visionfc – an nfc forum event: the future of nfc in marketing & brand presentations

THE FUTURE OF NFC IN MARKETING & BRAND PRESENTATIONS

June 15 – 16, 2016

Dallas, TX, USA

CONNECTING THE PHYSICAL WITH THE VIRTUAL

Nathan Neil, Purple Deck

Bridging the Gap Between

The Physical and the Virtual

Nathan Neil, COO | Purple Deck Media, Inc.

Who I am Is Not Important..

What We do Here Together Is!

WE ARE

CHANGING

THE WORLD

TODAY HERE

AT VISIONFC!

I Have an Item..

Life Without NFC

You have an item

Physical Object

You have a web presence

Website or Social Media Page

The two do not interact with one another

Customers have to actively search to find you

A World with NFC

Life WITH NFC

You have a physical object enabled by NFC

No matter your business vertical

NFC provides instant access to content and resources

The gap between the physical and virtual is bridged

With certain platforms, you have the ability to:

Gather usage metrics

See Engagement

Change the behavior

Example

World without NFC

I have a fan…it breaks

How do I reorder?

World with NFC

Fan still breaks

I tap the N-Mark on the Fan and Reorder

Adding to NFC with a Management Platform

Simple Reorder & Warranty Check

Product Up Sales

Loyalty for a product

I am not going to talk about…

What NFC Could Do In the Future

We are Going to Look at What it is Doing NOW!

Let’s Focus on What NFC is Doing!

Interactive Apartment Complexes

Technical Support

Tourism

Marketing and Advertising

Smart Pharmaceuticals

Not Getting Lost Again

Future of Music

Print is Not Dead

Smart Rentals – College Apartments

Implemented in 2016

Objective Was to Provide

Quick way to Pay Rent

Rapid Service Request Submission

Polls for Improvements

Complex Event Calendar

Access to Mobile App

Response to Multiple Directions

Technical Support Can Stink…

With Cloud Management of NFC

Managed Service Providers Can

Get Accurate Device Information

Warranty Status

Replacement Schedule

Clients Can

Submit Requests with Accurate Data

Enhancing Tourism

NFC Allows Everyone with a

Smartphone to Have their

Own Kiosk

Information Can be Updated

Frequently

User Experience Becomes

More Personable

Marketing and Advertising in Hospitality

Diner using NFC since 2013

Menus & Table Tops

Strong Increase in Sales

One Tap, Multi-Responsive

Opened 2nd Location

Both Locations have

Increased Volume by est. 40%

Marketing and Advertising

Smart Paper Products Like PowerCoat Alive allow for Interactive Marketing and Advertising Materials

In 2015, a 501c3 Used NFC to Champion their $6m Capital Campaign

Traditional Paper, Direct Mail, & Business Cards Revolutionized

Smart Pharmaceuticals

Pilots Underway

Direct Access to Prescription

Information

Fast Digital Refill Process

Increased Access to Side-

Effects and Risks

Additional Layer of Protection

with HID Trusted Tag®

Wayfinding for Large Medical Network

Managing a Large Health Network

Two Hospitals

Urgent Care Facilities

Almost 30 Specialty Groups

Over 100 Locations

Problem?

Providers Move All The Time

Patients Get Lost

Wayfinding for Large Medical Network

Solution..

NFC!

Turn by Turn Directions

Patients Can Always Tap

Referral Card to Get Turn

by Turn Directions to the Right Facility

My wife stopped asking

me to stop at the gas

station..

Music Revolutionized

Music Artist Beatie Wolfe

Each Track is Embedded into

an NFC Powered Card

Using PowerCoat Alive

Simple Tap Allows Fans to Play

and Retrieve Track Information

“Bleeding Edge” –Wired

“Ingenious” – Huffington Post

NFC Powered Business Cards

Paper Cards are Boring

Make a Good First Impression

With Using NFC Embedded

Paper Like PowerCoat Alive

Exciting Interaction Takes Place

With a Metrics System, You Can See Who is Really Interested

Share & Save Contact Internally

Possibilities in Rich Metrics

NFC IS Powering the Future

Tips to Continue the Growth & Expansion

Focusing on what NFC IS Doing

Expand that Focus to Create New Technologies

Take What NFC IS Doing and Standardize Markings for Awareness

Boost Awareness Based on Current Implementations & Successful Use Cases

Keep the Possibilities in Mind

Pick Opportunities with High Adoption Potential

Expand Usage and Development Overtime

Adopt It and Expand the Reach

With NFC,

THE FUTURE IS NOW!

Purple Deck, Inc.

