visord922
DESCRIPTION
ÂTRANSCRIPT
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Visual_orderVisual_order
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VIS
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nten
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figure/ground
similarityproximityclosurecontinuance
translationrotationreflectionglide/reflectiondilation
symmetric balanceasymmetric balanceambiguous balanceneutral balance
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Gestalt is a pysochological term that means “uni-fied whole”. The human eye naturally organizes visual elements into groups. German psyocholo-gists developed this visual perception theory in the 1920’s to better describe why and how things are aesthetically pleasing.
principles of grouping
Gestalt Laws of Grouping
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VVVV
VV
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Figure/Gro
und
- Co
mpo
sition
is identified
by figure an
d backgro
un
d.
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Sim
ilarity- O
bjects that resemble one another are often percieved as a group.
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S S
S
S S
S
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Proxim
ity- Elements in close range are identified as a set.
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Closure- A
n incomplete object is identified as a w
hole when the view
er’s eye completes m
issing information.
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Contin
uance- Figures tend to be integrated into perceptual w
holes when in alignm
ent and implying a m
utual direction.
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first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as or-ganized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
symmetric operations
symmetry
In this section, the correspondence betweenelements on the picture plane are observed. The viewer’s eye is directed and moves across theimage in relation to the alignment of the objects.
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Translation- The figure is m
apped out into equal linear points of correspondence
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Rotation- T
he figure is turned on a predetermined point. A
ll elements are at a fixed distance from
the axis.
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Reflection- T
he figure is rotated on the plane 180 degrees. The result is a m
irrored image.
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VIS
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Glide R
eflection- Figure is rotated from the plane 180 degrees, gliding into a new
position.
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Dilation- A
n element changes in size at regular intervals
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Balance is characterized by the distribution of elements within a composition. The relationship between forms on the picture plane are percieved based on the natural equilibrium in the human body. Forms can be placed to direct the eye and communicate the mes-sage to the viewer.
compositional balance
Balance
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Symm
etrical Balance- C
omposition is balanced w
ith elements relating to the sam
e central axis. r rr
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Asym
metric B
alance- Forms are placed irregularly in relation to a central axis.
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Am
biguous Balance- C
ompostion contains elem
ents that posess an unclear relationship and balance. 44
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Neutral B
alance- Elements are placed at random
creating a compostition that lacks em
phasis.