Highlights & 2013 OpportunitiesGillian Cruddas MBE Chief

Executive

Visitor Trends

Hotel room occupancy to the end of September is up 2% compared with 2011, now at 80%.

Average room rates are up 1%, to £78.23

Conference day delegates up 1%

Occupancy (to end Sep)76%

78%

80%

Accommodation

Average Room Rates (to end Sep)£77.40£77.50£77.60£77.70£77.80£77.90£78.00£78.10£78.20£78.30

2012 2011 2010

Visitor Trends

1.85 million visitors through the doors of the big eight attractions, to the end of September 2012.

7.6% lower than 2011 but equal to 2010.

City centre footfall is 5% lower than last year.

Visitor Numbers (to end Sep)1750000

1800000

1850000

1900000

1950000

2000000

Attractions

2012 2011 2010

York Pass

Outdoor Campaigns

Home of Chocolate

Group Travel Organisers Association

Exhibitions & Trade Shows

Visit York PublicationsOver 1.3 million guides distributed worldwide.

Business Tourism

Public Relations

VisitorInformationCentre

DigitalMarketing

Member Events

Award Winning York

2012/13 Campaigns

Wrapped Up – 3D Advert Convent Garden

From York Minster to WestminsterShowcasing York in London : 13th March

2013

AirlinePartners

VisitYork.orgNew website launched Nov ‘12

Tuck in. There’s plenty to go

around...York Wrapped Up – Special Offers

Romantic Heritage

Website advertising & e-commerce

Spring / Summer Campaign

York Minster to Westminster

Exhibitions

York Pass

Shop window to ½ million visitors

Member Events

Sponsorship

2013 OpportunitiesGet your slice of the cake!

Thank you!Let’s work together to sharpen

York’s competitive edge...

...but let’s have some lunch first!

@visityorkbiz #vyconference2012