VISUAL GUIDELINES

#mobilityweek

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TABLE OF CONTENTS INTRODUCTION ................................................................................................................... 3

ABOUT THE CAMPAIGN .................................................................................................................... 3

HOW TO USE THE COMMUNICATION TOOLKIT ............................................................................. 4

BASIC ELEMENTS FOR A COMMON BRANDING ............................................................. 5 EUROPEANMOBILITYWEEK LOGO ................................................................................................. 5

EU EMBLEM ........................................................................................................................................ 7

MARGINS AND SIZE OF THE EU EMBLEM IN A FOOTER .............................................................. 8

HASHTAG AND WEBSITE URL ......................................................................................................... 9

CALL-TO-ACTION ............................................................................................................................... 9

MASCOT ............................................................................................................................................ 10

MOBILITYACTION LABEL ................................................................................................................ 11

FONTS AND COLOURS ......................................................................................................12 FONTS ............................................................................................................................................... 12

COLOURS ......................................................................................................................................... 13

TEMPLATES FOR PUBLICATIONS ....................................................................................14 TEMPLATE FOR DOCUMENTS (Word) ........................................................................................... 14

TEMPLATE FOR PRESENTATIONS (PowerPoint) .......................................................................... 15

TEMPLATE FOR A POSTER ............................................................................................................ 16

TEMPLATE FOR A BROCHURE ...................................................................................................... 17

TEMPLATE FOR A ROLL-UP BANNER ........................................................................................... 18

SOCIAL MEDIA BANNERS ............................................................................................................... 19

RESOURCES ......................................................................................................................22

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INTRODUCTION

ABOUT THE CAMPAIGN

EUROPEANMOBILITYWEEK, which culminates in the trademark Car-Free Day, is the largest Europe-wide awareness-raising campaign on sustainable urban mobility. The campaign is an initiative of the European Commission - Directorate-General for Mobility and Transport1.

Every year from 16-22 September, towns and cities participate by organising activities, implementing permanent mobility measures, and holding a Car-Free Day.

Actions are not limited to one week. Local authorities and other organisations that promote sustainable urban mobility can take part by registering a MOBILITYACTION at any time during the year.

The objective of the campaign is to achieve -positive behavioural change towards cleaner and more intelligent transport choices. It provides the perfect opportunity to present sustainable mobility alternatives to local residents.

The week represents an excellent occasion for local stakeholders to get together and discuss the different aspects of mobility and air quality, find innovative solutions to reduce car use and to test new technologies or planning measures.

1 https://ec.europa.eu/transport/home_en

Local authorities are strongly encouraged to use the campaign to test new transport measures and get feedback from the public.

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HOW TO USE THE COMMUNICATION TOOLKIT

These Visual Guidelines will help you to use the basic elements included in the Communication Toolkit, which you can download from http://www.mobilityweek.eu/communication-toolkit/

The European Secretariat requests all European towns and cities participating in the campaign to share a common branding. To this end, a set of graphical elements have been developed that can be easily integrated in the production of materials for local organisers.

The Communication Toolkit includes the following basic elements:

• EUROPEANMOBILITYWEEK Logo (in official EU languages) • European Flag (also known as the EU Emblem) • Images of the campaign’s mascot using various modes of transport • MOBILITYACTIONS label2

In addition, the Communication Toolkit includes templates for different materials:

• Template for A4 documents (Word) • Template for presentations (PowerPoint) • Template for a poster, brochure and banner • Social media banners: Facebook, Twitter and YouTube

Please note that these visual elements shouldn’t be altered. If you have doubts concerning any aspect of the guidelines presented in this document, please contact the European Secretariat at info@mobilityweek.eu

Can I contribute to further expand the Communication Toolkit?

Yes! If you have created a new element that can be useful for other campaigners or you have an idea to create a new one, please share it with your National Coordinator or with the European Secretariat via info@mobilityweek.eu

2 Only for actions registered at www.mobilityweek.eu/about-mobilityactions/

All these visual elements are free of charge and they are not protected by any copyright.

