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Visonic Brand Book 2010

Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state of the art solutions Responsibility Contributing to the community and the environment Excellence

Table of Contents

About Visonic 1

Introduction 3

The Visonic Brand 4

The Visonic Logo 5

Proper Use of the Visonic Logo 6

Logo Sizes 7

Our Logotype 8

General Guidelines 9

Text Font 10

Corporate Colors 11

Color Palette for Publications 12

Stationery 13

Envelopes 14

Corporate Letterhead 15

Corporate Folder 16

Choosing The Right Visual 19

Visuals to Avoid 20

Publication Covers – Mixing Image Types 21

PowerMax User Guide Covers 22

PowerMax Installer Guide Covers 23

Control Panel Data Sheets 24

Product Data Sheets 25

Brochures 26

Advertisements 27

Roll-ups 28

Posters 29

PowerPoint Template 30

Website 31

Diagrams 32

Icons 33

Packages 34

1

About Visonic

Visonic Group is an international developer and manufacturer of high-quality electronic security systems and components. We are dedicated to enhancing people's way of life by increasing their sense of security. Our easy-to-use and innovative home security and control solutions and personal emergency response systems are vital parts of everyday family life for people of every age. By providing real-time connectivity between families, homes, property, care givers and community support networks, we empower people to pursue their daily lives with full confidence that the people and things they care most about are safe and comfortable. In institutional settings – hospitals, senior residential facilities, correctional institutions, etc. – our integrated solutions keep watch over critical equipment and people.

Visonic is headquartered in Tel Aviv, Israel. Our products, manufactured in a 10,000m2 state-of-the-art manufacturing plant in Kiryat Gat, Israel, are sold through a network of subsidiaries, distributors and sales representatives in more than 70 countries throughout North America, Europe and the Asia-Pacific region.

Visonic's leadership in the development of security technology is made possible by the company's dedication to innovative R&D. Its numerous breakthroughs over the past years have resulted in 90 registered patents and 40 additional patent applications presently being examined.

Our innovative products are designed, developed and manufactured in accordance with the highest quality standards and are produced under ISO 9001 quality management system certified procedures.

2

Our MissionVisonic is committed to enabling life-long security, around the clock and around the world. We enhance personal and property security by developing and producing premium-quality, innovative products that offer superior benefits. We enhance quality of life by helping improve personal safety at home and giving people the ability to better manage their lives and their homes.

How We Do BusinessIn all our activities, we work to establish a fair and constructive partnership with our customers, employees, suppliers and our community.

3

Introduction

What is a Brand?A brand is more than a name, a logo, a product or a service. A brand is an attitude, a way of doing things, of behaving, of communicating. It is a consistent expression of who we are as a company, both visually and verbally. It demonstrates the dynamics, the energy, the creativity, the constant drive for improving our products, our services, our processes and our practices; the passion for innovation.

Why Do We Need a Brand?A distinctive brand identity is essential for the success of any business. The main goal of branding and design is to express our messages and core values to our customers, employees, media and competitors. To achieve maximum impact, designs must be consistent and uniform. This guarantees immediate recognition and expresses the company values.

What’s in the Brand Guidelines Booklet?This booklet is intended to ensure that this valuable corporate asset is uniformly projected and applied in-house and externally. It sets out the principles and rules of the Visonic brand identity and it describes and illustrates how certain elements of that identity need to be treated.

Let’s Build the Brand TogetherIt is the responsibility of anyone who is involved in the development of Visonic communication materials to ensure all communications support the brand by complying with the rules laid out in this booklet. This is the only way to ensure that we achieve the necessary clarity and consistency across all our communication materials all over the world.

These guidelines are flexible enough to enable us to develop materials that are audience-focused and appropriate to the subject matter we need to communicate. They are also strict where necessary to encourage consistent implementation of our brand.

Through our branding guidelines, we are dedicated to helping you build communication materials that best communicate our message. We hope you will be inspired by them.

4

The Visonic Brand

The Visonic brand stands for excellence and innovation in security.

Our Core Brand Values Are:

Excellence – Visonic works with passion and always aims to be "best in class"

Innovation – Visonic develops unique technologies and implements state-of-the-art solutions

Agility – Visonic acts swiftly to adapt to changing customer needs and new market opportunities

Integrity – We value and respect our employees, customers, suppliers and the community

Responsibility – Visonic contributes to the community and works to safeguard the environment

5

The Visonic Logo

The Visonic logo is a distinguishable sign that creates an immediate distinction from the rest of the market. It is the most powerful and visible symbol of our company's brand.

Correct and consistent usage of the logo strengthens the brand and its visibility in the market.

The Visonic logo should be used on all internal and external communication materials.

Components of the LogoThe Visonic logo consists of three elements: the symbol, the name and the slogan.

The symbol: The symbol is a rectangle, one of the most stable and balanced primary geometric forms. The waves within the rectangle indicate controlled technology in the context of flexibility and reliability, which is built into every Visonic product.

The slogan: Visonic means technological vision. The slogan strengthens the Visonic promise to secure, guard and control the most important thing in our lives - the safety of our loved ones and our property - giving us freedom and peace of mind 24/7.

the symbol the name logo type

the slogan

6

Proper Use of the Visonic Logo

The preferred color of the logo is the Visonic corporate blue color.

When color is not possible, the Visonic logo may be used in black and white (good for fax documents) or on dark colors as negative (white). The logo can also be used in silver or gold for giveaways.

Black

Negative (white)

P 877 (Silver)P 871 (Gold)

P 289 ( Navy blue)

7

Logo Sizes

Minimum Size for the LogoTo ensure that the logo is recognizable and is visually effective, it must be of a certain size.

The use of an abbreviated version of the logo, without the slogan, is reserved for promotional giveaways and packaging only!

With tagline Without tagline

Logo Size Used In A4/Letter Formats

62.6 mm

16 mm

8

Our Logotype

The Visonic logotype uses a clear, clean, straightforward kind of font. It reflects a modern and updated company.

BackgroundIn general the Visonic logo is white negative placed on a dark blue P 289 strip.

When the logo is placed on a white background, the logo will be dark blue P 289.

