Visit Bastrop

President’s Report

June 2018

1

Lodging Industry Report

May ’18 Calendar Year to Date

Occ %CH Occ ADR % Ch

ADR

% CH

RevPAR

% CH

Rooms

SoldOcc

% Change from YTD 2017

%CH

Occ

ADR % Ch

ADR

% CH

RevPAR

% CH Rooms

Sold

Bastrop 56.9 3.2 85.60 -4.6 -1.5 3.2 57.9 5.9 90.41 -1.9 3.8 5.9

1 54.8 6.1 84.86 3.3 9.5 6.1 55.33.6

88.23 5.7 9.4 12.8

2 49.3 -0.2 86.21 6.7 6.4 -0.2 51.7-3.6

82.18 3.6 -0.2 -3.6

3 67.6 7.6 124.62 5.0 12.9 8.1 60.26.3

111.33 0.6 6.9 6.8

4 65.2 11.8 114.27 1.0 12.8 11.8 61.77.7

111.62 0.2 7.9 7.7

5 49.6 -10.5 100.24 -2.3 -12.6 3.6 51.7-7.7

95.89 -2.3 -9.8 3.3

6 65.8 3.1 114.33 2.5 5.7 4.5 67.6-0.1

124.60 5.9 5.8 1.4

7 77.6 -0.9 152.34 -0.4 -1.3 4.6 75.7-2.4

161.22 0.5 -1.9 3.4

8 78.9 2.1 127.72 -7.7 -5.8 3.8 74.3-2.1

130.94 -5.3 -7.3 5.8

9 58.0 -3.1 104.23 1.3 -1.8 11.9 57.2-1.5

100.15 1.6 0.1 15.3

Average 62.4 1.92 109.44 .48 2.43 5.74 61.33 0.61 109.67 .86 1.47 5.882

Glossary

ADR Average Daily Rate

RevPAR Revenue per Available Room

Occ Occupancy

Comparatives

South Austin/Airport

Bryan-College Station

Brenham

Seguin

City of Austin

Llano

San Antonio

Fredericksburg

San Marcos

3

JUNE Website Traffic Overview

4

In June 2018, visitbastrop.com had 3,855 organic sessions. Once again, the number of organic sessions on the website this month is greater than previous months. Top organic pages include:

• Homepage

• Bastrop Patriotic Festival

• Hyatt on-site Activities

• Calendar of Events

JUNE Organic Traffic Overview

5

Industry Averages

While our site performed above the industry averages for most engagement metrics, the overall bounce rate on visitbastrop.com was a bit higher than the average. A review of top page with high bounce rates shows that users are engaging with the pages by spending time on them, but they are not visiting additional pages. For example, the Bastrop Patriotic Festival page had an 88% bounce rate but users spent an average of 5:10 minutes on the page. Similarly, the Small Meetings page had a 76% and users spent 6:33 minutes on the page and the Hyatt Events on Site page had a 72% bounce rate but users spent nearly 3 minutes on the page.

Action items to reduce bounce rate:

• Include internal links to website pages • Link to pages while creating content

JUNE Website Engagement Metrics

6

JUNE Social Media Stats

7

Merchants and Partners Promoted through DMO Channels in JUNE

Inspiration: Summer Getaways

Live Music in Downtown Bastrop Outdoor Adventures

Get OutsideThrow Back Thursday

National Iced Tea Month National Great Outdoors Month

Fathers Day Day Trips

Events:

Bastrop Juneteenth Celebration Blue Flame Cruisers Car ShowBastrop Patriotic Festival The Farm Street Opry Live Music In Downtown Bastrop Bastrop Homecoming RodeoFirst Friday Art Walk Opera House Murder Mystery Pine Street Market Days Red, White & You, Dancing Through the Decades

Businesses:

Zip Lost Pines Copper Shot Distillery Deep in the Heart Art Foundry Hyatt Regency Lost Pines Hero Water Sports Downtown Bastrop Simply Sweet Cupcakes Shulmans 8 Lost Pines Bastrop River Company Bastrop Chamber of Commerce Southside BBQ Taqueria 95

8

Marketing Efforts – Bastrop Patriotic Festival Partner – Bastrop Chamber of Commerce, City of Bastrop, Texas Monthly, Sun Radio

9

Marketing Efforts – Bastrop Patriotic Festival Partner – Bastrop Chamber of Commerce, City of Bastrop, Texas Monthly, Sun Radio

• This post was a top performer on Texas Monthly, performing 4.8x better that the average of the last 100 Facebook posts.

• With this post there were 293 more reactions, 7 morecomments, and 56 more shares than the average.

Sun Radio:

• 82 (20 second) radio spots promoting festival across several of their radio stations in Austin, San Marcos, Gonzales, Dripping Springs.

• Digital ads (10,000 impressions/3 weeks) • E blasts – June 11, 18 & 25