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BASIC ELEMENTS FOR A COMMON BRANDING

EUROPEANMOBILITYWEEK LOGO

As the EUROPEANMOBILITYWEEK campaign logo is composed of letters only, it is very important to use the correct font, in order to maintain a consistent branding.

The correct font for the campaign title is Frutiger LT Std. The colour of the text is the same blue as the EU flag.

C100-M80-Y00-K00 R22-G65-B148

In case the logo appears on a dark background, the text colour can be changed to white.

The title may be presented in one line or in three lines. When laid out in one line, it must be always presented in this way:

• Without spaces • In capital letters • With the word MOBILITY (in the middle) in bold

The logo can also appear together with the fixed dates for the campaign (16-22 SEPTEMBER), which must then be aligned to the left, in Arial font, all capital letters, and in a smaller size than the title. Logo Blue 1-line:

Logo Blue 1-line date:

The three-lined version of the logo must be aligned to the left. The use of the three-lined title or logo is recommended for materials where the one-lined version is not readable, i.e. social media profile photos. Logo Blue 3-line: Logo Blue 3-line date:

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The logo is available in the Communication Toolkit in each EU language in the following formats:

• .ai (one master file including different layers for each language) • .png

The logo in the Communication Toolkit does not include a reference to the year, but this can be easily inserted for each year, as in the example below:

When spelling the campaign title in your communication materials we suggest you keep the formula:

CAPITAL LETTERS + no spaces + MOBILITY in bold

Example: EUROPEANMOBILITYWEEK

When bold text is not possible, you can add spaces between words, keeping the capital letters.

Example: EUROPEAN MOBILITY WEEK

In some languages there might be more than one bold word, and sometimes MOBILITY is not in the middle.

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EU EMBLEM

The European flag, also known as the EU emblem, features on all campaign materials, as EUROPEANMOBILITYWEEK is supported by the European Commission - Directorate-General for Mobility and Transport.

The general rules for using the EU emblem are available here: http://europa.eu/about-eu/basic-information/symbols/flag/index_en.htm

C100-M80-Y00-K00 R22-G65-B148 C00-M00-Y100-K00 R255-G237-B0

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MARGINS AND SIZE OF THE EU EMBLEM IN A FOOTER

You can add your own logos in a white footer including the EU emblem. The size of the footer may vary depending on the type of publication you are producing (poster, landscape/portrait banner, flyer, etc.).

In order to maintain a common branding, the following simple rules apply:

• The EU Emblem should always be aligned to the right • Your logos should be on the left, and their size should be no bigger than the EU emblem • The margins within the footer should be half of the height of the EU emblem

As long as these rules are respected, the layout of the footer may vary. Here are some examples of correct usage:

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HASHTAG AND WEBSITE URL

The hashtag #mobilityweek is always written in lower case Arial font, with the word ‘mobility’ in bold. It can be presented in any colour of the palette for harmonization with other elements in a specific context.

#mobilityweek #mobilityweek

The official campaign website, www.mobilityweek.eu, is generally not promoted, as it is already quite well known. In case it must be added to communication materials, it should be written in Arial Bold or Arial Italic Bold font in the same blue as the logo and the EU emblem. You can also add your national or local website URL, but please remember that registration and promotion at the European level must remain via www.mobilityweek.eu

www.mobilityweek.eu

CALL-TO-ACTION

Each edition has an annual thematic focus and a corresponding call-to-action or slogan. The call-to-action is selected and translated into official EU languages in close consultation with the European Commission and the network of National Coordinators.

The call-to-action should be clearly visible on all communication materials. The Arial Italic Bold font should be used in one of the colours of the palette or white, in case it appears on a dark background.

Call-to-action!

Call-to-action!

