Visitor-Focused Media Kit

t 205.595.0809 F 205.595.0803 www.cityVision.tV

Effectively reach more than 2 million visitors each year

CityVision, inC. Established in 2004, CityVision, inc. has developed into a family of services benefitting the visitors and those who wish to reach them with an advertising message.

The Visitor’s ChannelAirs 24 hours per day in Birmingham Metro area hotels and shows viewers in a compelling, story-telling format, where to eat, shop, drink and play.

EXCURSIONS - A Guest Directorythe latest addition to CityVision’s family of products and services is EXCURsions – A Guest Directory. EXCURsions is a hardback coffee table style book featuring area businesses including restaurants, art galleries, night clubs, shopping outlets, boutiques, spas and much more. this visually stunning book also features articles about movers and shakers in Birmingham, while showcasing area attractions and annual events.

Brochure Distribution Network CityVision created a brochure distribution network by purchasing brochure racks and placing them in hotel lobbies. CityVision distributes and maintains brochures from area attractions and businesses to hotels, the Birmingham-shuttlesworth international Airport, and major attractions.

CityVision’s sole focus has been creating affordable services and products that inform visitors about the best places eat, drink, shop and play.

NO OTHER COMPANY REACHES VISITORS & HOTEL GUESTS LIKE

CITYVISION.

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201020092008200720062005200420032002200120001999199819971996

10

AlABAmA TOURISm EXpENDITURES CONTINUE TO GROw EACh yEAR

data courtesy of economic impact alabama travel industry 2007 Prepared For the alabama Bureau of tourism

and travel, in cooperation with auburn university Montgomery center For Business and economic development

do

ll

ar

s (

$)

in B

ill

ion

s

Dining & Recreation42%

lodging17%

Shopping & Entertainment

29%

Transportation12%

whERE VISITOR DOllARS GO IN JEffERSON COUNTy

$1.52 Billion Spent in Jefferson Countysource: economic 2011 implact study commissioned by the Greater Birmingham convention & Visitors Bureau

hOTEl GUEST TElEVISION VIEwING hABITS*• national network affiliate research

proved that, for 75% of all travelers,

out-of-home viewing averages 3

Hours Per day.

• information channels are watched

by 48.6% of visitors.

• Hotel guests claim that, next to

the bed, the television is the most

important amenity in the room,

with most visitors leaving it on

constantly except when they leave

the room or go to bed.

• 72% of hotel guests surveyed said

that their reason for watching

visitor channel programming was

to seek out information about local

restaurants and shopping options

37% were looking for information

about area nightlife.

SATURATIONcityVision airs around the clock

in more than 40 fine Birmingham

Metropolitan Hotels. That’s more than 6,000 hotel rooms in Jefferson and Shelby Counties.

VIEwERShIp• potentially 200,000 plus viewers

each month

• Programming updated monthly

SpOT fREqUENCy pER pROGRAmmING CyClE

• Minimum 24 times/day

• Approx. 720 spots/month

• approx. 2,880 spots per

programming cycle

in today’s fast-paced information-

saturated world, your unique

message is getting harder and harder

to spread. no matter whom you ask,

or how you look at it, electronic multimedia delivery is the future.

travelers watch tV in their rooms,

and cityVision is your best solution to

fully and adequately show the visitor

what you offer. it allows you to stand out from the rest of the pack.

The Visitor’s Channel is essential for businesses that wish to attract the visitor/convention market.

let the Visitor’s channel tell your

story. show off your beautiful space

through a spectacular presentation

telling potential customers how

conveniently located you are to their

hotels.

recently, the prestigious, nationally-

recognized Nielsen media Research Group conducted an independent survey in several cities. On average, Nielsen determined that:

• 67% of hotel guests watch Visitor Channels

• 58% said the program encouraged them

• 41% said it led them to a specific cultural institution

• 25% said that it led them to a specific retail shop

So what do these numbers mean in terms of potential new business for you?with the Birmingham Metro area’s

unusually high occupancy rate, the

7,000 plus rooms in which cityVision

airs house up to 6,400 visitors

eVery sinGle day.

