visitor attraction sandski

8/3/2019 Visitor Attraction SandSki

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Visitor

Attraction

Management

Dubai SandSki

www.dxbsandski.com



Visitor Attraction Management Dubai SandSki

Introduction of Attraction

Attraction Location

Location Attractiveness Supporters and Parties Involved

Feasibility Study

Funding and Sponsorships

Registration at Dubai

Market Assessment




The attraction and new investment in

Dubai is Sand Ski which for desert

discovery activities for entertainmentand fun as indoor ski resort of the

tourists and visitors. The Sand Ski is

enjoyable as much as Snow Skiingactivities with benefits for dressing

normally without facing cold weather

but warm & pleasant sunny weather.




Dubai SandSki is very unique in Dubai as thereis no specific management providing this activityduring the season of December ± January.

During this season the people from all placesare looking for desert discovery activities suchas riding camels, driving bikes, safari, and etc.Name: Dubai SandSki

http://www.youtube.com/watch?v=rMR-SeFhpUo&feature=related

http://www.youtube.com/watch?v=0-qCC-C_QvY&feature=related




The sand skiing is unusual sport

which is fun, speed and enthusiasm

in the Dubai¶s desert which is newtourist destination. The weather within

the SandSki indoor resort will provide

suitable weather for having fun withactivities in the sand.



Attraction Location

The location of the Dubai SandSki is

near Al Maha Resort in the Shiekh

Zayed Road.



Location Attractiveness

Dubai is tourist center area where

there are development of new

projects which resulted in high profitand return on investment for any new

starting project. Due to its aggressive

travel and tourism development Ihave selected Dubai as target

location for Dubai SandSki.




The location near Al Maha Resort isattractive because it is accessible from Al Ain, Sharjah, Abu Dhabi, Hatta and Jebel

Ali as shown clearly in the map. Thelocation is also near famous locations for Global Village and Mall of the Emirateswhich is tourist and visitor center areas.There are many routes from which DubaiSandSki can be accessed and easilydirected from.



Supporters and Parties Involved

The government of Dubai showsgreat support for tourism industry

development and tourist attractionprojects where Dubai SandSki is oneof them. The private sectors such astravel and tourism offices and travel

agents will provide support for marketing our facilities to the newtourists and visitors.



Supporters and Parties Involved

Furthermore, the hotels and

restaurants are welcome to establish

their operations within our premiseswith prior booking and contracts for

10 years.



Feasibility Study

The land estimation for complete

facilities that are offered is around

spreading 12,000 sq feet as indoor and covered area for parks which

includes suspended cable car,

electric cars, desert boarding, skiingand skating with hotels and

restaurants.



Feasibility Study

The capital estimation is around 10

billion to start function Dubai SandSki

project. It is expected that there willbe 8,00,000 visitors on monthly basis

from Dubai and other emirates.




The investment capital was raised

from sponsors willing to fund in Dubai

SandSki project. We are able to raise30 billion from well-known companies

and organizations for the purpose of

marketing and publicizing their funding to this project which is around

20% of the capital estimated.




The government of Dubai funded 50% of

the capital investment and 30% was taken

from well-known bank with no repayment

for the first year to help the project

establish and function. Furthermore, we

have made arrangements with the bank to

obtain 30% extra of the capital estimationafter 3 months of Dubai SandSki

launching.




The Dubai Tourism and CommercialMarketing (DTCM) will assist inadministrative tasks that are relatedto approvals and amendments for licensing Dubai SandSki. As astarting tourism center DTCM will

help and guide us to obtain licensefrom the Dubai EconomicDepartment.




The general steps are submitting layout

plans with financial information for the

project, passport and national copy,

location of business for building,

developing and launching Dubai SandSki.

All this process is after finalizing and

contracting from concerned departmentsand builders.




The licensing will established as

Commercial Company with the intention

for leisure, sports, and entertainment

which is aimed at economic profit

generating organization. Therefore, the

licensing procedure will be finalized with

the Dubai Economic Department.



Market Assessment

In the demand assessment, the expected and estimatednumbers of visitors expected are: ± Daily

± Monthly

± Yearly The types of customers expected are 60% local visitors(nationals and expatriates) and 40% internal tourists andvisitors. Therefore, the Dubai SandSki will be targetinglocal customers and developing interests of internationalcustomers.

During the launch of the Dubai SandSki it is expectedthat for the first 5 years there will be more local visitorsthan international visitors. Later on, when the marketingand awareness will cover international tourists there willbe equality in the target visitors.



Market Assessment

In the supply assessment, the opening hours will be10:00 am ± 02:00 am during the 7 days of the week.

The staff hired will be around 80 for supporting theoperations from frontline to back office. The skills

required for frontline staff are communication andcustomer service with professionalism. In the back officethe skills required are administrative, computing,communicating, coordination, negotiating, and etc.depending upon the nature of the tasks and roleassigned as their position.

The facilities provided for the customers are washroomsfor female, male, and babies change room, prayer room,restaurants and hotels, and restrooms with seating withinor in hallway and lobby as waiting room.



References:

http://www.desert-discovery.com/text/gallery/sandski.htm http://www.indiatravelite.com/discoverworld/dubaitoursandSa

faris.htm http://www.al-maha.com/Images/AlmahaLocationMap_tcm96-

214700.pdf

http://www.khaleejtimes.com/DisplayArticle.asp?xfile=data/theuae/2005/July/theuae_July737.xml&section=theuae&col=

http://www.dubaicityguide.com/rak/snowvillage.asp http://www.ameinfo.com/94294.html http://www.dubaided.gov.ae/main/gn/DoingBusiness/FormsB

usinesses.htm?o=.%2fmain%2fgn%2fDoingBusiness



Visitor Attraction Management Dubai SandSki

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visitor attraction sandski

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