-package $165

FRIDAY, April 19, 20131DD 9:30−12:15SUpERSESSION: Selling Design Ideas: Learn to Sketch Soft FurnishingsSusan Woodcock, Creative Brand Manager for Beautiful House USA, CHF InstructorSketches and scale drawings are one of the best ways to sell your design ideas and they can be incorporated into presentations, work orders, and used as a guide for installation. Once you learn the basic techniques, and with a little practice, you will be able to express your style, share ideas, and help to create custom designs all with a simple pencil and paper. In this class you will learn how to sketch basic window treatment designs using easy techniques and inexpensive supplies. You do not need to be an artist to take this class! 3WFCp Workroom Credit and .2 CEU Non-Member or non-package $165

1E 11:00 -12:15 Decorative Knots: Couture techniquegillian Wendell, proprietor Wendel Works, WFCp MasterIntensive hands on class featuring instruction in the Prosperity Knot and the flat Turkish knot. Tons of hands on samples and ideas to incorporate these knots into all areas of custom drapery and bedding. Come learn an age old technique that’s sure to set your business apart as a couture establishment!1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

1F 11:00 -12:15ipad for the Design pro - OverviewDeb Barrett, WFCp Expert, principal of Window Dressings, Co-founder DBRxAre you considering buying an iPad or iPhone? Do you have one, but don’t know where to start? The iPad/iPhone offer endless possibilities for business, marketing and managing the design process. Many of your fellow pros have already made the leap. Now you can! We’ll start out with a “how-to” training primer to get you off to a quick start and to help you integrate the tablet into their business. Then we’ll discuss the must-have utilites. This presentation will include step-by-step demonstration, and includes a top Apps list. Finally, we’ll share tips, tricks and design or project management related apps that will make your iPad work for you. This is a must if you want to wow your clients with this new technology. Bring your mobile devices and tablets to share with and learn from others while exploring the benefits of the online world.1 WFCp Business Credit and .1 CEUNon-Member or non- package $50

1g 11:00 -12:15 the great Imagination Heist: Inspiration from 2012 Ingenuity Award WinnersJill Ragan Scully, Owner Impressive Windows, WFCp Master Have you ever wanted to know what an award winning treatment is comprised of? We will use selected WF Vision 2012 Envision Design and Ingenuity Workroom Competition award winners as our inspiration in this class. Attendees will learn how to dissect and analyze these award winning treatments/rooms and how to further use these methods to create design masterpieces all their own. We will also discuss the various WF Envision categories that treatments can be entered into, what judges look for (with interviews from past judges) and the entry process. This class is certain to contain the next award winner! Attendees will receive a PDF PowerPoint of this class after completion.1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

FRIDAY, April 19, 2013

1H 11:00-12:15Future Views: Color & Design trends for 2014Susan Schultz, Editor Vision magazine, principal of Space DowntownNew product designs, palettes, patterns, fabrics and more, as seen at the industry’s top design shows. This session will cover the highlights from Maison&Objet, MoOD, London Design Week, Heimtexil, Milan and more. You’ll see 2014 trend themes from major forecasting houses, straight from the factory product samples and cutting-edge prototypes. Take a look at what’s next for the interior design industry.1 WFCp Design Credits and .1 CEU Non-Member or non- package $50

1Vp1 Vendor presentation– 1:00-2:00Design Directions 2013 and BeyondExpert panelists from Sherwin Williams, Window Fashion VISION Join leaders in the design community to discuss the next important trends and movements in interior design. Find out what looks will be trending, what colors are important and how the design process is changing the way we select and purchase home furnishingsFree

2Vp1 Vendor presentation– 1:00-2:00Free

1WFCp 1:00-2:15 – WFCp Keynote: Innovative CurtaineerErik Bruce, Erik Bruce Inc.Erik Bruce will be at IWCE this year to share his experience working with non-traditional and repurposed materials. Erik has his own studio in midtown Manhattan near the garment district in NYC, where he samples and fabricates curtains and partitions for renowned interior and architectural projects. In addition to many challenging textiles, he has worked with a variety of materials from stainless steel chain mail and leather, to recycled plastic and electrical wire. Drawing from his background in theatrical costume and scenic design, as well as art history, Erik will discuss his approach to sourcing interesting materials for use in modern window treatments. 1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