Based on the results of the

nielsen survey, if you consider only

the 1,000 closest hotel rooms to

you, that means that everyday those

rooms offer:

• 550 people selecting restaurants

• 640 selecting cultural attractions

to visit

• 260 seeking retailers to patronize.

how do hotel guests find our program?we constantly work with each hotel

to determine the most effective way

to inform guests about cityVision.

since the hotels greatly value the

local information we provide, their

staff members happily and dutifully

refer guests to cityVision channels.

cityVision—

tHE VisitoR’s CHAnnEL in-Room Hotel Channel

CITYVISION - The Visitor’s Channel is seen in the city’s

finest hotels 24 hours per day

by potentially over 200,000

plus hotel guests each month

at a cost that is significantly

lower than local print

advertising and local television

or cable advertising.

the Visitor’s Channel

reaches NEW CUSTOMERS for

your business in compelling

television format. Using the

most successful advertising

medium will maximize

the effectiveness of your

advertising dollars, helping

your bottom line.

*Visitor Channel Nielsen Research

205.595.0809

www.cityvision.tv

the Visitor’s ChannelRAtEsWith tV-ready broadcast quality spots provided by client in Beta sP format or Mini DV Format:

1 Program Cycle = 3 months

Annual Commitment$349 per month to air one 30-second spot 24X/day$549 per month to air one 60-second 24X/day

Three programming Cycle Commitment$399 per month to air one 30-second spot 24X/day$599 per month to air one 60-second spots 24X/day

Two programming Cycle Commitment$449 per month to air one 30-second spot 24X/day $649 per month to air one 60-second spot 24X/day

One programming Cycle Commitment$599 per month to air one 30-second spot 24X/day$799 per month to air one 60-second spot 24X/day

Enhanced Campaigns availableRates quoted on case-by-base basis 1.5 minutes 2 minutes 2.5 minutes 3 minutes

Commercial Production Rates: Average Cost $500 per 30 seconds Final costs quoted on individual basis

205.595.0809Check out www.cityvision.tv

to view our current broadcast

Host Hotels room ct

BESSEmERBest western Bessemer 70

Holiday inn express - Bessemer 63

Fairfi eld inn & suites 76

DOwNTOwN/SOUThSIDEspringhill suites downtown/uaB 147

tutwiler Hotel 149

doubletree Hotel 298

clarion inn & suites Birmingham airport 193

Holiday inn airport 224

sheraton Hotel Birmingham 757

courtyard by Marriott - uaB 122

fUlTONDAlE/GARDENDAlEcomfort inn & suites - Fultondale 70

Holiday inn express Fultondale 67

Fairfi eld inn & suites 75

hOmEwOODBest western carlton suites Hotel (wildwood) 105

residence inn By Marriott Birmingham/Homewood 128

towneplace suites By Marriott (wildwood) 128

embassy suites Hotel Birmingham 242

Hampton inn wildwood 97

Hilton Garden inn Birmingham/lakeshore 95

courtyard by Marriott – Homewood 140

super 8 - Homewood 96

hOOVERrenaissance ross Bridge Golf resort & spa 259

Hyatt Place Hoover 128

residence inn - 150 118

courtyard by Marriott Hoover 153

Hampton inn & suites Hoover/Galleria 102

the wynfrey Hotel 329

TRUSSVIllE/IRONDAlE comfort inn & suites - trussville 66

courtyard by Marriott - trussville 84

Holiday inn express trussville 64

Hampton inn trussville 78

Hilton Garden inn 104

Holiday inn express - irondale 100

INVERNESS/hwy 280comfort inn colonnade 67

courtyard by Marriott colonnade 122

Birmingham Marriott 295

Hilton Birmingham Perimeter Park 205

springHill suites 120

ShElBy COUNTycandlewood suites – Hwy 280 98

residence inn by Marriott 120

Hampton inn & suites Pelham 85

Holiday inn express Pelham 81

Total 6,120

NO OTHER COMPANY REACHES MORE VISITORS AND HOTEL GUESTS

THAN CITYVISION.

