visual design of course presentation materials f teaser course
DESCRIPTION
Tips on creating strong visual presentations. On whatTRANSCRIPT
Visual Design of Course presentation Materials
Visual Design of Course presentation Materials
Know what you want your audience to take away.
Present Content
in a Context
that will be RemembeRed.
Exercise How do youR visuals
CuRRently staCK up?
the thought bubble and typeface change serve as visual cues to audience.
Visual Design of Course presentation Materials
your visuals should
SUPPORTyour message without taking over.
When your visuals don’t support your point, your message is lost.
Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are: 3
Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are:
1. DESIGN (Layout & Theme)3
Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are:
1. DESIGN (Layout & Theme)
2. TYPOGRAPHY
3
Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are:
1. DESIGN (Layout & Theme)
2. TYPOGRAPHY
3. IMAGERY
3
Design layout & theMe
Visual Design of Course presentation Materials
Like with any audience you are building
T R U S T with each slide.
Have a plan.
Don’t show up, unprepared.
Visual Design of Course presentation Materialslayout
create a strong opening slide.
follow it with designs that
clearly reflect and follow
choices made in the first slide,
i.e. color, style, tone, format.
slide courtesy of steven van belleghem @ slideshare.net
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instead...
slide CouRtesy of fluid studios @ slidesHaRe.net
slide CouRtesy of aRtstoR
slide CouRtesy of aRtstoR
or...
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HEADER
slide CouRtesy of aRtstoR
slide CouRtesy of aRtstoR
or...
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HEADER
slide CouRtesy of aRtstoR
slide CouRtesy of aRtstoR
or at the very least, create
hierarchy with your header,
making it bold and in a color.
even a really light color in the
background.
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HEADER IN COLOR
Visual Design of Course presentation Materialscolor palette
piCKing ColoRsPick a 3-10 colors that you can build your presentation around. One of them needs to be a color to use as an accent.
use resources like
www.design-seeds.com
or find a picture and use the color
picker to create your own.
this is the palette being used in this
presentation
typography
Hard to believe but there is more to creating professional looking materials than simply picking the right typefaces.
Visual Design of Course presentation Materials
elements to consider: 12
Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF12A Aserif
sans serif
Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF12A Aon paper
on screen
Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF
2. TYPE CHOICE12
Exercise type speaKs !!!
image © tRaCi bautista
slide CouRtesy of aRReHome @ slidesHaRe.net
slide CouRtesy of aRReHome @ slidesHaRe.net
slide CouRtesy of aRReHome @ slidesHaRe.net
I, ,
UNDERSTAND THAT MY CHOICE OF FONT HAS THE POWER TO SUBCONSCIOUSLY & INCORRECTLY SET THE TONE FOR A PIECE OF PRINTED MATERIAL, AND
AS A RESULT PROMISE TO SERIOUSLY CONSIDER WHETHER COMIC SANS IS AN APPROPRIATE FONT
CHOICE BEFORE USING IT IN ANY PRINTED WORK IN THE FUTURE.
SIGNED
THE COMIC SANS PLEDGE
slide © matt dempsey www.ComiCsansCRiminal.Com
Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF
2. TYPE CHOICE
3. COLOR CONTRAST
12
slide CouRtesy of oKlaHoma dept. mental HealtH @ slidesHaRe.net
Visual Design of Course presentation Materials
your typography is doing its job when you don’t notice it.
Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF
2. TYPE CHOICE
3. COLOR CONTRAST
4. SIZE
12
slide CouRtesy of fluid studios @ slidesHaRe.net
slide CouRtesy slidesHaRe.net
Visual Design of Course presentation Materials
for printed documents your body type should be between 8 – 11 points.
iMagery
When you use visuals for the sake of shocking your audience, you run the risk of the viewer remembering the image but not the message.
Visuals should support the message NOT subvert it.
Exercise wHat song was madonna singing wHen sHe woRe tHe Cone bRa?
Visual Design of Course presentation Materials
elements to consider: 7
Visual Design of Course presentation Materials
elements to consider:
1. PROXIMITY TO THE TYPE7
When type and imagery are too
far apart they connect more with
the outside edge than they do with
each other.
IMAGE
TYPE
Don’t separate the type and image too far or it will appear that the type is repulsed by the image.
Visual Design of Course presentation Materials
elements to consider:
1. PROXIMITY TO THE TYPE
2. BACKGROUNDS7
Look for backgrounds that have LOW CONTRAST and are not busy.
Some images make it too difficult to read the type and there is too much type to be able to read the image.
great example of what not to do, this is too
hard to read text or the image behind.
avoId thIs type of desIgn WIth a furry.
you will confuse and frustrate your
reader, losing that trust you have been
building.
slide CouRtesy of slidesHaRe.net
slide CouRtesy of slidesHaRe.net
Visual Design of Course presentation Materials
elements to consider:
1. PROXIMITY TO THE TYPE
2. BACKGROUNDS
3. GRADIENTS
7
Building
TRUST or building confusion?
gradients muddy the message.
You are putting more importance on the form of the communication rather than focusing on the message.
is this hurting your eyes?