visual design principles elements[1]
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Visual Design Elements
Six integral components in the creation
of a design:
Line
Color
Form/Shape
Space
Texture
Value
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Line
Types
Vertical- Represents dignity, formality, stability and
strength.
Horizontal- Represents calm, peace and relaxation.
Diagonal- Represents action, activity, excitement and
movement.
Curved- Represents freedom, the natural, having theappearance of softness and creates a soothing feeling
or mood.
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Vertical Lines
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Horizontal Lines
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Diagonal Lines
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Curved Lines
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Form and Shape
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Space
By incorporating the use of spacein your design, you can enlarge or reduce
the visual space.
Types
Open, uncluttered
spaces
Cramped, busy
Unused vs. good
use of space
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Texture
The surface look or feel of something.
TypesSmooth surface
Reflects more light and, therefore, is a more
intense color.
Rough surface
Absorbs more light and, therefore, appears darker.
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Smooth Texture
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Rough Texture
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Effect of Colour on Man
Psychological Effects
Warm or Cool
Heaviness or Lightness
Advancing or Receding Colours
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Emotional Effect of colour
Yellow- warm, optimism
Orange-warm, energy, cheer
Red- passion, love, war
Blue- spacious, relaxing
Green- refreshing, cool
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Value
The relative lightness or darkness of a color.
Methods
Shade
Degree of darkness of a color
Tint
A pale or faint variation of a color
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Visual Design Principles
There are five principles that encompass
an interesting design.
Balance
Rhythm
Emphasis
Proportion and scale
Unity
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Balance
Parts of the design are equally distributed to create a
sense of stability.
There can be physical as well as visual balance.Types
Symmetrical or Formal Balance
Asymmetrical or Informal Balance
Radial BalanceVertical Balance
Horizontal Balance
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BalanceSymmetrical or Formal Balance
The elements within the design areidentical in relation to a centerline
or axis.
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BalanceAsymmetrical or Informal Balance
Parts of the design are not identical but are
equal in visual weight.
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BalanceRadial Balance
Design Elements radiate
outward from the center.
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BalanceVertical Balance
The top and bottom parts are equal.
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BalanceHorizontal Balance
The left and right
parts are equal.
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Rhythm
Repeated use of line, shape, color, texture or pattern.
Types
Regular rhythm
Graduated rhythm
Random rhythm
Gradated rhythm
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RhythmRegular Rhythm
A element is repeated atthe same repetition each time.
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Rhythm
Graduated Rhythm
The beats of the element become closer or
further apart as they move.
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RhythmRandom Rhythm
The beats of the element are randomor are at irregular intervals.
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RhythmGradated Rhythm
The repeated element is
identical with theexception of one detail
increasing or decreasing
gradually with eachrepetition.
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Emphasis
Points of attention in a
design.
The feature in a design
that attracts ones eye.The focal point.
Emphasis can be
achieved through size,
placement, color and useof lines.
The most personal
aspect of a design.
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Proportion and Scale
Comparative
relationships between
elements in a design with
respect to size.
3:5 ratio is known as the
Golden Mean.
Scale
The proportions or sizeof one part of the image
in relationship to the
other.
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Unity
Unity is applying consistent use of lines, color, andtexture within a design.
To be harmonious.
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Unity