In general, the logo must be placed on a one-color surface or a relatively clear area.

Negative (white)

9

General Guidelines

Treat the logo with respect.Use only approved artwork received from Marcom.

Avoid Common Misuses of the LogoDo not scan it.Use the guidelines to ensure that the logo is scaled proportionally.Do not recreate it yourself.Do not combine it with another symbol, artwork or logo.Limit its use to one logo per page or viewing surface.All elements of the logo must be in the same color; do not produce the logo in multiple colors, tints or screens of the same color.

"Clear Space" RequirementsTo protect the integrity of the Visonic logo and to ensure that it is visually effective, a minimum surrounding of "clear space" is necessary in all applications. "Clear space" is the area around the logo that should be free of all other logos, symbols, text or other graphic elements. It provides a kind of breathing room and allows the logo to stand distinctly in any environment.

Relative Positioning of the ElementsFor legal reasons, it is important that the registered trademark symbol (circle R) appears with the logo at all times.

10

Font

In the various publications, titles and body text should always be written in the Dax font in all its weights, condensed and regular according to the design.

Dax Condensed Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed Extra BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed Light


Dax Condensed regular


Dax Condensed MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed Extra BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Dax Condensed BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

11

Main Color

Visonic Dark blue P289 / C100 M64 Y0 K60 / R0 G43 B92

Website ColorsVisonic Dark blue 184c88 / R24 G76 B136Wireless Cyan 15acda / R21 G172 B218Amber Orange f08733 / R240 G135 B51Wired Violet 672e82 / R103 G46 B131PowerG Green 68a825 / R104 G168 B37Accessories Red db3d19 / R219 G61 B25

Colors for Packaging Wireless Light blue C72 M12 Y5 K0 Amber Orange C0 M59 Y96 K0Wired Violet C72 M94 Y3 K1PowerG Green C66 M6 Y100 K0

Colors for Data Sheets & BrochuresPowerMaxPro Cyan PCyan / C100 M0 Y0 K0 / RO G158 B224PowerMaxExpress Apple green C50 M0 Y100 K0 / R151 G191 B13PowerMaxComplete Red C0 M100 Y100 K14 / R202 G0 B25AmberSelect Orange P165 / C0 M59 Y96 K0 / R239 G130 B20AmberClassic Orange P7408 / C0 M25 Y95 K0 / R0 G253 B196AmberBasic Orange P157 / C7 M43 Y70 K0 / R245 G166 B87PowerMax+ Magenta PMagenta / C0 M100 Y0 K0 / R226 G0 B122PowerMax10 Green C66 M6 Y100 K0 / R104 G169 B37PowerMax20 Green P321 / C100 M0 Y31 K23 / R0 G129 B147PowerMax30 Green P3405 / C85 M0 Y65 K0 / R0 G162 B118PowerMax40 Green P7490 / C45 M0 Y80 K35 / R118 G147 B63Exceptional: PowerLink Pink P225 / C1 M83 Y0 K0 / R229 G72 B144General / other products Silver P877 / CO M0 Y0 K40 / R177 G179 B180

Visonic is the main color, always presentin every form of communication.

Our Corporate Colors

12

Color Palette for Publications

Publications should incorporate an expanded color palette in addition to the corporate colors. These color combinations can be used to differentiate between the products, as well as enhance the various publications.

General color- silver or for lower cost print- 40% Black PowerMaxComplete- (Red) C0 M10O Y100 K14

PowerMaxPro- (Cyan) C100 MO Y0 K0 PowerMax+ - (Magenta) C0 M10O Y0 K0

PowerMaxExpress- (Green) C50 MO Y100 K0 Amber- (Orange) C0 M73 Y100 K0

13

Stationery

Letters, business cards, envelops and folders are in many cases the first contact that customers have with Visonic. It is therefore important that our identity is presented in a clear, correct and consistent way on every single item of stationery, whether for external or internal use.

Business Card

P 877P 289

SilverNavy Blue

Tel. +48 22 639 3438Mobile. +48 603 334 [email protected]

Jay KalishKey Account Manager

www.visonic.com

Visonic Central Europe, Poland Ul. Smoleńskiego 2, 01-698 WarszawaFax. +48 22 833 4861

14

Corporate Envelopes & letterheads

www.visonic.com

Head Office Israel24 Habarzel Street, Tel-Aviv 69710 IsraelPostal Address: P.O.B. 22020, Tel-Aviv 61220Tel. +972 3 645 6789 Fax. +972 3 645 6788

www.visonic.com


Without Window General Letterhead

With Windowwww.visonic.com

With Compliments,

With Compliments Note Pad

www.visonic.com

15

HQ Letterhead for offset printing HQ Letterhead for digital printing

Corporate Letterheads

Visonic corporate letterhead uses an information banner at the bottom of the page. There are two options for letterhead pages.

www.visonic.com

Head Office24 Habarzel Street, Tel-Aviv 69710 IsraelPostal Address: P.O.B. 22020, Tel-Aviv 61220Tel. +972 3 645 6789 Fax. +972 3 645 6788 www.visonic.com

Head Office24 Habarzel Street, Tel-Aviv 69710 IsraelPostal Address: P.O.B. 22020, Tel-Aviv 61220Tel. +972 3 645 6789 Fax. +972 3 645 6788

16

Corporate Folder

Lifelong security.

Around the clock.

Around the world.

www.visonic.com


Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers & community Innovation Creating and implementing state-of-the-art solutions Excellence Passion to be "Best in class" Agility Adapting & acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers & community Innovation Creating & implementing state-of-the-art solutions Responsibility Contributing to

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Publications Look & Feel

Visonic's seriousness is reflected in the usage of Visonic's dark blue and the silver line with the mostly white background. The artistic pictures, which are made by talented photographers show the product in different angles.

Visonic's products are designed to offer security for people and their loved ones and this is reflected by showing images of the families we wish to protect.

The family images are used alongside Visonic’s modern-look panels, products and accessories. The international-looking family members are not posing for the camera, but rather they are enjoying the peaceful and comforting idea that everything is under control when using Visonic's products. The image complements the product with a visual that catches the eye by its warmth or concept.