1JJ 2:30-5:15SUpERSESSION: Don’t Be Afraid of Shades: Safe Soft Shade SolutionsCathy tucker, Owner tucks ‘N pleats Draperies, CHF InstructorIssues surrounding shade compliance in recent years has made many workrooms shy away from offering these very profitable treatments. Take this workshop to learn the latest in shrouded and cordless systems to be able to confidently fabricate and sell soft shades. 3 WFCp Workroom Credits and .2 CEUNon-Member or non-package $165

1K 4:00-5:15the Interlined English Curtain MethodSusan Woodcock, Creative Brand Manager Beautiful House USA, CHF InstructorIn this class you will be introduced to the traditional English curtain making techniques. This style of drapery panel fabrication is admired for its soft and luxurious appearance and detailed craftsmanship. You will learn how to create this style with hand sewing, lining and interlining and alternative, less labor-intensive techniques to replicate the English curtain method. 1 WFCp Workroom Credits and .1 CEUNon-Member or non- package $50

FRIDAY, April 19, 20131L 4:00-5:15Marketing Strategies that WorkSusan McHugh, Advertising Director, publisher and Editor, Owner Decorators WorkroomThis is not a course about marketing theories and big-budget advertisers. This is a down-to-earth, real life crash course in how to get more customers for your window coverings business without spending a fortune. Susan will share the most effective form of advertising that makes her phone ring, how to develop and maintain an electronic newsletter for repeat business and new leads, and how to affordably use direct mail. You’ll leave this seminar with renewed enthusiasm and ideas for marketing your business along with her “Words That Sell” handout to use for years to come.1 WFCp Business Credit and .1 CEUNon-Member or non- package $50

1M 4:00-5:15panel tracksAnn Johnson, Owner Sew Easy Windows, CHF Academy InstructorPanel tracks are a clean contemporary look that solves the problem of privacy with minimal fabric. Learn how the panel track hardware is constructed, how to calculate panel widths and simple steps for fabricating the panels. The class will also cover how to handle pattern repeats, calculate fabric requirements and determine pricing for this beautiful treatment style. 1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

1N 4:00-5:15CSI for Windows: Successful Solutions to problem Combinations, Sizes & ImpedimentsSusan Kostelecky, Owner of SK Designs, Creator of Design Camp and WFCp MasterWhether your project involves windows that are extremely tall, wide or narrow, closely spaced, irregularly combined, have obstructed access or a combination of the above, you will leave this class with an arsenal of innovative solutions, applications and designs to help you successfully solve future mysteries. This class will provide numerous creative design ideas (hardware and treatment designs) for a variety of challenging window situations. In this PowerPoint class, dozens of installed window treatment scenarios will be shown with a variety of alternatives for window treatment mounting locations (above, outside, inside, following the arch, etc.) and solutions to tricky window sizes, combinations and spaces. Client preferences (maintain privacy but don’t block the view) will also be addressed.1 WFCp Design Credit and .1 CEUMember $35/Non-Member $50

1W 5:15−7:00 2012 Awards CeremonyWindow Fashion Envision Design Ingenuity Workroom CompetitionJoin other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion VISION presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available. The Award Ceremony is will take place in the Convention Center. Custom Home Furnishing Academy will be presenting CHFA Alumni Showcase Awards FREE

www.wf-vision.com/Shows

SAtURDAY, April 20, 20132Vp1 8:00−9:00 – FUtURE OF tHE INDUStRY pANEL Is homebuilding on the rebound? Are we in for a solid expansion? Is it time to think about adding people to keep pace? How will we find good decorators as the business expands? What’s new with the Internet? Are Houz and Pinterest important for our industry? Who is really getting leads with social networking? How do successful business owners adapt to the New Era? What is the latest on newspaper, yellow pages, magazines, and direct mail? Are there new product trends that will excite customers?

Attend this session at no cost, sponsored by Vision Magazine and Exciting Windows! Discover what industry leaders have to say about where we will be in the next three years. This is the opening session of the Business Success Workshop series.

Panel Leaders:Moderatorsgrace McNamara, CEO, McNamara publishing – The Big Picture: How distribution channels are changing, product innovations.

