visual design elements six integral components used in the creation of a design: line color...
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Visual Design Elements
• Six integral components used in the creation of a design:
• Line
• Color
• Form/Shape
• Space
• Texture
• Value
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Line
Types
• Vertical- Represents dignity, formality, stability and strength.
• Horizontal- Represents calm, peace and relaxation.
• Diagonal- Represents action, activity, excitement and movement.
• Curved- Represents freedom, the natural, having the appearance of softness and creates a soothing feeling or mood.
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Vertical Lines
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Horizontal Lines
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Diagonal Lines
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Curved Lines
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Color
Color has an immediate and profound effect on a design.
Types
• Warm Colors• Reds, oranges, yellows
• Cool Colors• Blues, purples, greens
• Colors can affect how humans feel and act.
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Color
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Form and Shape
The shape, outline, or configuration of anything.
Examples
• Squares
• Circles
• Ellipses
• Ovals
• Rectangles
• Triangles
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Form and Shape
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Space
By incorporating the use of spacein your design, you can enlarge or reduce
the visual space.
Types
• Open, uncluttered spaces
• Cramped, busy
• Unused vs. good use of space
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Texture
The surface look or feel of something.
Types
• Smooth surface
• Reflects more light and, therefore, is a more intense color.
• Rough surface
• Absorbs more light and, therefore, appears darker.
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Smooth Texture
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Rough Texture
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Value
The relative lightness or darkness of a color.
Methods
• Shade
Degree of darkness of a color
• Tint
A pale or faint variation of a color
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Value
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Visual Design Principles
There are five principles that encompass an interesting design.
• Balance
• Rhythm
• Emphasis
• Proportion and scale
• Unity
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Balance
Parts of the design are equally distributed to create a sense of stability.
There can be physical as well as visual balance.
Types•Symmetrical or Formal Balance•Asymmetrical or Informal Balance•Radial Balance•Vertical Balance•Horizontal Balance
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BalanceSymmetrical or Formal Balance
The elements within the design are identical in relation to a centerline or axis.
PLTW
Project Lead The Way
IED POE
DE CIM
EDD
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BalanceAsymmetrical or Informal Balance
Parts of the design are not identical but are equal in visual weight.
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BalanceRadial Balance
Design Elements radiate outward from the center.
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BalanceVertical Balance
The top and bottom parts are equal.
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BalanceHorizontal Balance
The parts on
left and right
are equal.
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Rhythm
Repeated use of line, shape, color, texture or pattern.
Types
• Regular rhythm
• Graduated rhythm
• Random rhythm
• Gradated rhythm
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RhythmRegular Rhythm
A element is repeated at the same repetition/interval each time.
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RhythmGraduated Rhythm
The beats of the element become closer
or further apart as they move.
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RhythmRandom Rhythm
The beats of the element are random or are at irregular intervals.
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RhythmGradated Rhythm
The repeated element is identical with the
exception of one detail increasing or decreasing
gradually with each repetition.
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Emphasis
• Points of attention in a design.
• The feature in a design that attracts one’s eye.
• The focal point.
• Emphasis can be achieved through size, placement, color and use of lines.
• The most personal aspect of a design.
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Proportion
• Comparative relationships between elements in a design with respect to size.
• 3:5 ratio is known as the Golden Mean.
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Scale• Scale
• The proportions or size of one part of the image in relationship to the other.
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Unity• Unity is applying consistent use of lines, color, and
texture within a design.• To be harmonious.
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Unity
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Image Resources
Microsoft, Inc. (2008). Clip Art. Retrieved August 26, 2008, from http://office. microsoft.com/en-us/clipart/default.aspx