18

Product Images

Visonic uses the best photographers to create artistic, contemporary images of our products

19

Choosing The Right Visual

The Visonic photography archive is comprised of family pictures. These pictures convey peace of mind, happiness, tranquility and always, a sense that everything is under control - the ability to do whatever we want, multi-tasking, and feeling safe and in control of our lives and the lives of our loved ones. In general, the pictures show families with parents in their forties. In most cases, the people are not posing for the camera, but are instead conducting their everyday lives.

Each image should have a white or light background. All home visuals show contemporary modern interiors that are mostly white with touches of color, usually according to the panel color.

Home Interior

20

Visuals to Avoid

Examples of incorrect visuals:

People who are posing for the camera.Old images that were taken in the 1980's. Images with dark backgrounds. Images of traditional wooden houses with brown/dark furniture or interiors.Visuals that may hurt another culture. Think international.

HomesDark interiorPosing for the camera 1980's Dark background

21

Publication Covers – Mixing Image Types

Publication covers combine family images with product images. The concept comes from easiness of picture-taking today and the urge to take photos of our loved ones every minute of the day –– "Living a digital life". The ability today to take lots of pictures 24/7 is a parallel to Visonic products, which help safeguard our loved ones every minute of the day.

Brochure Covers

PowerMax®ExpressOutstanding Wireless Security in an Ultra-Compact Panel

Protecting lives around the clock around the world

•Head Office Israel Tel (+972-3) 645 6789 •Spain Tel (+34-91) 659 3120 •U.S.A Tel (+860) 243 0833 •Hong Kong Tel (+852) 2157 7147 •U.K. Tel (+44-870) 730 0800 •Germany Tel (+49) 211 600 6960 •Nordic Tel (+47) 6758 0843 •Poland Tel (+48-22) 639 3436 •South Africa Tel (+27) 84 577 8668

For more information, visit us at: www.visonic.com or [email protected]

and PowerMax are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice.

VISONIC LTD. PRODUCT CATALOG RUSSIAN C-800281 (Rev.00) Designed by: Linor Ankri

Visonic Product Catalog Your Source For All Home Security And Safety Solutions

Lifelong security.

Around the clock.

Around the world.

www.visonic.com


Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing & respecting our employees, customers, suppliers & community Innovation Creating and implementing state-of-the-art solutions Excellence Passion to be "Best in class" Agility Adapting & acting swiftly Integrity Valuing & respecting our employees, customers, suppliers and community Innovation Creating and implementing state-of-the-art solutions Responsibility Contributing to the community and the environment Excellence Passion to be "Best in class" Agility Adapting and acting swiftly Integrity Valuing and respecting our employees, customers, suppliers & community Innovation Creating & implementing state-of-the-art solutions Responsibility Contributing to

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PowerMaxCompleteAll-in-one Professional Grade Wireless Security

22

PowerMax User Guide Covers

www.visonic.com

PowerMaxProUser Guide

Fully supervised wireless alarm control system

Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control

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PowerMaxExpressFully supervised wireless alarm control system


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PowerMaxCompleteUser Guide

Fully supervised wireless alarm control system


23

PowerMax Installer Guide Covers

PowerMaxCompleteFully supervised wireless alarm control system

Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless alarm control system Fully supervised wireless

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Installer GuidePowerMaxExpressFully supervised wireless alarm control system


Installer Guide

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Control Panel Data Sheets

The control panel's data sheets images reinforce the product messages. These are targeted mainly to installers. It is a technical paper that introduces the product to the field, explaining the features, specifications and advantages of the panel.

The panel photos with a graphic background are used primarily as the main image in data sheets, user guides and white papers when the paper is very technical.

PowerMaxComplete

• All-in-one,self-containedsystem• Versatileinternalcommunicationsoptions• Highlyrobustandreliablearchitecture

withfullinternationalcertifications

• Modularandflexibledesign–affordableandeasilyadjustedtofitvaryingneeds

• Simpletouse,installandprogram• Extensiverangeofaccessoriesand

expandabilityoptions

Visonic's PowerMax®Complete is a compact and fully-

integrated professional-grade wireless security and

personal safety solution. Especially designed for

residential and small office customers, many of

whom are disconnecting from the standard PSTN

network, it packs the full range of communication,

configuration, and expansion options into a single,

all-in-one modular wireless panel. The internal

communications modules cost effectively deliver

advanced GSM/GPRS and IP capabilities.

This comprehensive array of advanced features,

together with its ease-of-use and rapid installation,

make PowerMaxComplete the most cost-effective and

modular security solution in the industry today.

All-in-oneProfessionalGradeWirelessSecurity



PowerMaxComplete

Designed by: Linor Ankri

* All add-on communications modules need to be purchased separately. The IP module is expected to be available during 2010.

** Partial list; actual design may be different to the design in the images. Contact Visonic to get a full list of more than 30 types of available accessories.


VISONIC LTD. POWERMAX COMPLETE DATA SHEET ENG C-800341 (Rev.01)

Flood Detector

Gas Detector

IndoorSiren

OutdoorSiren

Curtain Detector

Magnetic Contact

Temperature Detector

Two-way Keypad

GSM/GPRSModules

Smoke Detector

Remote Commander

Motion Detector

CO Detector

Keyfob Two-wayKeyfob

Enhanced, versatile communications capabilities•Built-inPSTNcommunicator•Easy-to-addinternalcommunicationsmodules(field-upgradeable)

forGSM,GPRSand/orIP*reportingchannels:

