Visual Communications:

The Future of PR

Doug Simon President & CEO, D S Simon

@DSSimonDoug

About D S Simon • Digital, social and strategic video communications firm

established in 1986

• Recipient of more than 100 industry awards

• Staff of digital strategists, former journalists, producers and

experienced public relations professionals

• Headquarters and state-of-the-art HD Studio in New York

City

We Do It With Purpose

PRketing® starts with a five-step process

that goes far beyond brand journalism

1. Determine the behavior you are trying to change

2. Identify the people who you are trying to reach and where

they consume content

3. Create content that will be effective in changing their behavior

4. Place the content where they will find it, view it, share it, etc.

5. Measure, assess and revise

The Most Powerful Medium for

Marketing

• 85% of people who see product videos are more likely to buy Source:

Internet Retailer

• 90% of information transmitted to the brain is visual Source: 3M

• Local TV remains a top news source for Americans, with almost 3 out of 4

U.S. adults (71%) watching local television news Source: Nielsen

• 155 million online video viewers monthly Source: Nielsen

• By 2017, video will account for 69% of all consumer internet traffic Source:

Cisco

1.28 Billion Monthly Active Users

255 Million Monthly Active Users

1 Billion+ Total Users

200 Million Active Users

Increasing Reliance on Social Media Content for Ideas

Bloggers Newspapers Radio Television Website

Producers Average

Use It 91% 100% 87% 93% 87% 92%

Facebook 83% 92% 100% 96% 90% 92%

Twitter 83% 96% 92% 96% 80% 89%

LinkedIn 43% 65% 31% 15% 37% 38%

Google+ 40% 58% 15% 4% 17% 27%

Pinterest 47% 46% 15% 15% 20% 29%

YouTube 47% 54% 50% 37% 37% 45%

Instagram 37% 54% 23% 30% 30% 35%

Vine 10% 35% 19% 26% 17% 21%

2014 Web Influencers Survey Results

Bloggers Newspapers Radio Television Website

Producers Average

Outside Video 90% 73% 78% 77% 86% 81%

B-Roll 67% 65% 21% 67% 28% 50%

Sound Bites 50% 39% 71% 50% 25% 47%

Edited

Packages 21% 39% 21% 21% 50% 30%

Embed Code 33% 56% 42% 33% 75% 48%

Links 63% 70% 58% 63% 58% 62%

81% Use Third-Party Video

2014 Web Influencers Survey Results

What Some Brands are Doing

E

S

P

O

Source: Daily News, Marketing Land

Disclosure & Transparency

Permissions & Rights Macy’s Super Bowl Week

Spokesperson Guidelines Federal Trade Commission

Storytelling Tips

Storytelling Tips

Storytelling Tips

Radio Media Tours (RMT)/

Audio News Releases

(ANR)

B-Roll Public Service

Announcements

(PSA)

Co-Op SMTs Satellite Media Tours

(SMT)

Video Production

Traditional Services

Digital Services

Google Hangouts

Blogger Tours

Webcasts

Content Marketing

Internet Media Tours

(IMT)

NBA2k15 Media Module

DSS Media Module

Event Marketing

Online Marketing

Target Marketing

Earned Media - Broadcast

Earned Media - Online

USAToday.com: http://usat.ly/MM5YgN

Twitter Campaign InTweet Video

Facebook Campaign

Thunderclap Page

Pre-Roll

Top Sites: • Huffington Post

• CNN

• ABC News

• USA Today

• LA Times

• Washington Post

• AOL

Multi Media News Release

Checklist for Successful Storytelling

• Identify your target audience

• Develop content that your audience can identify with

• Keep the message simple……K.I.S.S is still relevant!

• Images and video pack power, create them and distribute them on visual platforms.

• Have a call to action, engage the audience and inspire them to share content, they are your best ambassadors.

• Combine tactics, social and traditional can work in tandem

Thank You

Doug Simon President & CEO, D S Simon

@DSSimonDoug #mediarelations13