mORE ThAN 2.2 mIllION pEOplE stay in Birmingham area hotels each

year, and a large portion of those

visitors finds an attractive illustrated

eXcursions Guest directory on the

bedside table, desk, or coffee table.

this colorful directory introduces

visitors to the best our area has to

offer. it remains in the hotel rooms

for a full 12 months, and it can carry

your advertising message to more

than 675,000 new customers –

at a fraction of the cost of other

advertising vehicles.

EXCURSIONS - A GUEST DIRECTORy targets visitors to

the Birmingham region and the

enormous pool of consumer dollars

they bring with them. Blending useful

information, beautiful photographs,

and advertising in a convenient and

eye-catching package, excursions -

a Guest directory is one of the first

places hotel guests turn to learn

more about the Magic city. this

permanent four-color case bound

book is placed in hotel rooms helping

the discerning traveler make a

selection of where to shop, dine and

entertain during his/her stay.

wE INVITE yOU to be a part of this

important publication. eXcursions

- a Guest directory is divided

into sections covering shopping,

restaurants, events, galleries and

much more. every effort will be made

to place your advertisement in an

appropriate section.

ThE UNIqUE EXCITEmENT of the

Birmingham/Hoover area has made

it a major travel destination. By

advertising in this handsome Guest

directory, you can turn visitors to this region into your customers.

BirMinGHaM Metro

EXCURsionsA Guest Directory

EXCURsions –A GUEst

DiRECtoRy introduces

visitors to one of Alabama’s

most exciting regions. it

remains in local hotel rooms

for one full year, greeting more

than 675,000 plus visitors with

maps, useful phone numbers,

beautifully illustrated guides

to dining, shopping, annual

events, and much more.

Check out www.cityvision.tv

to view our current edition of

EXCURsions-A Guest Directory

VISITOR DEmOGRAphICS

travelers spending trends And Buying Habits:*• 17% spend up to $999 while

traveling (excludes spending on transportation)

• 14% spend $1,000 or more while traveling (excludes spending on transportation)

• 87% include shopping as part of their out-of-town activity

• 82% consume alcohol**

typical Lodging Customer:***Business traveler 44%

leisure 56%

Male 55%

Female 45%

• a recent conference at Harvard

Business school reported

that the FeMale traVeler

comprises 50 Percent of all

frequent fliers and makes up

to 70 Percent of the family’s

travel decisions.

• More than 63.7% of visitors to

the Birmingham Msa stay in

hotels****

• travel and tourism expenditures

in the Birmingham statistical

area exceeded

2.22 BiLLion DoLLARs ****

• the typical business room night

is generated by a male (65%),

age 35–54 (50%), employed in

a professional or managerial

position (44%), earning an

average yearly household

income of $85,900.*****

• the typical leisure room night is

generated by two adults (42%),

ages 35–54 (41%), earning

an average yearly household

income of $77,100.*****

• the average length of stay is 2

to 3 nights in area hotels.****

*Travel Industry Association of America **Simmons Report

***Lodging Industry Profile - D.K. Shifflet & Associates

****The Report on Economic Impact on The Alabama Travel Industry

*****American Hotel & Lodging Association

EXCURSIONS GUEST DIRECTORy RATE CARD:

premium placementinside Front Cover $5,900

inside Back Cover $5,400

Back Cover $6,400

Premium Pages (1-5) $4,200

standard PlacementFull Page $3,800

1/2 Page $2,400

1/4 Page $1,400.00

SpECIAlTy SECTIONS plACEmENT 1/2 page Restaurant or Nightlife profile—$1,200.00 100 word description, photograph, 5 Menu items and your business logo with address & telephone number

sECtion HEADinGs• Attractions • shopping • Dining• nightlife • Golf & outdoors • Annual Events

• Entertainment Districts

Ad Build Rates:no ad? no problem. allow cityVision’s talented photographers and designers to create an ad for you.