-Enableshighlyreliablealarmreportingtothecentralstation

-Providesback-upforstandardPSTNlines

•Two-wayRFsystemwithdiversityantenna-facilitateshighlyreliableradiocommunication

Flexible configuration options•Optionalproximityreaderforeasyandrapidarminganddisarming

usingonlyasmalltagandwithnoneedforakeyfob

•Choiceofexternalorinternaltransformer•Voicefunctionalityoptions–includingtwo-wayvoicecommunication,

voicepromptsandfamilymessagecenter

•Partitionsversionavailable(upto4)•Expandermodule–includingonePGMoutput,twoadditionalhardwired

zones,onewiredsirenoutput,andSpeechBoxinterface

Easy installation and high reliability•Intuitiveoperation,enrollmentandprogramming•Easy-viewLCDdisplayandicon-basedkeypad•Dedicatedchannelsandsideopeningensureeasywiring•MainPCBboardisprotectedfromaccidentsorsabotage•Outputsareprotectedagainstshortcircuits•MainPCBconstructionenablestheinstallertoenrollandtestperipheral

functionalitywhilethebracketisattachedtothewall

•Internalfully-protectedpowersupply•Back-upbattery-suppliesmultipleperipheralsandalsobacksup

internalGSM/GPRS/IPmodules

•Complieswithmostinternationalstandardsandregulations,including:FCC,CEandEN50131grade2

SpecificationsAvailablefrequencies: 868,433,315

Numberofzones: 28wireless;1or2hardwired

Userscodes: 8

Batterytype: 24hourback-up–7.2V,1300mAh,NiMH

48hourback-up–9.6V,1800mAh,NiMH

Powersupply (internalorexternal): 100VACto240VAC,50/60Hz 0.5A/12.5VDC,1.6A

Reportingformatoptions: SIA,ContactIDandSIA/IP

Weight: 1.44Kg(51oz)withbattery

Size: 266x206x63mm(10-7/16x8-18x2-1/2in)

RFsystem: Two-way+diversityantenna

Wide range of wireless accessoriesExtendthevalueofyourofferingwiththeserecommendedwirelesstransmittersanddetectors.**

PowerMaxExpress

Visonic's PowerMax®Express packs outstanding

func-tionality into an exceptionally small, wireless

control panel. It delivers all the reliability and features

that homeowners and professional installers need,

providing a highly cost-effective solution. Unique

among its size class, this sleekly designed control

panel offers the flexibility to add internal GSM/

GPRS or IP communications modules according to the

needs on-site. Easy to install and use, and compliant

with international standards, the PowerMaxExpress

provides the ideal solution for today’s highly

competitive market.

• Modern,cleandesignthatfitsanydécor• Compact,nearlyinvisibleonwall• All-in-one,self-containedsystem• Versatileinternalcommunicationsoptions• Easyinstallationandintuitiveoperation• Extensiverangeofaccessoriesand

expandabilityoptions

Ultra-compactWirelessSecurity–WithInternalCommunicationsOptions



PowerMaxExpressCompact, modern design

• Smallsize,nearlyinvisibleonthewall• Veryclean,stylishdesignfitsintoanymoderndécor

All-in-one, self-contained panel

• StandardPSTNcommunicator•Optionalplug-inGSM/GPRSandIP*internalcommunications

modules,field-upgradable

• LCDandafull-functionkeypad•Highlycost-effectivesolutionforblack-boxtypeinstallation,

withone-wayortwo-waykeypads,keyfobsandwirelesssirens

High reliability and performance

•MainPCBboardisprotectedfromaccidentsandsabotage•Outputsareprotectedagainstshortcircuits• Externaltransformerand12-hourbackupbatteryincluded• Two-waywirelesssystemwithdiversityantenna–facilitates

highlyreliableradiocommunication

• Partitionsversionavailable(upto4)•Designedtocomplywithmostinternationalstandardsand

regulations,including:FCC,CEandEN50131grade2

Easy installation and operation

• Intuitiveoperation,enrollmentandprogramming• CompatiblewithallVisonicperipheralsincludingtwo-way

wirelesssirensandkeypads

Specifications

Availablefrequencies: 868,433,315

Numberofzones: 28wireless+1hardwiredinput

Usercodes: 8

Batterytype: 12-hourback-up-4.8V,1300mAh

Powersupply(external): Europe:230VAC50Hzinput,9VAC700mAoutput

USA:120VAC60Hzinput,9VAC1000mAoutput

Reportingformatoptions: SIA,ContactIDandSIA/IP

Size: 193x178x50mm(7-5/8x7x2in)

Weight: 658gr(23oz)

RFsystem: Two-way+diversityantenna

Wide range of wireless accessories

Extendthevalueofyourofferingwiththeserecommendedwirelesstransmittersanddetectors.**


* All add-on communications modules need to be purchased separately. The IP module is expected to be available during 2009.

** Partial list; actual design may be different to the design in the images. Contact Visonic to get a full list of more than 30 types of available accessories.


VISONIC LTD. POWERMAX EXPRESS DATA SHEET ENG C-800513 (Rev.01)

Flood Detector

Gas Detector

IndoorSiren

OutdoorSiren

Curtain Detector

Magnetic Contact


Two-way Keypad

GSM/GPRSModules

Smoke Detector

Remote Commander

Motion Detector

CO Detector

Keyfob Two-wayKeyfob

PowerMaxPro

Visonic’s PowerMax®Pro brings an entirely new level

of versatility, connectivity and style to the world of

home security and control. This comprehensive, multi-

function wireless solution fully meets consumers’

demands for attractive, easy-to-use, yet flexible,

security and management of their homes. It delivers

exceptional reliability, performance and ease of

installation due to the uniquely robust, professional-

grade architecture.

Sleek contemporary design•Comprehensive Internet-based operation and •surveillance via PowerLink

Wide range of remote control and reporting •options via Internet, phone and SMS

Simple, icon-based operation•Easy installation - with intuitive menus and •voice prompts

Market-leading range of wireless peripherals •Modular design - for easy upgrades•Field-proven - in more than half a million •installations

Professional, all-in-one home security solution



PowerMaxPro


* Partial list; contact Visonic to get a full list of more than 30 types of available accessories.