Steven Bursten, Exciting Windows! – Who’s winning in the New Era? Dozens of independent business owners are growing and setting records in spite of the economy. What sets winners apart from those who struggle? panelists: tO BE DEtERMINED BY JAN 1 FREE VENDOR pRESENtAtION

Business Success Workshop Series2BW 9:30-4:30 BUSINESS SUCCESS WORKSHOp Full Series – Benefit by attending a full day of special “insider” information from top national leaders. Be inspired by business owners who are building successful, profitable businesses from $100,000 to over $1,000,000 sales. You will receive confidential information you cannot get elsewhere. This is the third year that IWCE will bring you successful business owners that are both home-based and retail showroom owners. If you want a more successful, more profitable business, listen to leaders who have done it. To gain the most, attend every session.this package includes all four sessions: 1. Showroom Owner’s Panel; 2. Moving up to a $1,000,000 business; 3. World’s Most Successful Home Based Business Model; 4. How to Start and Build a Successful Window Fashions BusinessBonus with complete package: ‘Moving Up to the Next Level’ a handbook for needs and solutions to grow from where you are to where you want to be.3 WFCp Business CreditsAll Attendees $149

2BW1 9:15-10:30 – SHOWROOM pANEL Showroom owners tell how they successfully transitioned to a retail location When should you move to a retail store location? What if you did it years ago, but you need to improve? How much sales are needed to reach break-even? What is the staffing you need? How do you find good employees? When should you hire a salesperson or decorator? How to compensate them? Should decorators get their own leads or should the business provide them? How much to spend on advertising? What advertising works? What mistakes to avoid? What kind of location is best – high traffic or industrial court?

These and other questions will be exchanged by the panel. There will be time to ask your own questions and receive answers you need.

ModeratorSteve Bursten – Co-owner Exciting Windows! Industry expert on marketing, sales, and management

panelists: TO BE DETERMINED BY JAN 1 1 WFCP Business CreditAll Attendees $75

SAtURDAY, April 20, 20132BW2 10:45-12:00 – MOVINg Up tO A MILLION DOLLAR BUSINESSFor business owners with current annual sales over $300,000 What does it take to build a Million dollar business? If you have one – or want to have one – don’t miss this panel of experts who will share their experiences about how they did it. Building a million dollar business is not easy. It takes desire, drive, and willingness to risk, certainty of setback, and costly mistakes go with the territory. It takes winning decisions and successful strategies to grow. What are critical essentials to succeed? Are there women role models who have done it?

Moderator: TO BE DETERMINED BY JAN 1

Panelists: TO BE DETERMINED BY JAN 1

1 WFCp Business CreditAll Attendees $75

2BW3 1:30-2:45 – WORLD’S BESt HOME-BASED BUSINESS MODEL. For business owners with current annual sales $25,000 to $300,000Learn how mothers grew a good business from home while raising children and caring for family .

Learn how fathers built an exceptional business with flexibility to attend soccer games and PTA.

In our wonderful window coverings business there are at least a dozen models of home based business – workrooms, freelance designers, mainly drapery businesses, mainly blinds businesses, mainly shutter businesses, and more. Yet, only one or two are economically productive. That means the others are operated at the pleasure of the owner and financial rewards are secondary. That is not all bad. A successful business that is a pleasure is a goal for all of us. Yet, if the owner does not have the financial reward she deserves, something is missing. If you want more profit from your home based business, it may be the business model that needs tuning.

Moderator: Susan Day – One of the best living examples of a person who did it

panelists: TO BE DETERMINED BY JAN 1

2BW4 3:00-4:15 – DRIVINg AppOINtMENtSWhat are the best low cost marketing ideas? How do you optimize results for a larger budget?Ideal for business sales from $50,000 to $750,000 and more presenter: Steve WishnowIn a slow growth economy, every business needs more appointments. What are leaders doing? What works? What doesn’t? There are two main ways to create appointments: Time and Money. Learn how to balance both for your business, based on your sales volume.

You can expect to learn• Newspaper, Yellow Pages and magazines don’t work anymore.

Find out what does.

• Discover the three most important marketing techniques that work for building lead flow.

• How much should you spend on advertising for your size business?

• Where you can get money to advertise.

• What you should expect regarding CPL (cost per lead) and CPS (cost per sale).

• Everybody talks about past customer marketing. Does it really work? Learn how to do it right!