NFC Content Management and Delivery Solution

Nathan Neil, COO

717-884-9529 | [email protected]

CREATIVE PAPERS: SHARING YOUR STORY WITH SMART PAPER

Mark Heise, Arjowiggins

Sharing Your Story With Smart Paper

Presented by: Mark Heise

VISIONFC Conference, 2016

• World leader in technical and creative papers• €1.5 billion in sales• 1.1 million tones of paper per year• 5000+ employees• Security, technical, coated, & graphic papers

Arjowiggins Company Overview

20 production sitesmostly located in

Europe

26

Print-ready NFC paper

Brings NFC interactivity to new and existing products

Fully integrated and ready to program with no plastics whatsoever

Powercoat: Alive

27

Provide a meaningful interaction

- Answer the question: Why would someone want to tap their phone?

Fun & simple while intuitive & user friendly

Make it valuable to the user … and to the brand

Customer Engagement & Storytelling

28

Partnership with Moo.com

Connect to virtual card showing photo, contact info, and save automatically to mobile device

Offline version: information can be stored on local memory of NFC chip

Business Cards: Internet-Optional NFC

30

Releases new albums using innovative methods for listeners to experience music physically and emotionally instead of just hearing it

Beatie Wolf’s NFC Music Album

31

No Battery

Smaller profile

Environmentally conscious

Unlimited shelf life

Light weight

Energy harvested from NFC signal emitted from mobile device

Battery-less LED Illumination

33

Purpledeck Media- Best at developing, managing, and deploying YOUR STORY

- Custom-built software platform designed specifically with NFC customer engagement in mind

Value to the Customer- Interactive engagements, convenience of use, aesthetically pleasing,

customized to their desires

Value to the Brand Owner- Real-time analytics per item/campaign/project

- Remotely reprogrammable content

- Unlimited digital content applications

Powering Your Story

34

Interactive Veteran’s Memorial Trail of Service

$6,000,000 Capital Fundraising Campaign

Interactive Apartment Complex

50’s Diner using NFC Menus and Table Tents

Stories Told with Purpledeck

35

Just tap my NFC business card!

Mark Heise

Applications Engineer for North America

Arjowiggins Creative Papers

Email: [email protected]

Mobile: 619-729-1889

Contact Information

37

HOW TO ENGAGE WITH YOUR AUDIENCE USING NFC

Timothy Daly, Cellotape Smart Products

Us

Tim Daly:President of Cellotape Smart ProductsCo-Founder of Thinaire

Cellotape Landmark Label

“With over 60 years of expertise, and located in the heart of Silicon Valley, Cellotape provides incomparable capabilities in the design, production, manufacture and integration of custom identification labels, graphic overlays and of NFC and RFID enabled Smart Products,.

Cellotape Smart Products is the leader in creating products that integrate RF technologies; allowing for two–way communications between devices, frictionless mobile engagement and access to the cloud anywhere and anytime.

Our mission is to continue to prove that “Anything is Possible” and deliver innovative and unique solutions for creative proximity, mobile marketing, and product campaigns. “

2016 | Cellotape Smart Products

“Cellotape Smart Products is the leader in integrating NFC and RFID technologies into custom printed and manufactured products.”


NFC – PastHistory:

• Mobile payments and banking will never become mainstream

“Google Reveals Mobile Payment System: Google Wallet” Mashable May 26, 2011

“Global mobile payment market to hit $620bn in 2016” NFC World - Trendforce February 2016

• EMV Banking standards will never be adopted in the USA

“October 2015: The End of the Swipe-and-Sign Credit Card” Wall Street Journal February 6, 2014


NFC – Past continued

• Mobile Device Manufacturer's will Never add NFC to phones

“NFC-Enabled Cellphone Shipments to Soar Fourfold in Next Five Years” IHS newsroom February

27, 2014

“53 Per Cent of Phones NFC-enabled by 2015, says Frost” Wall Street Journal February 6, 2014

“Two in three phones to come with NFC in 2018” NFC World - IHS February 2014


NFC – Past

• Apple will NEVER add NFC to its phones “NFC Stands For Nobody F****** Cares And Apple Gets That”Techcrunch June 12 , 2013

“Apple takes NFC mainstream on iPhone 6; Apple Watch with Apple Pay” Cnet September 9, 2014

“Apple has plans for NFC that go beyond Apple Pay” Phone arena October 27, 2014

“Orange CEO fuels hope that Apple may grant 3rd-party apps & services access to iPhone NFC chip” Apple Insider March 17, 2016


The Future; “Lets have some FUN!”

Some ground rules to consider:

1. Stop talking the Tech

2. Leverage Connectivity

3. Keep it SIMPLE

4. Above all; Make it FUN!


The Future; “Lets have some FUN!”