VISONIC LTD. POWERMAX PRO DATA SHEET ENG C-800240 (Rev.04)

Flood Detector

Magnetic Contact

IndoorSiren

Outdoor Detector

Motion Detector

Outdoor Siren


Two-way Keypad

PowerLinkModule

Smoke Detector

Remote Commander

GSM/GPRS Modules

CO Detector

KeyfobTwo-wayKeyfob

Elegant, all-in-one solutionElegant design fits contemporary tastes and décor• Multiple, easily added internal and external communication • modules (GSM/GPRS/CDMA/IP)

Extensive choice of additional modules, including two-way • keyfob, factory-installed proximity card reader

Seamless integration with Visonic’s PowerLink for Internet-based • home control and surveillance

Up to three RS232 terminals for external GSM, PowerLink and • local PC communication

Two interchangeable languages (optional) - ideal for multicultural • markets

Three partitions plus multiple common areas allows for multi- • tenant residences and small offices/businesses

Enables streamlined operations and advanced services

Easily added communication modules, interchangeable languages • - enable you to meet diverse needs whilst simplifying inventory management

Easy, flexible OEM customisation - including panel shell, • languages, display texts, voice prompts

Opens the way to advanced applications• Intelligent architecture

Full protection of all mission-critical components, including • internal power supply, main PCB and outputs

Isolated battery compartment, providing up to 72 hours’ backup• Diversity antenna for superb-quality transmission and reception• Internal GSM module with optional external antenna improves • cellular transmission and reception

Internal PowerLink module - for Internet-based operation and • surveillance

Dedicated channels and side openings ensure easy wiring• Built for easy installation, reliable operation

Visual and audio system status notifications• Easy-view large-font 16-character LCD• Icon-based keypad - reduces training and support• Easy-enrol, easy-use proximity tags and keyfobs• Simple, menu-based programming• Field-proven reliability• Full ISO 9001 certification • Complies with most international standards and regulations, • including FCC, CE, EN50131 Grade 2, WEEE, RoHS

Wide range of wireless peripheralsExtend the value of your offering with these recommended wireless transmitters and detectors.*

25

Product Data Sheets

The products's data sheets show the product as the main image, as if in the front; and, in the background, an image that reinforces the product's application or installation environment. These data sheets are targeted mainly to installers. They are technical papers that introduce the product to the field and explain its features, advantages and specifications.

The general color of products is 40% black (gray).

26

Brochures

Brochures are usually 4-8 pages. Since they are usually delivered by the professional installer/sales person to the end user at home, the brochures are targeted to both end users and the installer.

Shown here: four spreads from the PowerMaxComplete & PowerMaxExpress brochures.

When the document is less technical and is written more from a marketing point of view, we use lifestyle images to deliver the message.

Designed by: Linor Ankri CUSD POWERMAXCOMPLETE BROCHURE C-800340 © 2008 Visonic Ltd., Ltd. All rights reserved. Visonic and PowerMax are registered trademarks of Visonic Ltd. Visonic reserves the right to change information or specifications without notice.

PowerMaxComplete



About Visonic

The Visonic Group

( LSE :VSC .L ; TASE :VSCTA) ,

founded in 1973, is an

international developer and

manufacturer of high-quality

electronic security systems and

components. We are dedicated

to enhancing people's way of

life by increasing their sense of

security. Our easy-to-use and

innovative home security and

control solutions and personal

emergency response systems

are vital parts of everyday

family life. By providing real-time

connectivity between families,

homes, property, care givers and

community support networks, we

empower people to pursue their

daily lives with full confidence that

the people and things they care

most about are safe and comfortable.

Visonic is headquartered in Israel,

where we operate a development

center and manufacturing plant. Our

sales and marketing subsidiaries in

the USA, Germany, UK, Poland, Spain

and Hong Kong are supplemented by

a worldwide network of distributors,

serving a growing installed based that

spans more than 70 countries.

All-in-one Professional Grade Wireless Security

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PowerMaxComplete

Visonic's PowerMax®Complete is an innovative all-in-one professional grade wireless security system for homes and small offices. It provides a complete, modular solution for all aspects of security, safety and connectivity.

The PowerMax®Complete control panel introduces a new level of flexibility, modularity and affordability to residential security. Security professionals and service providers can expand their offering to include comprehensive security and safety while keeping down total costs. And, homeowners can get an ideal system without paying for unneeded capabilities and upgrade the system as necessary.

Featuring multiple performance and configuration options, and the possibility to easily add internal communications modules for GSM, GPRS and/or Broadband IP* reporting channels, PowerMaxComplete enables service providers to fully meet customer needs regardless of the available communications infrastructure or future changes.

* All add-on communications modules need to be purchased separately. GPRS communication requires a GPRS enabled PowerMaxComplete control panel. The Broadband module is expected to become available in 2010. Please contact Visonic for more information.

One Panel = Complete Modularity

Expander Module

• Two additional hard-wired zones

• PGM output

• Wired siren output

• Speech Box interface for remote voice communication

• 12V power supply

Upgrade Options GSM-350

• Voice functionality options – including two-way voice communication, voice prompts and family message center

• Proximity reader (two tags included)

• External or internal power supply (12V)

• Internal redundancy of GPRS, GSM and SMS - ensures maximum reliability for the delivery of events to the central alarm station

• Supports any residential infrastructure as a back-up or primary communication channel

• Easy to configure and install

• Full encryption of GPRS messages using SIA/IP protocols

• SMS event notifications to up to four users

• Two-way voice communication

Battery

Power Supply

2 3

• Security• Safety• Control• Emergency• Surveillance

Staying Ahead Of Evolving Communications Environments

The residential security environment today is not what it used to be. Gone are the days when installers could be certain of a landline telephone line at every site. Gone are the days when consumers were satisfied with a one-size-fits-all approach to their security system communications.

Today, at any individual site, landline, GSM and IP communication can all exist, alone or in any combination. Moreover, the available communications options can rapidly change as technology and markets develop. With all these variables, security professionals need to be able to offer the optimal communications and backup options for the widest array of customers. And, they need to be able to update installed security solutions as infrastructure changes.

PowerMaxComplete provides everything needed to easily and cost-effectively meet homeowners' needs in today’s evolving communications environment. Modular and both Broadband IP and GSM/GPRS-ready, this all-in-one professional grade control panel enables professionals to offer a security system with the most suitable connectivity and security backup to ensure uninterrupted communication in case of a link failure or interference. Installation and future upgrades are quick and easy: even years after installation, the communications modules can be added or changed according to infrastructure availability.