1 WFCp Business CreditAll Attendees $50

SAtURDAY, April 20, 20132A 9:15-10:30the Bespoke ImageSusan Kostelecky, Owner of SK Designs and WFCp MasterTreat yourself and your clients to a spectacular, updated, innovative and inspiring top-to-bottom image for your business. Put yourself and your business first: your business image should reflect the creativity and design skills that you bestow upon your clients! We will explore a plethora of ways to visually appeal to prospective and existing clients via your business graphics (cards/website/blog/logo), marketing (postcards/newsletters/emails), consultations and appointments (equipment/samples/displays/idea books/portfolio/), installations (delivery/packaging/installation materials) and follow-up (thank you gifs/cards/referral materials). You will leave the class bursting with ideas and sources to update and recharge your image to appeal to the current client marketplace. 1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

2B 9:15−10:30photographing Your Work: DIY Beautifully Susan McHugh, Advertising Director, publisher and Editor, Owner Decorators WorkroomFew of us can afford a professional photographer for every finished job. However, these are easy-to-learn tips and tricks for taking great looking photos of your work. From composition do’s and don’ts and effective lighting techniques to simple Photoshop enhancements you can do, this seminar will show you how to take gorgeous photographs without purchasing expensive equipment or years of experience. Susan will also detail how to put together your own “Idea Book” for your customers, and share before and after photos that demonstrate her effective methods used in real customers’ homes.1 WFCp Business Credit and .1 CEUNon-Member or non- package $50

2C 9:15−10:30Window Design portmanteau: Flaunting Your talentJill Ragan Scully, Owner Impressive Windows & Interiors, WFCp MasterWould you invest $25,000 for a new car without seeing it and test driving it first? Probably not. Our clients spend a great deal of money decorating their home and put a great deal of trust in us, their interior designers. It has been proven the best way to sell a product or your services has always been to show samples. During this class we will discuss comprehensive methods in which to create and showcase your talents and to sell more soft furnishings to your clients with a brand new version of the retail appointment trunk show. We will cover essential components, important space-saving methods and numerous creative ways to embellish your beautiful work. We will cover all of the basic and slightly complex window treatments you should have including panels, top treatments, cornices, awnings, headboards, bedding, pillows, and cushions. Please bring your camera along to take detailed pictures of all of the examples that we will be showing in class. Attendees will receive a PDF PowerPoint of this class after completion with all pictures shown in class.1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

2DD 9:30-12:15SUpER SESSION: Secrets to perfecting Couture Cording & BandingAnn Johnson, Owner of Sew Easy Windows, CHF InstructorFabric cording is often an essential element to a treatment – whether highlighting the shape of the design or filling in the gap at the ceiling. This class explores the uses for fabric cording, gives guidance for choosing the right insert and discusses fabrication tips for a clean flawless cord. Fabric banding, whether inset or wrapped around the edge adds a beautiful dimension of color and a unique custom touch to all treatments. Learn how to form mitered corners with ease, and how to apply banding to panels, pillows, table runners and napkins, valances and any soft goods item efficiently and flawlessly. 3 WFCp Workroom Credit and .2 CEUNon-Member or non-package $165

SAtURDAY, April 20, 20132EE 9:30−12:15SUpER SESSION: How to Design Your Own Fabrics, Wallpapers and Window ShadesDeb Barrett and Susan SchultzThere are dozens of digital print resources now available--allowing customizes almost any surface. Learn the basics of designing a pattern and understanding digital print terminology. Deb and Susan will walk you through creating different pattern repeats and then get into the really cool stuff--layering patterns, pattern mixing, custom pattern placement for specific designs and much more. They’ll have swatches, hand samples and full-sized window and wall samples available from a variety of sources.3 WFCp Design Credit and .2 CEUNon-Member or non-package $165

2F 11:00−12:15trend: Shawl Inspired Window FashionsSusan Woodcock, Creative Brand Manager House Beautiful USA, CHF InstructorCurrent window treatment styles are less structured with a relaxed form and less pleating. Grommets, relaxed shades and Italian stringing are just a few examples of this trend. Susan Woodcock has taken a garment fashion trend and blended it with interior design to create new window treatment designs with shawl and cape styling. From shades and top treatments to draperies, you will love this unique approach to creating something new and interesting for your clients. 1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

2g 11:00-12:15the I’s Have It: Inspiration + Involvement=Increased BusinessSusan Kostelecky, SK Designs & Custom Sewing InstituteDesigners & Workrooms: start your engines! This class features a combination of inspiring treatments and innovative ways to present them via event marketing in order to increase your client base.By inspiring potential clients with your creative treatment designs and by getting involved in organizations, groups, event partnerships & presentations, your business can take flight! This class will give you a running start in increasing your business for years to come. What you will see: samples of window treatments as well as hand samples to showcase on client appointments (specialty details) and innovative ways to showcase them (hanging samples/ rolled up samples/booked samples). What you will learn: numerous methods (trunk shows, displays, partnering with related businesses to leverage & increase your business’ exposure) to reach a new audience to whom you can showcase your samples, designs & portfolio. Learn how to target which groups will benefit you most, how to maximize the visibility of your business and how to determine the best timing and frequency of hosting or presenting events. Don’t recreate the wheel! Included are all of Susan’s successful sources (trunk show stands/totes/giveaways and more) and event ideas such as Wine Walks, Santa Night, Wine & Design, Open Houses and all related printables for these events: Pinterest boards, door prizes (ideas & forms), giveaways (ideas and sources), Advent calendar kits (content ideas, forms, presentation and more) and displays (auction donations/rack cards/flyers/postcards and more). You can modify or tweak any of these items to best suit your business persona.1 WFCp Design Credits and .1 CEUNon-Member or non- package $50