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MASCOT

The EUROPEANMOBILITYWEEK mascot personifies urban mobility. They are available in:

• .ai (editable) • .eps (vectorised) • .jpg • .png (with a transparent background)

Pedestrians

Accessibility Skaters

Cyclists

Moped

Public Transport

E-Scooter

Electric car Car sharing

Taxi Automated shuttle

Awards

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MOBILITYACTION LABEL

Businesses, NGOs, schools and other actors, including towns and cities, who promote sustainable urban mobility at any time of the year, not only during EUROPEANMOBILITYWEEK, can gain visibility at the European level by registering their promotional activity as a MOBILITYACTION (www.mobilityweek.eu/about-mobilityactions/)

Once you have registered your action, we encourage you to add the MOBILITYACTION label to your website, social media pages, posters, leaflets, flyers, etc.

The MOBILITYACTION label is integrated within a rectangle with a white background and a blue outline.

To ensure legibility, the smallest horizontal dimension recommended is 45mm.

Please note that the right to use the MOBILITYACTION label is given to individual actions and not to institutions or companies. In practice this means that the label can only be used on webpages promoting the registered action and not on every page of an organisation’s website.

Affiliation with the campaign is in no way intended to serve as an endorsement of commercial advertisements, products or services.

Please also note that the MOBILITYACTION label cannot be used beyond the duration of the action in question.

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FONTS AND COLOURS

FONTS

The font used for the EUROPEANMOBILITYWEEK logo is Frutiger LT Std.

For all other text, only Arial should be used. Texts should not include Arial Narrow or Arial Black, but only Arial Regular and Arial Bold in a combination of lower case and capital letters, and very rarely in Arial Italic. Arial Regular: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Arial Bold: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Arial Italic: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Arial Italic Bold: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

In case you do not have the required characters to apply in your national language, we suggest you use Helvetica instead.

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COLOURS

The main colour for EUROPEANMOBILITYWEEK is the same blue as the EU emblem: C100-M80-Y00-K00 R22-G65-B148

This is the orange used for the logo of the Award for Sustainable Urban Mobility Planning (SUMP Award):

C00-M61-Y98-K00 R239-G123-B11

The rest of the palette is comprised of the following colours that can be used at your own discretion in different communication and promotional materials (website, posters, gadgets, etc.):

C68-M24-Y00-K00 R78-G160-B212 C00-M17-Y89-K00 R255-G211-B30 C00-M00-Y09-K11 R235-G233-B221 C00-M40-Y11-K00 R245-G179-B195

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TEMPLATES FOR PUBLICATIONS

TEMPLATE FOR DOCUMENTS (Word)

This template uses an A4 size (210mm x 297mm). Other DIN formats will be proportional to these values.

The annual call-to-action may appear in the footer above the hashtag.

You can insert your logo(s) on the left-hand side of the footer. Your logos must be aligned between the line of the EU emblem and the bottom margin of the page.

The EUROPEANMOBILITYWEEK title should cover approximately half the width of the page.

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TEMPLATE FOR PRESENTATIONS (Power Point)

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TEMPLATE FOR POSTERS

This template can be used to produce posters promoting EUROPEANMOBILITYWEEK in your town or city.

The idea is to keep the common branding elements including the campaign logo and the footer with the EU emblem, and to respect the fonts and colours as mentioned in previous sections.

You can find royalty-free pictures at the following link: http://www.eltis.org/resources/photos

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TEMPLATE FOR BROCHURES

This is an example of a folded brochure or leaflet. The images below are intended to illustrate the minimum elements for a common branding. Please feel free to add other elements, such as the various versions of the mascot, at your own discretion. For more extensive publications, additional logos should be inserted at the bottom of the back cover.

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TEMPLATE FOR ROLL-UP BANNERS

Here you can find a suggested structure of a vertical roll-up banner. You can adapt the layout according to the size of your product.

Insert your logo(s) on the left-hand side of the footer. Your logos must be aligned between the line of the EU emblem and the bottom margin of the page.