One Solution: Complete Coverage

Today's homeowners want much more than a monitored security system. They want a system that can alert them – wherever they are, at home or away – in the event of burglary, fire or flood, or a medical emergency involving a home-bound family member.

With Visonic's market-leading range of wireless accessories, PowerMaxComplete provides homeowners with a comprehensive blanket of security, safety and control covering all aspects of home protection – to safeguard everyone at home, as well as the building and contents. Security professionals can offer a full range of wireless accessories that work seamlessly with the PowerMaxComplete control panel to ensure timely detection and alert of virtually any kind of risk to the home and people in it.

4 5

Flood DetectorHighly sensitive, detects water at ground level

Temperature DetectorIssues an alert when the ambient temperature reaches predetermined thresholds; detects indoor or outdoor temperatures

Gas DetectorProvides warning in case of natural gas leaks (Methane CH4, commonly used for cooking)

Magnetic ContactWireless compact door/window protector almost invisible on the wall

Indoor SirenSelf-powered, fully-wireless indoor siren and strobe with a sleek and modern design that fits any interior

Outdoor SirenSelf-powered, fully-wireless outdoor siren and strobe with a choice of red, blue, orange, or white strobe light lenses

Curtain DetectorWireless, miniature curtain-type motion detector for the protection of doors, windows and all-glass walls

Outdoor DetectorAdvanced wireless outdoor motion detector for harsh environment, with virtually no false alarms

Motion Mirror DetectorWireless, mirror-type motion detector with extended range of 18m - ideal for commercial applications and large residences

Motion DetectorsWireless, digital motion detectors with a pet-tolerant model for animals weighing up to 38kg (85lb) and a contemporary design that suits any décor

MCS-720 MCS-730

Clip MCW

TOWER-20AM MCW

TOWER-40 MCW

Carbon Monoxide (CO) DetectorGives early warning before CO levels become dangerous; 5 years sensor liveMCT-442

MCT-211 MCT-220/MCT-220WP

MCT-237

Two-way KeyfobAttractive and ergonomic design, provides instant feedback of system status and commands

MCT-201WP

Pendant-style TransmitterAttractive, waterproof pendant-style transmitter with one button click for immediate emergency response

Wristband TransmitterAttractive, waterproof wristband transmitter with one button click for immediate emergency response

Emergency ButtonOne button click for immediate emergency response; with large red button and back light to make it easily visible during day or night. Optional humidity-resistant silicon pocket enables safe use in humid environments such as bathrooms, showers, and gardens

MCT-234

KeyfobComfortable and attractive keyfob with miniature design that enables easy arming and disarming

Remote CommanderUser-friendly universal remote commander to control the security system

MCM-140MKP-150/151

Two-way Voice KeypadExtends the functionality of the control panel to an additional location in the house

Transmitters for emergency and controlSingle, two or four channel handheld transmitters for control applications and emergency response

Complete range* of market-leading wireless accessories to fit the needs of every customerPowerMax®Complete professional-grade wireless home security and safety system can be extended with a diverse range of easy-to-add accessories: wireless intrusion detectors; wireless safety detectors and personal emergency response transmitters help save lives and prevent personal injury; and wide

variety of control options increase ease of use and convenience. The flexible and diverse choice of expansion options and drilling-free wireless installation offered, make the Visonic home security solution a dynamic choice that fits the needs of every customer.

Speech Box

SpeakerphoneExtends the voice notifications and two-way voice communications capabilities of the security system to remote locations around the home

MCT-241MD

Fall DetectorFully waterproof, factory-sealed emergency button with integrated fall detector that eliminates the danger of undetected falls

MCT-104

Secu r i t y

Sa fe ty

Cont ro l

Emergency

MCT-101

MCT-102

Smoke Detector

Wireless smoke detector with loud alarm sound and visual notifications

MCT-425

Next+ PIR MCWNext+

K9-85 MCW

MCT-320

MCT-302

MCT-550MCT-441 MCT-560

* Partial list, actual design may be different to the design in images, some products and models may not be available in all regions. Please contact Visonic to get more information.

6 7

Designed by: Linor Ankri CUSD POWERMAXCOMPLETE BROCHURE C-800340 © 2008 Visonic Ltd., Ltd. All rights reserved. Visonic and PowerMax are registered trademarks of Visonic Ltd. Visonic reserves the right to change information or specifications without notice.



PowerMax®Express

, PowerMax, Next and TOWER are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice.

VISONIC LTD. POWERMAX EXPRESS BROCHURE ENG C-800623 (Rev.00)

About Visonic

Outstanding Wireless Security in an Ultra-Compact Panel

The Visonic Group (LSE:VSC.L;TASE:VSC.TA), founded in

1973, is an international developer and manufacturer

of high-quality electronic security systems and

components. We are dedicated to enhancing people's

way of life by increasing their sense of security.

Our easy-to-use and innovative home security and

control solutions and personal emergency response

systems are vital parts of everyday family life. By

providing real-time connectivity between families,

homes, property, care givers and community support

networks, we empower people to pursue their daily

lives with full confidence that the people and things

they care most about are safe and comfortable.

Visonic is headquartered in Israel, where we operate

a development center and manufacturing plant. Our

sales and marketing subsidiaries in the USA, Germany,

UK, Poland, Spain and Hong Kong are supplemented by

a worldwide network of distributors, serving a growing

installed based that spans more than 70 countries.

PowerMaxExpress Small Size; Big Performance

Visonic's PowerMax®Express is an exceptionally small, wireless control panel that delivers all of the reliability and features homeowners and professional installers need. Highly cost-effective and unique among its size class, this sleekly designed control panel packs outstanding functionality into a comprehensive all-in-one, self-contained panel.

PowerMaxExpress offers multiple performance options and the flexibility to add internal GSM/GPRS or Broadband IP communications modules*. This enables service providers to meet the needs of a wide range of homeowners, regardless of their communications infrastructure and ensures uninterrupted communication with the alarm central station. Easy to install and use, and compliant with international standards, PowerMaxExpress provides the ideal solution for any requirements.