www.wf-vision.com/Shows

SAtURDAY, April 20, 20132H 11:00-12:15get Control of Your Content: Blog posts, Social Media and NewslettersNicole Shields, Marketing Maven and Founder of pro Marketing MattersWe’re not in Kansas anymore! You know you should be doing all this stuff, but what in the world will you talk about? How Often? How do you determine what to say in which place? Do you link them? Are there tools to automate it? This idea generating session will help you to better engage with prospects and clients, build content to support sales and manage it all with ease.1 WFCp Business Credits and .1 CEUNon-Member or non- package $50

2J 11:00−12:15the Unconventional Window: Using Unique Materials to Create Functional and Artistic Solutions for WindowsJill Ragan Scully, Owner Impressive Windows, WFCp MasterBecome inspired by some of the most innovative, gifted interior designers and window treatments specialists of our time. You will learn ways to incorporate some of these ideas into unique treatments all your own. You are also invited to bring your camera to take photographs of some of the methods we will be showing during class; some uniquely created and others replicas of some of the interior design greats. Attendees will receive a PDF PowerPoint of this class after completion with all pictures shown in class.1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

2LL 12:30−2:00KEYNOtE Luncheon: Rooms You Love to Live In - Bryan BattA great designer once said “Every day I pray that people with taste get money and people with money get taste.” So many are intimidated by decorating, which is why they hire designers. In this keynote speech, Mr. Batt will share images, personal design philosophies with an emphasis on window treatments to create “Rooms You Love to Live With”. In addition, Bryan will talk about his favorite colors, drapery designs, fabrics and much more.1 WFCp Design Credit and .1 CEUNon-Member or non-package $65

2Vp2 1:00-2:00Sherwin-Williams Colormix 2013Opposites Attract, Creating Dynamic Color Moods for Colormix 2013Karen galvin, Designer Market ManagerSherwin-Williams embraces the dueling influences competing for attention in today’s hyperkinetic, vividly saturated world with its colormix™ 2013 collection. From exploring the dichotomies of simple versus complex to mystery versus certainty to light versus dark, design professionals can use the palettes of colormix 2013 to help clients embrace their inspiration and navigate a project’s design direction.Free2Vp3 Vendor presentation– 1:00-2:00 – Free

2MM 2:30-5:15SUpERSESSION: Swag Solutions: the Next LevelAnn Johnson, Owner Sew Easy WindowsSwags are probably the most challenging window treatment component in understanding how the pattern relates to the finished swag shape. This class analyzes the basic swag pattern and shows how to alter the pattern to fabricate swags to very specific standards. Discover the Austrian swag style – how easy it is to pattern and how it can be used to solve bulk and fabric challenges. Learn how to draw a pattern for and construct drapery (point-to-point) swag in a few easy steps. This swag is perfect for add-ons to a client’s panels, or an update to existing panels to give a room a new look. Students will leave this class with an understanding of the basic swag pattern and two very special swag styles for unique window treatments. 3 WFCp Workroom Credit and .2 CEUNon-Member or non-package $165

SAtURDAY, April 20, 20132N 4:00-5:15Classic Linen SlipcoversJeanelle Dech, Founder of Adaptive textiles, CHF InstructorCustom linen slipcovers are more popular than ever. Each month, gracing the pages of Veranda, House Beautiful and Architectural Digest, you can find multiple examples of expertly crafted slipcover designs in bleached white and plain natural linen. Participate in this seminar to learn the historic use of linen slipcovers, techniques for managing this often troublesome fabric, and be inspired to create classic details (like microcord, scalloped edges, ties, button closures, and short pleated ruffles) to highlight the beauty of linen! 1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