Smart Tattoos and Wearables

“Wearables is the number 2 most searched item when people search for IOT.”


“Lets have some FUN!”

Lead with a unified Use Case; “What value can I deliver to my audience?”

• Make it easy• Make it fun• Leverage connectivity• Brand the real estate• Access control• Gamify the experience• LED


“Lets have some FUN!”

• Concerts• Trade shows• Speeches• Pop-up events• Promotions and giveaways


• In support of other media• On package• Hotels• Social

Where and When “What value can I deliver to my audience?”

Lets Give it a Try


Thank you

Tim Daly:President of Cellotape Smart ProductsCo-Founder of Thinaire

[email protected]

PROXIMITY-ENABLED DIGITAL GESTURE TRACKING

Qirfiraz Siddiqui, Cell Soul

Proximity-enabled digital gesture tracking

June 16, 2016

“A wisdom-based civilization

using social networks as the neural network of a global brain,

and ultimately a cosmic brain.

That is the future of technology!”

Deepak Chopra - Google Talk , New York - July 2012

Social Media, as it is …… TODAY……

Problem to Solve

• Meaningless counts in 100’s, 1000’s

• Facebook: Friend / Unfriend

• Twitter: Follow / Unfollow

• LinkedIn: Connect / Remove connection

• Pinterest: Like

• Google+: +

• MySpace: Share

• > 200 social networks(excluding dating sites)

• Social networking

• Need authentication (cloud)

• Requires proximity (physical connection)

• Must be renewed (fading time/proximity weight)

•Bring friendship back to reality

I wish ……..

I become ……

• as beautiful as my Facebook profile picture.

• as popular as I have followers on Twitter.

• as successful, as my LinkedIn profile.

Or, in short, I wish to bridge the gap between digital & real.

Solution : NFC-enabled, Proximity-authenticated, Social Gesture

Cloud

When two persons have a “Favorable Encounter” & they agree to “record” it, they “Tap” their phones back-to-back. This “Tap” event, and geo-location of this “Tap”, is recorded in the cloud.

This “Tap” is very similar to Facebook’s “Like” or Twitter’s “Follow”, except that it is an authenticated/validated “Like” or “Follow”.

This proximity-authenticated gesture is NOT performed, by “click of a mouse”. This is initiated by NFC’s P2P technology, which validates that the two persons have “actually met”. This is NOT Facebook’s “Like”. This is Face-to-Face “Like”.

• This new social gesture “Fike” is convergence of two very different technologies i-e Location Based Services (LBS) and Near Field Communications (NFC).

• It adds value to a location, by validating that “social activity” is taking place at this location, and it even quantifies this social activity, by keeping record of “Fike-count” for this location.

• “Fike” enriches social profile of both individuals (who “tap” their phones), by providing evidence of authenticated social activity. They can link/post this social activity on home page of their social networks, thus providing a “layer of authenticity” over their social profile.

• It is also the “first word” of a new digital language i-e “multi-device language”. Innovative people will, indeed, invent more gestures (device-waving, device-shaking, etc.) involving two, or more, or even large number of devices. “Fike” is just a word, in this new multi-device lingo.

• “Fike” is NOT a vulgar word. It is a new social gesture. A new gesture needs a NEW name. Please, let me know, if you can suggest a better name for this “brand new, social gesture”.

“Fike” is the new “Like”(Face-to-face Like)

Use Cases

• Social Network / Cognitive computing

Layer of authenticity over existing social networks, creating “NFC-enabled neural network of humanity”

More meaningful social connections & analytics

Establish quantifiable relationship between ideas, people, and places through cognitive computing on social content

• Hospitality / Real Estate

• High Fike-counts mean better tourist destination

• Better living condition / Happy people / High real estate valuation

• Business

• Measure performance (Salesman / Prospect)

• Measure effectiveness (Compared to others)

• Celebrities

• Show Business (selected followers)

• Politics (in-person events)

Possible Social Network Integration

Putting human piece back into the digital future !!! Using NFC !!!

How do you tell a story about future that is'nt just about the devices, but it is about the people, and emotional landscape, and acknowledgement of the role of society and government, and all those pieces??

At the moment the work I get to do and that I am passionate about, and I believe is innovative, is how do you start to tell a story about future, where it is not just about being seduced by the technology, but what it will mean to all of us, and how to put human piece back into this digital future.

GENEVIEVE BELLIntel Fellow and Vice PresidentCorporate Strategy OfficeIntel Corporation

Thanks

• Qirfiraz Siddiqui CEO [email protected]

mailto:[email protected]

visionfc – an nfc forum event: the future of nfc in marketing & brand presentations

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