205.595.0809

www.cityvision.tv

EXCURsions PARtiCiPAtinG HotELs

aloft Hotel

Best western Plus Bessemer

Best western carlton suites

Birmingham Marriott

clarion inn & suites Birmingham airport

country inn & suites - Homewood

doubletree Hotel

embassy suites Hotel Birmingham

embassy suites Hotel Hoover

Hilton Birmingham Perimeter Park

Historic redmont Hotel

Holiday inn airport

Homewood suites by Hilton inverness

springHill suites downtown/uaB (lobby)

Homewood suites by Hilton riverchase (lobby)

renaissance ross Bridge Golf resort & spa

residence inn – Hwy 150

residence inn by Marriott inverness

residence inn downtown/uaB

residence inn wildwood

sheraton Hotel Birmingham

springHill suites colonnade

the Hotel Highland at Five Points south

the wynfrey Hotel

tutwiler Hotel

Total # of hotel rooms = 4,617

sPACE is LiMitED!call for Promotional Pricing 205.595.0809.

this Brochure distribution network rate is based on a minimum

of twelve months participation.

Price based on standard 4”x9” with a maximum of 6 pages when folded.

literature that is larger than a standard 4”x9” rack card with a maximum of

six pages will be assessed at a different rate to be determined by both its

size and weight.

Please ask for a quote for literature larger than 4”x9” folded and

greater than 6 pages.

your brochure will be in good company with our other participating customers:

alabama splash adventure

Greater Birmingham convention & Visitors Bureau

dale Jarrett racing adventure

Barber Motorsports Museum

Vulcan Park & Museum

sloss Furnaces

in Birmingham Guide

desoto caverns

Georgia aquarium

six Flags over Georgia

outlet shops of Grand river

Virginia samford theatre

Highland Park Golf course

Farmlinks Golf club

limestone springs Golf club

riverchase Galleria

ocoee adventures

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Mo

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VA

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205.595.0809

www.cityvision.tv

CITyVISION’S BROChURE DISTRIBUTION NETwORk is designed to penetrate the growing visitor market throughout the Birmingham Metro Area. your brochures are distributed to high-traffic, visitor-oriented locations.

this program allows you to target and saturate a specific market with your brochure message!

our local service staff restocks brochure distribution points on a regular basis with your brochures.

Quarterly distribution reports are provided upon request, so that your marketing department can be kept informed of exactly how many pieces of your literature have been distributed and consumed by Birmingham area visitors.

Rack locations promoted on hotel Televisions!Racks that are located in participating CityVision “the Birmingham Area Visitor’s Channel” host hotels, will be promoted through the Visitors Channel on an hourly basis to ensure that those hotel guests are aware of its availability.

what type of locations will we service? Here’s a list of our typical brochure display rack location categories:• CityVision Host Hotels • Airport• Attractions • Museums • Visitor information Centers • shopping Centers