2p 4:00-5:15Window Fashion Inspiration: ShowcaseDeb Barrett, WFCp Expert, principal of Window Dressings, Co-founder DBRxLooking for some window inspiration? Express your personal window style and build one-of-a kind window fashions with this LIVE portfolio of inspired techniques, processes and creative stylings. We will showcase a new round of full sized window treatments designs and briefly discuss fabrication details and the finer points of each treatment to get help you get that final fabulous look. Don’t miss seeing Vision 13’s only full showcase; it will pump you up with design inspiration for your clients.1 WFCp Design Credit and .1 CEUNon-Member or non- package $50

2Q 4:00-5:1523 Essentials to Attract and Convert New Business with Your WebsiteNicole Shields, Marketing Maven and Founder of pro Marketing Matters Your website can either attract or deter new business. Make sure yours is doing its job attracting and converting visitors into paying clients. Learn how to turn your website into an unpaid sales team with strategies to attract visitors, identify key prospects and build a pipeline that turns them into clients. Knowing these 23 key website elements will help you grow your client list.1 WFCp Business Credit and .1 CEUNon-Member or non- package $50

2R 4:00-5:15Embellishments: the Simple to Sublimegillian Wendel, proprietor, Wendel Works In this comprehensive overview of embellishments and ornamentation we will look at ways to increase the custom look of window treatments and bedding. Move beyond your trim and hardware catalogues and learn ways to make your work truly special. Understand how to embellish keeping in mind style, budget and proportion. Lots of ideas and hands on samples!1 WFCp Design Credits and .1 CEUNon-Member or non- package $50

SAtURDAY, April 20, 20132t 5:30-8:00French Quarter with Haunted History Walking tourNew Orleans’ French Quarter is so unique that it has been sanctioned and preserved by the National Historic Trust in Washington, D.C. The oldest sector of the city, the “Vieux Carre” is still called by its French name, although its architecture is mostly Spanish.. Take a walking tour through areas of the French Quarter and make your fist stop at the famous Café Du Monde for beignets and coffee. You’ll also visit sights of documented hauntings and see the French Quarter residences in which unbelievable events took place. We even visit a haunted bar, Jean Lafitte’s Blacksmith Shop, along the way on this New Orleans History Tour! Tour will leave from the lobby of the Hilton Riverside.Cost $60 per person (Not included in seminar packages)

SUNDAY, April 21, 20133A 9:15−10:30 Creating table SkirtsSusan Woodcock, Creative Brand Manager Beautiful House USA, CHF InstructorTable skirts and covers can be used to create a dramatic focal point in a room or as a cover for storage. In this class will see many different design ideas, plus information for learning how to measure and create basic to advanced round and oval table skirts, bell corners, pleated corners and adding embellishments. 1 WFCp Workroom Credit and .1 CEUNon-Member or non- package $50

3B 9:15−10:30Window Fashions Design Lab Deb Barrett, WFCp Expert, principal of Window Dressings, Co-founder DBRx Window treatments are a complex business from design details to specifying and selling. Learn the tricks of the trade- from design, fabricating, installing and presenting them to your clients- as we delve into the intricate window fashion design process and share tips, and trade secrets that the pros know. Our design lab focuses on the more challenging aspects of designing window fashions giving you success strategies to perfect your designs. help Use your lab notes to jumpstart your own creative exercises or enrich your design notebook with solutions, options and details for your clients that are real life tested.1 WFCp Window Credit and .1 CEU Non-Member or non- package $50

3C 9:15−10:30Inspiring panelsgillian Wendel, Owner Wendel Works and WFCp MasterIn this comprehensive overview of pleated headings we will examine their construction and applications as well as ways in which they can be altered and embellished for creative custom looks. Panels are a popular design trend, be confident in your approach as well as your ability to offer unique interpretations that take your work several steps above the competition! Hands on samples and power point for lots of ideas! 1 WFCp Design Credit and .1 CEUNon-Member or non- package $50 SpONSORED BY CHF ACADEMY

CONStRUCtION ZONEOften referred to as one of the busiest booths on the floor, the Construction Zone is the place where top workroom experts share their techniques, their passions and their big ideas! Presented by CHF Academy.

