visual approaches to data-driven narratives · visual approaches to data-driven narratives alan...
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Visual approaches to
data-driven narrativesAlan Smith OBE @theboysmithy
Data Visualisation Editor Financial Times
Design with data
Provide context
Where UKIP finished second Chris Campbell @digitalcampbell
Won ThirdSecond
small multiples
Source: The Conference Board
slopechart
Honest John casts doubt on VW fuel figures
It is not just vehicle emissions data that might leave drivers feeling less confident in Volkswagen cars: Changing experiences of fuel consumption in the past 10 years may also leave cause for concern.
The motoring enthusiast’s website HonestJohn.co.uk encourages drivers to share experiences of car ownership, including how the fuel consumption of their vehicles has fared compared to official manufacturer data.
According to user data, drivers of the 2004 (Mark V) model Golfs have experienced fuel consumption broadly on a par with the official figures. Although real world fuel consumption of the range appears to have improved a little in newer models, drivers of the 2013 (Mark VII) range have experienced much lower levels of fuel efficiency than those promised by the official figures.
http://blogs.ft.com/ftdata/2015/09/24/honest-john-casts-doubt-on-vw-fuel-figures/
Empathy
Crossing the Berezina, Myrbach
levant7.com
Simon Scarr South China Morning Post
Otto Neurath
Surprise!
“We can be blind to the obvious, and we are also blind to our
blindness”Daniel Kahneman
“Americans estimate that nearly 32.1% of the working
age population is unemployed”
6%Source: Ipsos Mori, Perils of Perception study 2014
“In Australia, people think 18% of the population are
Muslim”
2%Source: Ipsos Mori, Perils of Perception study 2014
“For every 100 girls in Britain, aged between 13 and 15, how
many get pregnant every year?”
Source: Ipsos Mori, Perils of Perception study 2014
reality
<1%people think
15%
Source: IPSOS MORI: Perils of Public Perception1,075 adults between 16-75 June 2013
Visual approaches to
data-driven narrativesAlan Smith OBE @theboysmithy
Data Visualisation Editor Financial Times