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Brand Identity Visual Identity & branding Web design Print

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Page 1: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

Brand IdentityVisual Identity & brandingWeb design Print

Page 2: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

The Penceo design team is dedicated to graphic design for both print and digital design. With over 10 years of experience the team works with a User experience expert to design a user interface, which is optimized for usability and allows for a modern design appropriate to a sports organization today. In terms of digital design we have extensive experience in designing anything from large and complex websites to simple one-page event sites.

For us everything begins with the branding, we can help you reinvigorate your entire brand presence or simply guide the effective application of your current brand by defining a brand guideline for you to communicate with your partners.

Once your brand has been defined it is time to adjust the appropriate online and offline assets. We can go beyond designing your website and support your organization with its social media presence by creating a visual language that is coherent across all platforms.

Offline design remains important in todays digitally centered world and a marriage between your online and offline design is key. Your print assets such as brochures, business cards, stationary, posters, just to name a few, should be equally well looked after as they remain a significant aspect of your visual presence-coherency is key.

Penceo is mainly focused around design in sport - don’t hesitate to get it touch if you would like to inquire into our services!

Our team is not just passionate about design but also about functional design, we work to create digital communication tools which are both usable and visual. I believe that essentially the beauty of the design lies in the simplicity and its efficiency. ”

– Jacek Kaminski, Creative Director

Page 3: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

01With a passionate team we aim to bring your brand to the next level, we want to understand what your company

values are, what your brand story is and what the next steps should be for your organization.

A strong visual identity is at the root of any communication strategy!

Let us help you tell your brand story.

Our design team can`t wait to sink their teeth into your branding or rebranding project!

Page 4: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

01 02A strong and clear brand identity is key to harnessing the full potential of your digital

communication. The pathway is digital. The messages is defined and guided by your

brand identity. 

Brand identity

Unique Selling Point

Vision

Personality

Mission Values

Ambition

Target Audience

We can help you crystallise all the elements that determine your brand identity:

Page 5: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

02 03Your brand is the soul of your company. Every visual representation of your brand

- the name, the logo, the symbols, the fonts - convey meaning and create an emotional

link between you and your customers. 

Visual Identity & branding

When designing your visual identity, we follow a creative process:

We put together a thorough creative brief, analysing every aspect of your brand (target audience, positioning, values, mission, personality etc.)

Upon request, we can produce your ‘Brand Guidelines’, a working document to be used by any third party involved in communicating on behalf of your brand.

We build up your visual identity (logo, fonts, colours, photography, icons…)

We drill down to pinpoint the brand promise, which must stand out clearly through the sum of representations.

We ensure that every aspect can be used across all communication materials (online and in print).

Good branding delivers a clear and forceful message, and builds credibility. The real value: to make you stand out in a unique way.

Page 6: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

0403Your web site is your window to the world. You are showcasing your identity, your

products, and your expertise. Within the first few seconds you will give your website

visitors an impression of your brand and your company.

Web design

Your website must be both effective and unforgettable.

We have built up our expertise over years. We analyse your project in detail, in order to offer you a complete package that integrates every essential aspect:

A strong visual identity The right first impression

Ergonomics Ease and speed

Page 7: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

04The design work done for your digital communication does not have to exist only in a

virtual form. It makes sense to have one agency working on your overall communication,

following an integrated strategy.

Print

From digital to print, we spread the force of your identity across each and every communication channel.

brochures

business cards

flyers

magazines

print campaigns

stands

etc…

We have specialist graphic designers whom are able to produce artwork for an array of communication materials designed for print:

06

Page 8: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

06About Us

Penceo Sport is a Switzerland-based, international agency dedicated to web design, event management, communication and branding in the world of sport.

We exist to bring the finest tools and design to the world of sporting federations. Impact, buzz, mobility: our thinking and our results are always at the cutting edge of technology and design.

Page 9: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

They trust us

Page 10: Visual Identity & branding Web design Print - Penceo Sport & Graphic... · For us everything begins with the branding, ... Visual Identity & branding When designing your visual identity,

Digital & Social Media Strategy Social Media ConsultingSocial ListeningVideoYouTube OptimizationInteractive Campaigns

Web DevelopmentApplicationsDrupalMobility UX & UI Design

Brand IdentityVisual Identity & brandingWeb design Print

4, route des Avouillons

1196 GLAND

Switzerland

Phone: +41 (0)22 300 35 79

Fax: +41 (0)22 300 35 79

[email protected]

http://www.penceo.com/

https://www.facebook.com/PenceoSport

https://twitter.com/PenceoSport

https://instagram.com/penceosport/

https://www.youtube.com/user/PenceoSport

Contact Us

A project you want us to take a look at? A question we can help you answer?

Or if you simply would like to know more about us and how we work: send us your request, we will get right back to you.