EVENtS:Slipcover Demonstrations with Jeanelle Dech & Tammy Paradoski

Draping & Drafting Demonstrations with CHF Instructors

Judging of Creativity Contest

Sketching with Susan Woodcock

tOpICS FOR DEMONStRAtIONS:Couture Hand Stiching TechniquesItalian StringingWaterfall CushionsTurkish CornersRouched CordingsFavorite Workroom ToolsAnd LOTS more to come

SUNDAY, April 21, 20133DD 9:30−12:15SUpER SESSION: Dimensional Anatomy of Window treatmentsJeanelle Dech, Founder of Adaptive textiles, CHF Instructor Inspired each year by the annual CHF Academy Alumni Showcase vignettes, this hands-on workshop experience provides an exciting introduction to draping and drafting, the subjective art of transforming two-dimensional drawings into three-dimensional window treatments. Attendees learn to dissect and interpret renderings of elaborate, layered treatments, breaking them down into the most basic individual components, calculating scale and proportion, patterning, and planning for fabrication and installation. Attendees will learn that there are several “correct” methods. Participate in this workshop to bring more value to your business by learning to effectively collaborate with designers and/or retail clients as the solution-oriented, expert fabricator. 3 WFCp Design Credit and .2 CEUNon-Member or non-package $165

3E 11:00-12:15the Art of the Mock Hobble ValanceAnn Johnson, Owner Sew Easy Windows, CHF Instructor The Mock Hobbled valance is a cornice with beautiful, soft horizontal folds. Its clean lines are very popular. The steps to construct this cornice are simple and easy. The class will also cover how to handle pattern repeats, calculate fabric requirements and determine pricing for this beautiful treatment style. 1 WFCp Design Credits and .1 CEUNon-Member or non- package $50

3F 11:00−12:15“they Said What” Online Reviews, Are they Helping or Hurting Your BusinessNicole Shields, Marketing Maven and Founder of pro Marketing MattersGood or bad, people are talking about your business online – for the world to see. Prospects rely on these comments/reviews to make decisions about whether or not to even make initial contact with you. If you have bad reviews, nothing else you do will matter to prospects. Some people rave, others massacre companies over the smallest issues. Learn 3 strategies to increase positive reviews and what to do about the negative ones.1 WFCp Business Credit and .1 CEUNon-Member or non- package $50

3g 11:00−12:15Connecting with the Modern AffluentsSusan Schultz, Editor Vision magazine, principal of Space DowntownChanging attitudes regarding luxury have been developing for at least the past decade, transforming a rigidly defined limited access, limited audience market into an international community that shares similar interests and values. One of those values is growing appreciation for design in all aspects of life. But an appreciation for design does not necessarily mean an understanding of the design process. The session addresses the desires and motivations of today’s contemporary luxury consumer—the importance of authenticity, the need for connection, the move toward transparency, among others—along with strategies for truly connecting with clients who need and want a well-designed life. 1 WFCp Design Credit and .1 CEU Non-Member or non- package $50

cheryl draa

I am WFCP

Join WFCP and Stand Out – Your design, workroom & business advantage

WINdOW FaShIONS cerTIFIed PrOFeSSIONalS dISTINGUISh TheMSelVeS By TheIr leVel OF eXPerTISe aNd eXPerIeNce

“WFCP has introduced me to an elite group of professionals that share my same interests and are, quite simply, the best in their field and the most interesting people in the world.“

Cheryl Draa, Cheryl Draa Interior Design, WFCP Specialist

• Best Practice industry accreditation for Designers and Workrooms• Free pass to Vision 13, New Orleans, April 18-21, 2013• Special pricing for all online and show seminars• Exclusive events for WFCP members at Vision13• Complimentary monthly newsletter and webinar• 24 hour on demand learning? Education• Subscription to Window Fashion VISION magazine

Join WFCP Todaywww.wf-vision.com/education651-330-0574

www.wf-vision.com/Shows

Obtain INDUStRY Certification at the Show! EARN Up tO 1.3 CEU CREDItS and 15 WFCp CREDItS IN 3 DAYS at the EXpO.

the Industry’s largest gathering with 60,000 net square feet of exhibits and hundreds of NEW products.

the leading manufacturers and suppliers of window covering products and services.

Now co-located with the Kitchen & Bath Industry Show

www.wf-vision.com/Shows • www.kbis.com

SHOW FLOOR AttRACtIONS:• Construction Zone!• Vendor presentations!• Live mini seminars!• Design challenge!

Horizons Window Fashions – Increasing profit Margins and Sales!Are you frustrated over shrinking profit margins? Are you tired of providing all the ideas only to lose the sale to a competitor offering nothing but a lower price? If these questions apply to you then we have the solution. Attend this brief presentation and expand your sales and profit opportunities by presenting beautiful window fashions that are unavailable at the local box store. • Learn everything you need to know about Cordless ONE Controls,

the Horizons Patent Pending and hugely successful cordless oper-ating system for roman shades.