You can find royalty-free pictures through this link: http://www.eltis.org/resources/photos

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SOCIAL MEDIA BANNERS

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Overview of existing campaign accounts

EUROPEANMOBILITYWEEK is active on Facebook and Twitter. We encourage you to use the official hashtag in English: #mobilityweek. The campaign’s approach is to highlight campaign activities through short and direct messages, and to provide news related to sustainable transport and planning within urban areas.

http://www.facebook.com/EuropeanMobilityWeek

https://twitter.com/mobilityweek

https://www.youtube.com/user/europeanmobilityweek

https://www.instagram.com/europeanmobilityweek/

http://www.flickr.com/photos/europeanmobilityweek

Guidelines on the relationship between local social media accounts and the central EUROPEANMOBILITYWEEK campaign account

You are strongly encouraged to use your own social media presence and interact with the central EUROPEANMOBILITYWEEK accounts (Facebook and Twitter) and with the accounts belonging to other participants and initiatives across Europe. This can be done by liking/following posts, using the hashtag #mobilityweek, sharing posts, and tagging others on social media to help spread awareness that you and your participants are part of a Europe-wide campaign. If you would like advice on how to post, or how to best post within the framework of the campaign, please send a private message to either of the central EUROPEANMOBILITYWEEK accounts.

The policy of these accounts is to post primarily in English. Nonetheless, the central EUROPEANMOBILITYWEEK accounts are valuable tools which can highlight your actions, so if you are communicating on a major action in your native language, please notify us ahead of time by sending a private message to the EUROPEANMOBILITYWEEK accounts. The European Secretariat team is happy to support you and help share your information.

How you post and conduct yourself is entirely dependent on your own social media strategy. Nonetheless, please bear in mind that you will be linked with a European Commission campaign. Therefore we strongly recommend that you avoid defamatory remarks, inappropriate images, etc. Should you require any assistance or advice with formulating social media guidelines to regulate your accounts, please feel free to contact us via our social media accounts on Facebook or Twitter.

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Tips on how to cross-promote on social media

To best highlight your web and social media presence, you might consider cross-linking the platforms you use. For example, you can fill in a bio or information page on most social media platforms with details about your campaign and links to your website or the EUROPEANMOBILITYWEEK campaign website.

You can also include links to your social media pages on your website.

If Twitter is part of your communications strategy, it would be highly beneficial for the EUROPEANMOBILITYWEEK campaign and your action if you would use the official hashtag in English #mobilityweek to highlight your association with the campaign and be part of the overarching conversation and promotion.

You may also wish to consider a comments policy on Facebook, whereby participants in your campaign are free to post but any inappropriate or defamatory remarks could be removed. Twitter has its own automatic policy, and if you feel your account is subject to any inappropriate comments, you can report this directly to Twitter.

In any case, the campaign’s European Secretariat is looking forward to interacting with you and highlighting your actions.

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RESOURCES The Useful Resources section of our website is the ideal place to find best practice and to benefit from the experience of other actors in the field of sustainable urban mobility.

Where can I learn more about the EU’s policy on sustainable urban mobility?

You can learn more about the EU’s policy on sustainable urban mobility on the website of the European Commission’s Directorate-General for Mobility and Transport.

Take a look at the following websites for the latest information:

• Communication from the European Commission on Strategy for low-emission mobility http://ec.europa.eu/transport/themes/strategies/news/2016-07-20-decarbonisation_en

• Communication from the European Commission on Cooperative, connected and automated mobility (C-ITS) https://ec.europa.eu/transport/themes/its/c-its_en

• Communication from the European Commission on financed transport projects https://ec.europa.eu/transport/2016-10-13-1-point-9-billion-support-key-european-transport-projects_en

The links below provide more detailed and background information:

• Urban Mobility Package http://ec.europa.eu/transport/themes/urban/urban_mobility/ump_en.htm

• White Paper on Transport: ‘Roadmap to a Single European Transport Area – Towards a competitive and resource efficient transport system’. Brussels, European Commission, 2011 http://ec.europa.eu/transport/themes/strategies/2011_white_paper_en

Link to different language versions http://eur-lex.europa.eu/legal-content/EN/ALL/?uri=CELEX:52011DC0144

• European Commission urban mobility actions http://ec.europa.eu/transport/themes/urban/urban_mobility/urban_mobility_actions_en

• Cleaner and better transport in cities – the CIVITAS initiative http://www.civitas.eu/

• Sustainable Urban Mobility Plans – the ELTIS portal http://www.eltis.org/mobility-plans

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