visual art management, university of teramo, 2016-2017 #3

www.paolocoen.blogspot.it

Visual Art Management

2016-2017Prof. Paolo Coen



Museums look after the world’s cultural property and interpret it to the public. This is not ordinary property. It has a special status (…). It is part of the world’s natural and cultural heritage and may be of tangible or intangible character. Geoffrey Lewis


What are the core values, i.e the basic functions of a modern museum?


To preserve


The Buddas of Bamyian


To research


To display


Valorization, e.g. valorizzazione

• To exploit - e.g. sfruttare, valorizzare, utilizzare, strumentalizzare

• To valorise, valorize - e.g. valorizzare• To Develop - e.g. sviluppare, svilupparsi, svolgere, potenziare,

valorizzare, trasformarsi• To improve - e.g. migliorare, perfezionare, affinare, progredire,

perfezionarsi• To Appreciate - e.g. apprezzare, valorizzare, gradire, stimare,

aumentare di valore, rendersi conto di• To increase the value of – e.g. valorizzare


Publics, not just one public

• School children• Advanced students• General local visitors• National tourists, i.e. inner tourism• International tourists• Specialist researchers


The role of Services

• Educating the Public• Entertaining the Public• Feeding the Public• Providing the Public with Paraphernalia


The growing role of communicating

• Museum display• Exhibitions• Visitor care, i.e. directing, guiding, etc.• Learning and education


Main reference

• Running a Museum: A Practical Handbook, by International Council of MUSEUMS (ICOM)

• Geoffrey Lewis, The Role of Museums and the Professional Code of Ethics, pp. 1-16

visual art management, university of teramo, 2016-2017 #3

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