* All add-on communication modules need to be purchased separately. The IP module is expected to be available during 2010.

Built-in siren

Quick-glance status LEDS and icons

Full-function LCD display with system status and clock

Emergency/Panic

Three easy-to-use navigation buttons

Three easy-to-use operating buttons for quick arming/disarming

Full-function 20-button keypad

Chime enable/disable

PowerMaxExpress provides the perfect solution for homeowners and professional installers looking for a wireless control panel that combines full functionality with affordability and ease of use. Offering intuitive operation, enrolment and programming, and utilizing Visonic's onsite and remote programming capabilities, PowerMaxExpress can typically be installed and programmed in less than two hours.

Homeowners benefit from a user-friendly 20-button keypad and easy-to-read LCD display. Moreover, single button operation of key features — such as arming and disarming, and emergency and panic signalling — ensure quick and easy system operation by any member of the family.

ready

2 3

• Security• Safety• Control• Emergency• Surveillance

PowerMaxExpress combines all the features that homeowners need in a small and sleek, easy-to-use home security control panel. It is designed to suit the widest variety of family lifestyles, home designs and available communications infrastructures. Wherever reliable home security is needed, PowerMaxExpress is ready to provide the answer.

Multiple communications optionsA built-in standard PSTN communicator with optional plug-in internal GSM/GPRS or Broadband* IP communications modules ensures maximum reliability for the delivery of events to the central alarm station. Any communication channel can be designated as a backup to the primary channel, increasing the likelihood that the alert will be transmitted successfully even in the event of a communication channel failure. Having multiple communication options also enables installers to fit the panel to any infrastructure exists at the customer site.

Home control & surveillanceConnect PowerMaxExpress to PowerLink and gain a cost effective, advanced Internet-based home control and video alarm verification solution. Choose the most suitable service level for any home:

• Plug and play broadband IP event notification

• Comprehensive IP-based video alarm verification

• Fully managed web services platform for providing homeowners with web control, notifications and surveillance services

Ideal for Any Home

High reliability and performance• Main PCB board is protected from accidents and sabotage

• Outputs are protected from short circuits and current surges

• Four-partition system

• Complies with most international standards and regulations, including: FCC, CE and EN50131 grade 2

Compact, modern designSmall size and stylish, clean design make the panel almost invisible on the wall, suiting any décor.

One Solution; Multiple Options

ready

4 5

Flood DetectorHighly sensitive, detects water at ground level

Temperature DetectorIssues an alert when the ambient temperature reaches predetermined thresholds; detects indoor or outdoor temperatures

Magnetic ContactWireless compact door/window protector almost invisible on the wall

Indoor SirenSelf-powered, fully-wireless indoor siren and strobe with a sleek and modern design that fits any interior

Outdoor SirenSelf-powered, fully-wireless outdoor siren and strobe with a choice of red, blue, orange, or white strobe light lenses

Curtain DetectorWireless, miniature curtain-type motion detector for the protection of doors, windows and all-glass walls

Outdoor DetectorAdvanced wireless outdoor motion detector for harsh environment, with virtually no false alarms

Motion Mirror DetectorWireless, mirror-type motion detector with extended range of 18m - ideal for commercial applications and large residences

Motion DetectorsWireless, digital motion detectors with a pet-tolerant model for animals weighing up to 38kg (85lb) and a contemporary design that suits any décor

MCS-720 MCS-730

Clip MCW

TOWER-20AM MCW

TOWER-40 MCW

Carbon Monoxide (CO) DetectorGives early warning before CO levels become dangerous; 5 years sensor liveMCT-442

MCT-211 MCT-220/MCT-220WP

MCT-237

Two-way KeyfobAttractive and ergonomic design, provides instant feedback of system status and commands

MCT-201WP

Pendant-style TransmitterAttractive, waterproof pendant-style transmitter with one button click for immediate emergency response

Wristband TransmitterAttractive, waterproof wristband transmitter with one button click for immediate emergency response

Emergency ButtonOne button click for immediate emergency response; with large red button and back light to make it easily visible during day or night. Optional humidity-resistant silicon pocket enables safe use in humid environments such as bathrooms, showers, and gardens

MCT-234

KeyfobComfortable and attractive keyfob with miniature design that enables easy arming and disarming

Remote CommanderUser-friendly universal remote commander to control the security system

MCM-140MKP-150/151

Two-way Voice KeypadExtends the functionality of the control panel to an additional location in the house

Transmitters for emergency and controlSingle, two or four channel handheld transmitters for control applications and emergency response

Complete range* of market-leading wireless accessories to fit the needs of every customerThe PowerMax®Express wireless home security and safety system can be extended with a diverse range of easy-to-add accessories. Wireless intrusion detectors enhance the protection of people and property; wireless safety detectors and personal

emergency response transmitters help save lives and prevent personal injury; and a wide variety of control options increase ease of use and convenience.

MCT-241MD

Fall DetectorFully waterproof, factory-sealed emergency button with integrated fall detector that eliminates the danger of undetected falls

MCT-104

Secu r i t y

Sa fe ty

Cont ro l

Emergency

MCT-101

MCT-102

Smoke Detector

Wireless smoke detector with loud alarm sound and visual notifications

MCT-425

Next+ K9-85 MCW

MCT-320

MCT-302

MCT-550MCT-560

* Partial list, actual design may be different to the design in images, some products and models may not be available in all regions. Please contact Visonic to get more information.

Gas DetectorProvides warning in case of natural gas leaks (Methane CH4, commonly used for cooking)

MCT-441

6 7

27

Advertisements

Make IP YOUR Opportunity

Highly cost effective IP management platform

• Serves as a central station IP receiver for up to 20,000

supervised accounts

• Optional video alarm verification and web-based home

control services

Full range of control panels featuring internal GPRS modules

• Fast and reliable IP cellular connectivity to the central station

• Internal redundancy of GSM and SMS

PowerLink – Advanced broadband IP communicator

• Zero-effort installation

• Optional upgrades to video alarm verification and end user

web-based home control services

• Enables additional recurring revenues from unique services

The Visonic IP Solutions Kit:

• IPMP – IP management platform

• PowerLink – Advanced broadband IP communicator with

optional video alarm verification and web-based home

control services

• GSM/GPRS connectivity – IP-based cellular

communication solution

Visonic’s new state-of-the-art IP solutions make even PSTN look complicated

www.visonic.com

Many homes are moving to cellular and IP communications. Offer the perfect solution… And stay on top of the market.