60 Points of Distribution And Growing

Brochure distribution network

Best western - Bessemer

Best western carlton suites

Best western leeds

Best western Mountain Brook

Birmingham civil rights institute

Birmingham international airport

candlewood suites - Hwy 280

carver theatre

clarion inn airport

comfort inn & suites - Fultondale

comfort inn & suites - trussville

comfort inn & suites colonnade

comfort inn oxmoor

country inn & suites wildwood

courtyard by Marriott colonnade

courtyard by Marriott - Hoover

courtyard by Marriott Homewood

cVB Visitor center

drury inn & suites - wildwood

drury inn & suites 280

embassy suites Hotel Hoover

embassy suites Homewood

Fairfi eld inn & suites 280

Fairfi eld inn & suites - Fultondale

Hampton inn - Fultondale

Hampton inn - Mtn Brook

Hampton inn & suites - Bessemer

Hampton inn & suites - Hoover

Hampton inn & suites - irondale

Hampton inn & suites - Pelham

Hampton inn trussville

Hampton inn wildwood

Hilton Garden inn - lakeshore

Hilton Garden inn liberty Park

Hilton Hotel Perimeter Park

Holiday inn airport

Holiday inn express - B’ham east

Holiday inn express - Fultondale

Holiday inn express - trussville

Holiday inn express Bessemer

Holiday inn express Pelham

Holiday inn Homewood

Homewood suites by Hilton

Hotel Highland at Five Points

Hyatt Place Hoover

Microtel Hoover

renaissance ross Bridge Golf resort

residence inn - Hwy 150

residence inn by Marriot inverness

residence inn by Marriott wildwood

residence inn downtown/uaB

riverchase Galleria

sheraton Hotel Birmingham

sloss Furnaces

springHill suites colonnade

super 8 Motel

the wynfrey Hotel

townePlace suites by Marriott

tutwiler Hotel

Vulcan Park & Museum

Brochure distribution network

SpECIAl OffERadvertisers who have placed advertisements on

cityVision—the Visitor’s channel will have the first choice

for any premium placement in their selected section of

placement in the eXcursions– a Guest directory.

fIlE TypE ACCEpTED: PdF/x-1a 2001

AD pROOfS it is the advertiser’s responsibility to review

ad proofs immediately for accuracy. cityVision, inc. is not

responsible for any incorrect materials that are provided by

the advertiser for the creation of their ad.

GUARANTEED plACEmENT a $100.00 fee will be

charged for guaranteed placement, which must be

confirmed by the publisher. Placement requests are not

guaranteed unless they are accompanied by the

required fee.

COlOR all ads must be digital, cMyK color. no spot or

B&w ads accepted. Before submitting your files please

check that all unnecessary spot colors are converted to

cMyK. Files submitted using spot colors will be converted.

cityVision, inc. will not be held liable for the

resulting color.

BlEED Bleeds should be set to .125 in. Keep live copy .25 in.

from trim.

OVERpRINT pREVIEw Before submitting your file, please

review the PdF in adobe acrobat using the “overprint

Preview” setting under the advanced menu. this ensures

that what you see in acrobat accurately represents what will

print. a common example where you would see a difference

are files that contain white overprint.

RESOlUTION 300 dpi, linescreen 150. images below this

range might show signs of pixilation. images sized larger

than this range offer no visual improvement on press and

simply produce large files and increased transfer times.

• a $100.00 fee for all guaranteed placements

• 10% discounts are applied to nonprofit organizations not

represented by advertising agencies

• all payments are required in full 60 days prior

to print

• all advertisement copy is due in full 30 days

prior to print

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1/3Page

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ad orientation

AD MAtERiALsship ad materials to: cityVision, inc., 3021 6th ave. s, Birmingham, al 35233or email to office@cityvision.tv FtP instructions available upon request

Full Page

2/3Page

Horizontal

1/4Page

Horizontal

1/2Page

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EXCURSIONS - a Guest directoryad sPeciFications

ad size Bleed size

Full Page 8.625 x 11.125 8.375 x 10.875

2/3 Vertical na 4.75 x 9.6875

2/3 Horizontal na 7.25 x 6.5

1/2 Vertical na 3.5 x 9.6875

1/2 Horizontal na 7.25 x 4.75

1/3 Vertical na 2.25 x 9.6875

1/4 Vertical na 3.5 x 4.75

1/4 Horizontal na 7.25 x 2.3125

1/6 Vertical na 2.25 x 4.75

Back cover 10.125 x 12.625 8.625 x 11.125

t 205.595.0809F 205.595.0803

www.cityvision.tv