visual communication for artists - the example of gwen & tiana
TRANSCRIPT
P:S • Arts & Entertainment | Arts & Entertainment Story Makerwww.professionscribe.com
Visual Communication for Artists
The example of Gwen & Tiana
Artists,how do youpresentyourselves
visually?
What do your pictures have to say about your art?
Take the example of Gwen & Tiana
Gwen & Tiana is an Afro-jazz duo that has its
visual communication strategy under control.
•••> •••>
Phase 1: The Grey Area
• Sobriety• Discretion• Elegance
Creation:
Covers of jazz classics
Phase 1: The Grey AreaKey elements:
• An elegant handwriting font that expresses the
proximity Gwen & Tiana wants to create with its audience.
• Very controlled clothing styles and hairstyles.
• Sober colors and a still attitude that perfectly align with the
classy and calm universe of jazz music.
During Phase 1, Gwen & Tiana publishes on YouTube a cover of
Ain’t Nothing LikeThe Real Thing by Marvin Gaye and Tammi Terrell.
The video exudes class, discretion and sobriety.
Phase 2: The African Unveiling
• Well-being• Creativity• Honesty
Creation:
First song Happy Again is unveiled,
with Afro-jazz inspirations
Phase 2: The African UnveilingKey elements:
• A young, optimistic and creative font that is consistent with the
artists’ true personalities.
• The choice of nudity to unveil who they really are: Africa’s babies.
• Patterns from the bazin fabric to discretely hint at Africa and travels
• A beige color to enhance purity and well-being.
During Phase 2, Gwen & Tiana unveils for the first time, a song of its debut album:
Happy Again, produced by Femi Temowo.
The duo affirms its Afro-jazz positioning and communicates about its feel-good music.
Phase 3: The Flamboyant Coming-Out
• Vibrancy• Joie de vivre• African elegance
Creation:
The complete debut album.
It brings the African sun and colors into
the chiaroscuro of the jazz stages.
Phase 3: The Flamboyant Coming-Out
During Phase 3, Gwen & Tiana unveils on various European stages some tracks of the
upcoming debut album. It is a joyful and vibrant invitation to travel.
Key elements:
• The same font as in Phase 2
• The new logo brightens the orange of the previous one and substitutes the brown
for the white so as to enhance light and positivity.
• The singers wear vibrant and undoubtedly African fabrics and accessories
• Strong predominance of orange, a bright and warm color
• Moving bodies (you can nearly hear the music!)
• Creative hairstyle
Artists,how should youpresent
yourselves
visually?
Step 1: Become a brand (It means you should define an
overall brand strategy)
Step 2: Define the message you want to convey to your
audience through your pictures. (It has to comply with both youroverall brand strategy and your current events)
Step 3: Go shopping.
All those 3 steps must be supervised by an expert*.