PowerMax®Complete is an all-in-one wireless security solution

for any home or small business. It features the full range of

security, safety and communications options packed into a single

wireless panel. This modular and flexible design gives you total

freedom to meet the broadest variety of requirements, without

requiring customers to pay for capabilities they don’t need.

•Internalredundancyforassuredcommunication–ensures maximum reliability in event delivery to the alarm

central station via GSM/GPRS and/or IP

•Highlyreliable– with full international certifications •Simpletouse,installandprogram–

professional-grade architecture

PowerMaxComplete

www.visonic.com

PowerMaxExpress

Great things come in small packages.

PowerMaxExpress is the ultra-compact panel that

has it all inside: security, safety and IP connectivity.

• Versatileinternalcommunicationmodules–built-inPSTNmodulewithoptionalinternalfield-upgradeableGSM/GPRSorIPcommunicationsmodules

•Modern,cleandesign–almostinvisibleonthewall

• Highlyreliable–withfullinternationalcertifications

• Simpletouse,installandprogram–professional-gradearchitecture

MinimumSize.MaximumPerformance.

www.visonic.com

Taking Property Protection to the Top

With the Ultimate Outdoor Detector

• Innovative Octa-QUAD™ technology accurately distinguish

between moving trees and bushes, swings, roaring animals

and real human movement.

• V-Slot® technology - provides high resistance to environmental

interferences and vandalism.

• Market-leading black mirror optics for high immunity to white

light mainly from direct sunlight and car headlights.

• Unprecedented, complete anti-masking protection.

• Available in hardwired and wireless models: Wireless version

works with all Visonic PowerMax® home security systems –

providing a complete solution for full protection of the house,

inside and out.

TOWER®-20AM shines a new light on outdoor intrusion detection.

www.visonic.com

28

Roll-ups

Internett

All-in-one panel that gives you full security,

safety, remote control and observation

capabilities any time, from any where in

the world…

•Observeyourhomeandlovedonesusinganywebormobilebrowser

•Controlyoursecuritysystemfromafar:arm/disarm,controllightsandelectricalappliances,etc.

•ReceivealertsbyemailorSMStextmessageaboutburglary,smokeinthehouse,gasorCO

leaks,floodsandanyemergencythatmight

occurwhilenotathome

www.visonic.com

All-in-One Wireless Alarm System with Advanced Internet-based Home Control Solution

29

Posters

www.visonic.com

•Versatileinternalcommunicationoptions–built-inPSTNandoptionalinternalfield-upgradeableGSM/GPRSorIPcommunicationsmodules

•Modularandflexibledesign-easilyadjustedtofitvaryingneedsandbudgets

•Highlyreliable–withfullinternationalcertifications•Extensiverangeofaccessories

andexpandabilityoptions

All-in-one Professional Grade Wireless SecurityPowerMaxComplete

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PowerMaxExpress

PowerMaxExpress is the ultra-compact panel

that has it all inside: security, safety and IP

connectivity.

Versatile internal communication modules – built-in •PSTN with optional field-upgradeable GSM/GPRS or IP communications modules

Modern, clean design – almost invisible on the wall •Highly reliable – with full international certifications •Simple to use, install and program•Professional-grade architecture•Optional pre-enrolled accessories •for fast and easy installation

Minimum Size. Maximum Performance.

and PowerMax are registered trademarks of Visonic Ltd. Other names are the property of their owners. Visonic reserves the right to change information or specifications without notice. VISONICLTD.POWERMAXEXPRESSPOSTERENGC-800635(Rev.00)

www.visonic.com

TOWER® FamilyRobust sensors for tough installations

•Innovative V-Slot® recessed windowProvides extremely high resistance to environmental interference and vandalism, while also raising sensitivity.

•Obsidian Black MirrorTM technologyVirtually eliminates white light interference coming from direct sunlight or car headlights.

•Unprecedented anti-masking protection* Provides virtually undefeatable protection against blocking of the detector’s field of view.

•TOWER-20AM Octa-Quad™ outdoor detector Eight Quad detectors housed in a compact, yet robust, housing and each monitors one-eighth of the field of view to provide exceptionally reliable motion detection with virtually no false alarms.

*Anti-masking protection is available in the TOWER AM models only

The new era in motion detection

andTOWERareregisteredtrademarksofVisonicLtd.Visonicreservestherighttochangeinformationorspecificationswithoutnotice.VISONICLTD.TOWERPOSTERENGC-800701(Rev.00)

30

PowerPoint Presentation Template

Please work according to the template.

Title in caps-lock: size: 24 pt

Running text: size: 21 pt

All text is bold and in dark blue

The bullets are dots according to the color of the line.

There are two versions, Hebrew and English.

Use only approved templates received from Marcom.

Orange = AmberGreen = Finance

Cyan=General

Specific Subjects, colors:

31

Website

The corporate website uses the same color coding as all other materials as indicated on page 11.

Each website that will be developed in the future (for other languages/regions) must use the same design and color coding of the corporate website.

32

The Visonic illustration style includes drawings that are simple, yet modern. The illustrations are based on the corporate colors, according to the color coding.

Diagrams change according to the brochure subject/panel.

Diagrams

33

Icons

IP

Safety

Technology

Application

General

Visonic's iconic language was created to make certain features and applications in our products more visible and easy to understand. Icons can indicate either a patented technology, a feature or the application of the product or solution.

34

Packages

35

Keeping one unified look, with consistent messages, through all communications determines Visonic's positioning and visibility in the market.

it's in our power to safeguard our Corporate Identity. So let's make sure we use this book wisely.

Thanks for your cooperation.

The Marcom team

visonic brand book 2010 › data › uploads › corporate_id_book_view_final.pdfvisonic brand book...

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