• Learn to take advantage of the Horizons Soft Treatment Collec-tion that dramatically simplifies presenting, pricing and ordering a full compliment of soft treatments.

• See the Best Sample Ever! A great new way to present products.

Presenter: Michael Sloan, Horizons Window FashionsDate time RoomFriday, April 19 2pm 215Saturday, April 19 11am 215Saturday, April 19 2pm 215

Complete your New Orleans Experience with two fabulous Destination tours!tHURSDAY, ApRIL 18 , 2013

MS - 2:00-5:00Magazine Street tourDeb Barrettthe Inside Scoop Shopping Spree--Where do designers find the cool stuff? Who are their secret sources in achieving their trend setting looks? We’ll take you on a guided design journey of New Orleans’ famed Magazine Street highlighted by the best kept secrets and hush-hush (undercover, private) resources of the area’s prominent designers. Be prepared to shop until you drop. En-route your guides will point out the greatest assortments, must- haves, special deals and more. Tour will leave from the lobby of the Hilton Riverside.Member/Non-Member: $65 (Not included in seminar packages)

2t - 5:30 pm- 8:00 pmFrench Quarter with Haunted History Walking tourNew Orleans’ French Quarter is so unique that it has been sanctioned and preserved by the National Historic Trust in Washington, D.C. The oldest sector of the city, the “Vieux Carre” is still called by its French name, although its archi-tecture is mostly Spanish.. Take a walking tour through areas of the French Quarter and make your fist stop at the famous Café Du Monde for beignets and coffee. You’ll also visit sights of documented hauntings and see the French Quarter residences in which unbelievable events took place. We even visit a haunted bar, Jean Lafitte’s Blacksmith Shop, along the way on this New Orleans History Tour! Tour will leave from the lobby of the Hilton Riverside.Cost $60 per person (Not included in seminar packages)

The Window Fashion Certification program is committed to nuturing our member’s career lives through education and certification, promoting the value of window fashions in interior design and offering support and recognition to our members.

Testing is available during the EXPO and you can find additional information onsitre at the Registration Desk. Visit www.wf-vision.com /WFCP Member Benefits for additional information.

StUDENt RAtESStudents will receive a 50% discount on seminars and Exhibit Hall passes only. Students must include a copy of current student ID with pre-registration form or present a current student ID onsite to receive discount.

pAYMENt INFORMAtIONAll registrations require full payment for processing. Visa, MasterCard, American Express, check or money orders are all acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH.

CANCELLAtIONS & EXCHANgESCancellation requests for refunds must be

received in writing by April 12, 2013 and will be subject to a $25 cancellation fee. No refunds

will be made for Exhibit Hall, food functions or Keynote speaker. Refunds will be made according to the registration method (i.e., if paid by check, refund will be made by check). All refunds can be expected within 2-3 weeks after the show. Cancellation requests should be faxed to 301) 694-5124 or mailed to:

Experient c/o IWCE Registration, 1888 N. Market St., Fredrick, MD 21701.

Vision13 / IWCE is a trade only event. No one under the age of 15 will be allowed

on the show floor. Proof of age is required. No strollers or luggage will be allowed on the show floor.

No audio or video recording allowed. Cameras and telephone cameras are permitted without written permission from show management. Your registration may be tax deductible– please contact your local IRS representative.

REgIStRAtIONAll registrations are done online or in person on site and require full payment for processing. A confirmation letter will be emailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Morial Convention Center. On-site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person.

EXHIBIt HALL pASSGood for Friday, April 19 and Saturday, April 20, 10 am – 5 pm and Sunday, April 21, 10 am – 3 pm. Pre-register to avoid long lines onsite. No one under the age of 15 permitted on the show floor. No refunds on Exhibit Hall Passes.

SOLICItINg ON tHE EXHIBIt HALL FLOORVision13 / IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not exhibitors, who themselves can only solicit business within their designated rented booth space.

CONFERENCE SEMINAR FEESChoose any number of individual seminars or choose a design package and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance. No refunds will be made for Exhibit Hall, food functions or Keynote speaker.

www.wf-vision.com/Shows

HOtEL AND tRAVEL INFORMAtION

Official Hotel : New Orleans Hilton Riverside. It has been specially selected for your stay and is provided with exclusive discounted rates.For more information or to book a room, visit: www.wf-vision.com/Hotel/travel/Attendee